Grow Your Career 1% Daily - I’ll Show You How | Follow for Tips on Learning, Professional Development, and Productivity | Professor | MBA + JD

Is this the part where I talk about brand voice, distribution, and storytelling across the funnel? Or say we “help companies scale content that converts”?

𝗪𝗲 𝗱𝗼 𝗮𝗹𝗹 𝘁𝗵𝗮𝘁.

But what we really do is write content your team doesn’t have to worry about, so you can stay focused on strategy, not sentence structure.

𝗛𝗲𝘆, 𝗜’𝗺 𝗦𝘁𝗲𝗽𝗵𝗲𝗻. 👋

And my path here hasn’t exactly followed a playbook:
Banking → Law School → Teaching → L&D → Content

(Yeah… it’s been a ride.)

Today, I run a B2B content agency with my wife. We keep it lean and personal — just the two of us, plus our kids and a couple barky mini schnauzers. 

At Damn Smart Marketing, we give marketers writing they can trust and results they can stand behind.

✓ Content that sounds like you (not a template, not bland AI)
✓ Full support from idea to publication
✓ A partner who gets content
✓ Zero fluff, zero hand-holding
✓ More time to focus on what matters

In other words: you get to 🚀 while we handle the ✍️.

𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗽𝗮𝗿𝘁𝗻𝗲𝗿? 𝗧𝘄𝗼 𝘄𝗮𝘆𝘀 𝘄𝗲 𝘄𝗼𝗿𝗸:

1️⃣ 𝗗𝗼𝗻𝗲-𝗳𝗼𝗿-𝘆𝗼𝘂 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗲𝗮𝗺𝘀.
Blogs, LinkedIn posts, newsletters, case studies. If it’s got words, we’ll write it. You get to run the show without sweating every sentence.

2️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝗼𝗿 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀.
We’ve built an AI-assisted workflow that makes posting easy, effective, and actually worth reading.

If you're curious, DM me. 

No cold, hard pitch, I promise. Just a real convo about where you’re headed and whether some damn smart content can help.

Stephen 😀

Stephen Mostrom

See you later, LinkedIn…

Donna and I are headed to Florence! 

It’s been a crazy busy year — energizing, exhausting, meaningful, relentless — and we made it through together.

Now it’s time to unplug.

We’re swapping client deadlines for slow mornings in Santo Spirito.

Zoom calls for Chianti pours.

Content calendars for Tuscan sunsets.

And yes, I fully plan to come back with a few extra pounds…
kilos, if you will.

See you soon!
Arrivederci!

Writer for B2B Tech & Finance ✍️ | Running a content agency with my wife (and yes, still married) | Human words, AI workflows | JD & MBA

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LinkedIn organic reach is ☠️... right?

I synced up with my favorite career coach, Julia Korn, to share 5 pro tips from the 1000+ LinkedIn posts I wrote for execs this year. 

And the 10M+ impressions and 20K+ followers they drove. 
... Organically. 

1. Write like you talk
2. Get real
3. Subtract
4. Where's the proof?
5. Post, adapt, repeat

The article is LIVE (!)

If you're looking to grow on LinkedIn, don't miss this.
→ https://lnkd.in/eZj-25AS

Donna (extrovert): Let's be room hosts at MarketingProfs B2B Forum!
Me (introvert): ahahaha cool cool cool 😅 😱 ☠️

But where else can you hang with hundreds of B2B diehards?

Where else can you get a front-row seat to the sharpest voices in marketing and walk away with a dozen lines you wish you’d written?

Where else can you see Ann Handley dance alongside a marching band?

So yeah… 
This guy’s a room host. 

If you need me, I’ll be by the door acting like I didn’t rehearse my “welcome everyone!” a dozen or more times. 

And apparently I’m doing it again tomorrow. 🤷

Damn Smart Marketing, LLC

I lead a digital marketing consulting firm for various-sized businesses in all stages. Our key areas of focus are strategy and execution for content, social media, and customer experience with a side of branding.

Founder & Copywriter

Gateway Community College

Adjunct Professor

Desert Sky Business Consulting

The Desert Sky Business Consulting Team helps entrepreneurs and small businesses operate more efficiently, allowing them to increase their revenue and scale to match their goals. I handle the digital marketing side for our clients, strategizing with them on audience, content, social media, website user experience, and branding.

