Peter Sorgenfrei

Live a happier and healthier life. I'll get you there in 3 months or less.

I work privately with founders when something has started to repeat or quietly erode, even though nothing has visibly broken yet.

By the time people reach out, conversations escalate more easily, conflicts don't fully resolve, authority thins, or work begins to spill into personal life in ways that are hard to contain. What used to feel manageable starts depending on effort.

I know how that feels from the inside. I ran my own company with 70 people across 5 countries and hit the wall myself in 2019. Not the dramatic kind. The slow kind, where you keep performing but stop recognizing yourself. Six companies, fifteen years of building, and the thing that finally broke wasn't the business. It was everything around it. I rebuilt from there.

That experience is what shapes how I work now. 
This is not coaching for growth, optimization, or personal development. It's not therapy. The work focuses on stabilizing these patterns before continuing as-is costs more than it should, professionally, personally, or both. Engagements are private, time-bounded, and deliberately contained. We reassess once things begin to resolve cleanly again.

If you're looking for ongoing support, performance work, or stress relief, this is probably not a fit. If continuing as you are no longer feels neutral, this is usually the right moment to reach out.

The starting point is a single 90-minute diagnostic session. You walk in with what's been building. You leave with a scored snapshot of how you're operating across work, body, mind, and relationships, plus a 30-day action plan. No commitment beyond that. DM me "baseline" if you want the details.

I also write occasional notes on pressure, responsibility, and decision-making in my newsletter Intentional Leadership (see featured section).

Executive and Board Advisory

I work with Investors, Boards, and Leadership teams to develop people and grow companies

Being a startup founder explained in 12 seconds.

You start at the top.

You've got a plan. 

A strategy. 

A direction.

Then you spin around completely, and suddenly you're going downhill, facing the wrong way.

You can't see where you're going. 
You definitely can't see the finish line. 

Your investors are watching from the sidelines, trying to make sense of what just happened.

But you're still moving.

Still somehow staying on your feet.

And against all logic, you cross the finish line. 

Backwards. 
Confused. 
But you crossed it.

Six companies. 
Fifteen years. 
I've finished backwards more times than I'd like to admit.

The founders I coach? Same thing. 

The ones who make it aren't the ones who never spin out.

They're the ones who keep skiing when they can't see where they're going.

What's your "finished backwards" moment?

You may not like me after reading this.

But someone needs to say it.

I've spent hours advising people who aren't clients.

They ask a question. I answer.
They ask another. I answer again.
They ask a third. I answer once more.

Then they come back next week with more questions.

At some point, I see they're not building anything.

They're just collecting answers.

The people who win?

They follow a different path:

• They ask one or two good questions
• They say thank you and leave
• They go do what they learned
• They come back weeks later with real results
• They ask new questions based on what happened

Not theory.
Not what-ifs.
Not trying to plan every step ahead.

They return with: "I tried what you said. Here's what happened."

That's the difference.

Winners collect just enough info to take action.

Then they let doing it teach them what they really need to know.

They know talking isn't one-way taking.
It's not about owing someone something.

It's about knowing when you've gotten value and need to create some yourself.

Stop asking questions you already know the answer to.

Start doing the work that scares you.

The answers you want are in the doing, not in one more talk.

And if you still have questions?
Try this: https://bit.ly/askpetergpt

I coach founder-CEOs who built the company but lost themselves along the way | 6x founder/CEO | Burned out managing 70 people across 5 countries. Rebuilt from there.

I Help 7-Figure Business Owners Take Control and Stop Second-Guessing Their Exit | Clear, Tax-Smart, Personalized Financial Planning – Without the Fluff

Most business owners don’t fail to plan their exit.

They just start 𝘁𝗼𝗼 𝗹𝗮𝘁𝗲...and pay for it forever.

If you’re like most 7-figure founders I work with, you’ll never stop trying to grow…

But now that your exit is getting closer, you’re quietly wondering:

• 𝗔𝗺 𝗜 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴?
• 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗱𝗼 𝗜 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗸𝗲𝗲𝗽?
• 𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘁𝗵𝗶𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝗺𝗲 𝗮𝗻𝗱 𝗺𝘆 𝗳𝗮𝗺𝗶𝗹𝘆?

I help business owners take control and stop second-guessing their exit.

Here’s how we bring clarity, whether you’re 5 months out or 5 years out:

✅ Create a clean visual of your full financial picture
✅ Build a clear, tax-smart, exit-ready plan
✅ Show you exactly what to do next

It all starts with a 1-page Asset-Map® snapshot.

It’s fast, visual, and shows you what’s working, what’s missing, and what comes next.

No prep. No pressure. No pitch.

𝗪𝗮𝗻𝘁 𝘆𝗼𝘂𝗿𝘀? 𝗖𝗹𝗶𝗰𝗸 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱.

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The Battle

Peter Sorgenfrei

Jon Panning, CFP®, RICP®

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The Battle

Peter Sorgenfrei

Jon Panning, CFP®, RICP®

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter Sorgenfrei's LinkedIn Performance

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