Sofia Borodulina

Special Assistant To Chief Executive Officer

I work with mid- and senior-level professionals who are navigating career transitions or leadership growth and want to make thoughtful, well-positioned decisions about what comes next.

My clients typically work with me to:

• Navigate career transitions and step into broader or more visible roles
• Strengthen executive presence, judgment, and decision-making
• Lead effectively across cultures and diverse teams

My work combines executive coaching, career strategy, leadership development, and facilitated workshops. 

With a background as a former VP of Talent Acquisition and Associate Partner in executive search, I bring a pragmatic, business-led perspective to career and leadership development. I am PCC-credentialed by the ICF and work with evidence-based frameworks and assessments, including MBTI Step I & II, EQ-i 2.0, Reiss Motivation Profile, Hogan, and others.

Based in Abu Dhabi and working across the UAE and Europe, I support leaders who want to grow their careers without losing themselves - and who value depth, reflection, and practical application.

If you are stepping into a larger role, preparing for your next move, or recalibrating your leadership path, let’s talk.

Founder

At The Daily Work, we are more than consultants – we are dedicated strategic partners, focused on crafting solutions that elevate your senior personnel into extraordinary leaders.

From comprehensive personality assessments to transformative executive coaching, dynamic emotional intelligence workshops, and strategic career path progression advisory, we provide a full spectrum of support.

We firmly believe that great leaders are not made overnight; they are forged through daily work. 
Ready to do the work? Drop us a message 📩 or schedule a call 📲 (link in bio).

____________________

Our Clients:

International: Harvard Business School, Oxford10 Alumni, Dentsu Aegis, Daimler, UNICEF, HHL, MTN etc.

GCC Area: Bank Muscat, Omantel, Oman LNG, Alizz Islamic Bank, New Metrics, Dubai Business Women Council, KOC, Serenity etc.

Sofia Borodulina-Abboud

"Sofia, why do YOU like working here?"

A candidate once asked me this at the end of the interview. I loved this question. It was bold and honest.

I could feel that he knows of the value he brings and that he's genuinly interested in working in a great company (which we were) - not only one that pays him well.

We made him an offer.

As you interview for your next job, remember, it's not them only interviewing you, but you are interviewing them, as well. 

Don't be afraid to ask bold honest questions that you really care about. 
It can be a gamble, but also - in the right company - you might end up impressing the recruiter.

👉 What unusual questions did you ask in an interview?


#careeradvice #jobinterview #interviewtips #careergrowth #careercoaching #leadershipdevelopment #executivecareers #jobsearch #hiring #recruitment #talentacquisition #professionalgrowth #careermindset #jobseekers #interviewquestions #personalbranding #careertips #leadershipcoach #careernavigation

Sofia Borodulina-Abboud, PCC

Leadership and Career Coach | Former VP Talent Acquisition | Trainer I Facilitator | Partnering with Mid-to-Senior Professionals on Career Transitions and Leadership Development in the UAE

🚩A client of mine was interviewed by just two people. But her role would impact six departments.

When I suggested that she meets more stakeholders, she hesitated.

She didn’t want to appear as “difficult” in the hiring process and signed the offer.

Weeks later, my client understood why not more interviews were scheduled:

The people she didn’t meet during the hiring process became the biggest blockers in the job. Her performance slowed and her enthusiasm about the job declined.

🏁Getting the job isn’t the finish line. 
🏃It’s the starting line.


Even if you are in a rush it’s worth pausing and asking yourself honestly:

“Are you interviewing to get hired, or to set yourself up to succeed?”



Would you ask for more interviews in a hiring process?


#executivecoaching #careerstrategy #leadershipdevelopment #interviewtips #careertransition #jobsearch

Profound Properties

Professional Summary: Sales Manager with a focus on the Dubai real estate market. Proven track record of driving revenue growth, leading high-performing sales teams, and delivering exceptional customer service. Experienced in developing effective sales strategies, building client relationships, and exceeding targets.
Experience:
Sales Manager | PROFOUND PROPERTIES, Dubai, UAE September 2022 - Present
•	Lead and manage a sales team, providing guidance, training, and performance evaluations.
•	Develop and implement strategic sales plans to drive revenue growth and meet targets.
•	Identify new business opportunities and establish relationships with key clients.
•	Collaborate with marketing teams to enhance brand visibility and attract potential customers.
•	Monitor sales performance, analyze data, and generate reports for decision-making.
•	Provide exceptional customer service and address inquiries throughout the sales process.
•	Stay updated on industry trends and adapt sales strategies accordingly.
•	Foster strong client relationships to ensure customer satisfaction and loyalty.
Key Achievements:
•	Exceeded sales targets, resulting in increased revenue and market share.
•	Developed and implemented a sales training program to enhance team performance.
•	Secured key accounts and strategic partnerships to drive business growth.
•	Recognized for exceptional leadership skills and teamwork.
Skills:
•	Sales Management
•	Business Development
•	Team Leadership
•	Sales Strategy
•	Client Relationship Management
•	Market Analysis
•	Negotiation
•	Strategic Planning
•	Customer Service
•	Problem Solving
Languages:
•	English (Fluent)
•	Hindi (Native)

