High Magick X Systems | I see & remove blocks you don't know exist, but feel - without Zoom, phone calls or being in the same room | Change Mentor for Executives & Founders who want to live with more depth & die happy

Most of the decisions you regret weren’t “bad decisions”.

They were built on values you never defined properly.

It’s why you stay in roles, relationships and versions of you that look fine on paper but wrong in your body.

You didn't just end up there - you unknowingly decided your way into them.

Because each choice you make sits on top of values that collapse the moment people, money or pressure push back.

In The Obsidian Vault, we cut through all of it so your tough decisions feel simple to make:

We'll break down: 
- What’s really happening.
- What you’re actually loyal to and why it matters.
- What it will cost to keep things as they are.

That’s how you stop making decisions you regret and build a life you don't.

You'll see clearly, decide cleanly, and live closer to what you truly value with each choice you make.

𝐖𝐡𝐨 𝐢𝐭'𝐬 𝐟𝐨𝐫
 -You’re smart, capable & deeply responsible, but privately exhausted
 -You’re dragging unfinished conversations, roles or relationships behind you
 -You’re standing in a life that looks fine on paper & wrong in your body
 -You’re value driven, but feel a constant gap between what you stand for vs what you tolerate.

More insights, healing or content won’t change that. This is the lever:

Language, structure and perspective that makes it harder to lie to yourself.

𝐖𝐡𝐨 𝐈 𝐚𝐦
I’ve walked parallel paths since I was 19, when I quit uni to build a 25 year career with the likes of Goldman Sachs, UBS, HSBC, Barclays and others.

I set up my first business alongside my first job, went on to build two jewellery brands, a business transformation consultancy, and a private practice working with 600+ founders and executives through High Magick.

All while navigating Complex Post Traumatic Stress Disorder (c-PTSD)

Tough calls come with that territory, and often arrive all at once. But that wasn’t new to me.

Aged eight, I became a carer for my disabled aunt. It was violent and turbulent.

I had a front row seat to what happens when loved ones refuse to make obvious decisions, what it costs them, and me.

It taught me something most miss:

Your best decisions are made when you can be a bystander in your own life at the right moment - then move swiftly.

That’s tough for most people.

Master it, and you solve problems before they can even exist - just like I, and 600+ executives and founders have.

Through real-life (anonymised) examples from their sessions and my own life, I explain how.

When you need to stop making decisions you regret and build a life you don't, welcome.

https://theobsidianvault.substack.com/about

Sonal Bhaskaran

Marco Andre 🤖

Global Head of Employee Experience

Novartis

I’m currently an AI coach and advisor to senior executive leadership teams across Novartis.
I'm also leading the design of marketing programs to empower Novartis teams to remain at the cutting edge of marketing trends and practices - in the age of AI.

Executive Director - Global Marketing & AI Excellence

Brought marketing to the HR function at Novartis, leading Employee Experience globally for 110.000 associates across 46 countries.

Executive Director - Global Employee Experience

Spearheaded Marketing and Digital Transformation for Sandoz Region International (Latin America, Asia,  Middle East & Africa).

Executive Director - Head of Digital

MarcoAndre

Content Creator | Keynote Speaker | Marketing & AI Coach

LinkedIn

My Linkedin Nano Course,  “Nano Tips for understanding AI’s impact in Business”,  is a series of short-form videos, with 7 minutes of practical tips on how to start applying AI TODAY - link below.

LinkedIn Learning Instructor

OpenAI

Selected for OpenAI’s invitation-only global network of AI experts and thought leaders, contributing to high-level discussions on AI application to business and executive leadership.

Open-AI Forum Member

Sabbatical

After 16 years of work and 10 at Google, it was time to stop and reflect on how the next 16 years would look like. Unable to fulfill my travel plans, I spent this precious time like many others - dealing with a global pandemic. But I also had time to connect with incredibly wise people, do some volunteering & marketing advisory, and build enough LEGO sets to occupy half my flat.

Google

Led YouTube’s Global partnerships team for YouTube Spaces across EMEA, APAC and Americas. Delivered 850 YouTube marketing programs across YouTube Influencers and Advertisers, while growing advertiser spend by 120% YoY.

Global Head of Creator & Advertiser Partnerships - YouTube

Managed Google's global relationship with Procter & Gamble, advising C-Level marketing execs on Digital Transformation for brands such as Pampers, Head& Shoulders, Ariel and Gillette (40B$ consumer sales).

