I'm a full-stack marketer who builds demand generation campaigns from concept to completion, and actually ships them.

Over 10+ years in digital marketing (4+ in SaaS), I've become the person teams rely on when something needs to get done end-to-end. Strategy, execution, follow-through—I handle it. I work fast, stay flexible, and care about results more than looking busy.

I work closely with sales, product, and customer success to make sure campaigns don't just generate activity, they generate the right leads and support real pipeline growth. I'm comfortable balancing big-picture strategy with in-the-weeds execution, and I optimize as I go based on what's actually working.

Recent work I'm proud of:

✔ Led a $300K trade show campaign that generated 200+ qualified leads and 160+ event RSVPs

✔ Drove $5.1M in influenced revenue through integrated marketing across digital, campaigns, and demand generation

✔ Launched an industry guide that drove 1,120+ downloads, 28% conversion rate, and influenced $41K+ in revenue in under 90 days

✔ Managed 13 in-person events averaging 70+ RSVPs each

I'm comfortable in HubSpot, Salesforce, and whatever else the stack requires. I do well in environments where things move quickly and "figure it out" is part of the role.

Always happy to connect with other marketers, swap ideas, or talk shop.

Stephen MacIntyre

Grantek

Vice President Enterprise Solutions

I am responsible for the creation of growth strategies, new product categories, services or business models that change the game and generate significantly new value for our customers and Grantek. In this role, I provide the following functions.

Supporting best practices, this involves scouting and standardizing market research methods for novel ideas and insights; strategic innovation; promoting open innovation, and introducing group tools and processes that encourage creative thinking.

Supporting business units in new product and service initiatives, this means acting as methodology expert and facilitator for the most critical innovation teams across the company, supporting them in “raising the bar” of their aspirations. Training other managers to perform these roles also allows them to support innovation in business units.

Identifying new market spaces, his includes analyzing trends and market disruptions and searching for emerging new market opportunities. In some cases, they will need to be developed at the corporate level when they do not fit into the current business units’ boundaries.

Helping people generate ideas. Setting up and running ideas generation platforms and formats like jam sessions, hackathons, and internal or external crowdsourcing for the benefit of the corporation.

Directing seed funding, owning and allocating a yearly budget to fund “homeless ideas” that are either too risky for the business units or outside their existing business boundaries, which might not otherwise get funded. 

Designing shelter for promising projects. Designing resource allocation processes (portfolio, stage-gate, CapEx, budgeting) to take potentially disruptive innovations forward from the seed stage to the market.

I also lead Grantek's Sales, Marketing and Strategy groups.

Chief Strategy Officer (CSO)

Director of Consulting Services:
-Responsible for the P&L of Group
-Recognized internally and externally as one of a small number of experts in their respective technical and/or functional area of expertise in the country 
-Provides deep technical/functional expertise to senior level clients (C-level down) either as a trusted adviser or as part of a large projects 
-Provides deep technical/functional expertise, mentoring and coaching to team members
-Architects solutions and systems in line with best practices and reviews and QA Designs and architectures developed by clients and/or team members
-Formally presents to client and internal audiences and at external speaking events including seminars, user groups and at universities on technical/functional expertise areas
-Actively and prolifically creates knowledge capital that can be leveraged to accelerate project delivery, improve quality and to secure new engagements
-Initiates and leads internal initiatives that will share knowledge, develop our people, produce knowledge capital and generate business and growth
-Works as a technical/functional leader within consulting and is seen as the go to person within the company for their specific area of expertise
-Regularly contributes articles, white papers, thought leadership pieces to internal and external publications, conferences and seminars
-Provides Value proposition for Consulting lines of buisness

Director Consulting Services

- Define a distinct Manufacturing IT Practice
- Lead Sales and Marketing og Man IT influenced $6 M of  annual sales revenue.
- Defined market value proposition for Grantek Man IT services
- Internal and external orator of Grantek's vision

Manufacturing IT Practice Manager

MESA

MESA international Board Member

Rockwell Automation

As Software Architect,I lead the design effort on a variety of projects in a highly collaborative, fast-paced environment.My role was to design innovative solutions to real market problems. I worked closely with product and marketing managers, user interaction designers, and other software engineers to develop new product offerings and improve existing ones. 
My focus was on leveraging the OSI platform for Rockwell's Historian SE and ME. I also focused on the performance management solutions and MES platform and provided leadership for the SAP integration platform.

