Chez ESSI Marketing, j’aide les entrepreneurs, dirigeants et experts à structurer leur vision et à transformer leurs ambitions en stratégies marketing concrètes. Mon approche s’adapte à vos besoins, à travers 3 offres modulables : 
🌱 SEED - fondations stratégiques
🌸 BLOOM - déploiement opérationnel
🚀 FIELD - accélération de la visibilité

Sophie de Martres

Charlotte Schefe

Alstom

Internal Communications Project Manager

lemlist

- Created the Communications & Branding department 
- Recruited & managed team of 3 people
- Developed & executed communications strategy based on company objectives
- Managed 50+ onsite events (4000 participants, 7 months)
- Managed press- & media relations with top tier outlets (e.g. Forbes)
- Created various types of content (press, podcasts, videos, blog, social media, newsletters)

Head of Brand & Communications

- Defined gobal brand strategy & created corresponding guidelines (brand book)
- Cooperated with design team to create visual branding guidelines
- Aligned all department to ensure 360° brand coherence (100 total employees) 
- Scripted, recorded + created YouTube videos (+70,000 total views) 
- Created personal brand (LinkedIn): +2M total views, 5,000 followers, 6 months
- Organized promotional bus tour through the US (1 month, events in 12 cities)

Brand Manager

fifty-five

- Managed client relationship & project timeline (360° marketing performance dashboard)
- Prioritized tasks according to business needs & technical implications
- Created technical specifications & briefed engineers for data imports
- Wrote code (SQL & python) for data processing (Google Big Query)
- Operationally managed Junior Consultant & intern for dashboard creation
- Ensured the respect of deadlines & data quality of deliverable (final dashboard)
Presented results to clients and handled follow-up requests

Senior Data Science Consultant

- Translated business needs into tech KPIs for data projects (AB testing, website tracking)
- Created technical specifications for data infrastructure implementation
- Performed data quality checks and troubleshooting
- Implemented web tracking infrastructure (36 countries, 2 brands) 
- Analyzed website performance to propose relevant AB testing projects
- Realized AB testing projects: optimized website conversion rates by 5-30%
- Ensured close collaboration with clients and technical teams to meet project deadlines

Digital Analytics Consultant

BETC

- Accounts: Disneyland Paris & Tic Tac (Ferrero Group)
- Campaign planning & execution on a national & international level

Junior Account Executive

Hill+Knowlton Strategies

- Assisted in strategic PR & Communications planning
- Managed press releases & newsletters

Marketing Communications Intern

The Walt Disney Company

- Replaced Digital Media Supervisor and trained her replacement (owned & paid media management)
- Assisted the Disney Channel team with ad planning

Digital Media Intern

Weber Shandwick

- Proposed PR campaign concept that was integrated in pitch to major client
- Defined suitable social media influencers for key account projects

Corporate Public Relations Intern

I bring people together to help them grow 🔥 | Head of Relationships @lempire | Follow me for daily communications insights to help you build better relationships

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The Battle

Sophie de Martres

Charlotte Schefe

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