Mark V. Smetanin

Unlock Success for Airbnb and Short-Term Rental Business. Recently by Improving the Product - Increased Engagement by 42% , conversion rate by 74%, and acquired 2.5M new users.

As a product management leader with over eight years of experience in payments, e-commerce, Airbnb business, property management, I am a fan of technology and its application to drive business growth.My expertise lies in product management, agile coaching, portfolio management, and strategic planning.I have experience in increasing user engagement, optimizing technical processes and leading high-performance teams.

Key Highlights:

Director of Product Management: Enhanced user engagement by 16% and improved product value description by 14% through strategic market research and collaboration.

Senior Product Portfolio Manager: Managed a $1.2M project, leading to an $8M revenue projection and a 17% increase in Net Promoter Score. 
Risk assessment methods were applied, which reduced project disruptions by 24%.

Head of Product Strategy: Increased customer engagement by 42%, improved conversion rates by 74%, and acquired 2.5M new users—reduced marketing expenses by 28% by addressing critical pain points.

Skills and Expertise:

Product Management/Product Owner: Agile Frameworks, Scrum, Kanban, SAFe
Technical Proficiency: Jira, Asana, Hubspot, Salesforce
Industry Expertise: Fintech, E-commerce, Property Management, Vacation Rentals
Certifications: PMI-ACP, PMI-PMP, CSM, CSPO

Professional Experience:

Nine years in product management, agile transformation, and strategic planning
I have experience in leading cross-functional teams to deliver high performance products.
Skilled in negotiating and managing key partnerships and stakeholders

Interests:

The God's Flow State, Coffee, Stand-up comedy, Kite surfing, Skiing, Music, martial arts (2 black belts), Reading, and Hiking.

Technology Stack:

Jira, Jira Service Desk, Hubspot, Asana, Zoho Projects, Microsoft Project, Basecamp, ClickUp, Todoist, PipelineCRM, Freedcamp, Hive, Monday, Trello, Time tracker, Pivotal Tracker, Slack,Excel, Powerpoint, MS Sharepoint, MS Visio, MS Project, MS Access, Prezzi, Numbers, Pages, Photoshop, Lightroom, Planview, Linux, FreeBSD, Quality Center, ZohoCRM, ZenDesk, Zoho Desk, Fresh Desk, Vivantio Help Desk, FreshService, Salesforce Service Cloud, Hootsuite, WordPress, HTML, CSS, OBS, Mindmaps, Focus Matrix, Dropbox Paper, Skitch, Insightly CRM, Payment Gates (Visa, Mastercard, AMEX, Square, Braintree, Stripe, Paypal, Authorize.net, 2checkout, Payoneer, Bitpay, Shopify Payments), Google Analytics, Google Search Tool, Google Ads, Microsoft Ads, MCP, Rentals United, Avirato, Expedia, Booking.com, Airbnb, VRBO, PMS, Glovebox, Coterie, Risk Advisor, AWS, Crowe CRM, Salesforc

Lead Product Manager / Product Owner / Consultant

•     Improved a Product using a customer journey map, understanding and prioritizing the most critical pain points in the most profitable segment. Provided clear concept and design strategy. Collaborated with Dev and UX teams. Increased customer engagement by 226%, Improved conversion rate by 74%, and acquired 2.5M, new users.

•     Planned and facilitated an extraordinary spike for (AI) Artificial Intelligence tools and prompts. Fixed and resolved seven major issues when team members just felt stuck. 

•     Raised team confidence after the last check-in. Positive emotions and gratitude are on our happiness radar. The current sprint is 100% happiness VS 78% at the previous sprint. 

•     Organized the most efficient communication with stakeholders and implemented advanced product backlog refinement, reducing the backlog by 16%.

•    Stepped forward with special coaching from our Unique Coach and very advanced Scum Master. Differentiated workflow steps, business rule variations, variations in data, and interface variations, polished and deepened INVEST criteria. Dramatically improved the slicing of our vertical stories. Delivered value ~20% faster with the smallest increments to our customers. 

