I make marketing your brand as simple as possible with done for you services, so you can focus on what matters most: building your business.

Lisa Williams

Find your voice, tell your story, and create inspiring content that gets your target audience to convert.

I didn’t set out to find Hello Again—Hello Again found me.
What I was looking for were answers.

Menopause hit, and like so many women, I found myself searching for holistic alternatives that actually worked. What I found instead was confusion, stigma, and a healthcare system that wasn't built for us. I've spent years navigating my own women's wellness journey, from debilitating period pain to the rollercoaster of menopause, and I knew one thing: women deserve better options. 

That's why I bought Hello Again, because relief shouldn't be a mystery, an afterthought, or a struggle. 

No haze. No hormones. No hassle. Just real relief when and where you need it most—delivered through the power of vaginal suppositories.  

At the intersection of FemHealth, Cannabis, and Menopause, Hello Again is reimagining women's wellness with plant-powered solutions for menopause, sleep, and period relief. Women need real solutions they can trust, and we're here to provide them, without the guesswork or stigma. 

Hello Again isn't just another wellness brand—it's a movement redefining how women take control of their health. For too long, women's wellness has been overlooked, forcing us to manage symptoms with outdated solutions or simply “push through” the discomfort. That ends now. We're creating innovative, effective, and hormone-free products that work with the body, not against it. 

Hello Again is more than a product—it's a commitment to wellness on our terms, providing the knowledge and support to make informed choices about our health because we should never have to settle for suffering in silence.  

Because every great product needs a great marketing strategy, I bring the same passion for innovation and problem-solving to cannabis marketing through The TOKE Agency. The best brands don’t just sell—they connect. And that starts with a strategy designed for long-term growth, real customer engagement, and building a brand that resonates through authentic storytelling.

If you're ready to change the game in women's wellness, my inbox is open.

Founder

Make Your Mark
Build a Brand That Turns Your Consumers into Regulars, for Good.
In the ever-evolving cannabis world, TOKE is here to support and guide you through the digital marketing scene. With industry insight and compliance-savvy strategies, we’re your partner in success every step of the way. Let’s funk it up!

Say goodbye to the struggle of finding the perfect approach, as we tailor simplified solutions that effortlessly hit the high notes with your target audience.

— Brand Story & Messaging
— Digital Marketing Strategy
— Content Strategy
— Long-Form Content Creation
— Text & Email Communications
— Social Media Management

I gave up alcohol six years ago. 

It was a conscious choice.

Not because I hit rock bottom or had a dramatic story to tell. 

I was tired of missing my morning workouts, feeling groggy all day, and pretending alcohol wasn’t affecting me.

I was married to an alcoholic for 20 years. I lived inside the damage it can do to health, relationships, finances, and safety. That experience shaped my perspective. But it didn’t stop me from social drinking. I had to make that choice for myself.

What I didn’t expect was how easy it felt once I cut it out completely.

Here’s what I understand now that I didn’t then.

Alcohol messes with your stress hormones. It disrupts how your body processes estrogen. And when you’re already in midlife, navigating shifting hormones, adding alcohol into the mix is like trying to steady a boat while someone keeps rocking it from the other side.

The data is also clearer now. Even one drink a day increases breast cancer risk. 

That’s not me being alarmist. That’s research.

We don’t need fear or cheerleading. We need truth and transparency so we can make our own informed decisions.

Going alcohol-free has been one of the most important choices I’ve made for my health. Not because I had to. 

Because I could.

If you’re doing Dry January, try tracking sleep quality, morning clarity, and 3 AM wakeups. 

Let your body tell you what it already knows.

What shifted for you when you changed your relationship with alcohol?

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Want weekly insights on hormones, sleep, and building a foundation that actually works? Join my newsletter: link in comments.

Innovating Plant-Based Women’s Wellness Solutions @ Hello Again | Certified Menopause Coach | Driving Loyalty & Retention for Dispensaries with AIQ @ The TOKE Agency

What if the most radical thing you could do this January is nothing at all?

Here’s how the cycle works.

From October through December, the marketing machine tells you to indulge. Eat more. Drink more. Buy more. Celebrate harder. You deserve it.

Then, in January, those same industries pivot. Now they want to sell you the fix. 

[ ] The detox. 
[ ] The diet. 
[ ] The gym membership. 
[ ] The supplement stack. 
[ ] The reset.

You didn’t fail. You were set up.

And here’s what nobody talks about: nature doesn’t do New Year’s resolutions.

January isn’t about pushing harder. Look outside. The trees are bare. The ground is resting. Animals conserve energy. The earth is in a season of stillness before the next cycle of growth.

But we’ve been taught to sprint into the new year as we owe it something.

I used to live that way. Three Christmas trees, dinner for thirty. Every dish from scratch. I told myself that doing more meant I was doing it right. 

What I was really doing was running from how I actually felt.

When my life cracked open, I finally asked a different question. What if I did less on purpose?

