Ben Fisher✨

Founder @ Rodeo and Fractional CTO to 8-figure DTC brands, sharing learnings as a Full-stack Coder, Designer and Shopify Expert

My friend Paul says I'm a "Human Zapier." That checks out. 

I'm a solid programmer and a decent designer, but they're really a means to an end: I love to build things and solve business problems. 

I'm a product person, a technologist, and an entrepreneur at heart. 

My superpower is at the intersection of tech + design + automation/optimization. And I love dtc ecomm.

I get a DISGUSTING amount of satisfaction by eliminating inefficiency. And I do it through building software tools.

I am obsessed with Systems Thinking and love to experiment with new ways to connect disparate systems.

I won't stop until we've got a deceptively simple solution that's damn fun to use.

**

For the past 10 years, I've built "commerce enablement" tools in the Shopify ecosystem that help DTC brands make more $$$.

With CartHook, we brought post-purchase upsells to the Shopify ecosystem and worked directly w/ Shopify to add it natively. 

CartHook processed > $1B GMV and added $250MM/year in revenue through its post-purchase upsell tech. It was acquired by Pantastic in 2022.

At Rodeo, we released one of the first native Shopify subscription apps (acquired by Recharge) and pivoted to a LTV Growth platform that originated as a small feature. Ultimately, wound it down as Shopify actively started building a solution themselves.

I'm on a mission to build damn good tools that help you make more money and have fun doing it.

Co-founder, Technical CEO

Ben Fisher 🏴‍☠️

Playing w/ AI + Automation | Prev @Rodeo, @CartHook (trusted by AG1, Four Sigmatic)

Deeply researched product, growth, and career advice

My biggest takeaways from Stewart Butterfield:

1. Product design is about creating understanding, not removing friction. Teams obsess over reducing friction and removing steps, but 70% to 80% of product design challenges are actually about helping people *understand* what your product does and what to do next. Users arrive barely interested and confused about what you offer. If they can’t quickly grasp what they’re looking at, they’ll leave. Making it easier to do confusing things just gets users to the exit quicker. The mantra should be “Don’t make me think,” not “reduce friction.”

2. You’re not selling features—you’re selling outcomes. Nobody wants a saddle; they want to go horseback riding. Nobody wants a hammer; they want something built. People understand cars and beer without explanation, but new software needs an explanation of both what it is and why they should want it. Slack wasn’t selling messaging features—it was selling better team coordination and reduced email chaos. If you can’t articulate the transformation your product creates in people’s lives, you’re just listing features.

3. Organizations naturally fill with fake work that looks exactly like real work, what Stewart calls “hyper-realistic work-like activities.” Meetings to preview deck slides, analysis of tiny feature differences, elaborate processes around insignificant decisions. People aren’t lazy; they’re responding to having more time than valuable work to do. Leaders must continuously ensure there’s enough valuable work and explicitly say no to projects that can’t possibly generate meaningful impact.

4. Small conveniences create emotional connections that drive word-of-mouth growth. No one switches products because of a good time-zone picker or smooth password recovery, but these details make users love or hate your product. Slack grew largely because people who used it at one company would join a new company and advocate strongly for adopting it. That advocacy came from accumulated small delights, not major features.

5. The “owner’s delusion” explains why bad experiences persist everywhere. Restaurant owners create terrible websites even though they’ve experienced the frustration of visiting other terrible restaurant websites. Business owners assume visitors care deeply about their product, when in reality people arrive distracted, in a hurry, just above the threshold of caring at all. The solution is to regularly step back, be a normal person with limited time and patience, and honestly evaluate if your product makes sense.

6. Only pivot after exhausting all reasonable ideas. The right time to pivot isn’t when things get hard—it’s when you’ve genuinely tried every non-ridiculous approach and can coldly, rationally assess that the expected value has dropped below alternatives. Pivoting is humiliating because you’ve convinced investors, employees, and users of a vision you’re now abandoning. That emotional cost means most people pivot too quickly or too late.

I help small business and nonprofit leaders build marketing systems that grow with them.

After nearly two decades working at the intersection of operations and marketing, I’ve learned that most organizations don’t struggle with ideas; rather, they struggle with sustainable systems. 

They try to be everywhere

I’ve led marketing strategy for nonprofits and small businesses, taking one blog from 0 to 123 posts in under a year (pre-AI), building a multi-year roadmap to expanded brand influence, and guiding a digital marketing team that turned research insights into actionable messaging.

My approach combines systems thinking, storytelling, and strategy, helping leaders turn vision into strategy and strategy into repeatable processes that drive visibility, engagement, and growth.

Whether it’s bringing marketing back in-house, creating content strategy, or building the right systems with your team, I help you move from reactive marketing to sustainable momentum.

If your marketing feels overwhelming and isn't making the impact you desire, let’s connect to explore a Marketing Systems Audit.

📩 DM me here on LinkedIn or book a free clarity call.

Shelley Madueme

This is my 96th weekday of posting on LinkedIn.

Here’s how it’s actually going:

I started in July with a 21-day content challenge.
I kept going because my goal was clear:
🧲 Get inbound clients for my marketing business.

But here’s the truth:

That classic story where someone leaves their job, posts a few times, and suddenly builds a booming business?

That hasn’t been my experience.

Just keeping it real.

Here’s what has worked:
→ Starting with people I already know
→ Telling them what I’m doing
→ Asking them to introduce me to others doing similar work

That simple strategy has sparked real conversations with aligned people and early opportunities to collaborate.

Bonus wins I didn’t expect:
✅ Built the habit of showing up and sharing my experience
✅ Got over the cringe that used to keep me silent
✅ Got comfortable reaching out and ask for the meeting

Here’s what hasn’t happened:
❌ I didn’t go viral
❌ LinkedIn hasn’t been a magic bullet

But that doesn’t mean it’s not working.

Sometimes success takes longer than we want it to.
But if you’re paying attention, the growth is still happening.

Helping small business & nonprofit leaders build sustainable marketing systems that scale | Marketing Consultant | Speaker | Clarity → Strategy → Results

Let’s stop pretending careers are linear.

Most people I’ve worked with over the years didn’t get where they were by climbing a well-defined ladder.

Instead, modern careers often look like:
🔹 A job in one industry, then a move to another
🔹 A few freelance gigs that turned into a business
🔹 A break to raise a family or care for someone
🔹 A layoff that sparked reinvention
🔹 A return, a pivot, a new beginning

None of this is wasted.
The skills are real, and the growth compounds.

Success today isn’t about checking boxes.
It’s about bringing depth, adaptability, and experience to the table.

Let’s normalize the nonlinear path.

What’s something you learned in a role or season that doesn’t fit your resume but changed how you work?

taplio

The Battle

Ben Fisher✨

Shelley Madueme

Followers

Posts

Engagements

Likes

Performance ScoreBen Fisher✨'s LinkedIn Performance

Performance ScoreShelley Madueme's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ben Fisher✨

Shelley Madueme

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ben Fisher✨'s LinkedIn Performance

Performance ScoreShelley Madueme's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBen Fisher✨'s LinkedIn Performance