Notion! Notion is an infinitely customizable blank canvas of ultimate power. 

Notion's greatest advantage is also it's biggest weakness. That's where I come in.

As the GTM Lead @ Optemization, I specialize in helping companies in hyper growth mode scale effectively without letting their workspace become a "dumping ground" for scattered info, links, meetings notes, and outdated docs that no one can trust. 

Optemization is an Ops Design consultancy focused specifically on the adoption of Notion. 

That could mean large migrations onto Notion, improving current workflows, creating custom automations and integrations, or auditing what you're currently working with.

If you've made it this far and want to learn more, here's some resources that can help:

Notion's Eleven - A free online course exploring the fundamentals of building an effective Notion workspace for teams of all sizes:

https://optemizations.notion.site/Welcome-to-Notion-s-Eleven-317a0fd26bf24d0295504e4cab1eba83

AND, my last offer is if you ever want to about anything related to Notion, I'm your guy 😎 

Lastly the fun part. My Special Skills and Fun Facts include:

🏆 3x Cornhole Champion 🏆 
🏅 3x Dodgeball Champion 🏅 
👨‍🍳 Former Food Cart Owner 👨‍🍳 
🥩 Steak Off Champion 🥩 
🐔 Notoriously known as “The Chicken Man” 🐔

Skyler Birk-Stachon

Mama I made it! I'm officially a Notion consultant.

Haters are fuming right now.

What's the first thing I should build? 

**note that everyone on our team were already Notion consultants and I was just late to the party

Ask me how we optimize Notion workspaces for 150+ of the world’s top companies

I threw 10 Notion stickers at a camera to signify 10 harsh Notion truths.

#1 98.6% of companies use Notion wrong

#2 You can’t use Notion AI properly if your workspace is a dumping ground

#3 You need to stop letting your employees create random loose pages

#4 The reason you’re not getting the most out of Notion is that you haven’t properly invested into it

#5 I love Notion but 90% of Notion’s fancy features don’t actually matter to your employees

#6 You don’t have a Notion problem, you have an adoption problem

#7 Your company has a tool culture problem if you don’t have a unified way of working in Notion

#8 If your company didn’t architect Notion correctly from the start you probably hate it now

#9 If your company isn’t database driven you’re using Notion wrong

#10 No company should ever be on the plus plan. Business or Enterprise only

Fight me on them 👇

--

Psssst if you need help optimizing your Notion workspace we should talk

1000 podcast episodes produced. That's a lot of freaking episodes! Huge huge congrats to Jake Hurwitz and the Thursday Labs team on an epic accomplishment. Best in the business. And an even cooler person.

You'll be celebrating 5k in no time.

You're a legend. 

And also heard you have a pretty impressive Notion setup.... 

Wonder who built it 😉

Fun fact: We don't just help with Notion 😏

Notion has over 100 million users, over 4 millions paying customers, and over 35,000 companies using it but most of companies are still using it wrong. Here’s the reality if you want a successful rollout:

#1 You need an adoption plan - Don’t wing it. Be intentional.

#2 Define a unified way of working in Notion - How will you work in Notion at X company?

#3 Exec alignment - Why do you actually care about rolling out Notion? What bigger initiative is this a part of?

#4 Need to assign Notion champions - Internal owners who are in charge of each teamspace / the big databases

#5 Patience - Rome wasn’t built in a day and neither will your Notion workspace be.

Get these right and Notion becomes your company's greatest productivity asset. Get them wrong and it becomes just another abandoned tool.

I’m gonna let you in on a secret.

Your employees don't give a shit what software your org uses.

Notion. Confluence. Asana. Whatever. Doesn’t matter. They couldn't care less about your tech stack.