That shift changed everything. Not just my holidays. 

My mornings. 
My health. 
My hormones. 
My ability to actually hear what my body was asking for.

This January, I’m not making resolutions. I’m protecting my rest. I’m stacking what works instead of chasing what’s trending.

If you’re feeling pressure to fix yourself this month, maybe the real experiment is doing nothing dramatic at all. Just noticing, listening, and letting January be what it actually is.

A season of stillness before the growth.

What would change if you gave yourself permission to rest this month instead of race?

---

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Want weekly insights on hormones, sleep, and building a foundation that actually works? Join my newsletter - link in comments.

I tried everything. 

Nothing was working.

I was listening to a podcast a while back where Kevin O’Leary said people like Elon Musk and Steve Jobs have this ability to focus solely on the signal and tune out all the noise.

And I remember thinking, that’s exactly what I couldn’t do.

The noise was everywhere. One expert said women should cold plunge. The next one said absolutely not. Add creatine. Eat 140 grams of protein. 

I was putting protein powder in my matcha every morning and honestly, I was gagging trying to get it down. 

I carried around those little pill organizers packed with 30 supplements a day. I spent thousands on functional medicine appointments that left me with more rules and zero results.

Six months in, I hadn’t lost a pound, still waking up at 3 AM, and the brain fog hadn’t lifted. 

I felt like I was doing everything right while my body just ignored me.

So I stopped listening to everyone else and started paying attention to me.

Morning walks at sunrise with my dog. Learning how to move in and out of ketosis. Supporting my ECS system.

The noise wants you to believe the answer is more. 

But what if you need to stop long enough to hear what's already there?

What’s one piece of wellness advice you finally decided to ignore?

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Enjoy this? ♻️ Repost to your network and follow Lisa Williams for more. Get the whole story on my YouTube channel: https://lnkd.in/ggU9tcb6

Red light therapy is free.

It happens every morning at sunrise. 

Red light is not expensive panels at wellness centers. The sun delivers it for free, every single day, in those first 10 to 15 minutes after it rises.

That pink and orange glow at dawn? That’s red and near-infrared light. It penetrates your skin, reaches your cells, and energizes your mitochondria. The tiny powerhouses in every cell that produce your energy.

Here’s what started shifting when I committed to never missing a sunrise:

Better sleep. Morning red light triggers a countdown that signals your body to produce melatonin later that night.

More energy. Red light supports mitochondrial function, which means your cells actually make energy more efficiently.

Clearer skin. Infrared light increases circulation and supports collagen production.

Steadier mood. Morning light exposure helps regulate neurotransmitters that affect how you feel throughout the day.

I bundle up now. Heated gloves, puffy coat, beanie, the whole thing with Kula, and I walk three miles before the world gets loud. 

Get outside within 30 minutes of sunrise. Even 10 minutes counts. Skip the sunglasses. Track how you sleep and how you feel when you wake up. 

It costs nothing. It takes minutes. And it changes everything.

Who’s joining me tomorrow?

https://lnkd.in/gM-Mg-3U

Open video: Menopause Weight Gain & Red Light Therapy on youtu.be

Menopause Weight Gain & Red Light Therapy

MBA in Entertainment, University of Southern California | Ex: Disney, JPMorganChase, KPMG, PwC

Fun fact: My LinkedIn isn't my resume. 

So don't come here looking to evaluate hiring me based on my LinkedIn. 

Or maybe you should look at my LinkedIn to realize I beautifully blend data and analytics with entertaining and educational storytelling. 

I always dreamed of being a television programmer. It never happened, so instead I live out my dream programming LinkedIn like my own TV channel. 

Over the past 5 years, I’ve logged 10,000+ hours on this platform. I’ve built a following of 100,000+ by programming my LinkedIn like my own TV channel. My content isn’t random. It’s strategic. Story-driven. Designed to drive real outcomes.

And it’s worked, generating $10M+ in deals for the companies I've worked. Read that one again. Not me, but my companies. The power of companies leveraging LinkedIn is the future of LinkedIn. 

In 2021, I launched a global  events company while working with a Mark Cuban and Ashton Kutcher startup, producing 40+ events in LA, NYC, Dubai, Paris, and London that drove millions of dollars in  revenue. I understand how to leverage LinkedIn so companies can drive real results. 

A few highlights:

-Closed a strategic partnership with CAA
-Raised $7M in funding for a Mark Cuban venture-backed startup
-Secured $4.13M in brand deals for one of the world’s top celebrities

My background spans banking (JPMorganChase), global advisory (PwC, KPMG), and a decade as CFO/COO in the luxury design world, managing 50+ people and overseeing $40M+ in ARR and $1B+ in real estate projects for icons like President Obama, George Clooney, and Cindy Crawford.

I’ve lived and worked in LA, NYC, and Dubai. I’ve built communities in tech, luxury, and now the creator economy. I’m obsessed with solving complex business problems through storytelling, partnerships, and scalable brand strategy.

