You've built something technically solid. People are happy to try your SaaS product, but they’re not quite sure what to do next. They get stuck, a bit confused, and many leave before seeing the value.

Then support tickets pile up with the same questions. Trials quickly drop off and demos don't quite land. Your product has everything users need, they just can't figure out how to actually use it.

Meanwhile, you're spending money on marketing to bring in new users, but UX is costing you customers on the other end.

And the longer you wait, the harder it gets to fix. Because now you have users, and a product that feels like a "Frankenstein," it's functional but clunky, with features bolted on as you've grown.

After 12 years working with 30+ B2B SaaS companies, here's what I've learned:

Most engineering teams aren’t set up to solve UX problems. And because of that, users get stuck, don't know what to do next, where to click, or why they should care.

The good news is fixing it doesn't take months of research or endless "what if we try..." cycles. It usually just needs someone who's seen this pattern before and knows what moves the needle.

Imagine your product working like this:

People try it and immediately just 'get it'. No hand-holding or confusion.

Trials turn into paid customers because users reach value fast. Customers stick around because your product is genuinely intuitive. And all those features you've built actually get used.

That's what I do for B2B SaaS companies. I partner with B2B SaaS founders and engineering teams (typically Seed to Series A) who've built something powerful but know it's UX hasn't kept up with the product.

I don't disappear for weeks and come back with a big reveal. I move fast, ship meaningful improvements in the first week, and focus on stuff that matters - better onboarding, higher conversions, and lower churn.

Here’s what that’s meant for some clients:

-  30% growth in revenue (SiteGuru)
-  25% lift in trial-to-paid conversions (SendX)
-  Faster time to market to win those first customers (Ring4, Ascend)

If your product’s confusing people and slowing down growth, let’s chat. Drop me a DM.

Simon McCade

SentiSum

Building the best customer insights & automation platform for support & CX teams.

Led primary user research and revitalized SentiSum's user interface, boosting user satisfaction and engagement. Streamlined onboarding processes, reducing user onboarding time by 40%.

Led the UX design process and stakeholder meetings for improving experience by integrating generative AI capabilities onto the platform, delivering an end-to-end solution tailored for Midsize & enterprise users within an 8-week timeframe. 

Presented hi-fidelity mockups to Product Owner and Developers, adhering to accessibility and inclusive guidelines.

Implemented design thinking methodologies, accelerating ideation-to-implementation cycles by 80%. Drove rebranding of the whole company by strategizing and positioning it in front of Target user groups.

Product Designer

Crewscale

Led the Visual Design and Design system aspects of Crewscale and Talscale products by collaborating with VP of Design and other designers in the team.

Product Design Intern

Freelance Designer

Crafted impactful digital experiences for various clients, designing and building websites and apps that elevate their businesses. 

Notable collaborations include atakama.com, tenoneten.net, kurtosis.com, skinternational.us, motusclinic.com. These efforts have resulted in tangible growth and heightened digital presence for each client.

UI UX Designer

getactyv

Facilitated the transition from service based fitness business model to a product based solution to target users at scale leveraging AI and Machine learning. Led the initial version of the product design along with primary user research and design thinking methodologies.

A Bengaluru based Fitness Startup, I was working remotely with as a UI/UX Designer. My work was scoped around revamping the entire website (upugo.in) and improving the Design aspects of the app. Moreover, also responsible for the Brand guidelines for the Social Media Creatives.

Designer

Hey, there 👋   I'm Kartik, a Digital Product Designer curating impactful Experiences through Design. Currently, I'm working with Sentisum as a Product Designer.

After being exposed to the UX Design field, I swiftly fell in love with the combined application of psychology and design thinking to create positive user experiences. When designing, I integrate research and intuition into my design decisions and enjoy approaching problems from different perspectives. 

I have worked with many Startups and helped them build their Brand and Unique experiences over the Internet by designing strategic Websites & Apps which fulfill the user's needs as well as aligns with the Business Goals of the Company. I am now open to any exciting Design project for any Brand or Startup.

I am constantly on the lookout for new opportunities where I can be exposed to different projects and environments, so I can learn and experience more. If you'd like to discuss an opportunity, feel free to reach out at kartik.dhaduk05@gmail.com

taplio

The Battle

Simon McCade

Kartik Dhaduk

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