I am the Founder of Enduring Ventures, a long-term holding company. We buy beautiful businesses and hold them forever.

We have a deep respect for our fellow business founders because we were founders ourselves.

We know just how much time, hard work, and struggle goes into building a company that customers love and keep coming back to.

Having invested in companies, sold companies and raised funding, we have seen the costs of the short-term mindset of private equity and venture capital up close. We wanted to do something fundamentally different.

Following the inspiration of Berkshire Hathaway, we decided to build the company that we would want to buy the companies we started.

One that would hold it forever instead of selling it to the highest bidder. 

One that would take care of our employees and create opportunities for them to grow wealth if the business grows. 

One that would mentor our next generation of leaders. 

One that would give our business the time it needs to grow (or simply stay the right size) at whatever pace is right for it. 

That company is Enduring Ventures.

You can follow me here for my thoughts on buying and investing in businesses.

Sieva Kozinsky

My Money Matters

Chief Executive Officer

St Cedd's School

Board of Governors

Myriad Global

Board Advisor

Chief Financial Officer

LandVault (formerly Admix)

LAB Group 

Vida Care

Interim Chief Executive Officer

Brash Brands

Konica Minolta Business Solutions UK Ltd

Head Of Finance

Divisional Accountant

Senior Finance Business Partner

Skanska UK

Business Analyst

CFO | COO | Web 3 Business Leader | Mentor | NED | Investor

I'm Amar, CEO at My Money Matters, where our goal is simple: helping employees to make the most of their money with financial education, tools, coaching and easy to use digital services.

Early on, I was more entrepreneur than economist, with ventures ranging from selling stick insects as a child to diving deep into the world of startups.

This path led me to a revelation: financial education is the key to unlocking personal and professional freedom.

At My Money Matters, we focus on:

- Jargon free education
- Simple tech
- Specialists coaches putting your mind at ease

Outside the office, you'll find me embracing challenges of a different sort — staying active, whether it's CrossFit, kickboxing, or exploring outdoors.

I share the insights gained from a life of contrasts — combining the discipline of finance with the dynamism of startups, and ambition with personal wellness.

Amar Mistry

taplio

The Battle

Sieva Kozinsky

Amar Mistry

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