➕LEVEL UP YOUR STRATEGIC LEADERSHIP ➟ I share proven systems, actionable tips, and lessons from 20+ years of helping CEOs make better strategy ➕STRATEGY ADVISOR TO CEOs + THEIR TEAMS ➟ Learn more in my ABOUT section👇

Most professionals reach a point in their career where the rules change — quietly.

What used to matter most — execution, reliability, getting things done — stops being what earns trust.

Suddenly, the conversations shift.
The decisions get murkier.
And you’re no longer being asked for your performance only, but for your strategic leadership.

That moment is rarely named.

But every senior professional eventually feels it.

It’s the moment when strategic responsibility expands faster than your preparation for it.

And that’s where most leadership development stops helping.

I built The Better Strategy School to close that gap.

Not by offering more frameworks or theories.
But by creating an environment where serious professionals can develop strategic leadership — deliberately, while their work is live.

Inside the School, members learn to:
– Frame issues clearly when clarity is incomplete
– Make trade-offs visible — and stand behind them
– Hold direction when others are still negotiating it
– Lead with coherence instead of control

It’s not about knowing more.

It’s about thinking, deciding, and leading differently.

After two decades of working with leaders and organizations navigating complexity, one thing became clear:

Strategy isn’t a document.
It isn’t a plan.

It’s the ongoing ability to make coherent choices under uncertainty — and to help others align around them.

That ability isn’t taught in most leadership programs.

It’s practiced — through live tension, real trade-offs, and reflection.

That’s what we do here.

If you’re an experienced professional who’s ready to:
– Strengthen how you think, not just what you know
– Lead strategy with calm confidence under pressure
– Develop judgment you can trust when conditions change

You’ll feel at home in this work.

Most leadership development doesn’t prepare you for this shift.
It gives you frameworks when what you need is judgment.

And here’s the truth most people never name:
Strategy becomes your responsibility long before it becomes your title.

That’s the moment this work exists for.

So the question isn’t whether strategy is coming for you — it already has.

The question is:
How do you want to prepare?

If you’re ready to develop strategic leadership deliberately — this is where you begin.

📍 Learn more → www.makebetterstrategy.com
📩 Or connect directly: team@makebetterstrategy.com

Marc Sniukas

Most organizations do not fail at execution.
They fail at strategy, then blame execution.

👉 The illusion of strategy is more dangerous than the absence of strategy.
When a strategy is not a strategy.
The organization moves.
Progress seems visible.
Yet the actions do not lead to success.

👉 The business school approach substitutes analysis for judgment.
Frameworks and PowerPoint create the appearance of rigor.
More data is gathered as a way to postpone difficult choices.
The work feels productive.
The thinking remains shallow.

👉 The everybody's darling strategy avoids making clear choices.
A bit of everything is included so no one is unhappy.
Consensus is mistaken for coherence.
Tough decisions are deferred.
The organization feels aligned.
The strategy remains directionless.

👉 The ivory tower speaks in buzzwords and abstractions.
Obvious challenges are not addressed.
The work floats above daily reality.
Unrealistic objectives are set.
The vision sounds impressive.
The organization cannot reach it.

What these patterns reveal is that weak strategy creates the illusion of progress.

The organization is busy.
The deck is complete.
The launch is announced.
The strategy was never there.

❓ A question I'll leave you with:
What is one initiative your organization is pursuing that creates the appearance of progress without addressing the real challenge?

📌 Become a better strategist with the
The Better Strateg School
Link in my profile. 

♻️ Repost to help others in your network and
follow Dr. Marc Sniukas for strategy insights.

Dr. Marc Sniukas

Founder, The Better Strategy School → Where strategy becomes a leadership capability.

When Steve Jobs returned to Apple in 1997,
the company was in chaos.

Too many products. Too much noise. No clear focus.

The core idea of his strategy?
Focus on only four  products.

– 1 desktop + 1 laptop for professionals
– 1 desktop + 1 laptop for home users

Stop everything else.
That’s it.

Everyone understood. Everyone aligned.
And Apple came back stronger than ever.

Strategy can be that simple.

It’s the same principle behind my Better Strategy Canvas — a tool I designed to help leaders visualize strategy clearly and simply.

Why I built the Canvas:

Most leaders felt confused by strategy frameworks. Too abstract. Too disconnected. Too heavy.

So I built a tool that:
 ✅ Fits on one page
 ✅ Visualizes challenges, opportunities, and responses
 ✅ Creates instant clarity + alignment

The Canvas works because it’s grounded in a simple principle:

Strategy is about how you respond to the specific challenges and opportunities blocking your ambitions.

👉 Use the Canvas to map and visualize your strategy.

I shared the full backstory in an article here: https://lnkd.in/dRyYfJTN

You can download your copy here: https://lnkd.in/d_vZTcs5

👉 What would happen if you simplified your strategy like this?

Share to help someone in your network, and
Follow Dr. Marc Sniukas for more insights on how to make better strategy.

Which single strategy framework are you relying on?

Most strategy failures do not come from bad analysis.
They come from seeing strategy in one dimension.

I see this pattern repeatedly with senior teams.

The slides are solid.
The market is sized.
The competitors are mapped.
The five-year plan looks coherent.

Twelve months later, momentum stalls.

Not because the strategy was “wrong.”

But because it was flat.

Strategy is not a single problem to solve.

It is a three-dimensional leadership challenge.

When leaders reduce strategy to “What should we do?”
they overlook two forces that quietly determine outcomes:
• How strategy actually emerges and changes
• Where those choices collide with reality

A more useful way to work with strategy is through three intertwined lenses:

1. Strategy content — the what
The choices you make at business, corporate, and network level.
Where you compete.
What you integrate.
Who you partner with — and who you don’t.

