Mark V. Smetanin

Unlock Success for Airbnb and Short-Term Rental Business. Recently by Improving the Product - Increased Engagement by 42% , conversion rate by 74%, and acquired 2.5M new users.

As a product management leader with over eight years of experience in payments, e-commerce, Airbnb business, property management, I am a fan of technology and its application to drive business growth.My expertise lies in product management, agile coaching, portfolio management, and strategic planning.I have experience in increasing user engagement, optimizing technical processes and leading high-performance teams.

Key Highlights:

Director of Product Management: Enhanced user engagement by 16% and improved product value description by 14% through strategic market research and collaboration.

Senior Product Portfolio Manager: Managed a $1.2M project, leading to an $8M revenue projection and a 17% increase in Net Promoter Score. 
Risk assessment methods were applied, which reduced project disruptions by 24%.

Head of Product Strategy: Increased customer engagement by 42%, improved conversion rates by 74%, and acquired 2.5M new users—reduced marketing expenses by 28% by addressing critical pain points.

Skills and Expertise:

Product Management/Product Owner: Agile Frameworks, Scrum, Kanban, SAFe
Technical Proficiency: Jira, Asana, Hubspot, Salesforce
Industry Expertise: Fintech, E-commerce, Property Management, Vacation Rentals
Certifications: PMI-ACP, PMI-PMP, CSM, CSPO

Professional Experience:

Nine years in product management, agile transformation, and strategic planning
I have experience in leading cross-functional teams to deliver high performance products.
Skilled in negotiating and managing key partnerships and stakeholders

Interests:

The God's Flow State, Coffee, Stand-up comedy, Kite surfing, Skiing, Music, martial arts (2 black belts), Reading, and Hiking.

Technology Stack:

Jira, Jira Service Desk, Hubspot, Asana, Zoho Projects, Microsoft Project, Basecamp, ClickUp, Todoist, PipelineCRM, Freedcamp, Hive, Monday, Trello, Time tracker, Pivotal Tracker, Slack,Excel, Powerpoint, MS Sharepoint, MS Visio, MS Project, MS Access, Prezzi, Numbers, Pages, Photoshop, Lightroom, Planview, Linux, FreeBSD, Quality Center, ZohoCRM, ZenDesk, Zoho Desk, Fresh Desk, Vivantio Help Desk, FreshService, Salesforce Service Cloud, Hootsuite, WordPress, HTML, CSS, OBS, Mindmaps, Focus Matrix, Dropbox Paper, Skitch, Insightly CRM, Payment Gates (Visa, Mastercard, AMEX, Square, Braintree, Stripe, Paypal, Authorize.net, 2checkout, Payoneer, Bitpay, Shopify Payments), Google Analytics, Google Search Tool, Google Ads, Microsoft Ads, MCP, Rentals United, Avirato, Expedia, Booking.com, Airbnb, VRBO, PMS, Glovebox, Coterie, Risk Advisor, AWS, Crowe CRM, Salesforc

Lead Product Manager / Product Owner / Consultant

•     Improved a Product using a customer journey map, understanding and prioritizing the most critical pain points in the most profitable segment. Provided clear concept and design strategy. Collaborated with Dev and UX teams. Increased customer engagement by 226%, Improved conversion rate by 74%, and acquired 2.5M, new users.

•     Planned and facilitated an extraordinary spike for (AI) Artificial Intelligence tools and prompts. Fixed and resolved seven major issues when team members just felt stuck. 

•     Raised team confidence after the last check-in. Positive emotions and gratitude are on our happiness radar. The current sprint is 100% happiness VS 78% at the previous sprint. 

•     Organized the most efficient communication with stakeholders and implemented advanced product backlog refinement, reducing the backlog by 16%.

•    Stepped forward with special coaching from our Unique Coach and very advanced Scum Master. Differentiated workflow steps, business rule variations, variations in data, and interface variations, polished and deepened INVEST criteria. Dramatically improved the slicing of our vertical stories. Delivered value ~20% faster with the smallest increments to our customers. 

•   Implemented automated test script, additional smoke test after the build is released to QA, and code review by peers. Armed new Definition of Done (DOD) for our dev team. Changed Sprint Planning Agenda. Raised team confidence level in delivering the sprint goals to 94%. 

