Ben Fisher✨

Founder @ Rodeo and Fractional CTO to 8-figure DTC brands, sharing learnings as a Full-stack Coder, Designer and Shopify Expert

My friend Paul says I'm a "Human Zapier." That checks out. 

I'm a solid programmer and a decent designer, but they're really a means to an end: I love to build things and solve business problems. 

I'm a product person, a technologist, and an entrepreneur at heart. 

My superpower is at the intersection of tech + design + automation/optimization. And I love dtc ecomm.

I get a DISGUSTING amount of satisfaction by eliminating inefficiency. And I do it through building software tools.

I am obsessed with Systems Thinking and love to experiment with new ways to connect disparate systems.

I won't stop until we've got a deceptively simple solution that's damn fun to use.

**

For the past 10 years, I've built "commerce enablement" tools in the Shopify ecosystem that help DTC brands make more $$$.

With CartHook, we brought post-purchase upsells to the Shopify ecosystem and worked directly w/ Shopify to add it natively. 

CartHook processed > $1B GMV and added $250MM/year in revenue through its post-purchase upsell tech. It was acquired by Pantastic in 2022.

At Rodeo, we released one of the first native Shopify subscription apps (acquired by Recharge) and pivoted to a LTV Growth platform that originated as a small feature. Ultimately, wound it down as Shopify actively started building a solution themselves.

I'm on a mission to build damn good tools that help you make more money and have fun doing it.

Co-founder, Technical CEO

CEOs trying to get their teams using AI — this might be the problem.

Most AI conversations go sideways in the first message.

Not always because people are "bad at prompting" – but because they're thinking out loud. Half-formed ideas, missing context, vague asks. The AI takes that initial direction and runs with it. Now you're course-correcting for the next 10 messages.

For people who steer AI all day, that's fine. You recover and keep going.

But when someone on your team tries AI once, gets garbage, and decides "it doesn't work for me" — that's expensive. And often, it's just a bad first message.

I built Promptó to fix the 𝗳𝗶𝗿𝘀𝘁-𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

It's a desktop app – one shortcut from anywhere. Copy your rough thought, press the key, and it turns your half-baked idea into a clear starting point. Then you paste it into ChatGPT, Claude, whatever you use.

What it actually does:

- Asks clarifying questions when you're too vague
- Adds the structure AI needs to run useful
- Saves your context window for actual work, not course-correction

The reason it's a desktop app (not a browser tab): 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗸𝗶𝗹𝗹𝘀 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻. A shortcut becomes muscle memory. People use it for everything, not just "important" prompts.

The compound effect of starting clean – hundreds of times a week – is real.

One early user told me it writes better prompts for his vertical than his best employees.

If your team has quietly decided AI "isn't for them," it might just be a first-message problem.

𝗜𝘁'𝘀 𝗳𝗿𝗲𝗲 𝗳𝗼𝗿 𝗻𝗼𝘄. Link in the first comment.

Struggling with AI adoption on your team? What's worked (or hasn't)?

--

Link: https://tryprompto.com

Its companion desktop app: https://lnkd.in/ePSw5UHS

Ben Fisher 🏴‍☠️

Playing w/ AI + Automation | Prev @Rodeo, @CartHook (trusted by AG1, Four Sigmatic)

graphical user interface, text, application

𝗦𝘁𝗼𝗽 𝘀𝗲𝗻𝗱𝗶𝗻𝗴 (𝗷𝘂𝘀𝘁) 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴 𝗹𝗶𝗻𝗸𝘀.

They feel efficient. They're actually kind of rude.

"Here's my calendar. You do the work."

Open link → load page → scroll days → do timezone math → fill the form. All the friction is on the other person.

