Peter Sorgenfrei

Live a happier and healthier life. I'll get you there in 3 months or less.

If you are a founder, the outside story probably looks good.

Growing revenue, active pipeline, publicity, and a team firing on all cylinders.

Inside, it feels like you are sprinting while everyone else is jogging. 

Like no one understands what you say or who you are.

Most days are a blur of investors, product, people issues, and late-night email. 

Sleep is short you are sharper than you want to be at home and with your team.

Quietly worrying, you have become “that” founder.

You have done the usual loop: Podcasts (DOAC anyone?), founder books (Hey Alex H), maybe a coach or therapist.

Useful ideas, but nobody has fully sat where you sit. 

Where burn rate, board pressure and a tired relationship collide in one nervous system.

I have. 

I am a six-time founder who burned out in 2019 and rebuilt from there.

Now I coach founders of 10–400 person companies who are done pretending it is fine. 

Within the first month, meeting load is often down 15–30 percent, sleep is up, and someone on the team says, “You seem different.”

What we do together is simple, not easy.

- One weekly session to see the whole system. You, your Company, and your relationships in one picture

- A few non-negotiable habits. Protected mornings, cleaner goals, listening more, being present at home

- Ongoing WhatsApp so you are not alone when the next escalation hits or when you feel alone.

Clients sometimes call me the wise monk. 

Calm, direct, caring, and not afraid to say what others will not.

If you are reading this on your phone in bed, DM me “Calm” and tell me how things really are.

Executive and Board Advisory

I work with Investors, Boards, and Leadership teams to develop people and grow companies

TRANSiT STRATEGY & ANALYTICS, LLC

I lead an innovative boutique consultancy that ties business strategy with data-based solutions to build healthier, future-focused companies and organizations. 

From mapping the customer journey to activating comprehensive surveys to AI strategy and adoption, we help you add value to your company or organization. 

Recent client projects include:

- Market Research for a leading manufacturer
- Member Journey Analysis for a large trade association 
- Strategic Plan facilitation for a state advocacy group
- Focus Group facilitation 
- Comprehensive member surveys and analysis 
- Workflow analysis and automation/AI deployment

Recent speaking engagement topics include: 

- AI Considerations for Leaders and Boards
- Making the Business Case for AI
- Integrating AI Into Your Business Operations
- Secrets to Successfully Managing Change
- Emotional Intelligence for Leaders and Managers

Founder and Chief Strategist

National Association of Home Builders

Data-driven association management executive committed to building stronger affiliated state and local chapters for the National Association of Home Builders. 

I worked closely with local executives and leadership to ensure they had the tools and resources to run efficiently and effectively. 

- Managed a team of nineteen that includes in-house association management consultants, field representatives, an executive networking group and membership services experts
- Served as staff liaison to two leadership committees charged with shaping association strategy and governance
- Provided management expertise to local and state executive officers, members and staff
- Supervised the development of new programs, benefits, services and resources aimed at affiliate chapters
- Managed the expansion of a dedicated CRM to track chapter interaction. Built customized reports, metrics and key performance indicators.
- Using data driven insights, directed the development of new membership recruitment and retention programs.

Vice President of Federation Services

National Communication Association

- Standardized marketing messages and outreach efforts to achieve consistent brand recognition.
- Identified and corrected data inconsistencies.
- Created personalized retention strategies for various member segments.

Director of Membership

Home Builders Association of Greater Little Rock (HBA-GLR)

HBA-GLR is a trade association representing 350 area builders, subcontractors and suppliers.

•	Developed new revenue streams to make the association less reliant on traditional revenue sources.
•	Created and launched GREEN BUILT Arkansas, the state’s first comprehensive sustainability program.
•	Improved recruitment and retention ratios during the housing downturn by focusing on member value.
•	Lobbied successfully against the implementation of impact fees by local municipalities.

Executive Director

NAHB represents and furthers the interests of America’s home building industry through its 700 local and state federated chapters.

• Conducted extensive consultation visits, including strategic planning sessions, focus groups and board of director orientations for state and local home builder associations
• Coordinated leadership training conferences including logistics, marketing and content delivery
• Facilitated seminars on a wide variety of topics including how to recruit and retain members, legal issues, membership benefits and services, and marketing
• Conducted local and state management evaluations, assessing strengths and areas of improvement with regard to accepted association management practices
• Maintained a demanding and extensive travel schedule

Director of Affiliate Services

The Delta Chi Fraternity, Inc.

Delta Chi is a nonprofit organization that encourages service and leadership through its 120 collegiate chapters.

• Directed the establishment of new chapters
• Recruited and educated new members
• Ensured that new groups operated with regard to written fraternity standards
• Developed and updated staff training material

Director of Expansion

Strategic Planner | Survey Analyst | AI Implementer | Speaker | Soccer Dad

Skilled in Business Strategy, Data Analysis, Dashboard & KPI Development, Research, AI Adoption, Management Consulting and Public Speaking. 

Experienced keynote speaker specializing in leadership development, emotional intelligence, team building and motivation. 

taplio

The Battle

Peter Sorgenfrei

Joseph Burak

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