High Magick X Systems | I see & remove blocks you don't know exist, but feel - without Zoom, phone calls or being in the same room | Change Mentor for Executives & Founders who want to live with more depth & die happy

Most of the decisions you regret weren’t “bad decisions”.

They were built on values you never defined properly.

It’s why you stay in roles, relationships and versions of you that look fine on paper but wrong in your body.

You didn't just end up there - you unknowingly decided your way into them.

Because each choice you make sits on top of values that collapse the moment people, money or pressure push back.

In The Obsidian Vault, we cut through all of it so your tough decisions feel simple to make:

We'll break down: 
- What’s really happening.
- What you’re actually loyal to and why it matters.
- What it will cost to keep things as they are.

That’s how you stop making decisions you regret and build a life you don't.

You'll see clearly, decide cleanly, and live closer to what you truly value with each choice you make.

𝐖𝐡𝐨 𝐢𝐭'𝐬 𝐟𝐨𝐫
 -You’re smart, capable & deeply responsible, but privately exhausted
 -You’re dragging unfinished conversations, roles or relationships behind you
 -You’re standing in a life that looks fine on paper & wrong in your body
 -You’re value driven, but feel a constant gap between what you stand for vs what you tolerate.

More insights, healing or content won’t change that. This is the lever:

Language, structure and perspective that makes it harder to lie to yourself.

𝐖𝐡𝐨 𝐈 𝐚𝐦
I’ve walked parallel paths since I was 19, when I quit uni to build a 25 year career with the likes of Goldman Sachs, UBS, HSBC, Barclays and others.

I set up my first business alongside my first job, went on to build two jewellery brands, a business transformation consultancy, and a private practice working with 600+ founders and executives through High Magick.

All while navigating Complex Post Traumatic Stress Disorder (c-PTSD)

Tough calls come with that territory, and often arrive all at once. But that wasn’t new to me.

Aged eight, I became a carer for my disabled aunt. It was violent and turbulent.

I had a front row seat to what happens when loved ones refuse to make obvious decisions, what it costs them, and me.

It taught me something most miss:

Your best decisions are made when you can be a bystander in your own life at the right moment - then move swiftly.

That’s tough for most people.

Master it, and you solve problems before they can even exist - just like I, and 600+ executives and founders have.

Through real-life (anonymised) examples from their sessions and my own life, I explain how.

When you need to stop making decisions you regret and build a life you don't, welcome.

https://theobsidianvault.substack.com/about

Sonal Bhaskaran

The Insane Innovator

Creative Brand Strategist & Innovation Consultant // Specialising in Consumer Brands, Entrepreneurs, and Content Creators.

For 14+ years, I've been creating insanely innovative (yet actionable) ideas across products, campaigns, and brand strategies that drive growth and build loyalty.

Without fluff. Without over-complication. With creative madness (that money CAN buy).

>H (Greater Than Human)

A full-service branding agency for social impact brands. Mind-shifting strategies for real change, one human at a time.

Co-Founder & CEO

The Goodson Group

CEO & Co-Founder

The Honey Partnership

Creative Director and Brand Strategy Consultant

FREIM Studio

Realtor Fund Of America

Chief Creative Officer (CCO) & Board Member

Maker Lab

⇀ Ongoing partnership with Maker Lab for thought leadership and PR copy for the entire C-suite team.

Executive Personal Branding Consultant

TheSoul Publishing

⇀ Spearheaded all public relations copy for the world's largest digital media company.
⇀ Wrote award submissions and secured over 20 wins and dozens of nominations (including Webbys, The Drum, and The Lovie Awards).
⇀ Ghostwriter of over 75 thought leadership articles for C-suite executives (including in Forbes, Entrepreneur, and Vogue) across diverse specialties: AI, Social Media, Licensing, HR, Creator Economy, and more.
⇀ Wrote dozens of press releases involving stakeholders from Amazon, Samsung, Crayola, Roblox, and Rovio.

Global Communications Copywriter

Nonconventional

⇀ Managed a remote team of 4 full-time employees and 8 freelancers to launch the podcast.
⇀ Wrote, developed, and directed all episodes, promotional materials, copy, branding, and strategy.

Creative Director and Personal Brand Consultant

⇀ Worked as creative consultant in strategic use of Captain Sir Thomas Moore's charity funds to help develop digital healthcare initiatives.

Strategic Narrative Consultant

// I’m The Insane Innovator. Because sanity doesn’t make headlines. Or disrupt industries. Or change the world.

From psychiatric hospitals to navigating mental rabbit holes (like addiction, blackmail, zero sense of identity for 20+ years, and a sprinkle of Munchausen’s by Proxy), I’ve transformed chaos into creativity. And now, my mind is a powerhouse of creative innovation for people like you.

For 14+ years, I’ve mixed pop culture, philosophy, and business to create product ideas, campaigns, strategies, and brand worlds for consumer brands, content creators, and entrepreneurs.

(And no, I don't leave you high-and-dry after the ideas. I'm there from idea to implementation to iteration to re-innovation. Because an idea without implementation will forever be a deck on a dusty Google Drive).

Hell, I’ve even created some chaos for Uber, Alibaba, TheSoul Publishing, and Upwork. And if THEY trust my mind… well, you’d be mad if YOU didn’t…

With me in your pocket, you’ll get:

- Insane ideas that propel you miles ahead of the competition.
- Innovations that stop your brand from blending in and demand attention.
- Campaigns so bold they can’t be ignored, ensuring no one forgets who you are.
- Strategies that leave your competitors scrambling to keep up.
- &&& so much (much) more.

Worried your voice is lost? = We’ll build a brand no one can ignore.
Afraid you won’t stand out? = You’ll be the one everyone else has to chase.

Forget the fear of being left behind—join the madness, and let’s make waves.

Let's talk: www.jbgoodson.com

//

P.S. Here’s a glimpse into the “What Ifs” I posed that led to bold innovations for brands:	

1.	What if… robotics companies created gamified worlds to shape society’s future?
2.	What if… electric bikes became philosophical vehicles for urban freedom?
3.	What if… content creators could rival traditional celebrities?

Oh, and this is one I made especially for you:

“What if the madness Jack brings is exactly what I'm missing?

taplio

The Battle

Sonal Bhaskaran

Jack Goodson

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