I partner with organizations that want to achieve transformational growth with Experimentation.

Client teams and I integrate deeply to implement and scale a proven process to measurably drive growth.

I work with exec-level stakeholders to discover and activate customer insights, and advise in their decision-making process with the data and insights.

We get really clear on customers, their motivation and their buying objections with research.
 
We go beyond the surface revenue wins, and strategize tests to solve the challenge of dominating their market with Experimentation.

What sets me apart is this intersection between being a strategic thinker, a board-level communicator and being process driven.


Strategy & Roadmap Ownership
• Business alignment. We formally meet once a quarter to align on business goals, priorities and quarterly targets. Every test is directly aligned with business goals and targets KPIs that are meaningful to business growth.
• Relentless customer focus. Your business grows from its customers, and I help design and run customer research studies to inform high impact hypotheses.
• Evidence-based recommendations. The output of my work is focused on quality and confidence, and every recommendation comes with supporting evidence that facilitates its internal approval.

Executive Leadership
• Strategic Partner. I frequently earn and maintain buy-in from C-level stakeholders, overcome their objections and challenge their thinking.
•Cross-functional player. I integrate in the client teams seamlessly, break down silos, and democratize ideation by acting as a facilitator to team discussions.
• Sounding board. Clients can ask for feedback about anything and I will answer any question related to growth while clearly stating my limitations, and making introductions when a trusted partner is better suited to answer a specific question.

Precise & Rigorous Execution
• Transparency. I take care of documenting all hypotheses and customer data points and their prioritization to provide a simple, actionable document on our next priorities. 
• Driving insight into action. I aggregate data points and synthesize the information in clear and concise ways to keep you focused on the high level strategic elements. My methodology and complete details are always available to you for in depth reviews.
• Drive for activation and accountability. I ensure that outcomes from our project are assigned, actioned and completed.

Simon Girardin

bimetrics

CEO & Founder

OBI Group Holding

Marketing Technology @ obi.de / obi-next.de

Senior Technical Product Owner

sevDesk

- Responsibility of building, implementing and optimizing marketing automations, data collection, tracking and analytics tools (e.g. Google Analytics, Google Tag Manager, Segment).

- Leading projects to expand the technical infrastructure for data-driven marketing (server-side tracking, in-house conversion optimization software for AB testing and personalizations)

- Management of projects for the new and further development of the marketing website with several million visitors (Headless CMS, React/Gatsby, NodeJS, MongoDB)

- In-house consulting for technical questions regarding segmentation, tracking and technical solutions (web development, interfaces, etc.)

- Performance improvement and process optimization by identifying bottlenecks and minimizing feedback loops

- Helping understanding potential issues and estimating their impact and priority

- Ensuring maintainability as well as scalability of the projects

- Supporting the design and implementation of AB Tests & Personalizations

- Regularly set and evaluate team goals to ensure alignment with the product and marketing roadmap

Team Lead Marketing Technology

Web Developer

DEVTREK – Web & Digital Marketing

Freelance Consultant

Kameleoon

Technical Consultant

TYPOLOFT

Frontend Developer

With over 8 years of experience as a Product Engineer in the tech industry, my passion lies in building SaaS products. I have a strong background in engineering, UX, and marketing, especially in conversion rate optimization and web analytics.

taplio

The Battle

Simon Girardin

Kermin Zahirović

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