The most respectful thing you can do instead:

- Propose specific times
- In 𝘁𝗵𝗲𝗶𝗿 timezone
- With a backup link if nothing works

Something like:

> Would any of these times work for a 25 min meeting (ET)?
> • Wed, Jan 7: 10:30am, 10:30am, 1:00pm
> • Thu, Jan 8: 1:00pm, 3:00pm, 3:30pm
> • Fri, Jan 9: 7:00am, 9:00am, 10:30am

> If none of these work, here's my full calendar: [link]

Doing this manually every time sucks:
check calendar → convert timezones → format nicely.

Even premium tools miss this. 

Superhuman has a built-in scheduler, but you still have to *manually* select your available slots. Every. Single. Time. 

I thought AI agents might solve this, but they got timezone conversions wrong or inconsistently replied.

So I did what I usually do with this kind of annoyance:
I built a small tool for myself.

- Raycast extension that pulls from SavvyCal or Cal dot com
- You pick the recipient's timezone
- It batches times around your existing meetings—not random scattered slots & respects your scheduling preferences (buffer times, working hours, etc.)
- Each time is a clickable link to book  

Both are open source.

Same pattern as Promptó for me: build something I genuinely rely on in my own workflow, then see if it quietly becomes indispensable for other people too.

This one just attacks a very specific kind of friction: making other people do the work to meet with you.

👉 (See link in first comment)

Curious: how are you making scheduling less painful for the people you work with?

--

- "Propose Times" — Raycast extension (https://lnkd.in/eVSrzFrp)

- "SavvyCal Booker" — one-click booking form (for Cal.com or SavvyCal) https://lnkd.in/e5P-AVqb

Everyone's hyped about how fast AI can ship features.

Almost no one is talking about the fights it's causing inside engineering teams.

I had two conversations last week with CEOs trying to get their teams to adopt AI. Same pattern both times.

The CEO discovered vibe coding. Built a feature themselves — maybe a proof of concept, maybe a working prototype. Felt the speed. Got excited.

Came back to the team with, "We should all be doing this."

And hit a wall.

Here's what I've realized: the engineers pushing back aren't all pushing back for the same reasons.

I'm seeing two camps:

𝗠𝗮𝗸𝗲𝗿𝘀 — product-oriented. They care about what gets shipped. AI is leverage. Less boilerplate, more interesting problems. They're often already experimenting. (That's me.)

𝗔𝗿𝘁𝗶𝘀𝗮𝗻𝘀 — craft-oriented. They love writing code. The problem-solving, the shaping, the control. They'll happily spend an afternoon refactoring a module no one else will ever see, because the code "wasn't right." AI doesn't just change how they work — it threatens something they've built their whole career around.

The artisan isn't wrong. They're assessing AI through a different lens. And as a leader, you need to recognize: adopting AI might mean giving up parts of the job they genuinely love.

What I've seen work:

𝗙𝗼𝗿 𝗮𝗿𝘁𝗶𝘀𝗮𝗻𝘀 — don't lead with "look how fast it codes." They've seen the output. They're not impressed. Start with workflows that protect the craft: scaffolding, guardrails, and reviews that produce code they'd actually be proud to ship.

𝗙𝗼𝗿 𝗺𝗮𝗸𝗲𝗿𝘀 — they might need the opposite. Coaching on product thinking, not just AI enthusiasm. Sometimes they're over-indexed on the tooling.

The starting point is the same: stop selling AI as a productivity tool. Start by understanding what each person stands to lose — and what they might actually gain.

Which camp are you in? And if you're leading both, what's actually working (or not) on your team?

𝗦𝘁𝗼𝗽 𝘀𝗲𝗻𝗱𝗶𝗻𝗴 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴 𝗹𝗶𝗻𝗸𝘀.

They feel efficient. They're actually kind of rude.

"Here's my calendar. You do the work."

Open link → load page → scroll days → do timezone math → fill the form. All the friction is on the other person.

