𝙐𝙉𝙍𝙀𝘼𝙇𝙄𝙎𝙏𝙄𝘾 goal setter 🔥 | Digital Entrepreneur | 9x Presidents Club In Sales | Passive Income Nerd | Accredited Investor | Bio Hacker | Mindset Geek

I’ve always believed that sales is more than numbers — it’s about building trust, solving problems, and creating opportunities that change lives. 

For over a decade at CHG Healthcare’s CompHealth division, I’ve had the privilege of helping more than 240 surgeons find the right fit for their careers while supporting hospitals in critical need. 

Along the way, I’ve been honored with Presidents Club recognition 10 times, generating $40M+ in gross profit, and earning the CHG Difference Maker Award for community impact.

My path here hasn’t been a straight line. Before healthcare, I built an e-commerce company from scratch, learning SEO, digital marketing, and customer experience long before they became buzzwords. 

Later, I launched a consulting business that guided 200+ leadership and business coaches in scaling their online presence — even collaborating with elite programs like Amy Porterfield’s (Best Selling Author of 2 Weeks Notice) Momentum Mastermind. 

Those experiences taught me how to blend sales strategy with digital innovation, and how to help others grow.

Today, I combine that background with a deep passion for coaching and mentorship. Whether it’s helping a physician navigate the locums market, guiding a new sales rep to confidence, or speaking on stages about value propositions and LinkedIn strategy, I thrive on empowering people to succeed.

Outside of work, I’m a lifelong learner and investor — managing rental properties, writing on Medium (where my articles reach 300+ readers daily), and hosting podcasts that connect communities. At the core of it all is one simple belief: when you put people first, results follow.

Simon Parsons

Dr. Wilma Slenders, MSM, PCC

Alberta Institute of Agrologists

The Alberta Institute of Agrologists mandate is:

- to carry out its activities and govern its regulated members in a manner that protects and serves the public interest.
- provide direction to and regulate the practice of agrology by its regulated members,
- establish, maintain and enforce standards of practice, registration and continuing competence for the practice of agrology,
- establish, maintain and enforce a code of ethics, and
carry on the activities of the Institute and perform other duties and functions by the exercise of the powers conferred by the Agrology Profession Act.

Member Board of Directors

Transcend Management Advisors Inc.

At Transcend I work with leaders to ensure they have the skills, abilities, and commitment not only to make ongoing positive contributions to their companies, but to thrive in the workplace. Key areas of expertise include: 

✔ Executive, Leader and Professional Coaching
Even the most seasoned and skilled professionals need help looking and acting like leaders, and showing up in a way that resonates with those they lead. One-on-one executive coaching can help grow your career, prepare for a transition and/or bring balance to your work life. In times of change, our advisory services offer that sober second thought, that professional objectivity that can be hard to obtain.

✔ Strategic Consulting
We offer strategy and planning services tailored for every individual or corporation, because no situation is ever alike. Transcend helps individuals and businesses develop and execute a plan in times of change. We provide support, advice and ask those challenging questions you may have neglected to consider. 

✔ Management and Leadership Training 
Transcend’s Management Moments© program trains emerging to mid-level managers how to set better goals, build trust with those they manage and limit unnecessary worry by understanding stress triggers and how to manage them. We increase your bottom line by making your managers more productive, decisive and effective leaders.

Looking to connect with accomplished, successful leaders, professionals and executives who want to perform better, grow faster and achieve more. Contact me today at Wilma@transcendmgt.com or 403.547.7900.

For a better idea of the kind of work we do at Transcend, browse some of our selected projects listed below.

Strategic Advisor | Executive & Leadership Coach | Change Catalyst | Strategic Consultant

Transcend Management Advisors is a consulting and coaching firm based in Calgary, Canada. We offer offer strategic consulting, executive leadership coaching, and leadership development services. Check out our website at: www.transcendmgt.com

Founder, President and Business Owner

Kaleidoscope Holdings Corporation | Live Well Communities

Kaleidoscope Holdings Corporation is a real estate holdings company that owns and operates multi-unit residential properties in Calgary. We are proud to offer modern, safe, and attractive apartment-style accommodation in the Calgary inner city. Our residents appreciate having their suite as a personal sanctuary in a non-smoking, no pets, and adult only buildings.

Co-Founder

College of Alberta Dental Assistants

The College of Alberta Dental Assistants regulates the profession of dental assisting in Alberta.

We set standards for dental assisting practice. Our mandate is to protect the public. We do this by regulating Dental Assistants through annual registration and continuing competence so Albertans are assured of safe, quality oral health care.

Alberta College of Medical Diagnostic and Therapeutic Technologists

The Alberta College of Medical Diagnostic and Therapeutic Technologists exists so that the public is assured of receiving safe, competent, and ethical diagnostic and therapeutic care by a regulated and continually advancing profession. My role is that of a Public Board Member appointed by the Government of Alberta through an Order in Council.

Board Member/Audit Committee Member/Governance Committee Member

Alberta Insurance Council

The CEO Selection Committee was tasked with recuitment, selection and hiring of the new Alberta Insurance Council CEO which was successfully completed in April 2024.

CEO Selection Committee Member 

Member, Human Resources and Governance Committee

Life Insurance Council of Alberta

The Alberta Life Insurance Council is a regulatory body responsible for the licensing and professional discipline of insurance agents in the Province of Alberta. The Councils are formed under the Insurance Act and they derive their authority from delegations from the Minister of Treasury Board and Finance. I was appointed as a Public Board Member, appointed by the Alberta government through an Order in Council. On November 6, 2019 became the Vice Chair of the Council.

Board Member/Vice Chair

Alberta College of Medical Diagnostic & Therapeutic Technologists 

Chair, Registrar and CEO Selection Committee

Chair Audit Committee

Odgers Berndtson

As an associate of Odgers Berndtson, I selectively provide subject matter expertise in the following areas: leadership assessment, executive coaching, and succession planning. 

Leadership assessment, onboarding and executive coaching have become part of the fabric of successful organizations worldwide. To craft executive succession or develop the next generation of leaders is no longer an optional activity but a business differentiator that ranks as high on the CEO or Board’s agenda as strategy or finance.

Senior Associate

Perform better. Grow faster. Achieve more. | executive coach |strategic consultant| respectful disruptor| intn'l speaker

The most valuable thing I give my clients is honesty. I tell it like it is, respectfully challenging them to broaden their thinking and to set bigger, more audacious goals for their careers and the corporations they lead. One of the best things about my work is that I get to have fun every day helping leaders and corporations succeed. That’s my job. And it’s what I love doing. 

My leadership and executive coaching, strategic advising, and consulting work is grounded in a lifetime of experience and education, including a PhD in Leadership, two decades of consulting work on a global scale, as well as the four businesses I founded along the way, including an asset management firm, a real estate holding company, a professional speaker series company, and Transcend Management.

Some of the ways I help my clients:

•	One-on-one coaching and strategic advisory services for mid-to-senior level leaders in large    corporations, senior executives in small to mid-size companies and professionals
•	Assessing leadership candidates and facilitating transitions into executive roles
•	Designing and facilitating strategic planning sessions
•       Communication and change management consulting for high profile, strategic initiatives 
•	Creating and enabling organizational change as a change catalyst
•       Training and group coaching for mid-level leaders with the Management Moments© series


Looking to connect with accomplished, successful leaders, professionals and executives who want to perform better, grow faster and achieve more. Contact me today at Wilma@transcendmgt.com

taplio

The Battle

Simon Parsons

Dr. Wilma Slenders, MSM, PCC

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