CEO at ConversionAdvocates | I love growing people & businesses (Hiring!)

My mission is to drive meaningful growth in people and businesses. 

As the CEO of a top-rated experimentation firm, I have had the opportunity to not only work with leaders to drive growth in their business , but also create opportunities to support my team in a way that is meaningful to their personal and professional growth. 

One of my core beliefs as a leader is work-life alignment. That means giving people the opportunity to do work that’s aligned with their interests, their goals for personal and professional growth, and creating a work culture supports their life rather than consumes it.

Because life is too short to do work, in a workplace, that you don't love.

Sina Fak

Atlo Recruitment Group

Atlo Recruitment is a specialized recruitment agency focused on connecting top talent with leading roles in technology and management. Our mission is to bridge the gap between exceptional candidates and innovative companies, including some of the world’s most recognized tech unicorns.

At Atlo, we believe that teamwork fuels success. By understanding the unique needs of our clients and the career aspirations of our candidates, we deliver tailored hiring solutions that drive growth and elevate teams to new heights. Let’s build the future of tech, together.

Head of Recruitment

Arena Strength

Responsible for general marketing consulting & implementation of a customer LTV optimization strategy for the International eCommerce Retailer Arena Strength.

Key responsibilities & accomplishments have included:

• Designed, implemented and executed a comprehensive email marketing strategy using Klaviyo, resulting in a 40% increase in brand revenue, with a monthly total of over $300,000 through increased customer engagement and sales.

• Created digital marketing strategies, with a focus on growth marketing and tactics to drive rapid business growth.

• Developed and oversaw effective Facebook advertising strategies, optimizing campaigns for maximum ROI, and proficiently managing advertising budgets.

• Developed and executed a Conversion Rate Optimization (CRO), resulting in increased conversion rates, revenue increases and AOV increases.

• Optimized existing customer/user experience (CX/UX) strategies to sales, serve customers with answers to questions in an more digestible manner, leading to increases in revenue.

• Gave feedback on planning and execution of both product launches and major sales events, with profit driven being the north-star metric.

• Oversaw Google PPC campaigns, with a strategic approach to drive high-performing results and meet business goals.

• Leveraged Google Analytics to conduct quantitative data analysis for data-backed strategic decisions, pivot plans, and drive successful execution of marketing efforts.

• Effectively engaged with internal and external stakeholders to present marketing results, foster strong relationships and assist marketing strategy to increase both revenue & profit.

• Provided valuable insight and recommendations for new product development, leveraging market research and industry trends to give feedback on existing product development plans.

Digital Marketing Consultant - eCommerce

Conversionry & Freelance

As a lead digital optimizer for one of the largest CRO agencies, I served leading a team of optimization specialists, assisting with development and implementation of testing strategies for clients. Additionally, I have also provided expert consulting services for e-commerce brands, guiding them in the area of CRO.

I have successfully collaborated with an array of top brands generating upwards of 3 million USD per month. This included test ideation, design and implementation that led to significant increases in revenue.

Some of the brands I have worked with include:

Gameology, Hey Bud Skincare, Ozmobile, Via Florelle, S-kin Studio, Sitting Pretty, Syntricate, Kith, Arena Strength, Via Florelle, World Fitness Australia and many others.

During my time working as a Lead Digital Optimizer, primary duties and tasks within my role encompassed:

• Leveraged quantitative and qualitative analysis to gain a deep understanding of customer’s needs, then providing solutions that drive results to findings. Which has been evidenced by consistently successful A/B testing, including an increase of 12% in revenue for a brand with a monthly revenue of 2 million dollars as a result of a single A/B test. 

• Liaised, assisted & managed other CRO Specialists with quantitative and qualitative analysis and ideation of tests(I was in every CRO ideation meeting we had to give guidance to CRO Specialists)

• Assisted CRO Specialists in identification and segmentation of high-value data within Google Analytics, Hotjar, Microsoft Clarity and other tools, then, subsequently used these findings to diagnose problems and then improve user journey issues by implementing solutions.

• Liaised with Scrum Master’s to ensure the development of projects is meeting expected timelines & Liaising with UX designers ensure designs within Figma & follow CRO best practices.

