You've built something technically solid. People are happy to try your SaaS product, but they’re not quite sure what to do next. They get stuck, a bit confused, and many leave before seeing the value.

Then support tickets pile up with the same questions. Trials quickly drop off and demos don't quite land. Your product has everything users need, they just can't figure out how to actually use it.

Meanwhile, you're spending money on marketing to bring in new users, but UX is costing you customers on the other end.

And the longer you wait, the harder it gets to fix. Because now you have users, and a product that feels like a "Frankenstein," it's functional but clunky, with features bolted on as you've grown.

After 12 years working with 30+ B2B SaaS companies, here's what I've learned:Most engineering teams aren’t set up to solve UX problems. And when that gap exists, users get stuck, don't know what to do next, where to click, or why they should care.

The good news is fixing it doesn't take months of research or endless "what if we try..." cycles. It usually just needs someone who's seen this pattern before and knows what moves the needle.

Imagine your product working like this:

People try it and immediately just 'get it'. No hand-holding or confusion.

Trials turn into paid customers because users reach value fast. Customers stick around because your product is genuinely intuitive. And all those features you've built actually get used.

That's what I do for B2B SaaS companies.I partner with B2B SaaS founders and engineering teams (typically Seed to Series A) who've built something powerful but know it's UX hasn't kept up with the product.

I don't disappear for weeks and come back with a big reveal. I move fast, ship meaningful improvements in the first week, and focus on stuff that matters - better onboarding, higher conversions, and lower churn.

Here’s what that’s meant for some clients:

-  30% growth in revenue (SiteGuru)
-  25% lift in trial-to-paid conversions (SendX)
-  Faster time to market to win those first customers (Ring4, Ascend)

If your product’s confusing people and slowing down growth, let’s chat. Drop me a DM.

Simon McCade

Our Name is Mud Ltd

Client Support Manager

Zeal Creative | 3 months
- Supported in the creation and delivery of digital OOH and POS materials for the summer and winter/Christmas campaigns of FMCG clients.
- Included artwork briefing and review, media buying for programmatic banners and digital six sheets, reporting and resource / client management.

Team Eleven | 18 months
Project one: Led the rollout of a new education e-learning course and the update of video and website content for an existing course, both were required in multiple languages. 
       - Existing video assets (137 in total) needed new voiceover, imagery and copy.
       - The creation of 55 new videos again, with voiceover, imagery and copy.
       - I handled all CMS updates, testing and the launch for 10+ European languages.

Project 2: Took-over and led the rollout of a patient experience website
      - Involved complex website migrations and the localisation of assets, copy content and videos across multiple markets.
      - Launched localised sites in France, Italy, DACH, Spain and Portugal.

Both projects required the coordination of both in-house resource (incl. other freelancers), client resource and third party suppliers for translations and voiceover.

Single point of contact for all stakeholders.

Skyward | 6 months
- Provided project management support across website and app projects. 
- Supported the CEO with ongoing operational setup and planning.

WSW | 6 months
- Supported a medical comms / education agency with defining their brand strategy.
- Supported a healthcare media agency with their brand strategy.

Digital Project Manager

Rally - we create confidence.

Account Manager

Account Executive

The Strategy & Architecture Group

Brought in to grow the delivery capability to new and established clients and this was done through: 
•	Day to day project management of large scale projects i.e. the provision of end to end solutions such as architects, PMs, developers and analysts.
•	Research and identification of relevant project resources enabling the company to meet and deliver business objectives.
•	Responsible for managing and developing the Consultant network utilising various tools including advertising and email campaigns, social media and networking events.
•	Close collaboration with clients ensuring that we understand their requirements to provide relevant solutions factoring in timescales, budget etc. 
•	Developing and implementing management processes and procedures to achieve KPIs and growth.
•	Ongoing Client management and building sound business relationships and stakeholder engagement. 
•	Successfully grew accounts by increasing client spend month on month.

