I coach leaders to free up 20+ hours a month and implement systems that boost team performance by 20%

I help leaders and organizations scale effectively by turning strategy into results.
With 7+ years as a founder and growth leader, I’ve led transformations that:
	•	Increased change adoption by 30% during a digital strategy rollout
	•	Redesigned customer operations for a 45-member team under high pressure
	•	Consistently improved team performance by 20–50% across B2B clients

My focus:
	•	Building high-performing leadership teams
	•	Streamlining operations to cut costs and boost efficiency
	•	Guiding organizations through growth, restructuring, and change

At ANIMA, I partner with leadership teams to create clarity, structure, and accountability — so strategy isn’t just designed, it’s executed.

👉 For leaders who want a place to connect, share, and grow, I’ve built the Growth Leaders Community. 
Inside you’ll find the Growth Leadership Program (v1), workbooks, and peers to help you boost team performance, cut costs, and grow your business.
Join here: https://www.skool.com/growth-leadership-7027

Open to advisory, interim leadership, and collaborations that enable impactful transformation.

Soufiane Hamdaoui

Design to Align Consulting & Coaching

I partner with CEOs, Founders, and Visionary Leaders to create alignment, success, and wealth at their highest level—driving lasting impact with ease.

Creator of The Next Level Moves Method and The Inner Circle — a private mastermind for visionary leaders.

General Manager

Ministry of Human Resources and Emiratisation

Emirates Labour Market Award - (Riyada Award) Assessor

AIIR Consulting

I partner with executives and organizations to build better leaders, stronger teams, and high-impact companies. Leveraging cutting-edge assessments, breakthrough leadership frameworks, and technology-driven insights to accelerate results.

Senior Executive Leadership Coach

Vertiv Co

MEA Head of Human Resources |  EMEA Talent & Performance Management  | Global Org. Development

Mena Energy DMCC

Human Resources Executive

SEC Recruitment

Talent Consultant

BeLimitLess Ltd

Learning and Development Specialist

Founder of Design to Align | Helping business leaders implement proven systems that drive organization effectiveness, company culture, and profitability

I spent over a decade inside complex organizations—scaling teams, driving growth, and leading transformation across Fortune 100s, Big 4 firms, and high-growth ventures.

On paper, I was the definition of impact and performance...

But when transitioning from corporate to entrepreneurship, I faced a different kind of challenge—one no playbook had prepared me for.

Despite all my experience, I struggled...

- I tried to copy models that didn’t fit who I was.
- I doubted myself. Compared. Looped.
- Back and forth, over and over—I was exhausted.

And exhaustion wasn’t the life I wanted.
I wanted to love it all. To enjoy it all.

Until one day—I fell to my knees—and I finally saw it:

I was playing a game of Next Level Moves with rules I didn’t even understand.

I realized that to reach my next level, I had to go deeper—beyond strategy, beyond mindset, into identity, nervous system, heart, and soul.
I had to D.A.R.E to start designing life, business, and success on my own terms.

That’s how The Next Level Moves Method was born—built on my D.A.R.E. Framework:

1. Diagnose what blocks your Next Level signal.
2. Address what distorts it.
3. Rewire to broadcast it clean.
4. Embody so the signal is you.

This approach blends the precision of coaching, the depth of identity, the clarity of mindset, the release of healing, and the strength of a regulated nervous system—collapsing time and turning the impossible into inevitable.

Now, I work with visionary leaders ready to do it differently.
The rebels. The visionaries.
Those who refuse to live by default—and are ready to design success on their own terms.

I have three questions for you:

1. Do you D.A.R.E. to become your next level?
2. Can you afford not to become your next level?
3. Are you just curious—or serious about it all?

Welcome. 

DM me to know more.

Krystyna Litwa

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The Battle

Soufiane Hamdaoui

Krystyna Litwa

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