➕LEVEL UP YOUR STRATEGIC LEADERSHIP ➟ I share proven systems, actionable tips, and lessons from 20+ years of helping CEOs make better strategy ➕STRATEGY ADVISOR TO CEOs + THEIR TEAMS ➟ Learn more in my ABOUT section👇

I help CEOs, leadership teams, and boards design and execute real strategy—the kind that drives alignment, action, and results.

For over 20 years, I’ve worked with CEOs, boards, and senior leadership teams at global organizations like BMW, Deloitte, DeBeers, the OECD, as well as high-growth mid-market companies to move beyond strategic planning theater and into practical, co-created strategies that leaders can actually lead through.

Through my Better Strategy OS™ and frameworks like the Strategy Launchpad™ and the Strategy Canvas Collection, I guide organizations to:

✅ Create strategy that’s clear, actionable, and co-owned by the team
✅ Build strategic thinking as a core leadership capability
✅ Move from confusion to confidence—without outsourcing their future

But I don’t just facilitate strategy—I also help you learn it.

I offer courses, tools, and executive education programs for leaders, consultants, and professionals who want to master the Better Strategy OS, learn to think more strategically, and guide others through the process.

Whether you’re leading a team, or a strategist building your own expertise—this is where you learn to make strategy real.

What I’m known for:

– Making complex strategy simple and executable
– Facilitating alignment and unlocking clarity
– Rigorous, structured, yet pragmatic approach 
– Author of The Art of Opportunity (Wiley)
– Trusted advisor & educator to global leaders
– Creator of the Better Strategy OS™
– Challenger of old-school strategic planning
– Founder of The Better Strategy School

If you’re ready to stop outsourcing your strategy—and start building the clarity and capability to lead it—please DM me.

If you’re here to learn how to make better strategy yourself, check out my tools, courses, and frameworks at www.makebetterstrategy.com

Marc Sniukas

90% of strategies fail.
Not because of execution.
Because they were never good strategy to begin with.

Every year, leadership teams spend months building decks, setting targets, and holding offsites.

Six months later?
Those slides collect dust while everyone goes back to firefighting.

That’s not strategy. That’s theatre.

If you want better results, you don’t need more strategy.
You need Better Strategy — built on 7 essential shifts 👇


1️⃣ From financial targets → to strategic challenges
Numbers are outcomes, not strategy.
Better strategy starts with answering: What’s the real problem we must solve?


2️⃣ From 3–5 year plans → to 12–18 month priorities
Long-term plans create comfort, not clarity.
Better strategy focuses on what moves the needle now — while shaping the future.


3️⃣ From copying competitors → to creating advantage
Best practices make you average.
Better strategy puts innovation back where it belongs — at the core.


4️⃣ From annual offsites → to always-on strategy
Strategy shouldn’t happen once a year at a resort.
It’s a continuous practice of learning, sensing, and adapting — every week.


5️⃣ From closed boardrooms → to open collaboration
The best strategies aren’t designed in isolation.
They’re co-created with the people who make them real.


6️⃣ From PowerPoint → to real conversations
Strategy isn’t a document; it’s a dialogue.
Leaders who talk about strategy daily create alignment and momentum.


7️⃣ From consultants → to ownership
Advisors can guide, but they can’t lead for you.
The real power lies in taking responsibility for your own strategy.


Better strategy isn’t about perfection.
It’s about progress, clarity, and courage.

Strategy isn’t a plan — it’s a practice.
The question is: are you doing it once a year, or every day?

Let’s make better strategy.
Every day. Everywhere. Together.

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Dr. Marc Sniukas

20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global Strategy Advisor

What’s a good strategy to learn about strategy?

Most people still learn strategy as if it were a formula.

Follow the steps.
Memorize the models.
Apply the tools.

That’s not strategy.
That’s administration.

In most strategy courses and textbooks,
you’ll find the same pattern repeated:

❌ A single, accepted view of what strategy “is.”
❌ A linear, step-by-step process to follow.
❌ Simplified, reworded ideas from past thinkers.
❌ And a strong bias toward one national or business context.

It’s clean.
It’s structured.

But it kills independent strategic thought.

Strategy isn’t a discipline of answers.
It’s a discipline of questions.

At the Better Strategy School, we don’t teach strategy like that.

