➕LEVEL UP YOUR STRATEGIC LEADERSHIP ➟ I share proven systems, actionable tips, and lessons from 20+ years of helping CEOs make better strategy ➕STRATEGY ADVISOR TO CEOs + THEIR TEAMS ➟ Learn more in my ABOUT section👇

I help CEOs, leadership teams, and boards design and execute real strategy—the kind that drives alignment, action, and results.

For over 20 years, I’ve worked with CEOs, boards, and senior leadership teams at global organizations like BMW, Deloitte, DeBeers, the OECD, as well as high-growth mid-market companies to move beyond strategic planning theater and into practical, co-created strategies that leaders can actually lead through.

Through my Better Strategy OS™ and frameworks like the Strategy Launchpad™ and the Strategy Canvas Collection, I guide organizations to:

✅ Create strategy that’s clear, actionable, and co-owned by the team
✅ Build strategic thinking as a core leadership capability
✅ Move from confusion to confidence—without outsourcing their future

But I don’t just facilitate strategy—I also help you learn it.

I offer courses, tools, and executive education programs for leaders, consultants, and professionals who want to master the Better Strategy OS, learn to think more strategically, and guide others through the process.

Whether you’re leading a team, or a strategist building your own expertise—this is where you learn to make strategy real.

What I’m known for:

– Making complex strategy simple and executable
– Facilitating alignment and unlocking clarity
– Rigorous, structured, yet pragmatic approach 
– Author of The Art of Opportunity (Wiley)
– Trusted advisor & educator to global leaders
– Creator of the Better Strategy OS™
– Challenger of old-school strategic planning
– Founder of The Better Strategy School

If you’re ready to stop outsourcing your strategy—and start building the clarity and capability to lead it—please DM me.

If you’re here to learn how to make better strategy yourself, check out my tools, courses, and frameworks at www.makebetterstrategy.com

Marc Sniukas

90% of strategies fail.
Not because of execution.
Because they were never good strategy to begin with.

Every year, leadership teams spend months building decks, setting targets, and holding offsites.

Six months later?
Those slides collect dust while everyone goes back to firefighting.

That’s not strategy. That’s theatre.

If you want better results, you don’t need more strategy.
You need Better Strategy — built on 7 essential shifts 👇


1️⃣ From financial targets → to strategic challenges
Numbers are outcomes, not strategy.
Better strategy starts with answering: What’s the real problem we must solve?


2️⃣ From 3–5 year plans → to 12–18 month priorities
Long-term plans create comfort, not clarity.
Better strategy focuses on what moves the needle now — while shaping the future.


3️⃣ From copying competitors → to creating advantage
Best practices make you average.
Better strategy puts innovation back where it belongs — at the core.


4️⃣ From annual offsites → to always-on strategy
Strategy shouldn’t happen once a year at a resort.
It’s a continuous practice of learning, sensing, and adapting — every week.


5️⃣ From closed boardrooms → to open collaboration
The best strategies aren’t designed in isolation.
They’re co-created with the people who make them real.


6️⃣ From PowerPoint → to real conversations
Strategy isn’t a document; it’s a dialogue.
Leaders who talk about strategy daily create alignment and momentum.


7️⃣ From consultants → to ownership
Advisors can guide, but they can’t lead for you.
The real power lies in taking responsibility for your own strategy.


Better strategy isn’t about perfection.
It’s about progress, clarity, and courage.

Strategy isn’t a plan — it’s a practice.
The question is: are you doing it once a year, or every day?

Let’s make better strategy.
Every day. Everywhere. Together.

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Dr. Marc Sniukas

20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global Strategy Advisor

What’s a good strategy to learn about strategy?

Most people still learn strategy as if it were a formula.

Follow the steps.
Memorize the models.
Apply the tools.

That’s not strategy.
That’s administration.

In most strategy courses and textbooks,
you’ll find the same pattern repeated:

❌ A single, accepted view of what strategy “is.”
❌ A linear, step-by-step process to follow.
❌ Simplified, reworded ideas from past thinkers.
❌ And a strong bias toward one national or business context.

It’s clean.
It’s structured.

But it kills independent strategic thought.

Strategy isn’t a discipline of answers.
It’s a discipline of questions.

At the Better Strategy School, we don’t teach strategy like that.

