I make marketing your brand as simple as possible with done for you services, so you can focus on what matters most: building your business.

Lisa Williams

Find your voice, tell your story, and create inspiring content that gets your target audience to convert.

I didn’t set out to find Hello Again—Hello Again found me.
What I was looking for were answers.

Menopause hit, and like so many women, I found myself searching for holistic alternatives that actually worked. What I found instead was confusion, stigma, and a healthcare system that wasn't built for us. I've spent years navigating my own women's wellness journey, from debilitating period pain to the rollercoaster of menopause, and I knew one thing: women deserve better options. 

That's why I bought Hello Again, because relief shouldn't be a mystery, an afterthought, or a struggle. 

No haze. No hormones. No hassle. Just real relief when and where you need it most—delivered through the power of vaginal suppositories.  

At the intersection of FemHealth, Cannabis, and Menopause, Hello Again is reimagining women's wellness with plant-powered solutions for menopause, sleep, and period relief. Women need real solutions they can trust, and we're here to provide them, without the guesswork or stigma. 

Hello Again isn't just another wellness brand—it's a movement redefining how women take control of their health. For too long, women's wellness has been overlooked, forcing us to manage symptoms with outdated solutions or simply “push through” the discomfort. That ends now. We're creating innovative, effective, and hormone-free products that work with the body, not against it. 

Hello Again is more than a product—it's a commitment to wellness on our terms, providing the knowledge and support to make informed choices about our health because we should never have to settle for suffering in silence.  

Because every great product needs a great marketing strategy, I bring the same passion for innovation and problem-solving to cannabis marketing through The TOKE Agency. The best brands don’t just sell—they connect. And that starts with a strategy designed for long-term growth, real customer engagement, and building a brand that resonates through authentic storytelling.

If you're ready to change the game in women's wellness, my inbox is open.

Founder

Make Your Mark
Build a Brand That Turns Your Consumers into Regulars, for Good.
In the ever-evolving cannabis world, TOKE is here to support and guide you through the digital marketing scene. With industry insight and compliance-savvy strategies, we’re your partner in success every step of the way. Let’s funk it up!

Say goodbye to the struggle of finding the perfect approach, as we tailor simplified solutions that effortlessly hit the high notes with your target audience.

— Brand Story & Messaging
— Digital Marketing Strategy
— Content Strategy
— Long-Form Content Creation
— Text & Email Communications
— Social Media Management

Future Trends Group

Focus on facilitating and guiding decisive investors in exploring and executing investment opportunities in Botswana, Africa, and else where globally.

Involved in projects aimed at fostering economic growth in Africa and other regions.

Consultant & Advisor

African Economic Development Agency

An independent Investment Advisory Company working with the Private sector and government bodies to accelerate growth and economic development in the African continent by fostering International Trade and boosting Foreign Direct Investment into the continent's most vibrant sectors.

Director - Strategic Operations & Partnerships (Africa Economic Initiatives - India)

Haifam Trade & Logistics

At Haifam Trade & Logistics, we pride ourselves on being a dynamic force in the international trade and
logistics sector. With a core focus on agricultural products, we seamlessly integrate end-to-end logistics
solutions with global trade operations, offering unparalleled service from source to destination. Our
extensive network and expert team ensure that goods reach their destination efficiently, safely, and in
optimal condition, all while fostering strong bilateral trade relationships across continents.

OUR EXPERTISE AND SERVICES:--
1. Global Agricultural Trade
2. Comprehensive End-to-End Logistics

OUR GLOBAL TRADE APPROACH:--
1. Domestic Market Operations
2. International Trade and Bilateral Relationships

LOGISTICS: A SEAMLESS END-TO-END SOLUTION

WHY HAIFAM TRADE & LOGISTICS?
Proven Expertise: With decades of experience in both trade and logistics, we offer unmatched industry knowledge and operational excellence.

Global Reach, Local Focus: Our vast network ensures global coverage, while our on-the-ground teams deliver localized expertise tailored to each market.

Cost-Effective Solutions: Our integrated trade and logistics model minimizes costs and maximizes efficiency, delivering value at every stage of the process.

Client-Centric Approach: We are dedicated to understanding the unique needs of each client, providing customized solutions that align with their specific goals and objectives.

Commitment to Sustainability: As a company, we are deeply committed to sustainable practices, ensuring that every part of our operation—from sourcing to delivery— done with minimal environmental impact.

OUR VISION FOR A COLLABORATIVE FUTURE:--
At Haifam Trade & Logistics, our mission is to become a global leader in agricultural trade by fostering strong, collaborative partnerships across the globe. Through our expert logistics services and comprehensive trade solutions, we aim to create lasting value for both our partners and the communities we serve.

Global Managing Partner - Sales (Govt. & Corporate Partnerships)

INDIAN ECONOMIC TRADE ORGANIZATION

Responsible for overseeing Operational & Administrative functions, ensuring smooth day-to-day operations and maintaining a productive and efficient work environment with the breadth of experience, skills and commitment.