-Identify the appropriate software architecture based on the requirements and design elements contained in a system specification. 
-Record software architecture in a software architecture document using use cases and the Unified Modeling Language (UML).
-Maintain and evolve software architecture documents based on evolving system requirements and industry trends and technologies.
-Analyze risk and report problems in meeting system requirements.
-Provide supporting information to the Engineers to aid in the creation of a system specification. 
-Assist Software Designer/Implementer with the creation of detailed software design specifications. 
-Lead the review process for software architecture documents. 
-Perform software version control and maintain periodic compilation schedule.
-Participate in the system specification review process to ensure system requirements can be translated into valid software architecture
-Comply with all applicable product development processes. Perform detailed software design as well as implements and/or maintains code according to duties and responsibilities
-Ensure the overall integrity of the software architecture and validates it against the system specification. 
-Integrate internal and external product design into a cohesive user experience
-Work with visual designers to improve and refine product visual design and consistency

Software Architect and Principle Engineer

Providing thought leadership to customers to provide solutions to bring Operational excellence based on technology platforms:
-Developed a customer centric solution selling process
-Discovery Workshop's for customer lead requirements
-Generation of URS, FRS and DSS following a V Model
-Creation of custom reports using Reporting services and business object
-The creation of SAP middleware based IBM websphere leveraging B2MML as a standard
-Creation of operational Intelligence solutions leveraging SQL server analytics
-Thought leadership externally and internally for MES
-Acquisition evaluation (Software Packaging) for Rockwell
-Patent Workshops

Business Consultant MESCC

Provided pre-sales support for Rockwell Automations FactoryTalk Product line on a International basis:
-Provided customer Operational System Architecture based on ISA -95 and 88
-Subject Matter Expert on SAP R/3 Integration
-Subject Matter Expert for MES Suite
-Generated Customer case studies
-Creation of Customer use case for product development
-Provided prototype solutions for the development community
-Developed customer relationship based on thought leadership
-Provided imbedded Architecture support for several key vertical Accounts
-Converted customer from rival solution to the Rockwell suite.

Senior Applications Enginneer IV Customer Success Team

Part of the product development group:
-Subject Matter Expert on SCADA design
-Developed Applications to extend core product including SAP R/3 interface
-Provided Architecture guidance to customer and Rockwell Automation's services group
-Developed custom win strategies for Rockwell product line
-Provided customer presentations
-Provided presentations to customers and channel at commercial events

HMI Applications Engineer

Provide Pre-Sales engineering:
-Work with customers to understand requirements
-Respond to RFI for large CAPEX projects
-Custom development of Software to augment COTS products from Rockwell
-Provide Sales Demo's
-Subject Matter Expert for Rockwell Europe and Africa for MES & SAP Integration
-Provide product requirements and case studies to product group

Commercial Engineer

Provided technical support over the phone and in the field for Rockwell Automations software products:
-Interchange for Unix and DOS
-Winview
-Winlogic
-Controlview
-RSView 32
-AI programming software
-WinLinx
-RSBizware

Tech Support Engineer

Thames Water

- Design of SCADA & Telemetry Systems
- Design and Implementation of process and pumping control system
- Data collection and reporting

SCADA and Information Specialist

As the Chief Strategy Officer at Grantek, Ian Tooke leads the creation and execution of growth strategies, new product categories, services, and business models that generate significant value for customers and the company. With over 25 years of experience in manufacturing and utilities technology-based businesses, Ian has a strong background in strategy, marketing, partner management, and business development.

Ian holds multiple patents in manufacturing technology and is an expert in manufacturing intelligence, software development, and visual basic. He is also a board member of MESA International, a global community of manufacturers, producers, and solution providers. Ian is passionate about delivering real-world manufacturing solutions that leverage his deep understanding of the industry and the ecosystem. He is also a devoted husband and father, and enjoys various hobbies and activities that keep him active and creative.

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Stephen MacIntyre

Ian Tooke

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