Peter Sorgenfrei

Live a happier and healthier life. I'll get you there in 3 months or less.

If you are a founder, the outside story probably looks good.

Growing revenue, active pipeline, publicity, and a team firing on all cylinders.

Inside, it feels like you are sprinting while everyone else is jogging. 

Like no one understands what you say or who you are.

Most days are a blur of investors, product, people issues, and late-night email. 

Sleep is short you are sharper than you want to be at home and with your team.

Quietly worrying, you have become “that” founder.

You have done the usual loop: Podcasts (DOAC anyone?), founder books (Hey Alex H), maybe a coach or therapist.

Useful ideas, but nobody has fully sat where you sit. 

Where burn rate, board pressure and a tired relationship collide in one nervous system.

I have. 

I am a six-time founder who burned out in 2019 and rebuilt from there.

Now I coach founders of 10–400 person companies who are done pretending it is fine. 

Within the first month, meeting load is often down 15–30 percent, sleep is up, and someone on the team says, “You seem different.”

What we do together is simple, not easy.

- One weekly session to see the whole system. You, your Company, and your relationships in one picture

- A few non-negotiable habits. Protected mornings, cleaner goals, listening more, being present at home

- Ongoing WhatsApp so you are not alone when the next escalation hits or when you feel alone.

Clients sometimes call me the wise monk. 

Calm, direct, caring, and not afraid to say what others will not.

If you are reading this on your phone in bed, DM me “Calm” and tell me how things really are.

Executive and Board Advisory

I work with Investors, Boards, and Leadership teams to develop people and grow companies

Mads Friis

• Author of the bestseller "Winning Habits and Routines"
• Speaking and facilitating workshops on sleep, habits, biohacking, and the future of health at various corporations, universities, and conferences
• Life, Health & Business coaching for entrepreneurs, executives and other change makers
• Hosting and facilitating 3-30 days Leadership, Personal Development & Health programs in Denmark, Costa Rica, Dominican Republic and Mexico
• Consulting on Venture Building
• Interviewing experts from around the world - doctors, scientists, psychologists, and entrepreneurs (currently 100+ podcast episodes)

Executive & Founder Coach, Consultant, Workshop Facilitator & Author

Growth Island

• Leadership training through experiences for male entrepreneurs, executives and leaders

Founder

Wefunder

• Evaluating and investing in Seed, Serie A, and Serie B startups in Europe.

Venture Partner

KRING

• Board member in portfolio companies
• Led the research, conceptualization, validation, launch, and co-founder hiring of Triba Health which helps individuals get rid of Diabetes 2

Associate Venture Building Partner

• Responsible for our venture-building team 
• Venture exploration, validation, and building focused on Health, Well-being, and Energy
• Recruiting co-founders
• Board member in portfolio companies

Companies:
- Mental Wellbeing Companion: www.nuna.ai
- Virtual dispensary for functional health practitioners: www.welldium.com
- Sustainable Energy: www.bodilenergi.dk
- Personal nutrition and blood test: www.get-glo.co 
- SeniorLife: www.otio.dk

Projects:
- Neurofeedback: Balanzei
- Company wellness: Fullfitted

Partner & Head of Ventures

• Design of a new Venture Studio
• Fundraising and establishment of a Venture Studio
• Venture exploration, validation, and building focused on Health, Well-being, and Energy
• Recruiting co-founders

Head of Ventures

Welldium

Investor & Strategic Advisor

I led the research, conceptualization, validation, launch, and co-founder hiring of Welldium. 
Welldium is helps increase patient adherence by providing a hassle-free online platform for supplements (vitamins, minerals and more) for private healthcare practitioners and their patients.

Welldium is conceptualized, started, and funded through KRING.

Investor & Board Member

Nuna

Board Member

Nuna is your personal wellbeing companion utilizing artificial intelligence to help you structure your thoughts and feel great.

Nuna is conceptualized, started, and funded through KRING.

Co-Founder

Bodil Energi

Bodil is conceptualized, started, and funded through KRING.

Rainmaking

• Designing startup & corporate training programs
• Analyzing and selecting startups for programs
• Teaching and workshop facilitating within Lean Startup, Business Model Design, Customer Validation, MVPs, Team, Growth Hacking, Investment & Pitching
• Coaching and mentoring startups
• Corporate innovation

Completed:
* 10 different programs in Copenhagen, Bergen, Dubai & Abu Dhabi (Average rating for programs by participants 4.9/5 in terms of usefulness)
* 80+ full day workshops
* 120+ 1-1s with the startups

Director: 07/2018 - 12/2018
Head of Training: 05/2017 - 06/2018

Director

Startupbootcamp

Startupbootcamp Digital Health Berlin

• Workshops on Lean Startup, Segmentation, Business Models, Risky Assumptions, Customer Validation & Minimal Viable Testing
• Mentoring and hands on help with concept validation, go-to-market strategy, team, fundraising & pitching

Entrepreneur In Residence

YoooWe

The worlds biggest sharing economy platform for surf, ski and board gear rentals, coaching, and experiences.  

•  Created the worlds biggest platform within our niche
•  Active users in 30+ countries
•  Lead 25+ awesome individuals from 13 different nationalities spread across 3 continents 
•  Lead an IT team producing a web platform as well as IOS and Android apps
•  Worked from 3 continents
•  Raised money from competitions, funds, and business angels
•  Selected and participated in accelerator programs in Copenhagen and Silicon Valley

Founder & CEO

Executive & Founder Coach | Post about habits, biohacking, longevity, mental health & entrepreneurship

Hi 👋 I'm Mads

I spend my time split between 3 areas:

1️⃣ Keynote talks and workshops on Habits, Sleep, Mental Health, Biohacking, Longevity and The Future of Health
2️⃣ Help male entrepreneurs gain more energy and clarity in all areas of life through a focus on science-backed strategies in the intersection of mindset, health, and business.
3️⃣ Launch and consult on conceptualizing new health concepts, validating, and scaling. 



Below is a little bit about the journey that led me to where I am today ⛰

I helped design and raise a fund for a venture studio focused on health, well-being, and energy. 

That led me to become a Partner and Head of Ventures at KRING. I hired and steered a venture-building team conceptualizing and testing ideas for what today are companies impacting thousands of individuals.  

Before that, I designed and ran 10 accelerator programs for startups around the world with an average rating of 4.9/5 in terms of usefulness. 

An early part of my journey was a master's degree in business and psychology from CBS and Harvard. Thereafter, I went to work as a Management Consultant at Deloitte. After that, I started my own startup that attracted venture funding and acquired users in +30 countries. 

In the meantime I kept exploring some of my other passions:
🎙 Hosted a top Scandinavian podcast where I interviewed 100+ experts
📕 Wrote an Amazon bestseller "Winning Habits and Routines"
🎓 Got 3 different coaching certifications: Executive Coach, Life Coach & Primal Health Coach
🙌 Coached high performers - world champions, consultants, and entrepreneurs
⚡️ Ran various workshops on Habits, Biohacking, Sleep, Peak Performance, and Mental Health for consultancies, startups, and kick-ass corporate professionals. 

If you want to learn more about any of the above, please do not hesitate to reach out!

taplio

The Battle

Peter Sorgenfrei

Mads Misiak Friis

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