Mark V. Smetanin

Unlock Success for Airbnb and Short-Term Rental Business. Recently by Improving the Product - Increased Engagement by 42% , conversion rate by 74%, and acquired 2.5M new users.

As a product management leader with over eight years of experience in payments, e-commerce, Airbnb business, property management, I am a fan of technology and its application to drive business growth.My expertise lies in product management, agile coaching, portfolio management, and strategic planning.I have experience in increasing user engagement, optimizing technical processes and leading high-performance teams.

Key Highlights:

Director of Product Management: Enhanced user engagement by 16% and improved product value description by 14% through strategic market research and collaboration.

Senior Product Portfolio Manager: Managed a $1.2M project, leading to an $8M revenue projection and a 17% increase in Net Promoter Score. 
Risk assessment methods were applied, which reduced project disruptions by 24%.

Head of Product Strategy: Increased customer engagement by 42%, improved conversion rates by 74%, and acquired 2.5M new users—reduced marketing expenses by 28% by addressing critical pain points.

Skills and Expertise:

Product Management/Product Owner: Agile Frameworks, Scrum, Kanban, SAFe
Technical Proficiency: Jira, Asana, Hubspot, Salesforce
Industry Expertise: Fintech, E-commerce, Property Management, Vacation Rentals
Certifications: PMI-ACP, PMI-PMP, CSM, CSPO

Professional Experience:

Nine years in product management, agile transformation, and strategic planning
I have experience in leading cross-functional teams to deliver high performance products.
Skilled in negotiating and managing key partnerships and stakeholders

Interests:

The God's Flow State, Coffee, Stand-up comedy, Kite surfing, Skiing, Music, martial arts (2 black belts), Reading, and Hiking.

Technology Stack:

Jira, Jira Service Desk, Hubspot, Asana, Zoho Projects, Microsoft Project, Basecamp, ClickUp, Todoist, PipelineCRM, Freedcamp, Hive, Monday, Trello, Time tracker, Pivotal Tracker, Slack,Excel, Powerpoint, MS Sharepoint, MS Visio, MS Project, MS Access, Prezzi, Numbers, Pages, Photoshop, Lightroom, Planview, Linux, FreeBSD, Quality Center, ZohoCRM, ZenDesk, Zoho Desk, Fresh Desk, Vivantio Help Desk, FreshService, Salesforce Service Cloud, Hootsuite, WordPress, HTML, CSS, OBS, Mindmaps, Focus Matrix, Dropbox Paper, Skitch, Insightly CRM, Payment Gates (Visa, Mastercard, AMEX, Square, Braintree, Stripe, Paypal, Authorize.net, 2checkout, Payoneer, Bitpay, Shopify Payments), Google Analytics, Google Search Tool, Google Ads, Microsoft Ads, MCP, Rentals United, Avirato, Expedia, Booking.com, Airbnb, VRBO, PMS, Glovebox, Coterie, Risk Advisor, AWS, Crowe CRM, Salesforc

Lead Product Manager / Product Owner / Consultant

•     Improved a Product using a customer journey map, understanding and prioritizing the most critical pain points in the most profitable segment. Provided clear concept and design strategy. Collaborated with Dev and UX teams. Increased customer engagement by 226%, Improved conversion rate by 74%, and acquired 2.5M, new users.

•     Planned and facilitated an extraordinary spike for (AI) Artificial Intelligence tools and prompts. Fixed and resolved seven major issues when team members just felt stuck. 

•     Raised team confidence after the last check-in. Positive emotions and gratitude are on our happiness radar. The current sprint is 100% happiness VS 78% at the previous sprint. 

•     Organized the most efficient communication with stakeholders and implemented advanced product backlog refinement, reducing the backlog by 16%.

•    Stepped forward with special coaching from our Unique Coach and very advanced Scum Master. Differentiated workflow steps, business rule variations, variations in data, and interface variations, polished and deepened INVEST criteria. Dramatically improved the slicing of our vertical stories. Delivered value ~20% faster with the smallest increments to our customers. 

•   Implemented automated test script, additional smoke test after the build is released to QA, and code review by peers. Armed new Definition of Done (DOD) for our dev team. Changed Sprint Planning Agenda. Raised team confidence level in delivering the sprint goals to 94%. 

•    Implemented automated test script and code review by peers. Armed new Definition of Done (DOD) for our dev team. 

