Mark V. Smetanin

Unlock Success for Airbnb and Short-Term Rental Business. Recently by Improving the Product - Increased Engagement by 42% , conversion rate by 74%, and acquired 2.5M new users.

As a product management leader with over eight years of experience in payments, e-commerce, Airbnb business, property management, I am a fan of technology and its application to drive business growth.My expertise lies in product management, agile coaching, portfolio management, and strategic planning.I have experience in increasing user engagement, optimizing technical processes and leading high-performance teams.

Key Highlights:

Director of Product Management: Enhanced user engagement by 16% and improved product value description by 14% through strategic market research and collaboration.

Senior Product Portfolio Manager: Managed a $1.2M project, leading to an $8M revenue projection and a 17% increase in Net Promoter Score. 
Risk assessment methods were applied, which reduced project disruptions by 24%.

Head of Product Strategy: Increased customer engagement by 42%, improved conversion rates by 74%, and acquired 2.5M new users—reduced marketing expenses by 28% by addressing critical pain points.

Skills and Expertise:

Product Management/Product Owner: Agile Frameworks, Scrum, Kanban, SAFe
Technical Proficiency: Jira, Asana, Hubspot, Salesforce
Industry Expertise: Fintech, E-commerce, Property Management, Vacation Rentals
Certifications: PMI-ACP, PMI-PMP, CSM, CSPO

Professional Experience:

Nine years in product management, agile transformation, and strategic planning
I have experience in leading cross-functional teams to deliver high performance products.
Skilled in negotiating and managing key partnerships and stakeholders

Interests:

The God's Flow State, Coffee, Stand-up comedy, Kite surfing, Skiing, Music, martial arts (2 black belts), Reading, and Hiking.

Technology Stack:

Jira, Jira Service Desk, Hubspot, Asana, Zoho Projects, Microsoft Project, Basecamp, ClickUp, Todoist, PipelineCRM, Freedcamp, Hive, Monday, Trello, Time tracker, Pivotal Tracker, Slack,Excel, Powerpoint, MS Sharepoint, MS Visio, MS Project, MS Access, Prezzi, Numbers, Pages, Photoshop, Lightroom, Planview, Linux, FreeBSD, Quality Center, ZohoCRM, ZenDesk, Zoho Desk, Fresh Desk, Vivantio Help Desk, FreshService, Salesforce Service Cloud, Hootsuite, WordPress, HTML, CSS, OBS, Mindmaps, Focus Matrix, Dropbox Paper, Skitch, Insightly CRM, Payment Gates (Visa, Mastercard, AMEX, Square, Braintree, Stripe, Paypal, Authorize.net, 2checkout, Payoneer, Bitpay, Shopify Payments), Google Analytics, Google Search Tool, Google Ads, Microsoft Ads, MCP, Rentals United, Avirato, Expedia, Booking.com, Airbnb, VRBO, PMS, Glovebox, Coterie, Risk Advisor, AWS, Crowe CRM, Salesforc

Lead Product Manager / Product Owner / Consultant

•     Improved a Product using a customer journey map, understanding and prioritizing the most critical pain points in the most profitable segment. Provided clear concept and design strategy. Collaborated with Dev and UX teams. Increased customer engagement by 226%, Improved conversion rate by 74%, and acquired 2.5M, new users.

•     Planned and facilitated an extraordinary spike for (AI) Artificial Intelligence tools and prompts. Fixed and resolved seven major issues when team members just felt stuck. 

•     Raised team confidence after the last check-in. Positive emotions and gratitude are on our happiness radar. The current sprint is 100% happiness VS 78% at the previous sprint. 

•     Organized the most efficient communication with stakeholders and implemented advanced product backlog refinement, reducing the backlog by 16%.

•    Stepped forward with special coaching from our Unique Coach and very advanced Scum Master. Differentiated workflow steps, business rule variations, variations in data, and interface variations, polished and deepened INVEST criteria. Dramatically improved the slicing of our vertical stories. Delivered value ~20% faster with the smallest increments to our customers. 

•   Implemented automated test script, additional smoke test after the build is released to QA, and code review by peers. Armed new Definition of Done (DOD) for our dev team. Changed Sprint Planning Agenda. Raised team confidence level in delivering the sprint goals to 94%. 

•    Implemented automated test script and code review by peers. Armed new Definition of Done (DOD) for our dev team. 

•     Collected the data via Web-tracking and customer interviews,  tested and validated assumptions with the development team. Provided much precise anatomy of personas. Redesigned current marketing campaign reducing waist by 28%

Spikes:
Sustainable and environmentally conscious business practices
Enterprise Agile: Changing your culture

HR-Finance Tech Solution

Principal Product Manager

Product Manager L3  [  3 Promotions  within Organization ]

VT Technologies

Product Leadership Role as a Founder

Altimetrik

Technology  Product Manager [ 2 promotions within Organization]

Dell Technologies

Engineering Leader -MTS4 with Scrum Master role

Oracle

Engineering Lead - MTS3 [ Working with Sun Microsystem's Pvt Ltd , Now Oracle Corporation ] 

10x value Product Leader | E2E Product Portfolio Management | PLG | Influencer |Industry Speaker | Talks about #Product Management #Leadership #techtalks #Helping Organizations to build world class Technology Products

Professional Skills 
Visionary product leader with a passion for driving customer-empathic innovation and delivering exceptional value. Proven track record in Business goals, Product Strategy, Planning, and Management and forging strategic Alliances. Expert in leading cross-functional global teams to conceive, develop, and launch world-class enterprise software solutions. Adept at transforming complex challenges into opportunities, inspiring teams to exceed expectations, and fostering a culture of continuous improvement and excellence.

10x Valued Product Leader - Enterprise Software with experience in
➤Handled 5 Products Portfolio with full ownership. 
➤Hired more than 100+ people over my tenure - successfully building and growing high performance product teams leveraging skills in mentoring, empowering and motivating people
➤ Led 200+ team focused on effortless product customer experience delivering business goals according to the market needs and trends. Setting strategic direction for the business/product.
➤ Proven track record of working with cross-functional and global teams that include engineering, marketing, Operations, Pre-sales & sales 
➤ 3 Patents filling, 6 International Paper presentation awards, Research-oriented thinking ,7 Best performance awards etc adds to Kitty
➤ Expertise in various roles like Enterprise Architect, & Product Leader
➤ Strong business acumen, and technical and analytical skills with excellent problem-solving ability.

Specialties: Influencer, Strong Leadership, Product Strategy, Product Discovery, International Product Plans, Roadmaps, Branding, GTM, Pricing, Product Design, Analytics, Innovation, Research, Prototype, SDLC, User development, Competitive & Market Analysis, modelling a solution, MVP, IA/UX, OKR , Metrics & KPI, Data Science, Data collection, Agile Product Management, Communication, International Product Release, Marketing, Sales ,People Management, APIs and Pricing

Technical Expertise: - SaaS, DaaS, Distributed Database Internals,  file system Internals,  Storage, Information Architecture (IA), Regulatory Compliance, Data Governance, ELT/ETL , Data lakes, Analytics, Generative AI ,, ML, NLP, LLM, Security, Enterprise architecture, Cloud services, Indepth Platform services

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Mark V. Smetanin

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