CEO at ConversionAdvocates | I love growing people & businesses (Hiring!)

My mission is to drive meaningful growth in people and businesses. 

As the CEO of a top-rated experimentation firm, I have had the opportunity to not only work with leaders to drive growth in their business , but also create opportunities to support my team in a way that is meaningful to their personal and professional growth. 

One of my core beliefs as a leader is work-life alignment. That means giving people the opportunity to do work that’s aligned with their interests, their goals for personal and professional growth, and creating a work culture supports their life rather than consumes it.

Because life is too short to do work, in a workplace, that you don't love.

Sina Fak

Intact

Managing a team of Architects focused on Digital (Intact Lab) Marketing and RPA solutions at Intact Financial Corporation.

Manager, Enterprise and Solution Architecture

Bell

Leading the customer experience (CX) digital architecture practice for Createch (a Bell Canada company)

Lead Architect - Customer Experience Solutions 

Metro Inc.

Senior Functional Analyst - Customer Experience 

Symplify

I launched the North American office in 2011 in Montreal.
Simplify is a multichannel marketing hub (MMH) and testing automation SaaS solution used by medium to large businesses around the globe.
Notable north american clients: Québecor, Sobeys, Vidéotron, Laura Canada, Les Alouettes, Archambault, Renaud Bray, Loyalty One, L'Aubainerie, Banque Laurentienne, Hard Rock Café and Casinos and many more.

Managing Director - North America

Carma Marketing Hub was rebranded as Symplify.com in October 2018.

Managing Director - North America - Carma Marketing Hub

Abebo Consulting Inc.

10 years, 7 clients, 2 continents (see bellow)

Owner 

AXA Canada Tech

Contributed to improvements of agent rating tools for recreational vehicles.

Senior Business Analyst

Transcontinental

Contributed to the development of an eCommerce platforme prototype leveraging off-the-shelf and open-source solutions.

Product Manager & Scrum Master

Contributed to: 
- Online rebranding of ING Insurance to Intact.ca 
- the evaluation and deployment of collaboration tools 
- Broker portal improvements

Desjardins

Covering:
Online and mobile credit card payment solutions.
- Online service portal for our payment solutions integration partners.

Business Architect

Lure Media Inc (Eteriors.com)

VC backed startup developing a b2b social network connecting interior design professionals with manufacturers.

CTO - Head of product development.

Thanks for taking the time to read my profile!

I am an experienced digital strategist blending a youthful spirit  and creative approach with a deep expertise and experience in aligning people, process, and technology to deliver innovative solutions.

My professional journey began in the entrepreneurial world, where I founded and co-founded early internet startups focused on delivering e-commerce and security products and services.

This was followed by spending a decade consulting with leading Canadian and European firms in the telecommunications, insurance, banking, loyalty, and media spaces. Honing my skills in diverse environments. 

After my consulting career , I spent over 10 years in the role general manager where I played a pivotal role in successfully developing the North American market for a Swedish SaaS publisher in the marketing technology sector.

Today, my expertise lies in technology and business management, where I've thrived in building and guiding high-performing teams towards innovative solutions and services. 

I am deeply involved in business and enterprise architecture, dedicating nearly three decades to steering teams towards groundbreaking solutions.

I am currently leading a team of exceptional architects and experts in delivering innovative solutions . I love that as a team, we are continually learning and innovating at scale. 

Beyond my professional endeavors, I am a dedicated husband and father, a passionate music producer and a lifelong learner.

I am excited about the future and the many opportunities to connect and collaborate with like-minded professionals.

taplio

The Battle

Sina Fak

Ariel Roberge

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