•   Implemented automated test script, additional smoke test after the build is released to QA, and code review by peers. Armed new Definition of Done (DOD) for our dev team. Changed Sprint Planning Agenda. Raised team confidence level in delivering the sprint goals to 94%. 

•    Implemented automated test script and code review by peers. Armed new Definition of Done (DOD) for our dev team. 

•     Collected the data via Web-tracking and customer interviews,  tested and validated assumptions with the development team. Provided much precise anatomy of personas. Redesigned current marketing campaign reducing waist by 28%

Spikes:
Sustainable and environmentally conscious business practices
Enterprise Agile: Changing your culture

Myles Saulibio

App Depths LLC

Founder and Digital Specialist

Transitioning to Contracts Administration Roles and Responsibilities

Manager

Kellogg Brown and Root (KBR Wyle)

-Established contract post award strategy and drove implementation of strategic contract opportunities
-Ensured logistical services performance and supported billing in compliance with terms 100% of the time
-Provided contractual guidance and leadership to cross-function business and project team members

Contract Team Lead

Al Taif Technical Services, PJSC

Planned, coordinated and executed fixed price  multi-million dollar life-cycle pre-award and post-award contracts, subcontracts, and purchasing functions of high strategic importance to a UAE government-owned company in support of vehicles MRO, supply chain management, maintenance training, and research and development activities.
-  Supervised the staff activities of entry to mid-level contracts and buyer professionals in the review, preparation, execution, closeout, and documentation management of forms, NDAs, Teaming Agreements, SLAs, and other documents in accordance with corporate policy and procedures 100% of the time.

Director of Contracts, Subcontracts, and Purchasing

Small Business Development Center-University of Central Florida

Business Development, Business Growth, Government Contracts, Purchasing, Marketing expertise

Small Business Counselor Volunteer

Transforming Neglected B2B Leads into Opportunities | Nurture Overlooked Prospects | Convert Missed Chances Into Growth Assets | Elevate your lead nurturing and seize every opportunity. Reach out: myles@digitalmfl.com.

Fractional CMO or B2B SaaS Leader?
The strongest pipelines aren’t built with automation or spam—they’re grown from visible, authentic conversations and strategic LinkedIn engagement. Want to see what’s actually working for leaders in our space? Read on.

———————————— ✅ Start your day with one LinkedIn tactic to win more client conversations. Tap ‘View my newsletter’ at the top of my profile and get tomorrow’s play sent straight to your inbox. ————————————


As today’s business climate evolves, the most dependable client pipelines belong to those who spark real, thoughtful conversations—especially fractional executives and corporate leaders.

After years in this space, I’ve found sustainable growth doesn’t come from chasing trends or relying on automation. It comes from manual, authentic engagement—showing up in industry conversations, adding insights, and building trust where decisions really happen.

My passion:

Helping top-level fractionals and established teams create consistent, high-value pipelines with a proven, comment-first, relationship-driven approach—always in step with platform best practices, focused on value, and built for the long haul.

I work seamlessly with marketing teams, leadership, and sales to ensure your pipeline system supports every stage of revenue growth.

My approach:

• Meaningful, manual engagement > automation

• Thoughtful commenting > endless posting

• Relationships > vanity metrics

Clients call this approach their secret edge in landing enterprise deals—all without the noise.

Clients gain:

✓ Increased visibility with decision-makers

✓ More qualified, consistent inbound opportunities

✓ A client attraction system that thrives on authenticity—not shortcuts

If you’re ready to become the go-to leader in your space—and attract opportunities without the overwhelm—let’s connect or set up a conversation.

Curious how this works for your business—without high-pressure tactics or hype?

Let’s explore if we’re a fit: https://calendly.com/mylessaulibio/client_getting_system

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The Battle

Mark V. Smetanin

Myles Saulibio

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