Always open to meeting new and interesting people that love life, love to win, and love to make the world a better place.

John Kraski

Want to win on LinkedIn?

Talk about someone other than yourself.

My first post of 2026 is a shoutout.

To Nila Makhfi, M.S.

We both went to University of Southern California.
Same school. Same campus. Same Trojan pride. 
Never crossed paths.

Then LinkedIn happened.

We connected here.
Finally talked this past week.
And now we're teaming up.

We're putting together an event at USC. 
To teach students the power of LinkedIn.

Because in this job market?
A personal brand isn't a nice-to-have.
It's a necessity.

And Nila Makhfi, M.S. gets it.

She graduated with a 4.0 in her master's.
Consulted for Snap, LinkedIn, and Dunkin'.
Founded LinkedUp to bring creators together IRL.

The woman is a force.

That's the magic of LinkedIn.

It connects people who should've met years ago.
And turns strangers into collaborators.

So here's to 2026.
Here's to Nila Makhfi, M.S.
And here's to talking about someone other than yourself.

Trust me and Nila Makhfi, M.S. on this one.

Creator, Celebrity, and Brand Partnerships Executive I MBA in Entertainment, University of Southern California

I showed up to a conference with no friends.

Then Monica Khan saved my life.

Creator Economy Live in Las Vegas.
Hosted by my good friend Justin Johnson

Hundreds of creators.
Everyone already knew each other.
I knew no one.

I started having flashbacks of high school.

Was I going to be walking around like a lost little puppy dog?

With no friends that wanted to hang out with me. 

Then Monica Khan came to the rescue. 

I landed in Vegas around the same time as her.

She said, "Don't worry. Stick with me. I'll introduce you to everyone."

And she did.

I met so many amazing people including: 

David Neyman, Joe Sousa, Val Guerrera, Kimia Kalbasi, Gary Zucker, Garin Fons, Adrienne Fleming, MS, Erica Fieldman, Kenny Layton, Colin Duethorn, Meredith McLuckie, Grace Niu, Lisa Zlotnick, Courtney Buckhanon, Brendan Gahan, Keith Bendes, France Tantiado, Dylan Huey, Nila Makhfi, M.S., Oksana Kravchenko, Morgan Swinford, and so many more. 

Monica Khan took me under her wing.
Introduced me to her friends.
Invited me to her events.

She even got me into an amazing dinner hosted by Later.
Special shoutout to Tim Clarke, Scott Sutton, and Lyle Stevens. 

Think about that.

Most people at conferences network for themselves.
The best ones open doors for others.

That's the difference between a connector and a collector.

Collectors hoard relationships.
Connectors share them.

Make sure to follow Monica Khan.

Trust me and every person with no friends at a conference on this one.

Your degree won't get you hired.

Your network will.

21% of Duke MBAs were still job hunting 3 months after graduation.

15% at Michigan.

That's according to The Wall Street Journal.

These are elite programs.

And the job market is still brutal.

Here's the uncomfortable truth most students learn too late:

A degree gets you educated.
A network gets you employed.

That's why I'm heading back to the University of Southern California.

I got my MBA there.
Now I want to give something back.

I'll be on a panel about personal branding on LinkedIn.

With Nila Makhfi, M.S., Jessica Lam, and Dylan Huey.

We're breaking down how to actually build relationships that lead to jobs.

Because the students who crack this?

They're not sending 300 applications.

They're getting warm intros.
Recruiter DMs.
Offers before graduation.

LinkedIn isn't a resume database.

It's a relationship engine.

And right now, relationships beat résumés.

Register here: https://lnkd.in/gbzJREK4

Trust me and every student struggling to find a job on this one.

The best kept secret on LinkedIn?

Azzy Maizer✨.

Not going to lie.

I thought she was AI at first.

Her posts are seriously next level.

The pacing.
The energy.
The intelligence.

Then we got on a call.

Two hours later, I realized I was wrong.

AI has nothing on her.

She's just operating on a different level.

Goldman Sachs.
Now part of Deloitte's stealth venture arm.
Building relationships with Anthropic, OpenAI, and Neo4j.

She creates playbooks before the market even exists.

Her banner says it all: "Together makes progress."

She's not here to chase followers.

She's here to make the world a better place.

That's why I follow her.

I love connecting with people who don't think like me.

People who open my mind to new ways of thinking.

Azzy is one of those people.

Do yourself a favor.

Follow Azzy Maizer✨.

Trust me and the future of AI on this one.

taplio

The Battle

Lisa Williams

John Kraski

Followers

Posts

Engagements

Likes

Performance ScoreLisa Williams's LinkedIn Performance

Performance ScoreJohn Kraski's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lisa Williams

John Kraski

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lisa Williams's LinkedIn Performance

Performance ScoreJohn Kraski's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLisa Williams's LinkedIn Performance