Dean Seddon

Speaker, Author & 7-figure Entrepreneur ▪ Build your brand, win clients and dominate your market ▪ Social Selling ▪ Personal Branding ▪ LinkedIn ▪ DM me 🆆🅸🅽 to get started

Not getting ROI on LinkedIn? (But you know it should be making you money)
LinkedIn has changed from a simple platform into a noisy, crowded mess.
Linked EASY mode DIED in 2025 - Now it's a different game entirely.

➡️ Attention spans are shorter.
➡️ Prospects are busier than ever.
➡️ The distractions are everywhere.

If you’re facing these problems, we can help. Usually, it looks like this:
⛔ No flow of leads or inbound enquiries.
⛔ Content isn't reaching the right people.
⛔ Your page/profile that isn't growing.
⛔ Outreach gets ignored.

You’ve probably already tried the "fixes." 
The AI tools, the templates, the secret outreach tactics - you’ve likely tried at least three of them and yet you’re here reading this because the leads still aren't in sight.

This isn’t just a "LinkedIn training" issue. 
It's a message, targeting, and process issue. 
It’s not as "sexy" as "go viral," but it’s the reality.

If you want actual results (leads, clients, pipeline), it’s not what you’re doing, it’s how you’re doing it.

Something isn't aligned, we’ll help you find it, fix it, and get results even the finance department can't argue with.

How MAVERRIK works with you
✅ Business Owners: We build systems that bring in leads organically.
✅ Marketers: We realign your lead and content strategy.
✅ Sales Leaders: We help your team prospect better and fill their pipeline.

We have parts to what we do...
Training & Workshops - Interactive upskilling sessions to achieve more with social selling.
Coaching Programmes - 1:1 and Group Coaching to develop high performing content and outreach.
Campaigns - We build and implement organic lead gen campaigns that directly contribute to pipeline.

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As the CEO of MAVERRIK, I share content for the breadth of our clientele, from large sales teams selling complex deals, marketing's driving brand and lead gen, to solopreneurs and coaches building their small business.

Topics I cover: Social Selling, LinkedIn, Sales Navigator, Content Creation, Email List Building and Authority Branding.
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Subscribe to my newsletter
➡️ Subscribe here → https://signalnewsletter.substack.com/

Schedule call to learn more
➡️Schedule a call → https://calendly.com/socialsellingdean/winning_clients_intro_call

Chief Executive Officer

Working with Mid-Market to Large Enterprises to optimise how LinkedIn, Sales Navigator being integrated into the sales and marketing process can drive higher performance and better outcomes

"3 deals, £95k in new business"
But, he almost quit missed it ⛔
He turned it round with 1 thing...



I got this WhatsApp from a client.
Doing LinkedIn for 16 months, he was ready to quit.

You can know the algo inside out.
You can DM like a pro.
You can have 100k followers.
Nothing will convert with a weak message.



Weak message ❌ FAIL
Strong message ✅ WIN

"Showing up consistently" only works when the message is dialled in. Without that consistency is pointless.



My client's message isn't fully there yet...
70% there - he's working on it.

My clients process isn't perfect yet.
But he's working on it.

But it's working
He's made £95k
A good start.



Learning LinkedIn is the easy bit.
A message that resonates (and converts) the hard bit.

That's where we come in MESSAGE + PROCESS.
Boring, but it makes you money.
DM 🆆🅸🅽. to start. 



PS - Social Selling is not just posting and hoping. Nor is it pushing out pitches. Its a strategy and system that brings predictability.

No ROI from LinkedIn? ▪︎ Win clients and fill your pipeline. ▪︎ CEO @ MAVERRIK® ▪︎ Social Selling Strategist & Speaker ▪︎ DM 🆆🅸🅽. to start.

“You named your dog after your business?”
Most people think that. 🐕
But there is more interesting story.

I rebranded my business to Maverrik in 2018.
But by sheer chance Maverick came along in 2020.

It was one of those “the dog picks you moments”
Our dog had died and I vowed never again.
A two months later… we brought Mavvy home.

We rescued him.
He’d been rehomed twice.
I can kind of see why he is…. Independent minded!

No ROI from LinkedIn? ▪︎ Build your pipeline and win clients on LinkedIn ▪︎ CEO @ MAVERRIK® ▪︎ Social Selling Strategist & Speaker ▪︎ DM 🆆🅸🅽. to start.

If you're doing this to get leads.
Something is VERY wrong 📨
Here's my checklist for better DMs.

Adapt your messages using these 6 tips...

1. Opening (Hook)
Am I starting with a question or observation that makes them think?
Did I cut out any “hope you’re well” or generic filler?
Would this first line make me stop and read?

2. Problem (Make it Real)
Is the problem specific and relatable (not vague)?
Can they see themselves in the scenario I described?
Did I use concrete language?

3. Tone (Collaborative)
Am I talking with them or at them?
Does this sound like a conversation I’d have over coffee?
Did I strip out any lecturing, over-explaining, or buzzwords?

4. Offer (Outcome-Driven)
Can they clearly picture what they’ll walk away with?
Did I highlight quick wins or a fast result?
Is it unique enough to stand out?

5. Call to Action (CTA)
Does my CTA feel like the natural next step in the conversation?
Did I add urgency or a reason to act now?
Did I tie the CTA to the benefit?

6. Brevity (Trim the Fat)
Can I cut 20% of the words without losing meaning?
Would this make sense if I said it out loud?
Does it fit easily into a LinkedIn DM without feeling like an essay?

Golden Rule: 

If it feels like marketing copy, rewrite it until it feels like a conversation.

I’ve had 8,846 new followers since I last did this.
It’s time to do an intro again. 👋
6 things you won’t know about me.

#1 - At 17 I started a business, it failed because I didn’t get enough business. Today, I have a rule - ABM - Always be marketing - so you never run dry of leads.