**unless you give them clear enablement and support

Here’s what this looks like in practice for Notion:

Most companies look like this: (wrong way)

→ “Hey we use Notion for knowledge management or product roadmapping or xyz use case”

**leads to uncertainty, negative sentiment overtime and people using it however they see fit (and an FAQ / youtube tutorial rabbit hole) 

Here’s what it should look like:

→ “Here’s how you use Notion in your day to day role and here’s how it enables you to get more done and become a better employee”

- Here’s how product uses Notion to do their roadmapping

- Here’s how marketing uses Notion to plan their content calendar and upcoming launches

- Here’s how eng uses Notion to find information across scattered tools in the snap of a finger

- Here’s how sales uses Notion to find commonly asked questions for enablement

**Much better what to do it ^^

To have a successful rollout you must define:

1. What is the pain point this tool solves for?
	- and why?

2. How do I use it my day to day role?
    - and how am I being set up for success?

3. What are my expectations around the tool? 
    - how do I use this tool for success not failure

Remember, You don’t have a Notion problem. You have an adoption problem.
The tool isn't the problem. The rollout is.

Stop debating the tool. Start investing in the rollout.
That's the difference between a tool people hate and one they can't live without.

-- 
Pssssst this is exactly what we help with at Optemization, let us know if you need Notion help :)

Just an average Optemization team meeting...

Creating custom agents designed to roast Tem ‎and building Notion sauce.

All a part of our great agentic bakeoff where everyone presented the craziest, funnest, and most useful custom Notion agents they've been working.

It's more fun to highlight the goofy + fun ones but I promise we're cooking up some ones that are going to change our clients' workspaces forever.

Stay tuned 👀

-- 

Want to be a part of our epic team culture? 

We're actively hiring for our next great Notion workspace developer 👀

Check out the full job description (link below) and send your resume + a 90-sec Loom to Natalie Pottie at hiring@optemization.com.

**expecting bangers only in that Loom

https://lnkd.in/evXuHNZi

Just fired off 100 of these cold emails to COOs who went to Villanova.

Think I'll get any takers??

"Skyler, don't hate this personally but we hate Notion" 

Said the Head of internal comms at a 1000-person fintech to me.

Now, normally a statement like that would piss me off. 

But in this case, I couldn't blame them. 

They had been using Notion for the last 3 years but:

1️⃣ They never set up the infrastructure correctly
2️⃣ They didn't have a unified way of working in Notion 
3️⃣ They had over 100,000 loose pages
4️⃣ They had random databases all over the place not tied to anything
5️⃣ They didn't have any Notion champions in charge of governance 

The result?

Their workspace was a "Dumping ground of meeting notes, scattered workflows, links, and out of date docs that no one can trust"

It doesn't matter how good Notion AI is if it's only helping you find outdated info 5x times as fast.

So we ran a workspace audit, created a health report, aligned on a solution and a gameplan moving forward.

And put our hardhats on and went to work.

The result? 

🤩 46,638 pages optimized 
🤩 64% teamspace consolidation
🤩 46% reduction of outdated content

And the best part?

They LOVE Notion again :)

YAY

If your workspace has become a dumping ground over time and it's time for a refresh, know you're not alone.

But also shoot me a note, we'll run an audit for you and create a let's fix it gameplan! 🙏

I help B2B companies /w Revenue Operations & ABM using HubSpot // Executive MBA // HubSpot Certified Trainer // Big fan of sales-free zones.

𝗜𝘀 𝗬𝗼𝘂𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗦𝘁𝘂𝗰𝗸 𝗶𝗻 𝗧𝗿𝗮𝗳𝗳𝗶𝗰? 𝗔𝗹𝗶𝗴𝗻 𝗬𝗼𝘂𝗿 𝗧𝗲𝗮𝗺𝘀 𝗳𝗼𝗿 𝗦𝗺𝗼𝗼𝘁𝗵, 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝗚𝗿𝗼𝘄𝘁𝗵.

I know B2B leaders' frustration. Their sales, marketing, and customer success teams are stuck in silos. The result? Sales cycles are slow. Resources are wasted. Every turn blocks the potential revenue.

But what if your teams could move together, like a well-tuned engine on the Autobahn? That’s where we come in.

𝗢𝘂𝗿 𝗖𝗼𝗿𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀:

• Everything around HubSpot: Onboarding, Migrations, Audit, Web Dev, Operations
  
• Solution Architecture: Custom RevOps solutions. From design to code.
  