1. Event Management:
 a. Ensure smooth execution of IETO events, managing business tasks before, during, and after each event.
 b. Support high standards of professionalism to enhance the overall program experience for participants.

2. Networking and Representation:
 a. Attend rallies and trade shows across Maharashtra to represent IETO.
 b. Establish and nurture valuable relationships with key financial and operational stakeholders.

3. Client Management & Servicing
 a. Provide exceptional service to existing clients, ensuring their needs are met and expectations exceeded.
 b. Foster strong relationships with current clients, addressing any concerns and identifying opportunities
     for further collaboration.

4. Revenue Generation:
 a. Contribute to the growth of IETO by adding new members to the organization. 
 b. Showcase the value of IETO to potential members, thereby generating revenue for the organization.

Manager Operations & Administration

GREENLAND FARMS

Responsible for overseeing Administrative and Operational functions, ensuring smooth day-to-day
operations and maintaining a productive and efficient work environment.
 Operational Oversight – Managing day-to-day activities, ensuring smooth and efficient business
operations.
 Administrative Management – Supervising Administrative Staff, managing office policies, and
maintaining records.
 Strategic Planning – Developing and implementing operational strategies to improve
productivity and efficiency.
 Budget Management – Overseeing financial aspects including budgeting, cost control and
financial reporting.
 Performance Monitoring – Setting performance standards, monitoring outcomes, and
implementing improvement measures.
 Resource Allocation – Ensuring optimal use of resources, including staff, equipment, and
technology.
 Compliance – Ensuring compliance with laws, regulations, and company policies.
 Problem-Solving – Addressing operational issues and finding solutions to improve processes.
 Proven success in building trust and driving results for a broad range of stakeholders: C-Suite,
Senior Executives, various department staff and day-to-day acquaintance of incoming clients.
 Value quality and pay close attention to detail, taking full ownership and pride in my work with a
high level of service, responsiveness, and follow-through.

Manager - Administration & Operations 

RVR Presents Event Services Pvt. Ltd.

As Global Business Head: -- A leadership quality in maintaining a primary role of                                           leading the sales department.
•	Defining and communicating the business KPIs and target to junior sales personnel on a regular basis with periodic training as required to motivate the department staff.
•	Analyzing patterns in the corporate market behavior and subsequently defines data-driven action strategies in order to consistently optimize the business’s commercial performance. For that have been travelling to various countries and cities attending seminars and exhibitions.
•	Have been involved in the management of external partners and collaborations with numerous internal departments. 
•	In-Charge of developing weekly/monthly/annual and seasonal sales targets for the department, examining growth opportunities, and enabling sales improvements and take responsibility for the department’s performance against targets. Accordingly, the reports are maintained in Microsoft Dynamics (CRM) and forwarded to the higher authorities.
•	Expertise in managing the departmental calendar in regards to meetings priorities inclusive of sales meeting, promotions, exclusives and campaign activities for the purpose of maximizing sales opportunities.
•	In my leadership capacity have been introducing new innovative ideas & and categorize as per the Event/Market by leading the sales team for the particular Event. 
•	Playing a mentorship role to key sales staff, assisting in the execution of duties upon request. Eventually excel their professional skills.
•	Playing a major strategic role with implementing sales strategies that further the department’s agenda and drives enhanced revenue generation for the business.
•	Have been involved in various research and analysis to identify areas of improvement in sales strategies and with a view of establishing actionable insights for the improving of sales and business profits.

Global Business Head

Burton International

•	To improve an organization market position and achieve financial growth.
•	Being proactive in building key customer relationships.
•	Proactively identifying business opportunities
•	Negotiating and closing business deals
•	To work with internal team, marketing staff and other managers to increase sales opportunity and
        maximize revenue for the organization.

Planning persuasive approaches and pitches that will convince potential Clients to do business with the Company. Research and build relationships with new Clients by setting up meetings between Client’s decisions makers. Planning of approaches and pitches, work with team to develop proposals that speaks to the Client’s needs, concerns and objectives. Participating in pricing the solutions and services. To develop a rapport with new clients and set targets for sales and provide support that continues to improve the relationship and continue to grow business in the future. 

To present new products and services and enhance existing relationships. To work with technical staff and internal colleagues to meet customer needs.

Attending industry functions, such as association events and conferences and providing feedbacks and information on market and creative trends. Presenting to and consult with mid and senior level management on business trends with a view to developing new services, products and distributing channels. Identifying opportunities for campaigns, services and distribution channels that will lead to an increase in sales. 

Submitting weekly progress report and ensure data is accurate. Ensuring the data is accurately entered and managed within the company’s CRM or sales management system. Forecasting sales targets and ensure they are met by the team. Tracking and recording activity on accounts and help to close deals to meet these targets. Presenting Business Development training and mentoring to business developers and other internal staff.