Assignments Manager

FirstPerson Executive

Tasked with working on a variety of projects ranging from one-off executive assignments through to whole business unit leadership campaigns and succession planning. 
Key day to day activities included: 
•	Assignment related ‘whole of market’ research and market mapping to identify and attract ‘off market’ individuals. 
•	Client management: acting as the primary point of contact for the C-Suite/Senior level stakeholders and individuals, ensuring they are kept up to date with the progress.
•	Carrying out candidate assessments to ensure suitability to client’s requirements.
•	Creating bespoke research documents that are presented to C-Suite/Senior level stakeholders; including answering questions and overseeing amends throughout the Research process.

Researcher

REED

Key day to day activities include: 
•	Candidate Management - this includes advertising, sourcing, pipelines, screening, preparation and feedback. 
•	Business Development - gaining new clients and building relationships as well as on-going management of existing clients. 
•	Supporting Account Managers with key tasks daily.
•	Supporting clients in fulfilling often business-critical resource requirements as well as supporting team growth and expansion. 
•	Client Meetings - forging relationships further by meeting face to face to better understand the client, their environment and their requirements - integral to meeting client expectations. 
•	Negotiation - working with the client to ensure mutually beneficial terms of business. 
•	Providing consultative support for specifications/requirements, market trends, pipelines and timescales. 
•	Detailed oriented
•	Provision of after service care

Consultant

Project People

•	Providing support to all areas of key accounts including technical and commercial.
•	Attend meetings to understand client needs and requirements. 
•	Campaign Management – identifying resources using a variety of methods including advertising, online searches, networking, referrals. 
•	Resource management.

Delivery Consultant

Baluga Bar and Club

Working under a business mentor to gain a greater knowledge of what it takes to open a successful business venture within the food and beverage industry- part of a small team that took the business from strength to strength.

Food Manager and Business Trainee

45 Park Lane

A key member of the Bar 45 Opening Team. Instrumental in implementing standard operating procedures, training colleagues and providing support to the management team.

Departmental Trainer and Cocktail Waitress

The Dorchester

Trainee in The Promenade, working in a high volume outlet whilst providing an exceptional level of service. Having excelled in this area I was then given the opportunity to work in The Bar.

Food and Beverage Trainee

Are you struggling to: 

❌ Stop your project tasks from slipping?
❌ Deliver your digital projects on time and on budget?
❌ Get the best out of your team because they have zero capacity or lack PM expertise?
❌ Hold your client’s hand throughout the project delivery because you know, you actually have your day job to do?

What if you had someone by your side who could support you and your team to get those digital projects back on track?

It’s me, hi, I’m the *solution*, it’s me... 🙋‍♀️

I help Client Services teams deliver digital projects on time and on budget, through sound project management. 

I do this by:
✅ Ensuring that everything gets done, when it needs to be done. 
✅ Coordinating all resources internally and externally. 
✅ Becoming an extension of your team and client.
✅ Providing solutions, guidance and support.
✅ Taking ownership of the project.
✅ Handling all client comms.
✅ Building relationships.

When you need someone to knuckle down and do what is required, I’m that safe pair of hands. 

Let’s make your clients happy and get those digital projects delivered on time and on budget! 📈

⭐⭐⭐⭐⭐

“Katie has a strong grasp of all aspects of project management and an unwavering commitment to delivering successful outcomes, always highly organised and with a keen eye for detail. She expertly managed complex website migrations across multiple markets whilst simultaneously working on the content creation, including video production for an e-learning platform.

One of her other great strengths is her account handling skills - it is a real win to find a project manager who is a highly competent account manager, managing and mentoring junior members of the team and impressing the client with her digital knowledge and solutions-oriented mindset.

Katie is a brilliant colleague and an asset to any agency or business. I loved working with her.” – Emma Bundock, Senior Account Director @ Team Eleven
__________________________________________________________________________________________

💜🌟Looking for a brilliant Digital Project Manager? 
Slide into my DMs and let’s have a chat! 🌟💜

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The Battle

Simon McCade

Katie McCade

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