I'm a full-stack marketer who builds demand generation campaigns from concept to completion, and actually ships them.

Over 10+ years in digital marketing (4+ in SaaS), I've become the person teams rely on when something needs to get done end-to-end. Strategy, execution, follow-through—I handle it. I work fast, stay flexible, and care about results more than looking busy.

I work closely with sales, product, and customer success to make sure campaigns don't just generate activity, they generate the right leads and support real pipeline growth. I'm comfortable balancing big-picture strategy with in-the-weeds execution, and I optimize as I go based on what's actually working.

Recent work I'm proud of:

✔ Led a $300K trade show campaign that generated 200+ qualified leads and 160+ event RSVPs

✔ Drove $5.1M in influenced revenue through integrated marketing across digital, campaigns, and demand generation

✔ Launched an industry guide that drove 1,120+ downloads, 28% conversion rate, and influenced $41K+ in revenue in under 90 days

✔ Managed 13 in-person events averaging 70+ RSVPs each

I'm comfortable in HubSpot, Salesforce, and whatever else the stack requires. I do well in environments where things move quickly and "figure it out" is part of the role.

Always happy to connect with other marketers, swap ideas, or talk shop.

Stephen MacIntyre

Industry 4.0 & Digital Transformation Enthusiast | Business Strategist | Avid Storyteller | Tech Geek | Public Speaker

My passion is helping manufacturers digitally transform in innovative ways through Industry 4.0 technologies.  Doing so requires a unique ability to bridge the gap between business strategy, industry trends, technology implementation, and change management.  

I enjoy building collaborative relationships with clients, partners, coworkers, and industry evangelists to help empower manufacturers to achieve more.  

I am very active within the industry as a thought leader to help inspire companies, professionals, and students to be excited about the future created by the fourth industrial revolution.  I write, speak, and share content on LinkedIn to foster a conversational environment and build meaningful connections. 

Where do I spend my time?
• Driving customer success through deep industry and technical expertise
• Developing senior-level industry and client relationships
• Defining and shaping business and go-to-market strategies
• Acting as a company ambassador, technology evangelist, and industry influencer
• Challenging the status quo and continually driving innovation
• Developing & implementing sales enablement strategies
• Finding innovative ways to leverage new technology to provide unique value
• Building, mentoring, and inspiring high-power teams

Jeff Winter

It snowed today in Chicago! And snow is a great way to see progress in action.

𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝟏.𝟎 & 𝟐.𝟎 – 𝐓𝐡𝐞 𝐒𝐡𝐨𝐯𝐞𝐥 𝐄𝐫𝐚𝐬
Snow removal started as pure manual labor. When it snowed, you grabbed a shovel and went to work. It was slow, physical, and unavoidable. The major breakthrough between Industry 1.0 and 2.0? Getting your kids to help. Same tools, slightly more labor, and a lot more bargaining. 🤣 

𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝟑.𝟎 – 𝐓𝐡𝐞 𝐒𝐧𝐨𝐰 𝐁𝐥𝐨𝐰𝐞𝐫 𝐄𝐫𝐚
Mechanization changed the game. Snow blowers replaced brute force with power. What once took hours could be done in minutes. Humans still operated the system, but machines delivered speed, consistency, and efficiency.

𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝟒.𝟎 – 𝐓𝐡𝐞 𝐀𝐮𝐭𝐨𝐧𝐨𝐦𝐨𝐮𝐬 𝐄𝐫𝐚
Today, snow removal can be fully automated. Autonomous machines use sensors, software, and algorithms to clear driveways with precision, often without anyone watching. No frostbitten fingers or early mornings required, just a cozy cup of coffee as the job gets done.

This isn’t really a story about snow.

It’s a story about how work evolves. Manual effort becomes mechanized. Mechanized work becomes automated. And automation shifts humans away from execution and toward higher-value activities.

The snow hasn’t changed.
Our response to it has.
That’s progress.

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• Visit www.jeffwinterinsights.com for access to all my content and to stay current on Industry 4.0 and other cool tech trends
• Ring the 🔔 for notifications!

Jeff Winter 

AI is becoming the operating system of modern industry.
And the numbers finally caught up to the narrative. 😎 

IoT Analytics recently released its Industrial AI Market Report, and at 399 pages, it’s longer than 𝐇𝐚𝐫𝐫𝐲 𝐏𝐨𝐭𝐭𝐞𝐫 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐒𝐨𝐫𝐜𝐞𝐫𝐞𝐫’𝐬 𝐒𝐭𝐨𝐧𝐞. Let that sink in... The book that launched an entire generation of readers is shorter than this deep dive into where Industrial AI is actually headed.