Founder and Marketing Consultant

Fennemore Craig, P.C.

Chief of Staff and Marketing Director

Convince & Convert

I work with the Digital Marketing Dream Team on big brands' social media, content, and customer experience strategies.

Strategist

Delta Point, Inc.

•	Develop brand strategy for small businesses by forming brand identity, researching target market, auditing social media, and creating personas (B2B and B2C) to grow overall awareness
•	Build content strategy for paid and organic digital marketing campaigns across social media, Google, blogs, lead buys, and email marketing, increasing audience reach and engagement
•	Generate performance reports and surveys to provide analyses on campaign effectiveness, leading to changes in campaign strategy to increase reach, quality, and quantity of leads 
•	Onboard and manage vendors by working cross-functionally with PR, social media, and business development teams on branding, sales, and events strategy achieving seamless campaign execution 
•	Create customer journey maps for online sales training client to optimize on-site performance and user experience, increasing site traffic by 638% over a 3-month time period

Marketing Consultant

iuzeit

•	Developed and executed long-term brand strategy, by forming a brand identity, re-designing website UX, and identifying target market
•	Created and managed digital advertising campaigns, including Facebook ads and Google AdWords, growing site traffic 256% month-over-month
•	Managed social media content, increasing total reach by 40%
•	Performed market research and data analysis to establish and track KPI’s 
•	Handled PR and user and investor communications

Senior Marketing Manager

L'Oréal

•	Optimized $20M+ transportation budget, managing 50+ vendor relationships across over-the-road transport modes, through market analysis, lane benchmarking, RFP execution, and one-on-one negotiations
•	Established vendor KPI’s and tracked performance via monthly scorecards  
•	Analyzed monthly budget vs. spend data with Finance partners, finding root-cause discrepancies, then devising & implementing corrective action plans
•	Developed best practices curriculum, and conducted training sessions nationwide for 80+ buyers and planners, resulting in consolidated order planning, and decreased cost per hundredweight

Purchasing Manager - Transportation & Logistics

•	Reduced freight costs in 74 of the top 100 inbound freight lanes by working with Supply Planning teams to optimize order profiles and processes
•	Collected and analyzed data to substantiate cost per hundredweight and translate those costs into actual per unit freight costs for Purchasing team to leverage for setting the 2015 freight budget
•	Improved standard operating procedures by simplifying and enhancing process changes within the internal transportation management system (TMS) for use by Planning and Purchasing teams
•	Organized meetings with Supply Planners at the plants to solicit feedback on the TMS and align corporate transportation goals with manufacturing goals

Corporate Transportation Intern

The Center for Services Leadership

• Managed social media content across multiple platforms, including Twitter, LinkedIn, Google+, and Wordpress
• Helped plan and coordinate the logistics and execution of special events, such as the annual CSL Symposium and various executive training classes
•	Interviewed event attendees to capture insight on most effective topics

Graduate Assistant

TPN, Inc

•	Collaborated as onsite liaison with THC’s brand teams and other partner agencies to activate strategic brand marketing initiatives, glean insights, and drive conversion via consumer-relevant and breakthrough concepts 
•	Translated client needs into detailed creative briefs for development of promotional elements including retail POS, specialized packaging, contests and sweepstakes, and digital and social media
•	Managed project timelines and budgets and facilitated creative revisions and approvals for Reese’s NCAA March Madness, Reese’s/EA Sports, Hershey’s S’mores, and The Wounded Warrior Project

Account Executive

You can have the best idea, product, or service, but if no one knows it exists, you can't sell it. That's where I come in. 

I write conversion-driven copy to help you achieve your business goals. From TOFU to BOFU, I have you covered. Because no single piece of content should ever stand alone. It should all work together to drive the actions you want your target audience to take. 

Some of my core content beliefs:
- Know your audience
- Provide value before selling
- Be consistent (with cadence and brand)
- Repurpose existing content
- Atomize each piece of content
- Set goals for each piece of content
- Test, measure, adjust

Whether you need a refresh, a restart, or a read-only, I can help. Contact me for a free 30-minute brainstorming session to get started.

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The Battle

Stephen Mostrom

Donna Mostrom

Followers

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taplio

The Battle

Stephen Mostrom

Donna Mostrom

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stephen Mostrom's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStephen Mostrom's LinkedIn Performance