• ABM & Demand Generation Ops: Set up in HubSpot all your allbound campaigns
  
• Account Management, CX Ops: Design and set up all B2B customer success and account management processes in Hubspot.

• Reporting: Get custom reports covering key metrics. We provide accurate data on MRR, ARR, T&M, or capacity. You'll be confident in stakeholder meetings.

We’ve helped companies like Cloudflight, Dun & Bradstreet, The Software House, Amsterdam Standard, DataFeedWatch, Baselinker, Otovo, T-Mobile, Equiem, Coface and many more.

𝗪𝗵𝗮𝘁 𝗢𝘂𝗿 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗦𝗮𝘆:

"𝘙𝘦𝘷𝘖𝘱𝘴 𝘩𝘦𝘭𝘱𝘦𝘥 𝘶𝘴 𝘴𝘤𝘢𝘭𝘦. 𝘔𝘈𝘕 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘦𝘥 𝘶𝘴 𝘵𝘰 𝘙𝘦𝘷𝘖𝘱𝘴 𝘢𝘯𝘥 𝘴𝘦𝘵 𝘶𝘱 𝘢 𝘴𝘺𝘴𝘵𝘦𝘮 𝘵𝘰 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘪𝘵. 𝘛𝘩𝘦𝘪𝘳 𝘩𝘢𝘯𝘥𝘴-𝘰𝘯 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘨𝘢𝘷𝘦 𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘵𝘦𝘢𝘮 𝘢 𝘴𝘰𝘭𝘪𝘥 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘴𝘤𝘢𝘭𝘦 𝘰𝘶𝘳 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴." - 𝙇𝙚𝙤𝙥𝙤𝙡𝙙 𝙑𝙖𝙣 𝙊𝙨𝙩𝙚𝙚𝙣, 𝘾𝙀𝙊 & 𝘾𝙤-𝙁𝙤𝙪𝙣𝙙𝙚𝙧 𝙤𝙛 𝘼𝙢𝙨𝙩𝙚𝙧𝙙𝙖𝙢 𝙎𝙩𝙖𝙣𝙙𝙖𝙧𝙙

𝗔 𝗹𝗶𝘁𝘁𝗹𝗲 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲:

I’m a big believer in blending technology with human connections. After starting as an AIESEC alum, I spent over a decade in the corporate world with TMI, DHL, Electrolux, and Farnell. I learned to align teams and drive results. In 2016, I founded MAN Digital. It helps B2B companies grow by solving their sales, marketing, and CX operational challenges. In 2023, I earned my Executive MBA at Quantic Business and Technology University. It sharpened my skills in aligning teams and driving revenue.

Today, I run MAN Digital's marketing team. I also host a podcast, "𝗥𝗲𝘃𝗢𝗽𝘀 𝗮𝗻𝗱 𝗔𝗕𝗠 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁." We geek out on all things RevOps. I mentor startups and help them scale. I also speak at tech conferences about RevOps, growth, and tech.

DM me, and let’s explore how we can get your teams moving in the right direction.

Romeo Mann

I'm 40. I run a business. I booked a hostel in Madrid.
Not because I couldn't afford a hotel.
Because the biggest risk in entrepreneurship isn't failure.

It's getting so comfortable that you stop growing.

Flew out for Champions League. Real Madrid vs Benfica.

40,000 people were cheering in the stadium that night.

Then back to a hostel room with strangers from three different countries.

Midnight conversation about stoicism with a guy I'll never see again.

That's the thing about hostels.

You meet people you'd never cross paths with in your normal life.

23-year-olds figuring out the world. Backpackers between careers. People with zero agenda.

No Slack notifications. No revenue dashboards. No "optimizing."

Growth happens outside the spreadsheet.

Your comfort zone expanded with your bank account.

That's the trap nobody warns you about.

The hotel would have been nicer.

But the hostel made me think.

And thinking is what I needed more than a good pillow.

I help B2B folks get more from their Marketing, Sales & CX Teams with Revenue Operations as a Service // Executive MBA // HubSpot Certified Trainer // Big fan of sales-free zones and value first approach.

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