2. Strategy process — the how
How ideas become commitments.
Whether strategy is planned, emerges, or is retrofitted after the fact.
How change really happens inside your system.

3. Strategy context — the where
The industry rules you accept or challenge.
The organizational constraints you respect or try to reshape.
The global vs local assumptions you embed — often unconsciously.

These dimensions constantly influence one another.
Ignoring any one of them creates blind spots.

Before debating frameworks,
strong strategists clarify one deeper question:

How do we actually think about strategy?
Do you know how you think about strategy?

Read the full article here: https://lnkd.in/dmEFeEug

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📌 Save // ♻️ Repost // 💬 Comment // 👍 Like // 👤 Follow.

20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global C-Suite Strategy Partner

Most leaders don’t struggle with execution.
They struggle with how they think about strategy.

When strategy stalls, it’s rarely because people don’t work hard enough.

It’s because leaders default to one way of thinking—analysis, planning, frameworks—and ignore the tensions and contradictions that actually define real strategy.

That’s why so many strategies look coherent on slides
and fall apart in practice.

Today, we’re hosting a live masterclass on this exact issue:

👉 How do you think about strategy—really?

In this session, we’ll explore:
- Why strategy is not a problem to solve, but a set of paradoxes to navigate

- The most common thinking traps leaders fall into when designing strategy

- How world-class strategists hold opposing ideas without losing clarity

- What changes when leaders shift from linear thinking to strategic sensemaking

It’s a live thinking session for leaders who are accountable for strategy—and feel the limits of traditional approaches.

🕒 Happening today, January 8, 10 am ET / 4 pm CET
📍 Online, live, interactive, and practical

If strategy feels harder than it should…
or if execution keeps exposing hidden flaws in the strategy itself…
this session will sharpen how you think.

👉 Register here https://lnkd.in/dyA4Dq8B

See you later today.

ZEUS RECYCLE LIMITED

Managing the company and customers accordingly for Recycling systems about Solar and LCD/LED display panels for Circular Economy.

Founder

ARTEMIS DISPLAY FZ-LLC

ARTEMIS DISPLAY FZ-LLC is based on AL Hamra Industrial Zone-FZ,
Ras Al Khaimah, United Arab Emirates focusing to LED LCD Commercial Display products.

ARTEMIS DISPLAY LIMITED

ARTEMIS DISPLAY LIMITED will be focus on LED LCD Display technologies and become a world wide well know brand . Clear, Pure and Solid displays will help you to maintain your business and improve environment.

Repair Tech Limited

Repair Tech Limited is specialized supplier to supply spare parts, repair machines to help service centres r after sales service providers to repair the products.

Shenzhen Arya Electronics Imp&Exp.Co.Ltd.

Shenzhen Arya is invested and opened in 2016 especially for import export business with China.

Main concern of role of this company that supply the products, raw materials locally from Chinese factories officially and doing export to overseas market.

Shenzhen Arya has also experience import to China market especially promoting marketing , sales and after sales support to mainland China market. 

Shenzhen Arya tried to promote Turkish textile machinery provides to local Chinese market especially for Denim Industry. 

All marketing activities had beed acted such as sales team, local Chinese web site, spare parts stocks , local Chinese technician support whom can speak in English with overseas manufactures directly.

web site is www.aryaelectronics.cn

Pandir Yazılım Bilişim Sistemleri xn--ith-8dc.xn--ihr-8dc.Tic.Ltd.xn--ti-eta.

PANDIR YAZILIM is established first to sell backup SW(Druva Products) in the beging of its business life cycle. 
Licensed SW sales is finished and so far PANDIR YAZILIM is doing import and export operations mainly for Turkish market customers or co-operated manufacturers from Turkey. 
web site is www.pandiryazilim.com.tr
This company has a lot of experiences expecially for import the goods from China to local Turkish market clients. Door to door service including customs clearance and local delivery with certain official agreement.

HSA Enerji

APAC Region Purchasing Director 

T&T GLOBAL TRADING LTD.

This company is our mother company and having investment in Shenzhen in China. The company looks like doing general business trading but we actually specialised in LED TV business in many year.
Shared and paid capital is 1M HKD.
We could supply all kind of LED TV products and other LED Display products as OEM basis to all over the world. 
Our company official web site is www.ttglobaltrading.com

Owner/President

Owner

Modern Creation Luxemburg

Our company is the brand license owner of Grundig brand in Automotive Industry. We do license Grundig brand whom need to use this brand in Automotive related products such as Car Audio, Car Radios, Car Accessories etc..

General Manager

HK THTF Co.Ltd

I was responsible about TV sales for OEM customer accounts for Russia, Ukraine, UK, Turkey, Middle East. I learned many things from THTF especially about OEM TV supply and business dynamics from China. I learned Chinese during my years in Shenzhen and learned Chinese culture as well.
THTF changed and spin off from mother company and became Pangoo in late 2011.
Pangoo is mostly active in China and Europe market.

Sales Director

At the forefront of ARTEMIS DISPLAY FZ-LLC, my mission revolves around pioneering advancements in LED LCD commercial displays. The recent establishment of ZEUS RECYCLE LIMITED demonstrates our commitment to a Circular Economy, ensuring our innovative display solutions promote sustainability. Our approach is grounded in a robust understanding of business engagement, key account management, and new business development.

The team and I are dedicated to revolutionizing the display technology landscape, focusing on environmental improvement alongside commercial success. We leverage our expertise in new markets, with an aim to expand our brand globally, while maintaining a steadfast devotion to innovation, quality, and customer satisfaction. This strategic direction is underpinned by a history of advancing digital display technologies and providing exceptional after-sales service.

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