I partner with organizations that want to achieve transformational growth with Experimentation.

Client teams and I integrate deeply to implement and scale a proven process to measurably drive growth.

I work with exec-level stakeholders to discover and activate customer insights, and advise in their decision-making process with the data and insights.

We get really clear on customers, their motivation and their buying objections with research.
 
We go beyond the surface revenue wins, and strategize tests to solve the challenge of dominating their market with Experimentation.

What sets me apart is this intersection between being a strategic thinker, a board-level communicator and being process driven.


Strategy & Roadmap Ownership
• Business alignment. We formally meet once a quarter to align on business goals, priorities and quarterly targets. Every test is directly aligned with business goals and targets KPIs that are meaningful to business growth.
• Relentless customer focus. Your business grows from its customers, and I help design and run customer research studies to inform high impact hypotheses.
• Evidence-based recommendations. The output of my work is focused on quality and confidence, and every recommendation comes with supporting evidence that facilitates its internal approval.

Executive Leadership
• Strategic Partner. I frequently earn and maintain buy-in from C-level stakeholders, overcome their objections and challenge their thinking.
•Cross-functional player. I integrate in the client teams seamlessly, break down silos, and democratize ideation by acting as a facilitator to team discussions.
• Sounding board. Clients can ask for feedback about anything and I will answer any question related to growth while clearly stating my limitations, and making introductions when a trusted partner is better suited to answer a specific question.

Precise & Rigorous Execution
• Transparency. I take care of documenting all hypotheses and customer data points and their prioritization to provide a simple, actionable document on our next priorities. 
• Driving insight into action. I aggregate data points and synthesize the information in clear and concise ways to keep you focused on the high level strategic elements. My methodology and complete details are always available to you for in depth reviews.
• Drive for activation and accountability. I ensure that outcomes from our project are assigned, actioned and completed.

Simon Girardin

Pattern Brands

-Led CRO (Conversion Rate Optimization) initiatives for Miracle Made Brand, a Shopify brand with 7-figure revenue, achieving a notable increase in sales and profitability.
-Leveraged data-driven insights to pinpoint optimization opportunities and conducted strategic A/B testing, leading to increased ROI, EPC, CVR, and AOV.
-Spearheaded the launch of new features, products, and strategic upsells, order bumps, and bundles, leading to a remarkable 7% increase in AOV.
-Conducted comprehensive market and competitor research, utilizing analytics tools such as surveys, heatmaps and session recordings.
Built robust systems using platforms like Zapier, Make, Clickup, Klavyio, etc
-Collaborated closely with affiliate partners, SEO agencies, and vendors, analyzing affiliate traffic patterns and optimizing promotional strategies.
-Proactively addressed QA and production issues, troubleshooting and resolving challenges.
-Led the team of Developers & Designers.

CRO Product Manager & Operations 

ConversionAdvocates

-Led and managed overall operations to ensure efficient processes, resulting in a 40% increase in overall efficiency and a reduction of operational costs.
-Implemented performance metrics and non-monetary incentive programs. 
-Drove significant company growth in partnership with other executive managers as a top-level executive.
-Established core values and positive work culture, my personal 360 review was evaluated as 10 out of 10 with little room for improvement. 
-Oversaw quality control measures to maintain high standards.
-Managed a team of project managers, overseeing their sales strategies and ensuring successful project delivery.
-Led talent acquisition efforts to attract and retain top-quality professionals.
-Facilitated team-building activities to foster strong relationships and improve teamwork.
-Conducted A/B testing to optimize website and marketing performance.
-Applied data science and business intelligence (BI) techniques to analyze and extract insights.

Head of Operations & Project Management Team Lead

-Managed the team of developers and designers.
-Led clients' accounts and met ROI expectations (from 1,6x to 8x)
-Improved company metrics (QA issues - from 40% to 5%, meeting deadlines - from 75% to 97%, estimation vs actual time - from 70% to 90%  )
-Executed content distribution strategies

CRO Project Manager

Skyeng

-Led a team of over 100 sales professionals, consistently achieving monthly hiring targets of more than 500 new recruits.
-Developed and implemented a fair and effective KPI system.
-Surpassed monthly KPIs consistently, resulting in a 20%-30% increase in recruitment team productivity.
-Expanded network on locations resulted in 120% growth of candidates.
-Named the Best Manager multiple times for outstanding leadership, team performance, and achieving exceptional results.
-Created a positive and engaging work environment, resulting in an extremely low turnover rate of nearly 0%.
-Introduced training and development programs, resulting in a 28% increase in sales team skills and overall performance.
-Optimized sales\recruitment funnels which resulted in hiring in a cost-effective manner.
-Utilized principles of behavioral and customer psychology to optimize sales strategies.
-Conducted A/B experiments to optimize sales funnels, resulting in a 35% increase in conversion rates.
-Tested various texts of job ads using data-driven approaches, leading to a 10% increase in candidate quality and engagement.
-Planned and organized team-building activities.

Head of Recruitment Sector in B2C HR

-Build a new department that scaled on an international market  
-Created sales\recruitment funnels for Chinese and Brazilian markets 
-Managed an international team of recruiters 
-Developed and implemented a fair and effective KPI system for recruiters
-Achieved monthly KPIs consistently

Head of HR International

-Conducted Engish Demo lessons for potential students of the school 
-Met and surpassed monthly sales plan

Demo teacher

Hefei University of Technology

-Conducted English Classes for 12th grade
-Increased overall band score of students from 5.5 to 6.0 or 6.5
-Created curriculums 
-Led a debate club, 2 participants of which were nominated for National Competitions 
-Led all school activities and organized trips

IELTS Trainer, activity supervisor

RAY INTERNATIONAL ACADEMY CO., LTD

Mathematics Teacher

LINKTURS Ltd. Educational Centre

Educational Consultant

Studio of Engaging Math

Experienced Manager with a strong background in Marketing and Sales, driving growth and optimizing business performance. I’m the HOW-type, who gets things done. 
Known for inspiring teams to excel and cultivating positive work cultures, I thrive on empowering individuals to reach their full potential. 
My expertise lies in process improvement and project management, where I leverage analytics to make data-driven decisions.
I was lucky to explore the world, and during the last 10 years, I visited 65+ countries, several of which I can call home. This has helped me understand cultures and connect with people easily.

taplio

The Battle

Simon Girardin

Yulia Nudga

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