•    Implemented automated test script and code review by peers. Armed new Definition of Done (DOD) for our dev team. 

•     Collected the data via Web-tracking and customer interviews,  tested and validated assumptions with the development team. Provided much precise anatomy of personas. Redesigned current marketing campaign reducing waist by 28%

Spikes:
Sustainable and environmentally conscious business practices
Enterprise Agile: Changing your culture

Cority

Senior Project Manager

Project Manager

WorkJam

I lead cross functional project teams implementing software that increases productivity, improves retention and drives employee engagement for some of the world's biggest brands across retail, software and hospitality verticals

Xplor

•	Succesfully implemented citywide POS software and Parks and Rec software for large cities across North America
Plan and maintain resource allocation and forecasting for Implementation Consultants across multiple projects ranging from small municipalities to enterprise level.
•	Manage resolution of technical issues reported by enterprise level clients via Jira/Salesforce.
•	Review budgets by project and consult with leadership re any irregularities or invoices at risk
•	Provide weekly reporting on at risk projects with a view to sharing trending, expected volume and at-risk invoices
•	Follow up on late tasks and roadblocks for Implementation Consultants via Salesforce dashboard.
•	Conduct site visits for clients to hear firsthand how the software is impacting their business. Follow up with correct technical staff once completed.

Enterprise Project Manager

Best Buy

Accountable for working and executing operational strategy, analyzing data sets, and identifying opportunities to improve the customers experience/ company sales performance.

ECommerce Fraud Analyst/ Project lead

Reporting directly to the VP of Best Buy for Business, I have been responsible for the coordination of training/onboarding schedules for nation wide bilingual sales team. I was also directly responsible for the creation and coordination of the marketing efforts for Best Buy for Business, ensuring complete CASL compliance, working with multiple stakeholders both internal and external and developing content that is relevant, cost conscious and specific to current business initiatives. In November of 2017 I also acquired the role of Inventory & Risk Specialist, compiling customized reports that deep dive into shrink for the company. I am responsible for the coordination and tracking of shrink reduction initiatives across the company involving multiple shareholders.
I have also been responsible for the implementation of an automated shrink cube across multiple reporting sites and coordinating cycle counts/analysis and inventory full counts across 134 stores.

Inventory Risk Specialist and Project Coordinator

Self-Employed

Freelance personal trainer

Cameco Corporation

·	Work with administrative staff, subject matter experts and site trainer to devise and implement procedures for a Systematic Approach to Training for on the floor jobs. This approach includes use of the ADDIE model, and requires weighting risk into training procedures to ensure safe and effective training.

Training Compliance Analyst

·	Reported directly to the General Manager for 2 sites working to produce CANDU nuclear bundles. My duties as senior administrative support staff included all duties for a senior management team of 6.  My role was to organize site events, implement the site communication plan, prepare financial/production reports on both a weekly and monthly basis and to coordinate specific administrative functions between other staff members. I was also responsible for tracking safety participation for all 275 staff members across both sites.

Executive Assistant

Rio Tinto

·	As assistant to the General Manager of Operational Engineering it was my job to provide administrative support to the full department; this included arranging meetings as well as flights and accommodations for fly in fly out staff. The General Manager for this location is only on-site 2 weeks out of 4. This required me to work on my own initiative and to ensure all requirements for my Supervisor were proactively met for his 2 weeks on site. I was also responsible for streamlining the change management process with the use of Primavera and Excel. This was a temporary posting.

EA/ Change Management Control Coordinator

Pseudio

·	Responsible for a staff of 25. My duties included budgets, sales projection and planning, progressive discipline up to and including dismissal. Staffing evaluations and hiring also fell under this role. I also completed buyers reports, sales reports and marketing events.

Business Manager/ Assistant buyer

As a Project Manager my responsibility is to ensure successful execution of the project plan and the delivery of a quality project. I support the performance of defining project scope and requirements while acting as a liaison and external contact between users, product management, sales and developers to define software requirements in the context of the client’s business. 

taplio

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Mark V. Smetanin

Kirsty Brownlie

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