The most respectful thing you can do instead:

- Propose specific times
- In 𝘁𝗵𝗲𝗶𝗿 timezone
- With a backup link if nothing works

Something like:

> Here are a few options that should work on your end:
> • Tues, Jan 14 – 10:00–10:30am your time
> • Wed, Jan 15 – 1:30–2:00pm your time
> • Thurs, Jan 16 – 4:00–4:30pm your time
> If none of these work, here's my full calendar: [link]

Doing this manually every time sucks:
check calendar → convert timezones → format nicely.

𝗘𝘃𝗲𝗻 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝘁𝗼𝗼𝗹𝘀 𝗺𝗶𝘀𝘀 𝘁𝗵𝗶𝘀. Superhuman Mail has a built-in scheduler, but you still have to manually pick your available slots every single time. No memory, no defaults. It's just a slightly faster version of the same repetitive work.

I thought AI agents might solve this. Tested three: Howie, Fyxer, and a custom Lindy agent. None of them nailed it. They either got timezone conversions wrong, inconsistently replied, or made the back-and-forth longer instead of shorter.

𝗔𝗻𝗱 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝘄𝗼𝗿𝗸, 𝘁𝗵𝗲𝘆 𝗼𝗻𝗹𝘆 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗲𝗮𝘀𝗶𝗲𝗿 𝗳𝗼𝗿 *𝗺𝗲*. The other person still gets a link. Still has to check their calendar, do timezone math, fill out a form. The friction just moved—it didn't disappear.

So I did what I usually do with this kind of annoyance:
I built a small tool for myself, then opened it up.

So I did what I usually do with this kind of annoyance:
I built a small tool for myself, then opened it up.

- Raycast extension that pulls from SavvyCal or Cal dot com
- You pick the recipient's timezone
- It spits out a preformatted message with a few options
- Each time is a clickable link—there's an optional Vercel app that pre-fills the time slot (neither SavvyCal nor Cal dot com support that natively)

Both are open source:

- Propose Times (Raycast extension)
- SavvyCal-Booker (optional one-click booking form)

Same pattern as Promptó for me: build something I genuinely rely on in my own workflow, then see if it quietly becomes indispensable for other people too.

This one just attacks a very specific kind of friction: making other people do the work to meet with you.

👉 (See link in first comment)

Curious: how are you making scheduling less painful for the people you work with?

The Hardy Group

Director of Marketing

MATTEC Interiors

· Initiate Marketing and business development to lead expansion into the USA for MATTEC, Italian based manufacturer for retail, hospitality, residential and commercial projects and furnishings.
· Rebranded the company’s business vision and marketing presence to appeal to an American audience and continue to develop innovative, targeted marketing strategies.
· Manage global marketing and communications initiatives and partnerships.
· Spearhead and supervise all digital content creation and implementation.
· Collaborate as an integral member of a global leadership team to implement expansion of the business.
· Network to establish relationships with architects, interior designers, developers and owners to grow pipeline, generate leads and successfully secure opportunities to bid on projects.
· Prepare client presentations, formulate bids and lead project management process.
· Responsible for hiring and managing the project management team in the USA and collaborating with the project management/technical department in Italy to meet specific project requirements from bid to install to completion.
· Assumed responsibility to improve and maintain the financial and legal health of MATTEC in the USA.
· Served as the point person to proactively address the economic downturn during the pandemic by creating an action plan, reassessing expenses, revising the budget, applying for the PPP loan and re-evaluating personnel.

Director Of Business Development and Marketing

Independent

Work with select Real Estate Developers, Architecture Firms, Interior Designers, Hospitality companies offering:
Deep dive exercise into the branding of your company: who you are trying to attract, how your company is received and where you compare to your competitors

Strategic marketing plan creation: Set marketing goals, identify your target audience, determine a budget, develop specific marketing strategies & develop an implementation schedule

Brand/Rebrand your company to stand out in your industry: Ensure that your branding positions you effectively

Design/Redesign marketing materials to stand out in your industry: Ensure that your marketing materials are effective 

Develop business leads: Utilizing our existing network we will create relationships for your company and actively seek new opportunities