• Facilitated internal meetings, including daily morning, WIP sessions, weekly client reports and regular update meetings & more.

Digital Optimisation Lead & CRO Consultant

Aelfric Eden

• Increased revenue by over 30%+ via working with developers to optimise page-speed load times, implement CRO leading to an increase in CR and increase customer AOV via leveraging both post-purchase & cart upsells. 

• Optimised existing back-end side of e-commerce to increase customer LTVs;  this included ensuring high email deliverability, optimising email sequences such as post-purchase, repeat purchase and abandon cart sequences and continuous A/B to optimise our entire email flow (for example email copy, email delivery times, personalised email flows, and SMS and messenger marketing. Overall leading to a 25%+ overall revenue increase.

• Managed and optimised paid advertising campaigns on Facebook from start-finish spending 6-figure amounts monthly Also managed an advertising team from video editors, copywriters, ad creators. Also used google shopping and google remarketing and optimised google shopping campaigns to increase ROAs.

• Did a variety of eCommerce brand planning tasks such as create photographer briefs, new brand research (such as customer avatars, product research), worked closely on product development.

• Planned out marketing strategy for our stores to ensure we are maximizing yearly promotions, and unique-to-brand promotions such as the yearly anniversary

Ecommerce Manager

Niftsocial Limited

Niftsocial is a performance-based marketing agency that works with other businesses to generate more customers via leveraging online advertising with a return on investment-focused approach. I was one of the founders in this marketing agency as well as the COO.

As the COO and Head of Growth, I have developed a strong understanding and diverse skillset in a multitude of marketing-related scopes:

• Facebook & Instagram Advertisement
• Social Media Strategy Development
• eCommerce Inbound Marketing
• Local Business Inbound Marketing
• Market Analysis 
• Team Building
• Business Process Creation & Management
• Sales Funnel Management
• PPC Management
• Employee Onboarding, Orientation & Hiring
• Conversion Rate Optimisation
• Optimization of UI/UX Design to increase AOV & CVR.
• Direct-Response Copywriting
• SEM

and more.

COO & Head of Growth

Entrepreneur passionate about software.

"𝘗𝘳𝘰𝘨𝘳𝘢𝘮𝘴 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘸𝘳𝘪𝘵𝘵𝘦𝘯 𝘧𝘰𝘳 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘰 𝘳𝘦𝘢𝘥, 𝘢𝘯𝘥 𝘰𝘯𝘭𝘺 𝘪𝘯𝘤𝘪𝘥𝘦𝘯𝘵𝘢𝘭𝘭𝘺 𝘧𝘰𝘳 𝘮𝘢𝘤𝘩𝘪𝘯𝘦𝘴 𝘵𝘰 𝘦𝘹𝘦𝘤𝘶𝘵𝘦." - Hal Abelson


𝙈𝙤𝙧𝙚 𝙖𝙗𝙤𝙪𝙩 𝙢𝙚:
⇒ Ran a few companies generating 7 figures in annual revenue.
⇒ Passionate about programming since ~2016, started with game development using SQL & C++.
⇒ Love solving real-world issues using tech. Mostly working in the JavaScript/TypeScript ecosystem (NodeJS/Bun, NextJS, React, etc).


𝙋𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚:

⇒ Experienced creating robust PWAs using React/NextJS & NodeJS and other popular tech stacks for clients & for my own companies (Front-end + backend).
⇒ Prior worked as a Conversion Rate Optimization(CRO) Lead & Consultant, optimizing site UI/UX to increase conversion rates for many of the biggest Australian B2C companies.
⇒ Experienced leading CRO teams in diagnosing site issues and identifying website UI/UX improvements via doing both heuristic, qualitative and quantitative analysis (using tools like Google Analytics, Hotjar, and Microsoft Clarity).
⇒ Lead cross-functional teams to identify and prioritize high-impact optimization opportunities based on user behavior data and business objectives.
⇒ Managed designer teams to assist UI/UX designs'

taplio

The Battle

Sina Fak

Jacob Kearney

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?