#2 - Started MAVERRIK in 2014, but shifted to social selling and LinkedIn fully in 2018. Now trained over 200k people.

#3 - Before this, I had a $2.5m monthly revenue target for a large media company I worked for. I got that because of #5.

#4 - Massive Star Trek fan - I don’t dress up or have Mr Spock ears - but love the optimism, exploration of space and sci-fi space battles.

#5 - My first big break in social media was in 2012, I got a project to market an event at Wembley - I sold 38,640 tickets organically.

#6 - My day job is working with companies and people to get more from social selling - not impressions - leads, clients and conversations.

Why did I do this post?

The important point.

Social Selling is about building trust and relationships.
One way you can do that is sharing content.

I caution people about banking on posting for their primary source of leads…

But, content, even simple posts like this, can help people get to know you better.

Don’t think you need to go insight heavy all the time.

People buy from people they know, they like and they trust.

If you follow the tactics and tips.
Don't be surprised when you hit a wall. 🧱
This is how to really win at LinkedIn


I've been doing social selling for 14 years.
→ I've seen creators come and go.
→ I've seen gurus rise and fall.
→ I've seen people thrive and fail.

Why?
→ They play tactical games.
→ They build on sand.
→ They build on tactics.

Tactics will only get you so far...then you run out of road.

Your issue with pipeline and client wins is NOT from a lack of tips and tricks. There is no secret you've not found. There is no magic hack where everything works.


Here is what most problems mean:

❌ No leads from posts or DMs.
You have a message problem.
What you are saying isn't landing.
✅ Talk to specific problems people have.

❌ You get leads but they don't convert.
You don't know how to run a sales call.
You're blabbing about what you do.
✅ You need to learn discovery.

❌ LinkedIn has got you nothing.
You've been reliant on referrals.
You're not used to selling into open market.
✅ Your value prop is fuzzy, needs fixing.

❌ Getting engagement but wrong people.
You're pandering to a broad audience.
Your resonating for the WRONG reasons.
✅ Speak only to your target market.

❌ LinkedIn takes too much time
You have a bad process.
You're unfocused and not strategic.
✅ You need a repeatable process to get clients.


If your ideal clients...
→ Don't engage.
→ Don't enquire.
→ Don't convert.
That is 100% a business problem.


You don't need to go viral to get leads.
You don't need to send 200 DMs a day to get clients.


The people who win on LinkedIn:
→ Have a tight value prop.
→ Have a clear message.
→ Have a system they follow.


✅ If you want to fix that, DM me to 🆆🅸🅽 to get started.
❌ If you want more tactics and tricks - UNFOLLOW.

Atlanta bound with....
Dave Falkner and Tom Thompson 🇺🇸
A week of events in the US.

Social Selling is big right now.
Why?

Because everyone needs to sell stuff.
Despite all the tools and tech.
You still got to connect to a human.
You got to show them WHY is matters.

Feels like for a few years there we forgot that... feels like the world is realising transactional doesn't work.

6 Things You Need To Win On LinkedIn

There are six things you need...
Without one of these....it's pointless

What if people don't know they need us?

This is common question.
How do you sell to someone who doesn't know they need you?

Everyone has a personal brand.
Is it something you are deliberately building? 💥
And is it making it easier for you to get clients?

How do you create content that brings inbound leads?

That’s the struggle for most.

In this session, We’ll look at how to drive action taking from your content.

Webgains

Digital Marketing Executive

Ferryx

Digital Marketer

Digital Marketing Intern

Fit Cook

•	Promoted sales of healthy food options, such as granola and energy bites 
•	Produced and shared healthy recipes and nutritional advice
•	Created an Instagram and Facebook account to promote sales
•	Created visual content on Canva including three posts per week
•	Increased social media presence achieving 400+ followers

Entrepreneur

Online Personal Trainer

Defined the brand personality
Created and edited photos and videos
Created and managed account to increase followers

Social Media Representative

Cementos Pacasmayo SAA

Purchasing Functions:
•	Coordinated the project "Imports Tracking" for 6 months, which allowed users to consolidate and manage information from every supply order digitally.
•	Developed and managed in 3 months the project "Document Upload", a new browser-based application for users to consolidate and digitalize all import documents.
Contract Functions:
•	Refined the content display of the operational chart utilized by administration for contract management, improving coordination, and optimizing the flow of contracts from 7 to 5 days.

Operations Intern

Volcan Cia Minera SAA

Contract Functions:
•	Generated detailed comparative tables allowing the end users to decide the winner-by-bid in a technical and economic way. 
•	Managed the flow of contracts from creation to implementation, enhancing tracking formats for operational contracts, optimizing time, and improving tracking.
Purchasing Functions:
•	Expanded purchase opportunities to new suppliers outside the database.
•	Created an annual contract framework, saving costs and maintaining stable pricing.

Project Intern

I create and execute online marketing campaigns that drive growth and engagement for clients. With my Msc in Digital Marketing from the University of the West of England, I have the skills and knowledge to design and develop captivating web pages and multimedia content. 

I'm passionate about storytelling and connecting with audiences through digital platforms. I use tools like Adobe Creative Suite, Canva, and WordPress to craft compelling content that generates buzz and conversions. I'm also proficient in social media management and analytics, using platforms such as Facebook, Instagram, and Google Ads to optimize and measure the performance of campaigns. I enjoy collaborating with teams and clients, and I'm always eager to learn new techniques and methods to enhance digital marketing strategies.

taplio

The Battle

Dean Seddon

Micaela Valdizan Woodman

Followers

Posts

Engagements

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Performance ScoreDean Seddon's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dean Seddon

Micaela Valdizan Woodman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dean Seddon's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDean Seddon's LinkedIn Performance