Global Client Director

Managed a multi-million EMEA marketing budget, delivering brand campaigns across 18 markets.

Brand Marketing Director - Europe, Middle East & Africa

Launched Country Marketing for Google’s brand and products in Portugal,  managing a P&L and scaling business and team 4x in 2 years.

Marketing Director - Google Portugal

Procter & Gamble

Managed Haircare Operations for a  98M$ sales portfolio, working with clients such as Mercadona, SONAE and Carrefour.

Operations Manager

YDreams

Launched YDreams’ Product Management division to support its international market growth, working with clients such as Vodafone, Santander, Toyota, Adidas, L’Oreal,  Coca-Cola and Nike.

Product Management Lead

Keynote Speaker & AI Executive │ Harvard, Google, P&G Alum │ Global Marketing & Gen AI @ Novartis │ Published Author - Imperfect Stories │ Dog Dad 🐶 │ Views are my own

Navigating AI as a business and marketing leader? You're not alone.

From diving into generative AI online to coaching senior executives, I've transformed my AI curiosity into actionable leadership expertise. My journey has led to building a community of 21,000+ engaged followers and delivering impactful AI keynotes and workshops to 5,000+ leaders globally.

Drawing on 20+ years of senior leadership experience at global companies like Google, YouTube, Procter & Gamble, and Novartis, I now help leaders in medium and large organizations turn AI from a buzzword into a business accelerator.


-- Views and opinions expressed are my own and do not represent the views of my current or past employers --

Global Head of Marketing & Gen AI Excellence

I’m currently a Generative AI coach and advisor to senior executive leadership teams across Novartis.
Leading the design of marketing programs to empower Novartis teams to remain at the cutting edge of marketing trends and practices.

I cut three fingers on Day 1.
Cursed 400+ times.  
Made 7 IKEA trips.

Let's rewind. I've always been terrible at manual labor.
So when I tried to build my own LEGO shelf... 
Disaster was bound to happen.

And it did! With terrifying stats:
- 1 giant regret: not having power tools.
- 427 severely profane words uttered.
- 7 trips to the local IKEA store.
- 3 fingers severely mauled. 
- 12 hours of suffering.
(yes, I’m dramatizing).

I didn’t do it because it would turn out well. But because it mattered to me. Regardless of how it turned out.

Is it the best shelf in the world? No.
Will I let anyone examine it closely? Never.
But do I feel like it’s a part of me? Oh yeah!

See, I understand some people may find it odd.
When they see an adult working in corporate, with LEGO sets sitting behind him.

But each of those LEGO sets. Sitting on those shelves.
Represent one particular, tiny moment in my life.
When I needed to build, re-build something.

So those LEGO sets. Sitting on those shelves.
Remind me that I can build whatever I want.
Even if I suck at it. Even if takes forever
Screw by screw. Bit by bit. 

Brick by brick.

Marco Andre

Vice-President, AI Literacy @ Johnson & Johnson • Linkedin Top Voice • Marketing & AI Executive • TEDx & Keynote Speaker • Views are my own

What if you looked back down instead of up this Monday?
Imagine...

If only we remembered to look down as often as we look up.
If only we paused before thinking about the next thing.
If only we realized that where we are is good enough.
If only we accepted imperfection to be the summit.
If only we did all all of these, just once.
If only, just for today. Starting today. 
If only, just for a moment.
If only, just now.
If only.

We don't forget to grow. We just forget to notice.
It's Monday. Give it a try. Look back down.
See how far you come. Strike that i̶f̶ ̶o̶n̶l̶y̶.̶
Just for a breath. Just for a sec.


Credit: Illustration by Liz Fosslien

Using AI tools at work is lazy. 
You know what else is lazy?

Using Google Maps instead of a paper map.
Using PowerPoint instead of drawing flip charts.
Using online banking instead of visiting a branch.
Googling something instead of heading to the library.
Letting a calculator do math instead of paper & pencil.
Using a voice assistant instead of typing a search query.
Using a printing press instead of copying books by hand.

At every step in history, we called new tools lazy.
We made fun of them. Resisted them. 
Claimed they would make us worse.

And then? 
We couldn’t live without them.

AI tools aren’t about avoiding effort.
They’re about focusing effort where it matters.

So, is there stigma? Yes. 
Will it persist? Probably.
Should that stop you? 
Not a chance.

This is The Way. 🚀

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Sonal Bhaskaran

Marco Andre 🤖

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Marco Andre 🤖

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