You've built something technically solid. People are happy to try your SaaS product, but they’re not quite sure what to do next. They get stuck, a bit confused, and many leave before seeing the value.

Then support tickets pile up with the same questions. Trials quickly drop off and demos don't quite land. Your product has everything users need, they just can't figure out how to actually use it.

Meanwhile, you're spending money on marketing to bring in new users, but UX is costing you customers on the other end.

And the longer you wait, the harder it gets to fix. Because now you have users, and a product that feels like a "Frankenstein," it's functional but clunky, with features bolted on as you've grown.

After 12 years working with 30+ B2B SaaS companies, here's what I've learned:

Most engineering teams aren’t set up to solve UX problems. And because of that, users get stuck, don't know what to do next, where to click, or why they should care.

The good news is fixing it doesn't take months of research or endless "what if we try..." cycles. It usually just needs someone who's seen this pattern before and knows what moves the needle.

Imagine your product working like this:

People try it and immediately just 'get it'. No hand-holding or confusion.

Trials turn into paid customers because users reach value fast. Customers stick around because your product is genuinely intuitive. And all those features you've built actually get used.

That's what I do for B2B SaaS companies. I partner with B2B SaaS founders and engineering teams (typically Seed to Series A) who've built something powerful but know it's UX hasn't kept up with the product.

I don't disappear for weeks and come back with a big reveal. I move fast, ship meaningful improvements in the first week, and focus on stuff that matters - better onboarding, higher conversions, and lower churn.

Here’s what that’s meant for some clients:

-  30% growth in revenue (SiteGuru)
-  25% lift in trial-to-paid conversions (SendX)
-  Faster time to market to win those first customers (Ring4, Ascend)

If your product’s confusing people and slowing down growth, let’s chat. Drop me a DM.

Simon McCade

"We already have engineers handling UX."

If I had a quid for every founder who's said that, I could probably retire before I'm 40.

I hear this from SaaS founders at least once a week, sometimes more. Then the next time I speak with them, they tell me they've lost a deal to a competitor whose product is a mess.

After working with dozens of engineers across 30+ projects, the reality is they’re brilliant with logic, systems, and all the technical wizardry. But the average customer doesn't care about any of that. They just want to get their work done without needing to jump through hoops.

If your product is built for engineers, you end up confusing customers. You find yourself running endless demos, basically guiding people step by step through your "intuitive" product. It's exhausting, and your existing customers hesitate to roll it out across the company because it feels risky. Nobody wants to be the person who made things harder for everyone else.

Meanwhile, while you’re busy explaining every feature, your competitor, with a product that's maybe half as powerful as yours, walks in, closes the deal, and moves on to the next one. Because their product just works.

The reality is that the "best" product doesn't always come out on top. The one that's effortless to get started with is the one people buy.

When customers are the ones actually making the purchase decisions, can use your product without a walkthrough, they get it immediately. They start using it more, it spreads throughout the team, and soon enough, they're upgrading without you even trying.

That's what real UX does. It sells for you.

Product designer helping B2B SaaS teams fix UX that’s costing them customers | Trusted by RealTyme, SendX, Ascend and 30+ others.

Upwork

💫Top Clients Spiralyze, Afridom, Top Graduate, Trybe, SchoolX, Aimcrest, etc.
💫 Upwork Talent Scout Member & awarded by User Interface Design Badge.
💫 Serve in 5+ Startups, 6+ Businesses, and 9+ Companies.
💫 Work with 20+ International And Local Clients.

UI/UX Designer

Funkal

Spiralyze

•At Spiralyze, I got the opportunity to design an intuitive and visually appealing UI and UX for Sophos that resulted in 20% higher conversion rates. 
• Collaborating with a 50+ talented team of experts, including data and conversion experts, I conducted user research and testing, and created wireframes and prototypes. 
• My close collaboration with the data and conversion experts ensured that my design was optimized for maximum conversion and engagement.

UI/UX Designer | Figma Expert

trybe

• As a UI/UX Designer at Trybe, a startup that provides a mobile app for busy mothers to easily organize their families, I designed and implemented over 30 intuitive and visually appealing user interfaces and user experiences that helped drive app adoption and engagement
• I conducted user research and testing with over 100 participants and created over 50 wireframes and prototypes, ensuring that my designs were tailored to the needs and preferences of our target audience - busy mothers
• My designs contributed to a 25% increase in daily active users and a 35% increase in user retention, helping Trybe better serve the needs of mothers looking to streamline and organize their busy lives
• I worked closely with a talented team of developers and project managers to bring my designs to life, utilizing my strong problem-solving and communication skills to effectively collaborate and deliver high-quality projects on time and within budget
• I am proud of the meaningful contributions I made to the success of the company and the growth I experienced as a designer during my time at Trybe.

Top Graduate

• Designed and improved the user experience of the TopGraduate recruitment platform as a UI/UX Designer
• Conducted user research to understand the needs and goals of both companies and young talents using the platform
• Created wireframes and prototypes to guide the development of the platform
• Designed the visual interface of the platform, including layout, color scheme, and typography
• Contributed to the success and user satisfaction of the platform through the application of design thinking and user-centered design principles
• Demonstrated the ability to create meaningful and impactful solutions that drive business success

Afridom.One 

• Worked as a UI/UX Designer at Afridom, a fintech company offering digital banking solutions for African citizens
• Conducted user research and created wireframes and prototypes to improve the user experience of the app
• Led the design of a new feature that increased user retention by 15%
• Redesigned the app's onboarding flow, resulting in a 25% reduction in user drop-off Applied user-centered design principles and collaborated with cross-functional teams to gather feedback and insights
• Made meaningful contributions to the company and had a positive impact on the user experience of the app

App Designer

Designing personalized & Intuitive experiences that users love.

As a UI/UX Designer, my goal is to help startups & World leading companies design personalized & intuitive experiences that users truly love. By creating intuitive workflows, conversational interfaces, and visualizations that solve real user problems, I help companies reduce churn, increase retention and grow their businesses.

Over the past 5 years, I have helped numerous startups & companies streamline their product design to improve key metrics like conversion rate, churn rate, and user satisfaction. Applying both user research and interaction design best practices, I develop prototypes and interactive mockups that take full advantage of emerging technologies in ways that benefit users.

My goal is to act as a strategic partner, helping startups and companies identify where design can make the biggest impact on user experience and business results. I aim to deliver personalized experiences that make users love - and keep coming back to - your product.

If we could collaborate to design the product your users will fall in love with, I would love to hear from you! Get in touch via malahimnadeem18@gmail.com and let's discuss how we can work together.

taplio

The Battle

Simon McCade

Malahim Nadeem

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taplio

The Battle

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Malahim Nadeem

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Simon McCade's LinkedIn Performance

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