Passionate about leveraging tech & AI for positive change, I specialize in developing innovative solutions to complex problems.

Smriti Mishra

OLIVER Agency

Responsibilities

Presentation of e-commerce results
Sales insights for e-commerce
Maintenance of Power BI dashboards
Studies and research on user behaviour

Senior Business Analyst

NP/DA

Responsibilities:
Provided actionable insights from complex datasets.
Pioneered predictive analytics for customer trends.
Proficient in data analysis tools: Looker, Power BI, Tableau, Python.
Strong expertise in SQL, including SQLite, SQL Server, and MySQL.
Extensive experience with advertising publishers and marketing/creative agencies.
Proficiency in predictive analytics, experimental design, and A/B testing.
In-depth knowledge of the end-to-end process of marketing campaign development and execution.
Translates technical analysis and metrics into actionable insights for both technical and non-technical stakeholders.
Delivers compelling presentations with outstanding visuals to convey data-driven narratives.
Simplifies complex analysis for C-suite level stakeholders, ensuring easy comprehension.
Exhibits excellent organizational, interpersonal, and communication skills, both written and verbal, fostering effective collaboration and understanding across teams.

Impact:
Transformed businesses by unveiling insights that optimize marketing strategies, resulting in increased customer satisfaction and brand loyalty.

Analytics Consultant

Vagas de Dados Júnior

Established and manage a community project to promote entry-level data analytics job opportunities.
Facilitate connections between data analytics professionals and job seekers.

Founder

AlmapBBDO

Responsabilities

Gathering and documenting requirements for data lake/dashboards
Validation and Quality Assurance (QA) of data
Development of dashboards in PowerBI for internal and external use
Google Analytics Settings/Support
Exploratory Web Analytics analyzes for data validation
Non-automated Data Ingestion
Taxonomy Management (Implementation and Training)
Reports in database format

Senior Data Solutions - Analytics Engineer 

Responsibilities:
Implemented Google Tag Manager for tracking user behavior on websites and apps.
Created and maintained dashboards in Looker Data Studio to analyze and visualize data from various sources.
Conducted SQL queries on SQL Server and Google Big Query to extract valuable insights.
Collaborated with Data Engineering and Data Science teams for advanced data needs.
Documented and defined key performance indicators (KPIs) for marketing campaigns.
[Focus on your analytical and data-related skills and experience.]
 
Impact:
Effectively analyzing data and providing valuable insights to support decision-making processes

Jr Web Analytics Developer

ESTADÃO

Responsibilities:
Implemented tags on Google Tag Manager for user behavior tracking.
Developed data dashboards using Looker Data Studio.
Conducted SQL queries on SQL Server and Google Big Query for insights.
Improved data accuracy, enabling data-driven decision-making.
Conducted training sessions on digital analytics tools, including Google Analytics and Google Tag Manager.
Played a crucial role in setting up and optimizing Google Ads campaigns using Google Tag Manager.


Impact:
Improved the accuracy of data tracking, allowing for more informed decision-making Enabled editors to make data-driven decisions by providing clear and actionable insights Increased client satisfaction by delivering high-quality and timely analytics solutions
Helped identify and target their key audiences more effectively, resulting in higher engagement and conversions
Empowered the newspaper to take control of its own analytics by providing comprehensive training on digital analytics tools.

Business Intelligence Analyst

Digital House Brasil

Responsibilities:
Take attendance for students
Prepare classes about Social Media Analytics, Google Analytics, and Google Tag Manager for businesses
Assist the professor who led the class Record and set up the online class

Impact:
Ensure students were engaged and motivated to learn
Provide valuable insights and facilitate interactive learning experiences Help students gain a deeper understanding of the subject matter Develop practical skills that are valuable in their future careers

Assistant Professor of Data Analytics

Neotix Transformação Digital

Responsibilities:
 
Create and execute social media content strategies for various social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn) to increase engagement, followers, and brand awareness
Write, edit, and proofread engaging copy for social media posts, blogs, email newsletters, and website content
Analyze social media data and metrics to evaluate the effectiveness of social media campaigns, identify areas for improvement, and report on performance to the management team
Develop and implement community management tactics to foster engagement, respond to comments and inquiries, and build relationships with followers and customers
Collaborate with internal teams (e.g., marketing, sales, customer service) to align social media strategies with overall business goals and campaigns
Stay up-to-date with the latest social media trends, best practices, and technologies, and provide recommendations for continuous improvement

Impact:
Increase social media followers, engagement, and reach Improve brand awareness and reputation
Generate leads and conversions through social media campaigns
Build a strong online community of brand advocates and loyal customers Contribute to overall business growth and success

Social Media Analyst

Proficient in gathering data requirements, validating and assuring data quality, and developing dashboards for both internal and external use. Skilled in Google Analytics settings, exploratory web analytics, and non-automated data ingestion. Experienced in implementing Google Tag Manager, and conducting SQL queries. Collaborated with Data Engineering and Data Science teams, and documented key performance indicators for marketing campaigns.

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Smriti Mishra

Nadja Pereira

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