You've built something technically solid. People are happy to try your SaaS product, but they’re not quite sure what to do next. They get stuck, a bit confused, and many leave before seeing the value.

Then support tickets pile up with the same questions. Trials quickly drop off and demos don't quite land. Your product has everything users need, they just can't figure out how to actually use it.

Meanwhile, you're spending money on marketing to bring in new users, but UX is costing you customers on the other end.

And the longer you wait, the harder it gets to fix. Because now you have users, and a product that feels like a "Frankenstein," it's functional but clunky, with features bolted on as you've grown.

After 12 years working with 30+ B2B SaaS companies, here's what I've learned:Most engineering teams aren’t set up to solve UX problems. And when that gap exists, users get stuck, don't know what to do next, where to click, or why they should care.

The good news is fixing it doesn't take months of research or endless "what if we try..." cycles. It usually just needs someone who's seen this pattern before and knows what moves the needle.

Imagine your product working like this:

People try it and immediately just 'get it'. No hand-holding or confusion.

Trials turn into paid customers because users reach value fast. Customers stick around because your product is genuinely intuitive. And all those features you've built actually get used.

That's what I do for B2B SaaS companies.I partner with B2B SaaS founders and engineering teams (typically Seed to Series A) who've built something powerful but know it's UX hasn't kept up with the product.

I don't disappear for weeks and come back with a big reveal. I move fast, ship meaningful improvements in the first week, and focus on stuff that matters - better onboarding, higher conversions, and lower churn.

Here’s what that’s meant for some clients:

-  30% growth in revenue (SiteGuru)
-  25% lift in trial-to-paid conversions (SendX)
-  Faster time to market to win those first customers (Ring4, Ascend)

If your product’s confusing people and slowing down growth, let’s chat. Drop me a DM.

Simon McCade

Cigul

A digital design agency with over 30+ top designers, developers and creatives. 10 years of experience delivering exceptional results for clients.

Chief Executive Officer

Upwork

👑 I have been working with top tier client via Upwork contract ✅ platform services and looking for the next big remote position. Worked with top startups valued combined at $7M such as CryptoMok, Egantly, Blobsi, Again, Bushpa, myHarry, Because and more.

✅ Complete UX and Product Strategy Creation
✅ Created Hifi Mockups and Complete Design Systems
✅ Pitch Decks, Marketing Material and UI Components
✅ Developer Guidance and Integrations
✅ Websites, App and Product ( Specialized support for Startups)

Senior Product Designer

5four Digital 

Full Time Remote Position, Worked with amazing portfolio of clients delivering high quality work.
🧪 Designed sitemaps, user flows and UX personas
🧩 Conducted user research and creating mood boards
🧵 Created low-fidelity wireframes and sketches
🎨 Created brand guidelines, brand identities and design systems
💎 Created Webflow templates for marketplaces
🔮 Designed High-fidelity mockups and visuals for web clients

UX & Digital Designer

Digi9 Creative

Worked as a Product Designer for a portfolio of Clients across the World.
🏆 Illustrating design ideas using storyboards, process flows and sitemaps
📁 Designing graphic user interface element & design systems
📤 Build page navigation buttons and search fields
🪓 Develop UI mockups and prototypes that clearly illustrate how sites functions
🔍 Conduct layout adjustments based on user feedback
📘 Adhere to style standards on fonts, colors and images

UI UX Designer

2 Dam Creative Pty Ltd

💬 Developed intuitive, usable and engaging interactions and creative designs 
💥 Solved briefs using contemporary, creative conceptual design skills
🧱 Constructed and maintained technical project specifications and design flow charts
🕓 Researched, evaluated and proposed software/project/website needs
🏅Wrote and maintained program code to meet system requirements
🌐 Developed websites using CMS such as Wordpress, Joomla and Squarespace.

User Interface Designer

Vodafone

User Interface Designer Intern

$100M+ in Clients Revenue with High-converting Landing Pages, Websites, and Apps | Founder of UIFry & Xeon Agency ($1.2M/Y) 👉 DM to work with me!

Founder of Cigul. My journey from a freelancer to an agency owner generating $1.2M per year has been an exciting adventure filled with learning and growth.

My Story:

Back in 2014, I went to Australia for my bachelor's in IT. Despite the formal education, I realized that real-world experience was where the true learning happened. After working with top-tier agencies in Australia for three years, I moved to New York in 2021.

I began my freelancing journey as a UI designer in 2018, leveraging platforms like Upwork and Fiverr. Through dedication and strategic efforts, I built my solo service business and started making $100K/year within 12 months. By 2020, the workload had increased significantly, prompting me to hire my first full-time employee. 

Today, Cigul boasts a team of 40+ exceptional designers, helping us generate $950K/year in the UI/UX and Web Design domains. Additionally, I grew my Instagram community to over 50K followers in just six months at @zeeuiux.

Why Work with Me?

- Proven track record in generating $100M+ in client revenue
- Expertise in creating high-converting landing pages, websites, and apps
- High-speed delivery - just take 24 hours to a website

Let’s Collaborate: Whether you’re looking to transform your digital presence or need guidance in the UI/UX field, Cigul here to help. Connect with me via DM or email at work@szeeshan.com.

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The Battle

Simon McCade

Zee Shawn

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