You've built something technically solid. People are happy to try your SaaS product, but they’re not quite sure what to do next. They get stuck, a bit confused, and many leave before seeing the value.

Then support tickets pile up with the same questions. Trials quickly drop off and demos don't quite land. Your product has everything users need, they just can't figure out how to actually use it.

Meanwhile, you're spending money on marketing to bring in new users, but UX is costing you customers on the other end.

And the longer you wait, the harder it gets to fix. Because now you have users, and a product that feels like a "Frankenstein," it's functional but clunky, with features bolted on as you've grown.

After 12 years working with 30+ B2B SaaS companies, here's what I've learned:Most engineering teams aren’t set up to solve UX problems. And when that gap exists, users get stuck, don't know what to do next, where to click, or why they should care.

The good news is fixing it doesn't take months of research or endless "what if we try..." cycles. It usually just needs someone who's seen this pattern before and knows what moves the needle.

Imagine your product working like this:

People try it and immediately just 'get it'. No hand-holding or confusion.

Trials turn into paid customers because users reach value fast. Customers stick around because your product is genuinely intuitive. And all those features you've built actually get used.

That's what I do for B2B SaaS companies.I partner with B2B SaaS founders and engineering teams (typically Seed to Series A) who've built something powerful but know it's UX hasn't kept up with the product.

I don't disappear for weeks and come back with a big reveal. I move fast, ship meaningful improvements in the first week, and focus on stuff that matters - better onboarding, higher conversions, and lower churn.

Here’s what that’s meant for some clients:

-  30% growth in revenue (SiteGuru)
-  25% lift in trial-to-paid conversions (SendX)
-  Faster time to market to win those first customers (Ring4, Ascend)

If your product’s confusing people and slowing down growth, let’s chat. Drop me a DM.

Simon McCade

Sidecar SaaS Consulting

I help small business owners get out of the weeds of software and operations so they can focus forward serving their customers better and grow their business.

My main offer is a software and operations analysis and recommendations process. 3 sessions where you take me through everything and we map it, gap it and wrap it. Put me through what your clients go through and help you map everything out, see what’s missing, what keeps you up at night, what blind spots you might have.

Help you package things so it’s ready to be delegated, find the right software to help get I stuck with the minutia and focus forward, building your business and growing your revenue so you can reach more clients who need your services.

SaaS Tech Founder/CTO Coaching - I help you get to product market fit and build a business around it

Start-up CTO Coaching

Crossing $1MM ARR as the Tech Co-Founder? Are you now in the CTO role and need a game plan for success? Amazing! Now, you feel the change. It's time to level-up. This is a different game all together. I'm here to help.

SaaS Coach and Development Services Consultant

Lion Ventures co

CTO Advisor

VolunteerInTown

VolunteerInTown.com - Where hearts and hands meet needs and deeds, in YOUR town.

VolunteerInTown.com is a service provider volunteer recruiting tool and a town leadership communication/engagement tool for volunteers that live, study and work in town.

Volunteers (students, families, retirees) can pick and choose what volunteering opportunities speak to them and their skills, what they can bring to their town, get involved and make an impact.

Town leadership can use this to communicate and engage their towns people through available options or let them speak with what they see is needed.

Thesis: What if available volunteering hours was a currency? What would it buy? Who would be selling what? Who would be wealthy and how would they leverage that? 

Retirees could regain a sense of dignity, purpose, value. Students could find a sense of belonging and impact. Parents could find ways to instil the value of helping your neighbor and getting involved into their kids.

I like that. That's the kind of world I want to be a part of.

My vision is that VolunteerInTown.com will be the platform that brings together service providers, volunteers and town leadership to grow strong small towns all over the world. We're all in this together, so let's make it what we want it to be.

Founder / SaaS Builder

After cutting my teeth with a venture-backed SaaS as Founder/CTO, creating jobs, building and monetizing a social technology / employee engagement platform and sunsetting the company after 7 years, the entire experience has been invaluable. My passion for building SaaS that serves with purpose is a strong driver for the projects I consult for and clients I work with.

Currently working with a large SaaS client in the HealthTech industry, basically helping doctors save lives with software, but I'm always open to have a chat about your SaaS and how I can help you drive your objectives forward!

