🟡 Digital Marketing, Done Better! Smart50 List 2023 🚀 Father 👨‍👩‍👧‍👦 Skater 🛹 CEO || Knows Nothing About Football ⚽️ 🏉 || Knows how to accelerate your sales.

For over three decades, I've helped visionary businesses harness emerging technologies to create extraordinary growth. 

From the dawn of mobile phones to today's AI revolution, I've consistently turned technological disruption into competitive advantage for my clients.

My journey began in 1987 with the first wave of mobile technology. 

The Car Phone.

Since then, I've successfully navigated every major digital transformation - from the internet's emergence in 1996 (launching the World's first coin operated Internet Kiosk) to digital marketing's evolution in 2010, & now the AI revolution. 

Each wave has deepened my expertise in spotting opportunities others miss.

Today, I lead Sydney Digital Marketing Agency, established in 2014 and recognized among Australia's smartest businesses on the 2023 Smart50 list. 

We partner with medium & enterprise businesses to reduce their cost of customer acquisition and transform their marketing results through data-driven strategies that consistently deliver measurable ROI.

What sets me apart isn't just the depth of my experience - it's my ability to see around corners and guide businesses toward future opportunities while delivering results today.

📍 Partner Benefits:

→ Strategic Innovation: You gain access to cutting-edge marketing strategies tested across diverse industries. Our early adoption of AI & automation tools means you're always ahead of competitors.

→ Proven ROI Framework: Our proprietary approach combines data analytics with creative strategy, consistently delivering 3-5x return on marketing investment for our clients.

→ Risk Reduction: Leverage our 35+ years of experience navigating digital transformations. We've already learned the costly lessons so you don't have to.

→ Holistic Growth Focus: Unlike agencies that chase trending tactics, we build comprehensive strategies that align with your business goals, market position, & growth targets.

→ Future-Proofed Solutions: In a rapidly evolving digital landscape, we ensure your marketing infrastructure is built to adapt and scale, protecting your investment long-term.

The 3 things to know about me - outside of my professional bio 👇

1️⃣ I’ve been digital since dial up - 1996 ☎️

2️⃣ My son+daughter were born 18 yrs apart 🥰

3️⃣ At least once a year I take a 4 day silent retreat to disconnect from the crazy. 📵 🤐

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

Every week, a new AI feature launches.

ChatGPT. Gemini. Claude. Grok.

And marketing leaders are paralysed.

"Which one do I use?"

"Am I falling behind?"

Here's the truth from 30 years in sales and marketing:

Your customers don't want a drill. 

They want a hole in the wall.

They don't care about your tech stack.

They care about solving their problem.

That's it.

We helped Clean Health achieve a consistent 6:1 ROAS - not with fancy AI tools, but by understanding buyer psychology.

🏆 In 2026, the businesses that win won't have the most tools.

They'll have the most clarity.

Clarity on:
→ Who they serve
→ What problems they solve
→ What actually drives revenue

If you're a Founder, CEO, or CMO of a $7M-$100M service business in Australia and you're drowning in martech and Ai noise, let's talk.

Book an appointment on the link above this post.

Let's have my team help map your 2026 growth strategy around what actually works - not what's just shiny.

In a world of AI chaos, clarity is your competitive advantage.

Helpful? 


♻️ Save, Share Or Comment for Free Karma - Not A Free Download 🤓

Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency

🏆Smart50 Lister. Founder. Father. Creator. Knows nothing about football ⚽️ 🏉 But knows your business is paying too much to acquire new clients. We fix that. So you can grow revenue, faster. ♻️ (B2B & B2C experts)

"Never go for an interview. Always go for a conversation." 🎯

Just dropped Part 2 of my podcast conversation "Before We Get Started" with Matty Greene, diving deep into the commercial side of his transformational four-pillar approach.

One insight that stood out : 

Most of us drift through life like "a feather in the breeze" 

I went to this school because it was close, 
Got a degree because mum and dad suggested it, 
Took a job because someone knew someone
Got a promotion because we were there...

Then we wake up at 45 or 55 wondering: "How did I get here?"

Matty shared a powerful reframe: Instead of trying to sell yourself into boxes you don't understand, show up authentically. 

Ask great questions. Be genuinely curious about co-creating something together.

The person across the table is probably just as scared as you are.

Key takeaway: Spend time understanding your ikigai - what you love, what you're good at, where you can create value, and how to make it sustainable. 

Most people invest more strategic thinking into their business than into themselves.

Without telling me where you live, who you work for, or what school you went to - who are you?

That question still gives me chills.

Thanks Matthew Greene for another profound conversation. 

Part 3 coming soon where we'll dive into the somatic practices that literally change how you show up in the world.

Listen wherever you get your podcasts: Apple and Spotify links below.