Public Relations & Social Media Management: We work with the top firms and can bring them onboard to meet your needs

Independent Marketing Branding & Business Development Consultant

DNA Strategic Consulting

· Developed, presented and executed short and long-term marketing and public relations campaign strategies for architecture, design, and luxury clients.
· Advised clients on overall branding and messaging, including the design and language on all print and digital content.
· Sought out opportunities and made connections for clients to further develop their business.
· Forged new relationships and strengthened existing relationships with the media and industry influencers.
· Oversaw and executed launch events, press previews and campaign openings.
· Actively pitched and prepped clients for speaking engagements.
· Directed training and development of junior team members.
· Wrote, edited and advised on client press materials, branding and content development.

Director

Bento Box LLC

Developed a collaborative cross-marketing approach with partners, media and community to maximize exposure, create awareness, gain media attention and attract clients.
· Planned, developed and implemented strategies, timelines and events for media relations, communications, public relations, social media and marketing for Bento Build.
· Sought opportunities, created action plans, managed budgets, measured and optimized results to increase recognition and ROI.
· Provided counsel and advice on the company brand. Created and implemented new brand guidelines, updated website, created company collateral and presentations.
· Developed, launched and promoted the Bento Build product lines. Identified proper market for Bento Build product and sales.
· Continuous analysis of Bento Build’s competitive environment and consumer trends.
· Attended industry related events to cultivate relationships, supported partners and maintained awareness of competitors.
· Managed Bento Build’s product designers, web designer and graphic designer.
· Oversaw sales teams to ensure budgets were met.
· Supported company’s sub brands; Bento Homes, Bento Living, Bento Club and Bento Marketplace, ecommerce website.

The New York Design Center

· Branded and marketed 200 Lex to optimize traffic, attract prospective tenants and increase sales.
· Redefined the image of 200 Lex in reaction to the ever-changing business environment.
· Assessed trends through relevant data analysis tools to continually develop marketing strategies and relationships, positioning 200 Lex in the forefront of design and the preferred luxury resource for the industry.
· Initiated, created and executed all 200 Lex events with a consistent goal to increase awareness, brand 200 Lex and its’ luxury showrooms, celebrate the interior design industry and raise funds for carefully selected organizations.
· Conceptualized and coordinated all event logistics, including production schedule, graphics, invites, mailing lists, budget, venue, audiovisual, catering, print materials, gift items and other event necessities.
· Managed, supervised and trained the New York Design Center marketing and events team.
· Created programs to educate the consumer on design and the value of hiring a designer.
· Solicited sponsors / partners for events and assembled benefit and steering committees.
· Spearheaded, created and implemented a social media campaign using Facebook, Twitter, Instagram, Pinterest, Website.
· Attended industry related events to cultivate relationships, support partners and maintain awareness of competitors.
· Worked with graphic design company and website host company to ensure the correct messaging through an extensive advertisement campaign and overall branding of 200 Lex, including: website updates, building signage, visual appeal, building directory and building publication.
· Assisted with editing and article selection for the building publication, ARRAY Magazine.

Director of Special Events/Marketing

Senior Marketing/Events Manager

Marketing/Events Manager

Marketing Coordinator

SONY Music

Wrote marketing plans and press releases for Legacy Recordings and SONY website.

Organized mailings to press outlets

Promoted new releases; Johnny Cash, Michael Jackson, Cheap Trick, Janis Joplin, Simon & Garfunkel, Laura Nyro, Lyfe, Earth, Wind & Fire and more. 

Assisted with planning and running “The Isley Brothers; Taken To The Next Phase (Reconstructions)” album release party.

Public Relations Intern

Leah S. Blank, born and raised in Manhattan has worked alongside some of the biggest names in real estate, architecture, interior design, product design, media and luxury. From developers to architects to designers globally, Leah uses her trademark skills of networking, creativity and flexibility to produce strategic marketing plans and generate invaluable connections.

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Ben Fisher✨

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