SaaS Software Consultant

Porpoise

Porpoise has officially sunset and we are in the process of selling our assets to help cover our remaining debt. Thank you to all of our employees, clients, investors, believers and supporters. What an incredible journey this has been. Here's our SaaS (it's for sale!):

To employees, the Porpoise SaaS looks like an internal Instagram. They see all of the ways peers participate in programs and can like, comment, and get inspired to join in.

For the individuals that need to make these programs happen, it’s a full stack companion platform:

1. Setup the program with targets, teams and tasks.

2. Communicate with participants to onboard them and invite them to the launch event.

3. During the program they have a fun and familiar way to share what they are doing to participate.

4. As the program runs, real-time data appears in the form of social posts that participants create as they participate and get to view, like and comment on, generating engagement and motivation for others to contribute as well.

5. Reports can be generated at any time to see the overall progress. At the end are ready to be combined with favorite photos to assemble for a presentation to employees, the board or any other preferred way of sharing the impact with the world.

Having build and run Porpoise for about 8 years, we accumulated a lot of insight on how to help plan, manage and run employee engagement programs, and also how to help organizers articulate the importance and ROI value of these programs. We were able to also generate revenue by acting as consultants in this way, to which Porpoise was the perfect companion technology for the effort.

Our clients were banks, credit unions, government institutions and other professionals services. This meant that we had to provide features such as single sign-on, hardened security (pen tested) as well as rich data export feature and easy employee management features (such as creating teams and events with an easy way to communicate with them).

Tech co-Founder • CTO • Believer in people, purpose and profit as a business drivers (sunset)

Stay22

As VP engineering, my charge is growing and managing the tech team, putting in place the right tools, processes and trust to enable the dev team to build the core map technology, the supporting tech for it, and the system needed by sales and marketing to help let the world experience the power of Stay22. 

Through event partners who offer their event goers our web-based Map, event goers can book everything near by to do while there. You might only travel there once, so why not take advantage of our data-driven places to stay and things to do to make it worth your while?! 

Experience the way of Stay22.

Yes, this means I’m hiring! If you know of someone not afraid to step up to dive in, who wield node.js with a big interest in geocoding and map tech, I’d love to have a chat with them.

#chooseyourownadventure

VP Of Engineering / CTO Coach

The Mindstems Group Inc.

If there's a spreadsheet between your and your customer, you need a web-platform. In today's world, there's simply no question.

I collaborate with clients from concept to launch, discovering and digesting the essence of their business and give them tools they can actually use that integrates web-technology into business rules while developing the relationship needed for future changes and improvements.

Skills: Tech consulting, solution design and execution (Ruby on Rails, Cloud Deployment), support and maintenance.

Owner, SaaS Builder

Smithy Creative Group

Wearing end-user shoes and looking through best practice glasses, I craft web experience blueprints and monitize them.

Business Developer

Atlantic Lottery Corporation

Seek out and pilot 'clutch' experiences that keep our players coming back for more.

Idea Manager - Destination Gaming

Facilitating a large, cross-functional team through complex technologies and challenges while maintaining a smile.

Feb 2010 - Obtained Scrum Master Certification

Scrum Master (Digital Gaming Group)

Be the subject matter expert of the integrations of the systems needed to maintain a an internet based gaming delivery system.

Systems Analyst (PlaySphere.ca)

Played an integral part in the integration and testing of the new video lottery system both to support both local establishments and CDPEC (Red Shores).

Integration Analyst

This job had me sitting at the helm of the computer systems supporting our company.  It also happens to be where coffee stopped having an affect and mental will took over.

Computer Operator

Hey 👋 welcome!

I help pre-revenue SaaS tech founders who have built a B2B SaaS MVP (or v1) that isn’t selling (yet) and need guidance to find product-market fit and monetize their product.

After launching and sunsetting my own Social Impact SaaS I promised myself I’d come back and be the coach I wish I had back at the beginning of it all.

I’m doing good on that promise as a ride-along coach while making it a profitable business.

Book me in for a complementary strategy session to see how well we work together https://www.sidecarctocoaching.com/#lets_talk

taplio

The Battle

Simon McCade

Denis Daigle

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