•     Collected the data via Web-tracking and customer interviews,  tested and validated assumptions with the development team. Provided much precise anatomy of personas. Redesigned current marketing campaign reducing waist by 28%

Spikes:
Sustainable and environmentally conscious business practices
Enterprise Agile: Changing your culture

Vinay Koshy

Sproutworth

Sproutworth helps entrepreneurs and B2B brands build their influence and boost sales through collaboration, content creation, content marketing, and content management solutions https://www.linkedin.com/redir/suspicious-page?url=http%3A%2F%2Fwww%2esproutworth%2ecom

My Responsibilities include
• Plan and create content such as podcasts, articles, webinars, and downloads for the blog as well as client blogs
• Content promotion for blogs
• Manage guest writers for blogs

Founder

The Predictable B2B Success podcast uncovers what it takes to avoid the guesswork in business and to create predictable success. I interview guests who are experts in their field and have a proven track record. Learn more and catch the latest episodes on Apple Podcasts, Spotify, or wherever you get your podcasts.

Podcast Host of the Predictable B2B Success Podcast

WP Curve

WP Curve provides unlimited small WordPress fixes live 24 hours a day from $69 / month http://wpcurve.com

My Responsibilities include
• Plan and create content such as articles, webinars, and downloads for the WP Curve blog
• Manage a team of guest writers for the blog
• Content promotion for the WP Curve blog

Content Marketing Manager

Diggy Australia

Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and implemented online and offline analytics systems.
Strategic Consulting, including business plan & sales strategy development.

•	Develop, Implement and monitor website and micro site development.
•	Develop marketing campaigns and evaluate their effectiveness
•	Fully responsible for the company’s marketing and key account sales
•	Look after 5 business centres, provide coaching and guidance to Centre Managers
•	Business development and key account management
•	Oversee SEO and SEM operations as well as the development of social media and apps

Regional Manager

AAPT

Provide technical recommendations to customers as per their business
requirements;
Train customers on the usage of system and products;
Manage customers’ faults and provide resolutions;
Identify, recommend and implement appropriate customer billing
solutions; and
Train team members on company’s operating systems.

Technical Consultant

Manage and grow existing customer base;
Develop and implement portfolio plans to up-sell to existing customers;
Design solutions for customers and produce proposals;
Leverage internal resources and manage cross functional sales, support
teams and external partners;
Act as the voice of the customer in the business to ensure all customers
expectations are met; and
Identify and explore business networks for the purposes of business
development.

Account Manager

Vision 6

Develop business opportunities and marketing strategies to maximise
customers’ growth and profitability;
Oversee production of advertising materials including layout and
design;
Work closely with programmers, web and graphic designers in
conceptualising and creating product enhancements as well as new
products;
Assist with modifying existing products to meet international
requirements;
Facilitate trade shows & seminars to promote products;
Develop and conduct client presentations;
Create and facilitate training programs and accompanying manuals to train international and domestic distributors in all areas of sales,
marketing, applications and product information;
Lead technical support and responsible for providing technical
information to staff regarding use, deployment and maintenance of
products;
Liaise with customers, internal departments including design,
engineering/programming and accounts;
Research and identify problems within customer service and/or
systems;
Engineer and implement customer service program in order to enhance
efficiency and streamline processes.

Customer Sales & Support Manager

Turning customer stories into drivers of revenue growth | Founder of Sproutworth

👋 Hey! I'm Vinay, the mind behind Sproutworth. My mission? 

Empowering purpose-driven B2B brands like yours to achieve unprecedented revenue growth through the magic of educational content and stories.

In the tech landscape, startups and mid-sized B2B tech companies are working hard to raise funds and predictably generate revenue. But here's the kicker: Standing out in that crowded tech market can be challenging. 

What's on their minds? 

It's all about making their brand shine, keeping that growth strong, and building long-lasting customer relationships. It's like trying to navigate a wild jungle out there! 🚀💡🤝

I offer you the keys to creating an unfair revenue growth advantage without using extra resources. How? By harnessing remarkable customer experiences and content, I help you craft compelling narratives to set your brand apart and drive revenue like never before.

Narratives or storytelling have changed my life. Here's how:

- I raised $8,000 for a community development project two decades ago by sharing four impactful stories.
- In a group of 30, I was the sole individual consistently invited back to preach, proving the power of my storytelling.
- I played a pivotal role in generating $10,000,000 in revenue for a SaaS company solely through storytelling.
- I did content marketing for a company that went through an 8 figure exit.
- My expertise led me to successfully launch programs within organizations by sharing inspiring stories, gaining leadership buy-in, and sparking tremendous buzz.


Ready to revolutionize your B2B tech brand's growth journey? 

Connect with me to embark on a transformative storytelling adventure tailored to businesses like yours.

The Predictable B2B Success podcast uncovers what it takes to avoid the guesswork in business and to create predictable success. I interview guests who are experts in their field and have a proven track record. Learn more and catch the latest episodes on Apple Podcasts, Spotify, or wherever you get your podcasts.  

taplio

The Battle

Mark V. Smetanin

Vinay Koshy

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?