Mark V. Smetanin

Unlock Success for Airbnb and Short-Term Rental Business. Recently by Improving the Product - Increased Engagement by 42% , conversion rate by 74%, and acquired 2.5M new users.

As a product management leader with over eight years of experience in payments, e-commerce, Airbnb business, property management, I am a fan of technology and its application to drive business growth.My expertise lies in product management, agile coaching, portfolio management, and strategic planning.I have experience in increasing user engagement, optimizing technical processes and leading high-performance teams.

Key Highlights:

Director of Product Management: Enhanced user engagement by 16% and improved product value description by 14% through strategic market research and collaboration.

Senior Product Portfolio Manager: Managed a $1.2M project, leading to an $8M revenue projection and a 17% increase in Net Promoter Score. 
Risk assessment methods were applied, which reduced project disruptions by 24%.

Head of Product Strategy: Increased customer engagement by 42%, improved conversion rates by 74%, and acquired 2.5M new users—reduced marketing expenses by 28% by addressing critical pain points.

Skills and Expertise:

Product Management/Product Owner: Agile Frameworks, Scrum, Kanban, SAFe
Technical Proficiency: Jira, Asana, Hubspot, Salesforce
Industry Expertise: Fintech, E-commerce, Property Management, Vacation Rentals
Certifications: PMI-ACP, PMI-PMP, CSM, CSPO

Professional Experience:

Nine years in product management, agile transformation, and strategic planning
I have experience in leading cross-functional teams to deliver high performance products.
Skilled in negotiating and managing key partnerships and stakeholders

Interests:

The God's Flow State, Coffee, Stand-up comedy, Kite surfing, Skiing, Music, martial arts (2 black belts), Reading, and Hiking.

Technology Stack:

Jira, Jira Service Desk, Hubspot, Asana, Zoho Projects, Microsoft Project, Basecamp, ClickUp, Todoist, PipelineCRM, Freedcamp, Hive, Monday, Trello, Time tracker, Pivotal Tracker, Slack,Excel, Powerpoint, MS Sharepoint, MS Visio, MS Project, MS Access, Prezzi, Numbers, Pages, Photoshop, Lightroom, Planview, Linux, FreeBSD, Quality Center, ZohoCRM, ZenDesk, Zoho Desk, Fresh Desk, Vivantio Help Desk, FreshService, Salesforce Service Cloud, Hootsuite, WordPress, HTML, CSS, OBS, Mindmaps, Focus Matrix, Dropbox Paper, Skitch, Insightly CRM, Payment Gates (Visa, Mastercard, AMEX, Square, Braintree, Stripe, Paypal, Authorize.net, 2checkout, Payoneer, Bitpay, Shopify Payments), Google Analytics, Google Search Tool, Google Ads, Microsoft Ads, MCP, Rentals United, Avirato, Expedia, Booking.com, Airbnb, VRBO, PMS, Glovebox, Coterie, Risk Advisor, AWS, Crowe CRM, Salesforc

Lead Product Manager / Product Owner / Consultant

•     Improved a Product using a customer journey map, understanding and prioritizing the most critical pain points in the most profitable segment. Provided clear concept and design strategy. Collaborated with Dev and UX teams. Increased customer engagement by 226%, Improved conversion rate by 74%, and acquired 2.5M, new users.

•     Planned and facilitated an extraordinary spike for (AI) Artificial Intelligence tools and prompts. Fixed and resolved seven major issues when team members just felt stuck. 

•     Raised team confidence after the last check-in. Positive emotions and gratitude are on our happiness radar. The current sprint is 100% happiness VS 78% at the previous sprint. 

•     Organized the most efficient communication with stakeholders and implemented advanced product backlog refinement, reducing the backlog by 16%.

•    Stepped forward with special coaching from our Unique Coach and very advanced Scum Master. Differentiated workflow steps, business rule variations, variations in data, and interface variations, polished and deepened INVEST criteria. Dramatically improved the slicing of our vertical stories. Delivered value ~20% faster with the smallest increments to our customers. 

•   Implemented automated test script, additional smoke test after the build is released to QA, and code review by peers. Armed new Definition of Done (DOD) for our dev team. Changed Sprint Planning Agenda. Raised team confidence level in delivering the sprint goals to 94%. 

•    Implemented automated test script and code review by peers. Armed new Definition of Done (DOD) for our dev team. 

•     Collected the data via Web-tracking and customer interviews,  tested and validated assumptions with the development team. Provided much precise anatomy of personas. Redesigned current marketing campaign reducing waist by 28%

Spikes:
Sustainable and environmentally conscious business practices
Enterprise Agile: Changing your culture

Qatar Airways

Internal Communications Specialist

Delivering communications, driving engagement and managing employee brand touchpoints

Internal Communications Officer

- Internal Communications 
- Internal Marketing
- Employee engagement strategies

Internal Communications Cord.

