Mark V. Smetanin

Unlock Success for Airbnb and Short-Term Rental Business. Recently by Improving the Product - Increased Engagement by 42% , conversion rate by 74%, and acquired 2.5M new users.

As a product management leader with over eight years of experience in payments, e-commerce, Airbnb business, property management, I am a fan of technology and its application to drive business growth.My expertise lies in product management, agile coaching, portfolio management, and strategic planning.I have experience in increasing user engagement, optimizing technical processes and leading high-performance teams.

Key Highlights:

Director of Product Management: Enhanced user engagement by 16% and improved product value description by 14% through strategic market research and collaboration.

Senior Product Portfolio Manager: Managed a $1.2M project, leading to an $8M revenue projection and a 17% increase in Net Promoter Score. 
Risk assessment methods were applied, which reduced project disruptions by 24%.

Head of Product Strategy: Increased customer engagement by 42%, improved conversion rates by 74%, and acquired 2.5M new users—reduced marketing expenses by 28% by addressing critical pain points.

Skills and Expertise:

Product Management/Product Owner: Agile Frameworks, Scrum, Kanban, SAFe
Technical Proficiency: Jira, Asana, Hubspot, Salesforce
Industry Expertise: Fintech, E-commerce, Property Management, Vacation Rentals
Certifications: PMI-ACP, PMI-PMP, CSM, CSPO

Professional Experience:

Nine years in product management, agile transformation, and strategic planning
I have experience in leading cross-functional teams to deliver high performance products.
Skilled in negotiating and managing key partnerships and stakeholders

Interests:

The God's Flow State, Coffee, Stand-up comedy, Kite surfing, Skiing, Music, martial arts (2 black belts), Reading, and Hiking.

Technology Stack:

Jira, Jira Service Desk, Hubspot, Asana, Zoho Projects, Microsoft Project, Basecamp, ClickUp, Todoist, PipelineCRM, Freedcamp, Hive, Monday, Trello, Time tracker, Pivotal Tracker, Slack,Excel, Powerpoint, MS Sharepoint, MS Visio, MS Project, MS Access, Prezzi, Numbers, Pages, Photoshop, Lightroom, Planview, Linux, FreeBSD, Quality Center, ZohoCRM, ZenDesk, Zoho Desk, Fresh Desk, Vivantio Help Desk, FreshService, Salesforce Service Cloud, Hootsuite, WordPress, HTML, CSS, OBS, Mindmaps, Focus Matrix, Dropbox Paper, Skitch, Insightly CRM, Payment Gates (Visa, Mastercard, AMEX, Square, Braintree, Stripe, Paypal, Authorize.net, 2checkout, Payoneer, Bitpay, Shopify Payments), Google Analytics, Google Search Tool, Google Ads, Microsoft Ads, MCP, Rentals United, Avirato, Expedia, Booking.com, Airbnb, VRBO, PMS, Glovebox, Coterie, Risk Advisor, AWS, Crowe CRM, Salesforc

Lead Product Manager / Product Owner / Consultant

•     Improved a Product using a customer journey map, understanding and prioritizing the most critical pain points in the most profitable segment. Provided clear concept and design strategy. Collaborated with Dev and UX teams. Increased customer engagement by 226%, Improved conversion rate by 74%, and acquired 2.5M, new users.

•     Planned and facilitated an extraordinary spike for (AI) Artificial Intelligence tools and prompts. Fixed and resolved seven major issues when team members just felt stuck. 

•     Raised team confidence after the last check-in. Positive emotions and gratitude are on our happiness radar. The current sprint is 100% happiness VS 78% at the previous sprint. 

•     Organized the most efficient communication with stakeholders and implemented advanced product backlog refinement, reducing the backlog by 16%.

•    Stepped forward with special coaching from our Unique Coach and very advanced Scum Master. Differentiated workflow steps, business rule variations, variations in data, and interface variations, polished and deepened INVEST criteria. Dramatically improved the slicing of our vertical stories. Delivered value ~20% faster with the smallest increments to our customers. 

•   Implemented automated test script, additional smoke test after the build is released to QA, and code review by peers. Armed new Definition of Done (DOD) for our dev team. Changed Sprint Planning Agenda. Raised team confidence level in delivering the sprint goals to 94%. 

•    Implemented automated test script and code review by peers. Armed new Definition of Done (DOD) for our dev team. 

•     Collected the data via Web-tracking and customer interviews,  tested and validated assumptions with the development team. Provided much precise anatomy of personas. Redesigned current marketing campaign reducing waist by 28%

Spikes:
Sustainable and environmentally conscious business practices
Enterprise Agile: Changing your culture

Brandingscoop

As a trailblazing growth marketing agency, we at Brandingscoop specialize in leveraging multi-platform advertising combined with compelling video content to supercharge revenue for both corporate entities and personal brands.

Our Core Mission:
To swiftly turn your marketing visions into tangible successes, transforming ideas into reality.

Foundational Values We Uphold:
• Relentless Pursuit of Growth - Championing continuous self-improvement to stay ahead of the curve.

• Boundless Creativity - Thinking beyond conventional norms to craft innovative strategies.

• Joy in the Journey - Finding pleasure in the process, ensuring our team and clients alike enjoy every step.

• Above & Beyond Service - Committing to delivering unparalleled experiences for our clients, each and every time.

Entrust us with your digital marketing aspirations, and together, let's embark on a journey of consistent, sustainable growth.

Founder

Is your e-commerce store:

Not retaining customers?

Incurring high ad spend without adequate ROI?

Facing stagnant sales growth?

You're not alone. Many e-commerce leaders feel trapped in a cycle of heavy ad spend and diminishing returns. That's where I step in.

Before partnering with me, several of my clients felt tethered to the costly cycle of paid ads and SEO. But with my guidance, they shifted from solely chasing new customers to engaging and retaining their existing audience. The result? On average, a DOUBLING of their monthly revenue.

Here's My Approach:

Copy That Converts: We don't just aim for sales; we deliver content-rich ads that position you as an industry leader.

Authority Building: It's not just about selling products; it's about establishing your brand as the go-to expert.

Establishing trust with customers ensures they don't just buy; they keep coming back.

However, every business is unique. To truly understand the obstacles hindering your growth and to explore potential strategies, let's talk.

In our strategy session, we'll:

✔️ Analyze your current marketing approach and e-commerce setup.
✔️ Pinpoint challenges stalling your growth.
✔️ Determine if our collaboration will be mutually beneficial.

If our goals align, I'll lay out a tailored roadmap to supercharge your e-commerce growth with our premium solutions.

taplio

The Battle

Mark V. Smetanin

Jonathan Rojas

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