Peter Sorgenfrei

Live a happier and healthier life. I'll get you there in 3 months or less.

If you are a founder, the outside story probably looks good.

Growing revenue, active pipeline, publicity, and a team firing on all cylinders.

Inside, it feels like you are sprinting while everyone else is jogging. 

Like no one understands what you say or who you are.

Most days are a blur of investors, product, people issues, and late-night email. 

Sleep is short you are sharper than you want to be at home and with your team.

Quietly worrying, you have become “that” founder.

You have done the usual loop: Podcasts (DOAC anyone?), founder books (Hey Alex H), maybe a coach or therapist.

Useful ideas, but nobody has fully sat where you sit. 

Where burn rate, board pressure and a tired relationship collide in one nervous system.

I have. 

I am a six-time founder who burned out in 2019 and rebuilt from there.

Now I coach founders of 10–400 person companies who are done pretending it is fine. 

Within the first month, meeting load is often down 15–30 percent, sleep is up, and someone on the team says, “You seem different.”

What we do together is simple, not easy.

- One weekly session to see the whole system. You, your Company, and your relationships in one picture

- A few non-negotiable habits. Protected mornings, cleaner goals, listening more, being present at home

- Ongoing WhatsApp so you are not alone when the next escalation hits or when you feel alone.

Clients sometimes call me the wise monk. 

Calm, direct, caring, and not afraid to say what others will not.

If you are reading this on your phone in bed, DM me “Calm” and tell me how things really are.

Executive and Board Advisory

I work with Investors, Boards, and Leadership teams to develop people and grow companies

GameAnalytics

Senior Director of Revenue

Multiscription

Multiscription is offering a unique and innovative mobile gaming subscription service tool called Unleashd. This platform is designed for free-to-play mobile games, providing an alternative revenue model that complements existing monetization methods like in-app purchases and advertisements. The vision is to reshape mobile game monetization much like the transition from premium to F2P did years ago.

Unleashd allows gamers to play without disruptive ads and offers exclusive benefits such as access to premium in-game items, character upgrades, score multipliers, and access to special events. For developers, it provides a way to generate additional revenue without replacing traditional monetization strategies.

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Built the company from scratch and raised more than €3M in investments.

Scaled the team to 20 people and scaled the product to millions of players.

Built global partnerships and signed more than 30 games for Unleashd.

Spearheading the adoption of subscription models in mobile gaming, contributing to industry diversifying free-to-play monetization.

Thought leadership within subscription in free-to-play games often appearing in interviews, on podcasts and speaking at conferences.

Nominated for 'Best Games-as-a-Service Tool & Tech' at the 2023 Mobile Game Awards.

CEO / Founder / Board Member

ricardo.ch

ricardo.ch is Switzerland's largest online marketplace (more than 3 million members are trading goods amounting to over 660 million Swiss Francs yearly).

Overall responsible for all product related activities including:
- Product Management
- Product Vision
- Product Strategy
- Product Design
- Product Development
- Product and design department

ricardo.ch is part of Tamedia AG.

https://de.wikipedia.org/wiki/Ricardo_(Internetauktionshaus)

Chief Product Officer (CPO)

Trendsales ApS

Trendsales is the leading marketplace for second-hand fashion in Scandinavia focusing on clothes, shoes and accessories. 

Responsible for all products and head of the Product and Development Department.

Trendsales is part of Tamedia AG.

http://about.trendsales.dk/om-trendsales/

Chief Product Officer

MovieStarPlanet

Launched in Denmark in 2009 MovieStarPlanet is live in 16 countries and ranks among the most popular virtual worlds for the tweens with more than 400 million registered profiles.

Responsible for all products and head of the Production Department (70 people across product, design, engineering, testing, art, analytic and project management).

https://corporate.moviestarplanet.com

Overall respnsible for the development of www.moviestarplanet.com all other internal and external projects.

http://www.edge-online.com/features/region-specific-profile-moviestarplanet/

Senior Producer / Production Director

IO Interactive

Lead Producer on HITMAN.

http://www.hitman.com

Producer

Associate Producer

Self-Employed

Please feel free to contact me for client list and references.

Games and Media Production Consultant

Deadline Games A/S

- Zero-G (Working Title – Unreleased) (PSN/XBLA)

QA Producer / Outsourcing Manager

- Watchmen: The End Is Nigh (Part 1 and 2) (PSN/XBLA/PC)
- Hanna Barbera (Tom & Jerry, Flintstones, Yogi Bear etc.) (Unreleased) (Wii/DS/PC)

QA Supervisor

Law School, University of Copenhagen

External Teacher

Good Boy! Creative

Co-owner / Producer

Unleashing creativity.

With over 20 years of experience in the creative industry, I have honed my skills as a leader of leaders, blending diverse management styles to adapt to various challenges. My career spans structured organization within the military to collaborative, team-focused Agile methodologies in the games industry.

I have undergone extensive leadership training and applied these principles across numerous projects, managing organisations ranging in size from 5 to 110 members. Coupled with a master’s degree in Law, I bring a strong analytical skill set to refine processes and pipelines, driving continuous improvement and operational excellence.

As a leader, strategist, and negotiator, I firmly believe that the best outcomes emerge from fostering involvement and distributed ownership among team members. My leadership is anchored in two core values—courage and determination—and I strive to embody these values daily, setting a positive example for my teams.

taplio

The Battle

Peter Sorgenfrei

Teis Anker Mikkelsen

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