Idea Crate

- Heading the Marketing Team at Idea Crate.
- Responsible for Marketing and Communications of brands Orange Wheels & Orange Spin.
- Planning & execution of marketing & media plans for new projects. 
- Corporate engagements & tie-ups.
- Part of the core management team responsible for identifying new potential projects and 
   conducting the necessary research to determine feasibility. 
- Managing, coordinating and liaising with PR agencies. 
- Directing all the content development and planning for both brands. 
- Responsible for managing all aspects of digital & social media.
- Planning and developing yearly marketing calendars.
- Media planning & buying.
- Responsible for customer engagement strategies.

Marketing Lead

Sporting Clube De Goa

- Responsible for branding communications. 
- Developing and executing marketing strategies to exploit revenue opportunities 
- Sponsorship management, commercial tie-ups etc.
- Delivering various presentations, both internal & external.
- Club liaising and networking in relation to marketing & media related activities
- Digital marketing - Ensuring an on-line presence of the clubs through website, social media and 
  other possible platforms.
- Fan engagement through on-line and offline activities.
- Developing & executing a detailed marketing & media plan involving ATL & BTL activities. 
- Managing all press & media relations 
- Preparing and maintaining press releases on matters related to the club (Matches, players, 
  coaches, other club activities)
- Developing various mandatory reports and content generation for media and press. 
- Organising Pre & Post Match Conferences, or any other club related events for publicity.
- Responsible for Club Operations covering areas related to Match Day, Regular Management,   
  Player Management  
- Supervised & successfully completed the entire Indian Club Licensing Procedure.

Manager - Marketing and Media

M.E.S College - Department of Management Studies

Faculty for subjects like Business Research Methods, Advertising, Corporate Communications & Consumer Behaviour

Visiting Faculty

Salgaocar Football Club.

- Club liaising 
- Local organizing coordinator for I-League. 
- Headed a complex document management system for the club. 
- Successfully completed the Indian Club Licensing Procedure. 
- Handling player transfers and registrations related to Salgaocar Football Club with AIFF. 
- Handling International Transfer Matching System. 
- Responsible for public relations pertaining to player management.
- Assisting in media & marketing operations of the club.

Club Administration/Operations Officer

Fabindia Overseas Pvt Ltd

• Responsible for new business development by creating strategic partnerships with clients.
• Improving and sustaining public relations with clients to ensure repeat orders.
• Responsible for managing marketing and bulk sales of multiple products across segments like home decor and furnishing, garments, FMCG etc.
• Responsible for managing and coordinating with various Fabindia stores to improve
conversions on institutional inquiries.

Goa Head - Institutional & Corporate Sales

Vasco Inbox - Fortnightly city news paper

Part of the core team involved in establishing and launching this venture, responsible for idea and content generation, carried out branding and promotion related activities, involved in client management and public relations.

Business Consultant & Core Team Member (Start up)

Go Search

Part of the core team involved in establishing and launching this venture, undertook designing and conceptualizing marketing campaigns for brand promotion, responsible for business development and sales of multiple products, managed and coordinated operations of day to day sales activities.

Goa Rajee Auto Pvt. Ltd.

Responsible for marketing and sales of Honda motorcycles & scooters in Vasco region, designed and executed small level marketing campaigns to promote and push sales of slow moving products, did field study and market research to understand customer requirements in order to introduce festive / end of season offers and discounts, interacted with corporate clients and delivered product presentations for institutional purchases.

Branch Manager

An optimist, storyteller, avid reader and forever learner. Taking baby steps with my storytelling as an 'Instrument of Change'.

My why in life - 'To help people be more happy, connected and inspired about everything they do in their daily lives.'

Currently on a mission to transform workplaces through engaging internal communications & tailored employee experiences.

Also championing a digital product and crafting impactful digital experiences across the employee journey. 

Hit me up for a conversation on any of the above topics. 

Let's create an impactful employee journey together. 

Visit my website/blog to know more. - https://reachshivdas.com/

Views/Opinions/Thoughts expressed in my posts are personal.

Sivadas R

If your message can’t survive a screenshot, it won’t survive Monday.

We polish decks. 
We stack channels. 
We ‘cascade.’ 

And then, silence. 

Not because people don’t care, but because the message needed a meeting to make sense.

Internal comms is a product. The user is busy.

On a phone. 
Between tasks. 
In motion.

If the why, the what now, and the by when don’t fit in one glance, the work waits.

Design for the moment of need, not the moment of send.

Plain words over pretty slides. One home for truth, not five.

Managers briefed before the blast, not after.

Do-this-now: The Screenshot Test.

Before you ship, open it on your phone.

Can a teammate answer in 10 seconds: why it matters, what to do, by when?

If not, cut words, add clarity, link the source then ship.

Clarity isn’t louder. It’s closer.

Make the message travel without you.

#InternalComms #EmployeeExperience #EmployeeEngagement #TheLastMileIC #CommunicationStrategy

Internal Communications | Employee Experience and Engagement | Marketing | Product Owner

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Mark V. Smetanin

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