Mark V. Smetanin

Unlock Success for Airbnb and Short-Term Rental Business. Recently by Improving the Product - Increased Engagement by 42% , conversion rate by 74%, and acquired 2.5M new users.

As a product management leader with over eight years of experience in payments, e-commerce, Airbnb business, property management, I am a fan of technology and its application to drive business growth.My expertise lies in product management, agile coaching, portfolio management, and strategic planning.I have experience in increasing user engagement, optimizing technical processes and leading high-performance teams.

Key Highlights:

Director of Product Management: Enhanced user engagement by 16% and improved product value description by 14% through strategic market research and collaboration.

Senior Product Portfolio Manager: Managed a $1.2M project, leading to an $8M revenue projection and a 17% increase in Net Promoter Score. 
Risk assessment methods were applied, which reduced project disruptions by 24%.

Head of Product Strategy: Increased customer engagement by 42%, improved conversion rates by 74%, and acquired 2.5M new users—reduced marketing expenses by 28% by addressing critical pain points.

Skills and Expertise:

Product Management/Product Owner: Agile Frameworks, Scrum, Kanban, SAFe
Technical Proficiency: Jira, Asana, Hubspot, Salesforce
Industry Expertise: Fintech, E-commerce, Property Management, Vacation Rentals
Certifications: PMI-ACP, PMI-PMP, CSM, CSPO

Professional Experience:

Nine years in product management, agile transformation, and strategic planning
I have experience in leading cross-functional teams to deliver high performance products.
Skilled in negotiating and managing key partnerships and stakeholders

Interests:

The God's Flow State, Coffee, Stand-up comedy, Kite surfing, Skiing, Music, martial arts (2 black belts), Reading, and Hiking.

Technology Stack:

Jira, Jira Service Desk, Hubspot, Asana, Zoho Projects, Microsoft Project, Basecamp, ClickUp, Todoist, PipelineCRM, Freedcamp, Hive, Monday, Trello, Time tracker, Pivotal Tracker, Slack,Excel, Powerpoint, MS Sharepoint, MS Visio, MS Project, MS Access, Prezzi, Numbers, Pages, Photoshop, Lightroom, Planview, Linux, FreeBSD, Quality Center, ZohoCRM, ZenDesk, Zoho Desk, Fresh Desk, Vivantio Help Desk, FreshService, Salesforce Service Cloud, Hootsuite, WordPress, HTML, CSS, OBS, Mindmaps, Focus Matrix, Dropbox Paper, Skitch, Insightly CRM, Payment Gates (Visa, Mastercard, AMEX, Square, Braintree, Stripe, Paypal, Authorize.net, 2checkout, Payoneer, Bitpay, Shopify Payments), Google Analytics, Google Search Tool, Google Ads, Microsoft Ads, MCP, Rentals United, Avirato, Expedia, Booking.com, Airbnb, VRBO, PMS, Glovebox, Coterie, Risk Advisor, AWS, Crowe CRM, Salesforc

Lead Product Manager / Product Owner / Consultant

•     Improved a Product using a customer journey map, understanding and prioritizing the most critical pain points in the most profitable segment. Provided clear concept and design strategy. Collaborated with Dev and UX teams. Increased customer engagement by 226%, Improved conversion rate by 74%, and acquired 2.5M, new users.

•     Planned and facilitated an extraordinary spike for (AI) Artificial Intelligence tools and prompts. Fixed and resolved seven major issues when team members just felt stuck. 

•     Raised team confidence after the last check-in. Positive emotions and gratitude are on our happiness radar. The current sprint is 100% happiness VS 78% at the previous sprint. 

•     Organized the most efficient communication with stakeholders and implemented advanced product backlog refinement, reducing the backlog by 16%.

•    Stepped forward with special coaching from our Unique Coach and very advanced Scum Master. Differentiated workflow steps, business rule variations, variations in data, and interface variations, polished and deepened INVEST criteria. Dramatically improved the slicing of our vertical stories. Delivered value ~20% faster with the smallest increments to our customers. 

•   Implemented automated test script, additional smoke test after the build is released to QA, and code review by peers. Armed new Definition of Done (DOD) for our dev team. Changed Sprint Planning Agenda. Raised team confidence level in delivering the sprint goals to 94%. 

•    Implemented automated test script and code review by peers. Armed new Definition of Done (DOD) for our dev team. 

•     Collected the data via Web-tracking and customer interviews,  tested and validated assumptions with the development team. Provided much precise anatomy of personas. Redesigned current marketing campaign reducing waist by 28%

Spikes:
Sustainable and environmentally conscious business practices
Enterprise Agile: Changing your culture

PEAK Agency Consulting

Founder

WESFED, LLC.

WESFED is an SEO and Digital Marketing Agency that provides businesses with the tools to develop a professional online presence and grow their customer base. As the owner, Wes Foster manages an experienced team of Web Designers, Programmers, and Digital Marketing Professionals in order to provide clients with a high-quality, professional online presence. Wes consults with business leaders regarding their online marketing goals and strategies, while maintaining client relations across most projects.

US Army

I have received various awards and recognitions for great conduct, leadership, management, and combat performance while both deployed in Eastern Afghanistan during Operation Enduring Freedom 10-11, as well as while being stationed state-side at Ft. Campbell, KY. Upon fulfilling my military commitment and duties, I obtained an Honorable Discharge from the US Army. I am a proud veteran, and I still apply the same level of honesty, integrity, and discipline into any job that I do.

Infantry Team Leader

5dpi Media

Wes served as the lead technical programmer for a growing web development solutions company. Troubleshooted and resolved web application issues escalated from customer support and other departments with a 100% success rate. Created custom programming frameworks and applications built to improve the productivity and efficiency of the team.

Lead Developer

🎯 Helping entrepreneurs start, grow, and scale sustainable companies. TheMondayReset.com 💪 Veteran. Father. Coach.

Success in business isn’t about being the best. It’s about making sure the right people know who you are and what you stand for.

Fifteen years ago, I was deep in the trenches—coding as a software engineer by day and experimenting with marketing by night. Back then, I believed success required grinding endlessly, sacrificing sleep, and putting everything else on hold.

But over the years, I discovered a better way.

Today, I’ve built and scaled multiple digital companies and now run a marketing and coaching agency that helps business owners grow their businesses sustainably—without the 16-hour days, and without sacrificing health, relationships, or sanity. 💯

My focus is helping entrepreneurs achieve long-term success through clarity, smart systems, and strategies that align with their vision. No empty promises. No shortcuts. Just real, sustainable growth.

Here on LinkedIn, I share insights from my journey—on leadership, team management, marketing, sales, and the principles that have shaped my approach to business.

If you’re a business owner who’s ready to grow in a way that feels right for you, let’s connect.

taplio

The Battle

Mark V. Smetanin

Wes Foster

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