Ben Fisher✨

Founder @ Rodeo and Fractional CTO to 8-figure DTC brands, sharing learnings as a Full-stack Coder, Designer and Shopify Expert

My friend Paul says I'm a "Human Zapier." That checks out. 

I'm a solid programmer and a decent designer, but they're really a means to an end: I love to build things and solve business problems. 

I'm a product person, a technologist, and an entrepreneur at heart. 

My superpower is at the intersection of tech + design + automation/optimization. And I love dtc ecomm.

I get a DISGUSTING amount of satisfaction by eliminating inefficiency. And I do it through building software tools.

I am obsessed with Systems Thinking and love to experiment with new ways to connect disparate systems.

I won't stop until we've got a deceptively simple solution that's damn fun to use.

**

For the past 10 years, I've built "commerce enablement" tools in the Shopify ecosystem that help DTC brands make more $$$.

With CartHook, we brought post-purchase upsells to the Shopify ecosystem and worked directly w/ Shopify to add it natively. 

CartHook processed > $1B GMV and added $250MM/year in revenue through its post-purchase upsell tech. It was acquired by Pantastic in 2022.

At Rodeo, we released one of the first native Shopify subscription apps (acquired by Recharge) and pivoted to a LTV Growth platform that originated as a small feature. Ultimately, wound it down as Shopify actively started building a solution themselves.

I'm on a mission to build damn good tools that help you make more money and have fun doing it.

Co-founder, Technical CEO

Ben Fisher 🏴‍☠️

Playing w/ AI + Automation | Prev @Rodeo, @CartHook (trusted by AG1, Four Sigmatic)

Deeply researched product, growth, and career advice

My biggest takeaways from Stewart Butterfield:

1. Product design is about creating understanding, not removing friction. Teams obsess over reducing friction and removing steps, but 70% to 80% of product design challenges are actually about helping people *understand* what your product does and what to do next. Users arrive barely interested and confused about what you offer. If they can’t quickly grasp what they’re looking at, they’ll leave. Making it easier to do confusing things just gets users to the exit quicker. The mantra should be “Don’t make me think,” not “reduce friction.”

2. You’re not selling features—you’re selling outcomes. Nobody wants a saddle; they want to go horseback riding. Nobody wants a hammer; they want something built. People understand cars and beer without explanation, but new software needs an explanation of both what it is and why they should want it. Slack wasn’t selling messaging features—it was selling better team coordination and reduced email chaos. If you can’t articulate the transformation your product creates in people’s lives, you’re just listing features.

3. Organizations naturally fill with fake work that looks exactly like real work, what Stewart calls “hyper-realistic work-like activities.” Meetings to preview deck slides, analysis of tiny feature differences, elaborate processes around insignificant decisions. People aren’t lazy; they’re responding to having more time than valuable work to do. Leaders must continuously ensure there’s enough valuable work and explicitly say no to projects that can’t possibly generate meaningful impact.

4. Small conveniences create emotional connections that drive word-of-mouth growth. No one switches products because of a good time-zone picker or smooth password recovery, but these details make users love or hate your product. Slack grew largely because people who used it at one company would join a new company and advocate strongly for adopting it. That advocacy came from accumulated small delights, not major features.

5. The “owner’s delusion” explains why bad experiences persist everywhere. Restaurant owners create terrible websites even though they’ve experienced the frustration of visiting other terrible restaurant websites. Business owners assume visitors care deeply about their product, when in reality people arrive distracted, in a hurry, just above the threshold of caring at all. The solution is to regularly step back, be a normal person with limited time and patience, and honestly evaluate if your product makes sense.

6. Only pivot after exhausting all reasonable ideas. The right time to pivot isn’t when things get hard—it’s when you’ve genuinely tried every non-ridiculous approach and can coldly, rationally assess that the expected value has dropped below alternatives. Pivoting is humiliating because you’ve convinced investors, employees, and users of a vision you’re now abandoning. That emotional cost means most people pivot too quickly or too late.

The Retail Muse

I inspire you to launch into physical retail and offer advice on how to create magic-moment making experiences that customers love – even if your company is on a shoestring budget, even during this unpredictable period, even if it’s just you and your dream idea right now. 

Through my 3 I Method powered by customer immersion, design sprints, and even a little AI, I help you design IRL-tested store concepts and re-imagined customer experiences fast. So you can just get on with it and grow your business.

Founder, CEO and your Chief Inspiration Officer

Independent Consultant

I create one-of-a-kind immersive innovation workshops and events to help retailers and brands 1) step into the mind of the modern consumer to understand the psychology behind human behaviour 2) gain inspiration from leaders across industries and 3) design more human-centred brand strategies and customer experiences. 