We explore 11 types of strategic issues,
their underlying paradoxes, and
the multiple perspectives that exist to resolve them:

(1) How do we strategize?
(2) What’s our mission and vision?
(3) How do we compete at the business level?
(4) How do we create value at the corporate level?
(5) How do we collaborate and compete across networks?
(6) How is strategy formed and realized?
(7) How do we lead strategic change?
(8) How do we drive strategic innovation?
(9) How do industries evolve and shape our choices?
(10) How do we develop our organization?
(11) How does the international context influence our strategy?

Each of these issues invites opposing perspectives — markets vs. resources, control vs. chaos, globalization vs. localization — forcing leaders to think beyond one “right” answer.

Because strategy isn’t about memorizing frameworks.
It’s about learning to think across them.

👉 If you'd like to learn more about these 11 strategy issues, join our next webinar with Bob de Wit: https://lnkd.in/dd9FW-Tr

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I’ve spent 20+ years studying and answering three questions:


❓What is strategy?
❓How do you design a good strategy?
❓How do you execute a good strategy?

The key lesson I learned is this:
✅ Good strategists know there are no easy answers.


❌ There’s no silver bullet.
❌ No single framework.
❌ No “5 easy steps” that will magically give you your strategy.

Strategy is inherently complex.

To do it well, you must:
🔹 Understand all its dimensions:
Purpose: Why you exist and where you’re going.
Content: The choices that make you unique.
Process: How strategy gets created and renewed.
Context: The environment that shapes every decision.

🔹 Synthesize its paradoxes:
Profit ⬌ Purpose
Logic ⬌ Intuition
Outside-in ⬌ Inside-out
Competition ⬌ Cooperation
Deliberate ⬌ Emergent
Revolution ⬌ Evolution
Exploitation ⬌ Exploration
Globalization ⬌ Localization
and many more…

Mastering strategy is about holding these tensions, paradoxes, and perspectives together—not oversimplifying them.

👉 And if you’re ready to become a master strategist, join our Better Strategy School Executive Circle: https://lnkd.in/d-Zm9GPa

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20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global C-Suite Strategy Partner

500+ leaders. One shared goal:
To make better strategy — not longer slide decks.

Most strategy efforts fail not because leaders don’t care —
but because they lack a clear definition, a structured framework, and a systematic process for making strategy work.

They’re told to “think strategically.”
But not how to do it.
They’re handed playbooks that explain what strategy is.
But not how to build and execute one in the real world.

That’s why so many strategies stay stuck in PowerPoints instead of changing organizations.

At the Better Strategy School, we’ve now passed 500 participants.

Leaders, founders, consultants, and executives who decided they don’t want to just plan, they want to lead strategy that delivers results.

But this milestone isn’t about numbers.
It’s about impact.

Here’s what that looks like in practice 👇

🧩 Stefania Mangini, CFO & Board Member, O’Neill:
“Valuable insights from real case studies. Helpful framework, easy to use when having strategy discussions and to ask the right questions at board meetings.”

🧠 Tylney Taylor, Managing Director, Bold Transformations:
“Marc brings in unique and highly valuable insights that add to the robust framework he has developed.”

🚀 Lisa Rehm, Associate Director PMO, Nice-Pak Products:
“Marc’s Better Strategy Masterclass takes this work to an entirely new level.”

💡 Semih Görür, CEO, Tuna Aluminium:
“The sessions provided practical applications directly relevant to today’s business challenges. Marc makes complex concepts easy to understand and apply.”

If you want to design and execute winning strategies — not just talk about them —
you need three things:

1️⃣ A clear definition of what strategy really is.
2️⃣ A structured framework to align thinking and teams.
3️⃣ A systematic process that connects design with execution.

That’s the foundation of Better Strategy — and what every leader deserves to master.

🎯 Learn how top leaders are transforming how they think, design, and execute strategy:
👉 https://lnkd.in/dejWcSAT

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RSight®

Managing Director Central & Eastern Europe

QUALITANCE

Sales process ownership to elevate the full potential of the business operations. Developed technology and service road-maps including a new business-integrator structure for multiple geographical areas. Brought 5-6 new global logos to the Qualitance portfolio, hunting alongside farming responsibilities for all the led sales. Built a new  Sales & Consulting team, re-designed the Partner ecosystem, and double-digit grew portfolio revenue.

