Notion! Notion is an infinitely customizable blank canvas of ultimate power. 

Notion's greatest advantage is also it's biggest weakness. That's where I come in.

As the GTM Lead @ Optemization, I specialize in helping companies in hyper growth mode scale effectively without letting their workspace become a "dumping ground" for scattered info, links, meetings notes, and outdated docs that no one can trust. 

Optemization is an Ops Design consultancy focused specifically on the adoption of Notion. 

That could mean large migrations onto Notion, improving current workflows, creating custom automations and integrations, or auditing what you're currently working with.

If you've made it this far and want to learn more, here's some resources that can help:

Notion's Eleven - A free online course exploring the fundamentals of building an effective Notion workspace for teams of all sizes:

https://optemizations.notion.site/Welcome-to-Notion-s-Eleven-317a0fd26bf24d0295504e4cab1eba83

AND, my last offer is if you ever want to about anything related to Notion, I'm your guy 😎 

Lastly the fun part. My Special Skills and Fun Facts include:

🏆 3x Cornhole Champion 🏆 
🏅 3x Dodgeball Champion 🏅 
👨‍🍳 Former Food Cart Owner 👨‍🍳 
🥩 Steak Off Champion 🥩 
🐔 Notoriously known as “The Chicken Man” 🐔

Skyler Birk-Stachon

Mama I made it! I'm officially a Notion consultant.

Haters are fuming right now.

What's the first thing I should build? 

**note that everyone on our team were already Notion consultants and I was just late to the party

Ask me how we optimize Notion workspaces for 150+ of the world’s top companies

I threw 10 Notion stickers at a camera to signify 10 harsh Notion truths.

#1 98.6% of companies use Notion wrong

#2 You can’t use Notion AI properly if your workspace is a dumping ground

#3 You need to stop letting your employees create random loose pages

#4 The reason you’re not getting the most out of Notion is that you haven’t properly invested into it

#5 I love Notion but 90% of Notion’s fancy features don’t actually matter to your employees

#6 You don’t have a Notion problem, you have an adoption problem

#7 Your company has a tool culture problem if you don’t have a unified way of working in Notion

#8 If your company didn’t architect Notion correctly from the start you probably hate it now

#9 If your company isn’t database driven you’re using Notion wrong

#10 No company should ever be on the plus plan. Business or Enterprise only

Fight me on them 👇

--

Psssst if you need help optimizing your Notion workspace we should talk

1000 podcast episodes produced. That's a lot of freaking episodes! Huge huge congrats to Jake Hurwitz and the Thursday Labs team on an epic accomplishment. Best in the business. And an even cooler person.

You'll be celebrating 5k in no time.

You're a legend. 

And also heard you have a pretty impressive Notion setup.... 

Wonder who built it 😉

Fun fact: We don't just help with Notion 😏

Notion has over 100 million users, over 4 millions paying customers, and over 35,000 companies using it but most of companies are still using it wrong. Here’s the reality if you want a successful rollout:

#1 You need an adoption plan - Don’t wing it. Be intentional.

#2 Define a unified way of working in Notion - How will you work in Notion at X company?

#3 Exec alignment - Why do you actually care about rolling out Notion? What bigger initiative is this a part of?

#4 Need to assign Notion champions - Internal owners who are in charge of each teamspace / the big databases

#5 Patience - Rome wasn’t built in a day and neither will your Notion workspace be.

Get these right and Notion becomes your company's greatest productivity asset. Get them wrong and it becomes just another abandoned tool.

I’m gonna let you in on a secret.

Your employees don't give a shit what software your org uses.

Notion. Confluence. Asana. Whatever. Doesn’t matter. They couldn't care less about your tech stack.

**unless you give them clear enablement and support

Here’s what this looks like in practice for Notion:

Most companies look like this: (wrong way)

→ “Hey we use Notion for knowledge management or product roadmapping or xyz use case”

**leads to uncertainty, negative sentiment overtime and people using it however they see fit (and an FAQ / youtube tutorial rabbit hole) 

Here’s what it should look like:

→ “Here’s how you use Notion in your day to day role and here’s how it enables you to get more done and become a better employee”

- Here’s how product uses Notion to do their roadmapping

- Here’s how marketing uses Notion to plan their content calendar and upcoming launches

- Here’s how eng uses Notion to find information across scattered tools in the snap of a finger

- Here’s how sales uses Notion to find commonly asked questions for enablement

**Much better what to do it ^^

To have a successful rollout you must define:

1. What is the pain point this tool solves for?
	- and why?

2. How do I use it my day to day role?
    - and how am I being set up for success?

3. What are my expectations around the tool? 
    - how do I use this tool for success not failure

Remember, You don’t have a Notion problem. You have an adoption problem.
The tool isn't the problem. The rollout is.

Stop debating the tool. Start investing in the rollout.
That's the difference between a tool people hate and one they can't live without.

-- 
Pssssst this is exactly what we help with at Optemization, let us know if you need Notion help :)

Just an average Optemization team meeting...

Creating custom agents designed to roast Tem ‎and building Notion sauce.

All a part of our great agentic bakeoff where everyone presented the craziest, funnest, and most useful custom Notion agents they've been working.

It's more fun to highlight the goofy + fun ones but I promise we're cooking up some ones that are going to change our clients' workspaces forever.