I’ve had the pleasure of designing experiences for attendees from companies such as Tesco, Farfetch, John Lewis, Jo Malone, Arcadia, Net a Porter, Adidas, Vacheron Constantin, Johnson & Johnson, Hammerson, Visa, Cognizant and Piper Private Equity.

Retail Innovation and Customer Experience Strategist

A Selection of Recent Engagements

•	Panel Moderator: "Opportunities on the High Street in 2021," iD Agency, 19th Nov 2020

•	Speaker & Event Founder: "Darwin Goes Shopping: A Retail Provocateurs Debate," Retail Provocateurs, 21st Oct 2020

•	Panel Moderator: "Winning Them Back: The Psychology Behind Retail (Re)Design," PSFK Future of Retail Fest, 30th June 2020 

•	Speaker: "Retail Insights," Threepipe Reply, 19th June 2020 

•	Speaker and Event Designer: "Reopening Retail: What's in Store," Wharton and Kellogg UK Alumni Clubs, 2020 

•	Panel Moderator: “Creative Innovation in RetailTech and FashTech,” London & Partners, 2019

•	Panel Moderator: “Evolution of Retail: Exploring the Changing Face of Retail Today,” Adyen’s Annual Retail Event, 2018. [230 attendees from UK brands, retailers and tech companies.]

•	Panellist: “Will Physical Stores Die Out?” Ecommerce Club & Future of Retail, 2018

•	Seminar: “Retail and Consumer Innovation Trends,” Fashion Retail Academy, 2016 [Training course for 100 aspiring leaders from one of UK’s largest chain retailers]

Speaker and Moderator

Accenture

• Designed and launched a Store of the Future concept for millennial consumers called The World of ME, which was visited by over 4,500 industry leaders and emerging brands in London and Singapore. The pop-up took visitors on a customer journey and told a story through 29 emerging products and services. 

• Collaborated with retail, brand and start-up ecosystem to develop and facilitate over 50 retail innovation tours / safaris across London, NYC, Chicago, Milan and Sao Paulo for consumer facing companies.

Senior Manager- Accenture Customer Innovation Network, UK Retail Lead                               

Strategy Senior Consultant (2007-2008), Strategy Manager (2008-2013)

Turner (Turner Broadcasting System, Inc)

Researched and sized gaming opportunity for a cable TV network; identified industry and consumer trends; and summarised the competitive landscape. Used findings to inform and recommend integrated gaming strategy, along with action steps for network’s Strategic Plan.

Strategic Planning MBA Intern

Strategy Business Analyst (2002-2004), Strategy Consultant (2004-2005)  

Thomson Reuters

Equity Research Writer                                                       

I help DTC brands sell more IRL | Retail & CX Strategist | Top Retail Expert 2024 | 🔔 Follow to learn how smart brands are reinventing retail spaces

Do you want to make your mark and grow your business through physical retail and immersive experiences…even if you have no clue where to begin?

That’s where I come in. 👋🏼

I’m on a mission to create a better retail future filled with places, spaces, and experiences that people love. The human-to-human experiences, stories, connections and community that you never forget. 

Through my 3 I’s Method powered by customer immersion, inspiration days and design sprints, I help indie brands design, test and launch concept stores, pop-ups and immersive experiences in days and weeks. Not months or years.

In case you're curious...

HERE'S A BIT ABOUT ME

➾ I'm a Strategist with 15+ years experience advising clients such as Argos, Adidas, Coca-Cola, Unilever, Diageo, Mondelez, Nestle, AB InBev, Tesco, H&M and many more in the areas of customer experience design and disruptive innovation.

➾ I’ve even had a go at launching my own ‘store of the future' pop-up featuring 50+ innovative consumer brands and technologies in London and Singapore. It was invigorating and can’t wait to do more.

➾ I’m always on the hunt for hidden gems in CX and design across the globe.

➾ I’m a Latina female founder who is committed to amplifying new brand voices. 

My journey has taken me on countless adventures, but I've finally landed at my dream destination at the intersection of my passions: helping indie brands create unforgettable experiences. 

It's a privilege to be here, and I'm ready to make magic happen!

GET IN TOUCH TO GROW YOUR BUSINESS 

Whether you’re launching a pop-up for the first time, creating an exclusive events program for your shops, or re-imagining the current CX in your stores - I’m here to help. 

DM or email me to book a no-pressure consultation.
Email: sandy@retailmuse.com

And if you’re craving some inspiration for your vision board…

FOLLOW ME here for design ideas, CX tips, and founder stories.

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Ben Fisher✨

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