Business Development Manager

Ejar Cranes & Equipment

An Assistant HR & Admin Manager and an Executive Assistant to the CEO typically have diverse and
overlapping responsibilities.

As an Assistant HR & Admin Manager:
 Recruitment and Staffing, Employee Relations, Training & Development, Policy
Implementation, Administrative Duties, Payroll & Benefits, and Record Keeping.

As an Executive Assistant to the CEO:
 Calendar Management, Travel Arrangements, Communication Management, Meeting
Support, Project Coordination, Liaison Role, Confidential Support, and Office Management.

Other responsibilities & achievement:
 Been an exclusive point of contact in mediating with key clients for resolving issues, amicable
settlements and client servicing given by CEO personally by visiting them (both Domestically
and Internationally).

Assistant HR & Admin Manager Cum Executive Assistant to CEO

Leighton Asia (Singapore)

My daily duties involved activities for all the above offshore projects:

•	Being in charge of overall Administration activities onboard.
•	Allocating official e-mails directives to respective department heads and coordinating with the logistic people onshore 
•	Preparing the manifesto of materials and the outgoing crew approved as per their rotation leave.
•	Maintaining Master List of Crew to perfection. Input of Human Resource information and Administration data for all personnel onboard for the project. Sorting of outgoing and incoming crew.
•	Updating the Over-Time sheet wherever applicable to any crew member. Maintaining the Payroll of the crew onboard. Preparing the timesheet covering letter after calculating the timesheet and preparing the payroll. Updating Human Resources files Co-coordinating the mobilization and transfer of personnel.
•	Actively participating in all departmental meetings. Delivery of the minutes of the meetings to respective heads.
•	Maintaining and Updating the Organization Chart during the different phases of the project 
•	Preparing and Logging the Daily Progress Report (DPR) from the activities at the work site and submitting the final report to Head Quarter.
•	Operational check on all Radio Equipment (UHF, MF-HF DSC/SSB, and Aero VHF & Portable Radio) and SAT-Coms are working in good condition on high priority.
•	Inter – Vessel Communication with standby-vessels on VHF or SSB to get their location, the status of Fuel Oil, Fresh Water & Lube Oil etc.
•	Responsible for property management including housekeeping activities and facilities management.
•	Directing and monitoring Travel Management (Includes coordination of Air ticket for employees going on time off etc.).

Worksite Chief Administration Officer cum Radio Officer

Acergy S. A., London (United Kingdom)

Worksite Administration Officer

With 29+ years of global networking experience across diverse industries, I specialize in accelerating business growth from Level 1.0 to 2.0 and beyond achieving 10x scalability. My expertise spans business development, strategic partnerships, sales, operations, and high-impact negotiations, enabling organizations to expand efficiently and sustainably.

1.) --Director - Strategies & Operations Partnerships (Africa Economic Initiatives)
o	Representing India & Africa for the African Economic Development Agency (AEDA), an independent investment advisory firm boosting Africa’s private sector through enterprise development and international trade facilitation.
o	AEDA operates from Yaoundé & Douala (Cameroon), with presence in Ghana & China.
o	Core Focus: Strategic alliances, trade optimization, and economic growth initiatives.

2.) --Global Managing Partner - Sales (Government & Corporate Partnerships) 
o      Partner at M/s. Haifam Trade & Logistics, Mumbai - India.
o	Facilitating international trade, infrastructure deals, commodity logistics, and consulting solutions.
o	Bridging global markets by identifying opportunities, fostering collaborations, and ensuring seamless cross-border business operations.

What I Bring to the Table
✔ Entrepreneurial Vision & Execution
•	Translating ideas into scalable strategies structuring expansions, market penetration, and sustainable growth.
✔ Strategic Networking & Relationship Building
•	Cultivated 70+ nationalities’ professional networks, driving cross-cultural collaborations and global partnerships.
✔ Business Development & High-Stakes Negotiations
•	Expertise in deal structuring, trade optimization, and closing high-value partnerships.
✔ Sales, Operations & Team Leadership
•	Building high-performing, process-driven teams aligned with business objectives.
✔ Public Relations & Business Communication
•	Crafting compelling narratives to amplify brand influence and stakeholder engagement.

Defining Personal Traits
🔹 Resourceful & Adaptive – Thriving in dynamic markets with agility.
🔹 Culturally Sensitive & Globally Aware – Navigating cross-cultural landscapes with ease.
🔹 Innovative & Solution-Oriented – Leveraging creativity to solve complex challenges.
🔹 People-First Mind-set – Prioritizing relationships for mutual growth.

Beyond Business
When not scaling ventures, I enjoy networking, continuous learning, and hunting for the world’s best chocolate cheesecake.

Let’s Connect!
Open to collaborations, synergies, or exchanging bold ideas (or a great joke!). 
Let’s build something remarkable.

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Lisa Williams

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