Stay tuned 👀

-- 

Want to be a part of our epic team culture? 

We're actively hiring for our next great Notion workspace developer 👀

Check out the full job description (link below) and send your resume + a 90-sec Loom to Natalie Pottie at hiring@optemization.com.

**expecting bangers only in that Loom

https://lnkd.in/evXuHNZi

Just fired off 100 of these cold emails to COOs who went to Villanova.

Think I'll get any takers??

"Skyler, don't hate this personally but we hate Notion" 

Said the Head of internal comms at a 1000-person fintech to me.

Now, normally a statement like that would piss me off. 

But in this case, I couldn't blame them. 

They had been using Notion for the last 3 years but:

1️⃣ They never set up the infrastructure correctly
2️⃣ They didn't have a unified way of working in Notion 
3️⃣ They had over 100,000 loose pages
4️⃣ They had random databases all over the place not tied to anything
5️⃣ They didn't have any Notion champions in charge of governance 

The result?

Their workspace was a "Dumping ground of meeting notes, scattered workflows, links, and out of date docs that no one can trust"

It doesn't matter how good Notion AI is if it's only helping you find outdated info 5x times as fast.

So we ran a workspace audit, created a health report, aligned on a solution and a gameplan moving forward.

And put our hardhats on and went to work.

The result? 

🤩 46,638 pages optimized 
🤩 64% teamspace consolidation
🤩 46% reduction of outdated content

And the best part?

They LOVE Notion again :)

YAY

If your workspace has become a dumping ground over time and it's time for a refresh, know you're not alone.

But also shoot me a note, we'll run an audit for you and create a let's fix it gameplan! 🙏

Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I work as a senior digital adviser and strategic sounding board for founders and entrepreneurs building online.My role isn’t to provide formulas, playbooks, or constant direction. Instead, I help people think more clearly about ideas, business models, and decisions — drawing on perspective shaped over decades of working across multiple internet cycles, from early email and web, through mobile, marketplaces, performance marketing, and now AI.Alongside this work, I write and research the business game — an ongoing exploration of how business actually works in practice: incentives, timing, leverage, and why many people lose by copying what looks successful without understanding the rules underneath.Some of this thinking is tested in public through a small working lab called Strategy with Danny, where founders pressure-test one clear offer and learn what actually converts before they scale systems, teams, or platforms.I’m not a coach or a traditional consultant, and I’m not embedded in execution. This work is best suited to independent founders who want a calm, experienced perspective to pressure-test ideas, spot risks early, and avoid scaling the wrong thing at the wrong time.Most of my value comes from pattern recognition, context, and judgment — helping reduce noise, fragility, and unnecessary complexity in how businesses are built.

Danny Mallinder

Traffic does not fix a weak business.
Conversion does.

Most founders chase volume.

More leads.
More ads.
More sales calls.

But if your close rate is stuck at 20%, doubling traffic just doubles inefficiency.

The real leverage is yield.

- 20% close rate = wasted demand
- 40% close rate = double revenue
- same traffic, better system
- efficiency before scale

The founders who last the longest learn this.

Before they scale traffic, they improve yield.

I wrote a short note on this in today’s newsletter.

Read it here:
https://lnkd.in/ehwJ8nHf

#founders
#capitalefficiency
#businesstrategy

Helping founders fix revenue systems. Founder at FormXY | Creator of The Business Game.

Systems create revenue.
Inputs don’t.

Most founders try to grow by adding more input.

More ads.
More leads.
More traffic.

But every business actually runs on a simple structure:

X → M → Y

X = inputs
Y = outcomes

But the real leverage sits in the middle.

The mechanism.

- offer
- positioning
- sales thesis
- sales process

If that mechanism is weak, more input only scales inefficiency.

The same traffic can produce completely different outcomes depending on the structure of the system.

One company closes 20%.
Another closes 40%.

Same input.
Different form.

I wrote a short piece about this idea in this week’s newsletter.

It explains why the real job of an entrepreneur is designing the transformation system.

Read it here:
https://lnkd.in/eNcCnv64

#founders
#gtmstrategy
#capitalefficiency

Founders stuck in sales fail.
Your close rate proves it.

If your close rate is up and down,
you do not have a persuasion problem.

You have a broken architecture.

If you are stuck in sales
trying to force it to work,

that is not a closing issue.

It is a system that was never engineered.

Close rate is a diagnostic signal.

If it is unstable,
your architecture is unstable.

The answer is not a script.
It is a system.

In 5 months:

$500k+ closed
Close rate from 23% to 47%
Founder out of the sales seat

Not a confidence upgrade.

An architectural rebuild.

If your close rate fluctuates,
are you fixing yourself
or fixing the system?

#founders
#salesarchitecture
#gtmstrategy

Mexico headlines spark fear.
But they don’t change strategy.

Most founders think they are rational.
Until emotion spikes.

One headline.
One bad week.
One loud opinion.

And they pivot.

I live part of the year in Mexico.
Recent news did not move me.

Because the decision was built on alignment.
Not reaction.

- strategy beats sentiment
- alignment beats urgency
- data beats drama

Overreaction kills momentum.
Calm thinking compounds.

Full essay below - 

https://lnkd.in/edKwMUpP

#founders
#businessstrategy
#clarity

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