Sales Manager

Professional Summary: Experienced Real Estate Investment Advisor with a strong focus on the Dubai market. Proven track record of providing expert guidance to investors seeking lucrative opportunities in the dynamic real estate industry. Deep understanding of market trends and extensive knowledge of Dubai's property landscape. Committed to delivering exceptional service and building long-term relationships with clients.
Skills:
•	Market Analysis
•	Investment Strategy
•	Property Valuation
•	Financial Modeling
•	Negotiation
•	Relationship Building
•	Client Advisory
•	Contract Management
•	Industry Networking
•	Risk Assessment
Languages:
•	English (Fluent)
•	Hindi

Property investment advisor

Chalhoub Group

Retail Sales Supervisor

Diesel

Visual Merchandiser

.
•	Achieved sales targets & handled business and product development.
•	Maintain the existing clients.
•	Suggesting products to customers in accordance to their requirement.
•	Actively involved in effective display of products.
•	Managed the showroom & achieved the business objectives & goal set by the Management.
•	Managed product image by effectively presenting products to customers & offering the best customer service.
•	Ensured that proper merchandising & visual merchandising standards are maintained.
•	Assist the management in strategic planning to achieve sales target.
•	Involved in financial acts like visiting the banks to withdraw / deposit cash and handling cash counter in the absence of the cashier.
•	Able to run the showroom independently using initiatives as required.
•	Monitored and supervised the merchandise requisition and ensured that the same is received from the stores as per request.
•	Responsible for after sales activities; ensured that the customer service is at its best.
•	Coordinated with clients & the organization and acted as good will ambassador.
•	Exercised control over inventory shortages; update the stock report on daily basis.
•	Communicated all sales activities to management so as to ensure maximum operational efficiency.
•	Receive & redress customer grievances.
•	Communicate & prepare necessary office correspondence.
•	Coordinated with & assisted in procuring the right products keeping in view the demand in market.
•	Handled cash & visited banks for deposit / withdrawal of cash / cheque.
•	Dealt with sales representatives & kept track of market trend.
•	Monitor market to find out the products which are moving fast.

Sales Specialist

adidas Group

Achieving the personal, store and KPI targets in order to meet the overall organizational
objectives.

Provide excellent customer service at all times by following policies, providing product
information and adopting a friendly as well as courteous attitude towards customers, in order to
establish and manage lasting relationships.

Maintain up-to-date product knowledge, in terms of designs, trends, quality-based issues,
availability in order to provide excellent customer service.

Maintain up-to-date knowledge of the competitors in order to identify our unique selling points
(USP) thereby driving sales.

Uphold and maintain the visual merchandising aspect of the store, by ensuring that products are
correctly coded, tagged, priced etc in order to make certain that brand and UOB standards are
met.

Ensuring that all store related policies are being fully complied with in order to ensure the smooth
running of the store.

Sales Executive

Sales Manager | Real Estate Professional | Dubai Market
Experienced Sales Manager with a solid background in the Dubai market. I have been actively contributing to the city's vibrant business landscape since 2010. Throughout my career, I have gained valuable experience working with renowned brands such as Adidas, Diesel, and Chalhoub Group, where I honed my skills in sales, visual merchandising, and team leadership.
In my role as a Sales Specialist at Adidas and Diesel, I excelled in delivering exceptional customer service and driving sales growth. I consistently exceeded targets while building lasting relationships with clients. Recognizing my potential, I was promoted to Visual Merchandizer at Diesel, where I leveraged my creativity and attention to detail to enhance the brand's visual presence and drive product visibility.
Later, as a Sales Supervisor at Chalhoub Group, I further honed my leadership skills and developed a strong understanding of managing diverse sales teams. I successfully led a team, overseeing their performance, providing guidance, and achieving sales objectives.
In addition to my experience in the retail industry, I have also cultivated a deep passion for the real estate market. Leveraging my knowledge of Dubai's property landscape, market trends, and investment opportunities, I transitioned into the role of a Real Estate Professional. As a Real Estate Investment Advisor, I have been instrumental in guiding investors towards lucrative opportunities and helping them achieve their financial goals. I provide expert advice, conduct thorough market analysis, and facilitate successful transactions in the dynamic Dubai real estate market.
My comprehensive understanding of sales strategies, customer relationship management, and market analysis has proven invaluable in the real estate sector. I am dedicated to delivering exceptional service, building strong client relationships, and staying abreast of industry trends. I am passionate about helping clients navigate the ever-evolving real estate market and achieve optimal investment outcomes.
If you are seeking a results-oriented Sales Manager with a deep understanding of the Dubai market and extensive expertise in real estate investment, I would be delighted to connect and explore mutually beneficial opportunities.

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