Head of Sales

Capgemini

End to end ownership for leading sales teams, shaping, selling and negotiating strategic IT deals with complex innovative solutions to various global and local customers.
Led client relationships for portfolio of engagements, working with client’s leadership on solutions for different areas (Big Data, Application Maintenance & Development, AI & ML, Cloud Operations, Testing Automation, Digital Transformation, and RPA). Responsible for the P&L, successful delivery of projects, and overall YOY growth.

Chief Sales Officer (CSO)

BRDFinance

Built up and launched Direct Sales Division project, a proactive sales approach highly effective in client acquisition & product market penetration.
Drive business strategy & lead a layered team of Sales Managers.
Design operational processes required to create an effective and efficient sales organization.
Full P&L responsibility, delivering revenues and pursue of profitability improvement.
Align sales activities with the group Alternative Channel ecosystem and marketing efforts.

Deputy Director, Head of Direct Sales

BCR, Erste good.bee Mobile Banking platform

Lead the marketing department and coordinate sales for Mobile Banking services (planning & delivering marketing plans and actions, setting sales forecast and brand direction, establishing and managing budgets, etc.)
Launched the good.bee Mobile Banking brand on the Romanian market, an innovative technology designed to facilitate BCR banking account accessibility for customers.
Positioned good.bee as the main transactional Mobile Banking platform, with 70.000 active clients acquired in 4 years in a flat growth industry. 
Identified new target niches and developed suitable communication (Romanian working abroad-a campaign in partnership with La Caixa Spain, high value mobile clients-campaigns 
Successfully developed marketing & sales strategy to target and grow a strong portfolio of corporate clients, offering our Mobile Banking application as an alternative payment channel 
Drive marketing strategy and operational execution of all brand building and demand generation activities, including all communication (advertising, promotional, PR), events management, direct and online marketing, social media, mobile marketing and research.
Support the board directors with new business / client development, make recommendations regarding the future evolution and generation of new business for company.
Nurture the relationship between the bank and the managed client portfolio, assuring high overall customer satisfaction and loyalty.
Stimulate the sales of banking products through up-selling, cross selling with other bank clients’ segments and new customer acquisition.
Initiate and develop strong relationships with the inshore business and close working connections with key external business partners and influencers inside the referral markets (NBR, Erste Group, telecom partners, developers, advertising and media agencies).

Marketing Manager

RCS&RDS

Designed and implemented marketing strategy for DIGI TV & Cable television.
Planned tactical campaigns for market share increasing /increasing brand image indicators (awareness, favorability, etc) and financial metric (ARPU), D2C campaigns (DM and door to door actions). 
In charge of all business decisions and P&L regarding assigned brands.
Day-to-day management of local and national campaigns, budget and third party providers (agencies, suppliers, partners) to ensure the marketing mix is optimized to deliver sales success for TV Division.
Built-up marketing campaigns for bundles of services: TV & Telephony , Internet & TV and triple play (TV+Tel+Internet).
Run the project of launching DIGI TV in Croatia.
Pioneered DIGI Film, the first PPV (pay-per-view) channel in Romania and developed of advertising strategy for its promotion.
Key player in the process of development of DIGI brand umbrella project (all separate services provided by RCS&RDS –cable, Internet, mobile and fixed phone- were integrated into an uniform brand, DIGI).

Brand Manager TV Division

Certinvest

Marketing Coordinator

Producton srl

Senior Product Marketing Manager

Product Marketing Manager

IT & Business Executive | Consultancy | AI

Experienced professional with a robust history of achievements across a number of sectors (IT & Business Consultancy, Banking, Telecom, and Retail). 

Areas of excellence: 
Shaping technology-driven innovation with clients, partners and global teams, client value creation,  leading to profitable and predictable sales growth.
Building and developing teams & designing business processes
Alternative banking channels (Direct Sales, developing & implementing Online & Mobile Banking)
Business development & leading large commercial teams
Budgets / P&L & creating business plans
Marketing strategy and management, mobile & digital marketing, advertising, market research
Product management (pricing, launching products)
Brand management, brand strategy development, and communication
Strategic partnerships
Negotiation

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