You've built something technically solid. People are happy to try your SaaS product, but they’re not quite sure what to do next. They get stuck, a bit confused, and many leave before seeing the value.

Then support tickets pile up with the same questions. Trials quickly drop off and demos don't quite land. Your product has everything users need, they just can't figure out how to actually use it.

Meanwhile, you're spending money on marketing to bring in new users, but UX is costing you customers on the other end.

And the longer you wait, the harder it gets to fix. Because now you have users, and a product that feels like a "Frankenstein," it's functional but clunky, with features bolted on as you've grown.

After 12 years working with 30+ B2B SaaS companies, here's what I've learned:Most engineering teams aren’t set up to solve UX problems. And when that gap exists, users get stuck, don't know what to do next, where to click, or why they should care.

The good news is fixing it doesn't take months of research or endless "what if we try..." cycles. It usually just needs someone who's seen this pattern before and knows what moves the needle.

Imagine your product working like this:

People try it and immediately just 'get it'. No hand-holding or confusion.

Trials turn into paid customers because users reach value fast. Customers stick around because your product is genuinely intuitive. And all those features you've built actually get used.

That's what I do for B2B SaaS companies.I partner with B2B SaaS founders and engineering teams (typically Seed to Series A) who've built something powerful but know it's UX hasn't kept up with the product.

I don't disappear for weeks and come back with a big reveal. I move fast, ship meaningful improvements in the first week, and focus on stuff that matters - better onboarding, higher conversions, and lower churn.

Here’s what that’s meant for some clients:

-  30% growth in revenue (SiteGuru)
-  25% lift in trial-to-paid conversions (SendX)
-  Faster time to market to win those first customers (Ring4, Ascend)

If your product’s confusing people and slowing down growth, let’s chat. Drop me a DM.

Simon McCade

The SaaS Helper

Founder & Design Lead

Zipdo - The Meeting OS

✔️ Improved the usability of the app by redesigning the main page;
✔️ Diminished onboarding drop-off rate by simplifying the process;
✔️ Facilitated accurate design implementation by engineers and managed daily cross-functional communication to streamline workflows;
✔️ Implemented a new design system using a Tailwind CSS-supported UI kit, accelerating development efficiency and ensuring design consistency;

UI/UX Designer

Studio Volpi

✔️ Worked as an in-house UX consultant for Haier Europe;
✔️ Worked on redesigning of administrative software of Movyon and implemented a new design system;
✔️ Collaborated with development teams to ensure consistency and accuracy in the implementation of new releases;

Narvalo

✔️ Collaborated with the engineers to fix the bugs and run different tests with the new releases;
✔️ Improved the rating of B2C app of 0.5 in the App Store;
✔️ Redesigned B2C app;
✔️ Contributed on the creation of the B2B app under the guidance of the Design Lead;
✔️ Improved existing pages of the Shopify website;
✔️ Redesigned social media templates across different platforms;

Junior UI/UX Designer

Gruppo Tempocasa

✔️ Redesigned all social media templates across different platforms;
✔️ Redesigned branding assets;
✔️ Helped SSM create new posts each week;

Digital Communication Intern

UNHCR, the UN Refugee Agency

Promoter vendite

Freelance UX•UI & Web Designer | TOP RATED @Upwork 💻

👋 Hey there! I’m Massimo, and I’m glad you stopped by. 

I’m a freelance web and product designer, specializing in SaaS startups. Early in my design career, my lead introduced me to various SaaS projects, and I quickly fell in love with the niche. 

When I discovered that many SaaS businesses struggle to achieve profitability, I made it my mission to help them thrive. 

I bring a business-driven design approach to everything I do. My focus is on three key areas: 
1️⃣ Bringing first-time users and making sure they stay 
2️⃣ Converting free users into happy paying customers 
3️⃣ Attracting the right users who match your paid customer profile 

How do I make that happen? No amount of marketing can save a product that people don’t love. That’s why I start by ensuring your product delivers real value—something your users truly enjoy and are excited to pay for. 🚀 

Once that’s in place, I make sure your online presence shines. Your website will stand out as a leader in your space, speak directly to your ideal users, and provide a seamless journey that naturally leads to conversions. 🛠️✨ 

📩 Send me a DM with the words "SAAS DESIGN" if you want the details.

taplio

The Battle

Simon McCade

Massimo Muntoni

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