You've built something technically solid. People are happy to try your SaaS product, but they’re not quite sure what to do next. They get stuck, a bit confused, and many leave before seeing the value.

Then support tickets pile up with the same questions. Trials quickly drop off and demos don't quite land. Your product has everything users need, they just can't figure out how to actually use it.

Meanwhile, you're spending money on marketing to bring in new users, but UX is costing you customers on the other end.

And the longer you wait, the harder it gets to fix. Because now you have users, and a product that feels like a "Frankenstein," it's functional but clunky, with features bolted on as you've grown.

After 12 years working with 30+ B2B SaaS companies, here's what I've learned:

Most engineering teams aren’t set up to solve UX problems. And because of that, users get stuck, don't know what to do next, where to click, or why they should care.

The good news is fixing it doesn't take months of research or endless "what if we try..." cycles. It usually just needs someone who's seen this pattern before and knows what moves the needle.

Imagine your product working like this:

People try it and immediately just 'get it'. No hand-holding or confusion.

Trials turn into paid customers because users reach value fast. Customers stick around because your product is genuinely intuitive. And all those features you've built actually get used.

That's what I do for B2B SaaS companies. I partner with B2B SaaS founders and engineering teams (typically Seed to Series A) who've built something powerful but know it's UX hasn't kept up with the product.

I don't disappear for weeks and come back with a big reveal. I move fast, ship meaningful improvements in the first week, and focus on stuff that matters - better onboarding, higher conversions, and lower churn.

Here’s what that’s meant for some clients:

-  30% growth in revenue (SiteGuru)
-  25% lift in trial-to-paid conversions (SendX)
-  Faster time to market to win those first customers (Ring4, Ascend)

If your product’s confusing people and slowing down growth, let’s chat. Drop me a DM.

Simon McCade

"We already have engineers handling UX."

If I had a quid for every founder who's said that, I could probably retire before I'm 40.

I hear this from SaaS founders at least once a week, sometimes more. Then the next time I speak with them, they tell me they've lost a deal to a competitor whose product is a mess.

After working with dozens of engineers across 30+ projects, the reality is they’re brilliant with logic, systems, and all the technical wizardry. But the average customer doesn't care about any of that. They just want to get their work done without needing to jump through hoops.

If your product is built for engineers, you end up confusing customers. You find yourself running endless demos, basically guiding people step by step through your "intuitive" product. It's exhausting, and your existing customers hesitate to roll it out across the company because it feels risky. Nobody wants to be the person who made things harder for everyone else.

Meanwhile, while you’re busy explaining every feature, your competitor, with a product that's maybe half as powerful as yours, walks in, closes the deal, and moves on to the next one. Because their product just works.

The reality is that the "best" product doesn't always come out on top. The one that's effortless to get started with is the one people buy.

When customers are the ones actually making the purchase decisions, can use your product without a walkthrough, they get it immediately. They start using it more, it spreads throughout the team, and soon enough, they're upgrading without you even trying.

That's what real UX does. It sells for you.

Product designer helping B2B SaaS teams fix UX that’s costing them customers | Trusted by RealTyme, SendX, Ascend and 30+ others.

Ryan James

❓  WHAT I DO: I enable SaaS businesses to generate more leads via proven SaaS marketing funnels. 

🚀   HOW DO I DO IT? A rolling, pay monthly marketing partnership that’s more affordable than an employee and delivers 5x the results. We offer a full suite of SaaS marketing services, including:

🔹  SaaS marketing funnel strategy
🔹  Google and LinkedIn Ads
🔹  Landing pages
🔹  Lead magnet campaigns
🔹  Email marketing

💰  HOW MUCH DOES IT COST? Packages start from £4,000 per month  

👨🏼‍💻  HOW DO I FIND OUT MORE? Send me a DM on LinkedIn. We can book you in for a free SaaS marketing strategy call to review your current marketing activity. I'll give you my no-obligation advice on how you can generate more leads. 

🤩  WHAT DO PEOPLE SAY ABOUT ME? "We genuinely felt like we had hired new team members rather than an agency. Ryan's detailed understanding of SaaS sales combined with the teams' tech knowledge meant not only did they quickly grasp the USP's of our tech, but they also knew how to describe it, position it and present it. Our inbound demo numbers have almost doubled since working with Rocket SaaS. All of our newly designed sales collateral looks great, and with the website, we have a stronger, more cohesive brand presence." Stefan Britton, Commercial Director, Shutterstock AI

Founder

Rocket your SaaS business with an out-of-this-world marketing subscription.

First, we create you a stunning and results-driven website, then we implement proven SaaS marketing funnels to drive leads into your business.

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