We explore 11 types of strategic issues,
their underlying paradoxes, and
the multiple perspectives that exist to resolve them:

(1) How do we strategize?
(2) What’s our mission and vision?
(3) How do we compete at the business level?
(4) How do we create value at the corporate level?
(5) How do we collaborate and compete across networks?
(6) How is strategy formed and realized?
(7) How do we lead strategic change?
(8) How do we drive strategic innovation?
(9) How do industries evolve and shape our choices?
(10) How do we develop our organization?
(11) How does the international context influence our strategy?

Each of these issues invites opposing perspectives — markets vs. resources, control vs. chaos, globalization vs. localization — forcing leaders to think beyond one “right” answer.

Because strategy isn’t about memorizing frameworks.
It’s about learning to think across them.

👉 If you'd like to learn more about these 11 strategy issues, join our next webinar with Bob de Wit: https://lnkd.in/dd9FW-Tr

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I’ve spent 20+ years studying and answering three questions:


❓What is strategy?
❓How do you design a good strategy?
❓How do you execute a good strategy?

The key lesson I learned is this:
✅ Good strategists know there are no easy answers.


❌ There’s no silver bullet.
❌ No single framework.
❌ No “5 easy steps” that will magically give you your strategy.

Strategy is inherently complex.

To do it well, you must:
🔹 Understand all its dimensions:
Purpose: Why you exist and where you’re going.
Content: The choices that make you unique.
Process: How strategy gets created and renewed.
Context: The environment that shapes every decision.

🔹 Synthesize its paradoxes:
Profit ⬌ Purpose
Logic ⬌ Intuition
Outside-in ⬌ Inside-out
Competition ⬌ Cooperation
Deliberate ⬌ Emergent
Revolution ⬌ Evolution
Exploitation ⬌ Exploration
Globalization ⬌ Localization
and many more…

Mastering strategy is about holding these tensions, paradoxes, and perspectives together—not oversimplifying them.

👉 And if you’re ready to become a master strategist, join our Better Strategy School Executive Circle: https://lnkd.in/d-Zm9GPa

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20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global C-Suite Strategy Partner

500+ leaders. One shared goal:
To make better strategy — not longer slide decks.

Most strategy efforts fail not because leaders don’t care —
but because they lack a clear definition, a structured framework, and a systematic process for making strategy work.

They’re told to “think strategically.”
But not how to do it.
They’re handed playbooks that explain what strategy is.
But not how to build and execute one in the real world.

That’s why so many strategies stay stuck in PowerPoints instead of changing organizations.

At the Better Strategy School, we’ve now passed 500 participants.

Leaders, founders, consultants, and executives who decided they don’t want to just plan, they want to lead strategy that delivers results.

But this milestone isn’t about numbers.
It’s about impact.

Here’s what that looks like in practice 👇

🧩 Stefania Mangini, CFO & Board Member, O’Neill:
“Valuable insights from real case studies. Helpful framework, easy to use when having strategy discussions and to ask the right questions at board meetings.”

🧠 Tylney Taylor, Managing Director, Bold Transformations:
“Marc brings in unique and highly valuable insights that add to the robust framework he has developed.”

🚀 Lisa Rehm, Associate Director PMO, Nice-Pak Products:
“Marc’s Better Strategy Masterclass takes this work to an entirely new level.”

💡 Semih Görür, CEO, Tuna Aluminium:
“The sessions provided practical applications directly relevant to today’s business challenges. Marc makes complex concepts easy to understand and apply.”

If you want to design and execute winning strategies — not just talk about them —
you need three things:

1️⃣ A clear definition of what strategy really is.
2️⃣ A structured framework to align thinking and teams.
3️⃣ A systematic process that connects design with execution.

That’s the foundation of Better Strategy — and what every leader deserves to master.

🎯 Learn how top leaders are transforming how they think, design, and execute strategy:
👉 https://lnkd.in/dejWcSAT

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Social27 Inc.

Managing company's go-to-market functions including Sales, Customer Success, Marketing, Solutions Engineering, Pricing, and Revenue Operations

Chief Revenue Officer (CRO) | Partner

Social27 is a Virtual Events Platform powered by Intelligent Automation. The leading enterprise ready platform allows event organizers to create a 'no friction' journey that humanizes the virtual event experience and enables attendees and sponsors to meet their business objectives.

Additional Social27 solutions: 
The Playlist: Accelerates sales and revenue growth in a virtual event or any online experience by empowering B2B marketers to deliver a personalized and ‘binge-worthy’ content experience in real-time. 

