Peter Sorgenfrei

Live a happier and healthier life. I'll get you there in 3 months or less.

If you are a founder, the outside story probably looks good.

Growing revenue, active pipeline, publicity, and a team firing on all cylinders.

Inside, it feels like you are sprinting while everyone else is jogging. 

Like no one understands what you say or who you are.

Most days are a blur of investors, product, people issues, and late-night email. 

Sleep is short you are sharper than you want to be at home and with your team.

Quietly worrying, you have become “that” founder.

You have done the usual loop: Podcasts (DOAC anyone?), founder books (Hey Alex H), maybe a coach or therapist.

Useful ideas, but nobody has fully sat where you sit. 

Where burn rate, board pressure and a tired relationship collide in one nervous system.

I have. 

I am a six-time founder who burned out in 2019 and rebuilt from there.

Now I coach founders of 10–400 person companies who are done pretending it is fine. 

Within the first month, meeting load is often down 15–30 percent, sleep is up, and someone on the team says, “You seem different.”

What we do together is simple, not easy.

- One weekly session to see the whole system. You, your Company, and your relationships in one picture

- A few non-negotiable habits. Protected mornings, cleaner goals, listening more, being present at home

- Ongoing WhatsApp so you are not alone when the next escalation hits or when you feel alone.

Clients sometimes call me the wise monk. 

Calm, direct, caring, and not afraid to say what others will not.

If you are reading this on your phone in bed, DM me “Calm” and tell me how things really are.

Executive and Board Advisory

I work with Investors, Boards, and Leadership teams to develop people and grow companies

Justin McNaughton

Partner @ CAS | 🗡️ Lawyer for Emerging Tech Companies | Photographer / Mountain Biker / Dad

𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 𝗮𝘃𝗼𝗶𝗱 𝗹𝗮𝘄𝘆𝗲𝗿𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲:

•	They focus on growth, no time for details
•	They believe legal services create headaches, not growth
•	They DIY with ChatGPT
•	They think they will have time “later”

𝗧𝗵𝗶𝘀 𝗰𝗮𝘂𝘀𝗲𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲: 

•	Their contracts become sloppy
•	Their operating documents leave massive gaps
•	Investors reject them because “it’s not buttoned up”
•	Their businesses lose momentum

𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗴𝗿𝗼𝘄 𝗮𝗻𝗱 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀.


Consider the large tech companies you’re disrupting. 

They have a c-suite lawyer who:

• Protects company assets 
• Advises on legal obstacles
• Identifies and reduces risks
• Oversees compliance issues
• Oversees the company's specialist lawyers
• Acts as the company's legal representative
• Acts as a key negotiator in strategic transactions

They 𝗮𝗹𝘀𝗼 have Intellectual property lawyers who:

• Register patents, trademarks, and copyrights
• Safeguard intellectual property
• Enforce against infringers

These companies have $100M legal budgets.

Emerging companies can’t afford all of this, so what do you do?

𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗺𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: a combined outside general counsel and intellectual property counsel.


𝗠𝘆 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱:

Over the last 17 years, I’ve worked with all kinds of tech & creative companies:

⇨ I handled trademarks for two leading private timeshare companies
⇨ I negotiate technology agreements across multiple industries
⇨ I’m keen on intellectual property protection and licensing 
⇨ I advised one of the first cell-cultivated meat startups 
⇨ I protected Pitbull's signature "eeeeyoooo" sound 
⇨ I manage m&a for buyers and sellers 
⇨ I negotiate fundraising for startups 

If you plan to exit your tech company or sign a million-dollar contract, send me a dm. 

We’ll set up a call.

Photographs © 2023-2025 Justin McNaughton unless otherwise indicated. 
All rights reserved.
_________________

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