And that is exactly the point...

Because knowing what is happening in this space is hugely important.

The data shows a $𝟒𝟑.𝟔𝐁 𝐦𝐚𝐫𝐤𝐞𝐭 𝐢𝐧 𝟐𝟎𝟐𝟒, racing toward $𝟏𝟓𝟎𝐁+ 𝐛𝐲 𝟐𝟎𝟑𝟎, driven by competitive pressure and tangible ROI. But what’s more interesting is how adoption is happening.

𝟖𝟕% 𝐨𝐟 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫𝐬 𝐬𝐚𝐲 𝐀𝐈 𝐢𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭, yet only 𝟖% 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬 𝐦𝐚𝐭𝐮𝐫𝐞, while US manufacturers 𝐢𝐧𝐯𝐞𝐬𝐭 𝐣𝐮𝐬𝐭 𝟎.𝟏% 𝐨𝐟 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 into AI. That combination suggests broad consensus on importance, paired with limited commitment to the foundations required to scale.

The rest of the data explains why progress is uneven.

Industrial AI operates in mission-critical environments where accuracy expectations approach 99.5% and decisions have operational and financial consequences. As a result, adoption starts where trust and ROI are easiest to demonstrate. 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐢𝐧𝐬𝐩𝐞𝐜𝐭𝐢𝐨𝐧 𝐥𝐞𝐚𝐝 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧 𝐚𝐭 𝟐𝟏.𝟔% 𝐨𝐟 𝐮𝐬𝐞 𝐜𝐚𝐬𝐞𝐬, with automated optical inspection alone accounting for 10.8%.

Infrastructure choices also reflect these realities. By 2030, nearly 𝟓𝟎% 𝐨𝐟 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 𝐀𝐈 𝐰𝐨𝐫𝐤𝐥𝐨𝐚𝐝𝐬 𝐚𝐫𝐞 𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐭𝐨 𝐫𝐮𝐧 𝐨𝐧 𝐥𝐨𝐜𝐚𝐥 𝐬𝐞𝐫𝐯𝐞𝐫𝐬 𝐨𝐫 𝐞𝐝𝐠𝐞 𝐝𝐞𝐯𝐢𝐜𝐞𝐬, driven by latency, reliability, and data governance requirements.

Generative AI is gaining traction, but manufacturers remain deliberate. 𝟓𝟑% 𝐩𝐫𝐞𝐟𝐞𝐫 𝐀𝐈 𝐜𝐨𝐩𝐢𝐥𝐨𝐭𝐬, while only 𝟐𝟐% 𝐟𝐚𝐯𝐨𝐫 𝐟𝐮𝐥𝐥𝐲 𝐚𝐮𝐭𝐨𝐧𝐨𝐦𝐨𝐮𝐬 𝐚𝐠𝐞𝐧𝐭𝐬, reinforcing that accountability remains central to industrial decision-making.

𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: https://lnkd.in/e9srMFWh

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• Visit www.jeffwinterinsights.com for access to all my content and to stay current on Industry 4.0 and other cool tech trends
• Ring the 🔔 for notifications!

Industry 4.0 isn’t a light switch. It’s a dimmer dial, and most of us are still fumbling for the right setting.

Too many manufacturers see Industry 4.0 as a massive leap they’re either “doing” or not. That kind of thinking leads to analysis paralysis. Or worse… nothing at all.

That’s why I created the 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝟒.𝟎 𝐁𝐚𝐛𝐲 𝐒𝐭𝐞𝐩𝐬.
Not as a maturity model. 
Not as a framework, but as a way to break the journey into tangible, bite-sized initiatives. Each with its own value, technical requirements, and business implications.
 
Yes, they generally build on each other.
No, you don’t have to follow them in order.
And no, they’re not exhaustive.

The point? You don’t need to transform everything all at once. Start somewhere. Learn fast. Advance with purpose.
 
Because every baby step you take gets you closer to your vision of Industry 4.0.
 
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐝𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝟓,𝟒𝟎𝟎+ 𝐰𝐨𝐫𝐝𝐬 𝐦𝐨𝐫𝐞 𝐝𝐞𝐭𝐚𝐢𝐥? 😀 👇 
https://lnkd.in/exdQ7W2z

Originally written June 2025, updated January 2nd, 2026 (Version 2.1)

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• Visit www.jeffwinterinsights.com for access to all my content and to stay current on Industry 4.0 and other cool tech trends
• Ring the 🔔 for notifications!

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Jeff Winter

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