The AI Assistant: This smart chatbot identifies buyer intent, qualifies leads, schedules appointments, and more through out a virtual event or any online experience. 

Other business solutions include 
- Online Academies (Cyber security and NASBA accredited Accounting Academy)
- LMS (Learning Management System)
- Video Production Services

Clients include Microsoft, Amazon, ATD, Dell, ASCD, University of Washington, and DocuSign. Social27 is based out of Redmond, WA with offices in UK and India.

Partner and VP Business Development

HiveGPT

HiveGPT empowers businesses to soar with AI-driven marketing campaigns, seamless event planning, and secure AI models. From creating buzz to booking meetings, our platform facilitates every step – from crafting campaigns and landing pages to orchestrating events.

Chief Revenue Officer

CyberTraining 365

CT365 is an online academy that offers most in-demand cybersecurity training and certification through different subscription models. Members have access to the ever growing library of quality, engaging videos that are taught by some of industry’s best and most recognized experts. 

CT365 is powered by Social27's patented cloud-based eLearning platform, providing members with an engaging and collaborative learning environment. Through best in class content, social learning tools, and gamification, CT365 is taking eLearning from Isolation to Collaboration.

Co-Founder

AccountingEd

AccountingEd is a NASBA accredited online accounting academy that offers a growing library of over 150 hours of accounting, fraud and cybersecurity training. Learn from top industry experts while earning your CPE credits.

Prudential Financial

Progressive sales and new business development experience across a wide range of investment/asset management and fiduciary services. My area of expertise pertained to advising individuals/families with a minimum net worth of $1m with their financial planning, investment management, wealth transfer and risk management planning needs.

Specialties: Financial Planning, Investment Management, Wealth Transfer Planning, Risk Management Analysis and Trust Services.

Financial Planner

Ford Motor Company (Bill Pierre Auto Centers)

Led the recruitment, management, and operations of all 3 departments of the dealership; gathering critical feedback from local and national consulting firms on the future of each division to make financial and personnel decisions.

Built a sales force from ground up, strategically trained it and moved departments around; raising the average unit sales from 30 units to 65 units per month and raising average profit from $190,000 to over $400,000 per month, within five months. 

Managed external and internal sales teams as well as outside vendors in development of a market segmentation framework; redefining our customer targets, altering marketing strategies, and evaluating our services and products.

Designed and published a five segment interactive daily sales training series which includes: Meet and Greet, Pre-Appraisal, Alternative Selection, Overcoming Objections, and Handling the Phones.

Established and maintained reputable relationships with top managers of major banks and financial institutions in the state and around the country; allowing for direct negotiations to ensure all sales and service contracts are funded.

Engaged with the company President, CFO and Corporate District Manager on both short and long term goals including advertising strategies, sales promotions, staffing needs, lease promotions and compensation plans. 

Created all marketing and advertising campaigns; working and negotiating directly with executives of The Seattle Times, NWCT, Everett Herald and internet advertising sources: autotrader.com, vehix.com, and cars.com.

General Sales Manager

Nissan Motor Company (Rainier Auto Group)

Architect of the company-wide Internet Sales Department; creating new pricing models, hiring qualified personnel, importing Cobalt CRM, and administering the outsourcing of web design and maintenance  

Managed all aspect of daily operations; structuring and completing car deals, administering vehicle appraisals, purchasing vehicles at major auto auctions around the country, and customer retention.

Developed a formula to manage $8 million in new and used car inventory; reducing flooring costs incurred by old age units and to ensure the proper mix of supply for maximum turnover efficiency.

Ensured to have an advanced understanding of all federal, state, and local regulations that affect business operations.

General Manager

Social27 is a Virtual and Hybrid Events Platform powered by generative AI. The leading enterprise ready platform allows event organizers to create a 'no friction' journey that humanizes the virtual event experience and enables attendees and sponsors to meet their business objectives.

Manpreet is an innovative Leader and Executive with over 15 years of global experience in StartUp’s, General Management, Sales, Marketing, and Business Development. Throughout his career, Manpreet has worked with large and complex multinational corporations, and in diverse environments across the US, Europe, the Middle East, and Asia.

As a trusted thought leader in Virtual Events, AI Automation, Cyber Security, and GDPR, Manpreet has delivered informative presentations at conferences, webinars, and online academies, including CyberTraining365.com, to generate marketing awareness and leading Social27 to drive predictable revenue growth, win substantial market share, and earn customer/channel loyalty.

Manpreet Wadan

Still writing your event content like it’s meant for Google?
AI search is built for conversation, not keywords.

Search is no longer typed. It’s spoken. And if your event content doesn’t match how people talk, you’re already harder to find.

WRITE HOW PEOPLE SPEAK
 Use natural language and direct answers so AI can understand intent, not just terms.

LEAD WITH THE ANSWER
 Your first sentence is everything in voice and chat search.

STRUCTURE FOR CLARITY
 Q&A formats and clean sections help AI surface your content faster.

Your attendees are asking real questions. Make sure your content can be the answer.

Pls watch full video for the breakdown.

CRO @ Social27 (AI & Event Tech) | Driving $10M+ ARR YoY | Helping Fortune 1000s Scale Event ROI | UW Foster MBA

Are ad budgets getting slashed in your org too?
The events industry is feeling it more than anyone.

When tariffs and rising costs hit, paid promotion is always the first thing cut.

That means less pre-event buzz and a much bigger lift for planners and marketers to keep visibility alive.

Here’s what the most effective event teams are doing:

1. SHIFT TO OWNED MEDIA
Your mobile app and digital event platform become your strongest channels when paid is limited.

2. BUILD COMMUNITY MOMENTUM
Events with active pre-event communities generate more engagement without paying for reach.

TARGET WITH AI
AI helps every message land with the right person so you get more out of the channels you already have.

THE TAKEAWAY:
This moment isn’t about spending more, It’s about spending smarter.

👉 Pls watch the video for a quick walkthrough of how teams are adapting their event strategy.

Tariffs are rewriting your event budget
And the impact is showing up everywhere

Event costs are rising across the board. Imported gear, signage, lighting and most everything physical now costs more.

Yet planners are still expected to deliver the same experience with fewer resources.

1. SMALLER FOOTPRINTS
Tariffs are pushing events toward leaner builds and more local sourcing.

2. THE SHIFT TO HYBRID
Hybrid isn’t just reach anymore, it’s becoming a cost-control strategy.

3. USE AI TO OFFSET SPEND
AI now powers content delivery, digital support, and matchmaking, reducing costs while improving the attendee experience.

If your production model still relies heavily on logistics and labor, you are already feeling the impact. 

This is the moment to rethink what should be live, what should be digital, and where can tech take weight off the budget.

Please watch the video to learn more.

Tariffs Are Reshaping Event Budgets
Teams are being forced to plan differently, not just spend less

Tariffs are putting real pressure on event budgets and it’s changing how programs are being built and marketed. 

Sponsorships are tightening, physical builds are getting leaner, and international attendance is dipping.

Here’s what’s actually happening:

1. SHIFT TO HYBRID PRESENCE
Planners are reducing on-site footprint and extending reach through virtual layers that add scale without adding cost.

2. AI-DRIVEN CONTENT DELIVERY
AI is helping teams personalize sessions and surface the right content so engagement doesn’t drop even as physical builds shrink.

3. SMARTER LEAD TARGETING
With budgets squeezed, AI-powered targeting and follow-up are becoming essential to protect pipeline and attribution.

The Takeaway:
The events that win in this environment aren’t the biggest, they’re the ones adapting the fastest.

Is your global event  audience shrinking?
Travel costs and visa delays are reshaping who can actually show up

You can’t wait for attendees to come to you. You have to meet them where they are. 

We are seeing this first hand all across the globe, including COP30, and here is what you need to do as a planner:  

PLAY 1: GO BEYOND BASIC STREAMING
Global reach comes from full virtual experiences, not one-way broadcasts.

PLAY 2: ADD AI FOR PERSONALIZATION
AI helps tailor sessions, content, and networking so engagement doesn’t dip even when travel does.

PLAY 3: BUILD DIGITAL-FIRST ACCESS
Visa delays and travel costs don’t stop the event when your digital platform does the heavy lifting.

THE TAKEAWAY:
If you want real global reach today, build for digital scale first and physical attendance second.

👉 Pls watch the video for a quick breakdown of what planners are doing to adapt.

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The Battle

Marc Sniukas

Manpreet Wadan

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The Battle

Marc Sniukas

Manpreet Wadan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marc Sniukas's LinkedIn Performance

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