What's one decision you made this year that was truly intentional vs just going with the flow? 👇
#Leadership #Authenticity #PersonalDevelopment #PodcastLife

Let’s be real: there’s nothing more frustrating than doing the hard yards to build a great business… 

and then watching your website absolutely refuse to pull its weight.​

You’re not trying to “go viral”. 

You just want more of the right people booking calls, asking for proposals and becoming long-term clients.

Instead, you’re dealing with:

↘ A site that feels fragile every time someone updates it
↘ Enquiries that go nowhere, or worse – crickets
↘ A nagging feeling that you’re bleeding opportunities to competitors who haven’t worked half as hard as you
↘ A website that actually damages your reputation

This is exactly why we design websites the way we do:

 ↗ Built to be found by the right buyers on Google and the new wave of answer engines (ChatGPT, Gemini, Claude and co)
↗ Built to turn curious visitors into confident, ready-to-talk prospects
↗ Built to make your brand look and feel as sharp as the work you actually deliver

If you’re a founder or business owner and you’re tired of your website being the weak link in your growth plan, now is the time to fix it.

Not “someday in 2026”.​

Book a quick website consult with me today, and let’s see what it would take for your site to finally become one of your best-performing sales assets.

---------

♻️ I’m Simon Gould, Founder of Sydney Digital Marketing Agency.​

Since 2014, my team and I have been the trusted growth partner for brands and businesses that need marketing to actually drive revenue, not just vanity metrics. 

We design everything from logos and landing pages to award‑winning, sales-focused websites, social media campaigns and SEO that all plug seamlessly into your CRM, so you can see exactly what’s working and what’s not.​

If you’re planning to scale in 2026 and you want a marketing engine that consistently brings in better leads and clearer ROI, let’s talk. 

Book a quick call with me today using the link above and we’ll map out the smartest way to hit your growth goals next year.

#website #geo #seo #marketing

AI overwhelm is real. 

But you don't need another tool.

This week's newsletter cuts through the noise:

→ Why AI assistants have changed how customers buy
→ The 3 search ecosystems you must exist in
→ What actually drives revenue in 2026 (hint: it's not more tech)

If you've felt exhausted by the constant AI updates, this one's for you.

Read it below 👇

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

View newsletter: The Growth Marketing + AI Edge

If you’ve felt even a little overwhelmed by AI this year, let me reassure you: It’s not you. It’s the industry. Every week there’s a new model, new fe

Open article: The AI Overwhelm Is Real, But Here’s What Actually Matters For Brands In 2026 🫵🏻 by Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency • 4 min read

The AI Overwhelm Is Real, But Here’s What Actually Matters For Brands In 2026 🫵🏻

Why is no one talking about this ??

In the last few days, ChatGPT quietly released Group Chats.

A truly groundbreaking new feature that lets up to 20 people collaborate together, with AI actively participating in the conversation. 

I don't know about you - but using chatGPT is quite the solo experience yes? 

When I read this last night I thought what about some of the other widely used collaboration platforms. How would it affect them ? (More to come on this in our newsletter later this week) 

But this isn’t just a Slack or Monday.com alternative - it’s OpenAI moving ChatGPT from solo assistant to shared workspace, where AI helps teams brainstorm, plan, summarise, and decide together.

🧐 What’s special? 

↳Spin up a chat, invite the team, and have AI summarise threads, expand ideas, or organise notes - all in real time.

↳ Upload docs, images, files for instant group analysis. AI can even make lists, compare options, and structure deliverables.

↳ Set custom instructions (like “reply in bullet points”) and fine-tune privacy, with group chats siloed from personal use.

For SMEs and remote teams, this could be a game-changer:

↳ Accelerate brainstorming and decision-making - early tests show up to 30% less time spent in meetings.

↳ Democratise AI access (even free plan users get this!) without expensive IT.

↳ Lower onboarding and knowledge transfer cost with real-time, AI-organised notes for new hires.

❗️Yes, there are trade-offs. 

AI contributions may (will) need moderation, privacy risks exist for sensitive data, and groups are capped at 20 people (no integrations - yet). 

But OpenAI’s rollout signals a big shift in how we collaborate - with AI truly “at the table,” not just observing from the sidelines.

If your team’s not trying this, you’re missing out on a glimpse of the future of work!

Thoughts ? 

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

#chatgpt #openai #aitips

Spiderman meme sydney digital marketing agency style

🗣️ We’re getting ready for growth in 2026 and would love to speak to any senior account managers looking for a new role next year. 


☎️ This doesn’t come up very often so be quick to apply. 

And If you know of anyone please feel free to share ♻️ 🙏

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue

View company: Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

Senior Account Manager Required!

Ready to take your next big career leap in 2026?

Join one of Australia's most trusted digital marketing agencies and lead transformational campaigns from our stunning beachside office in Kingscliff, NSW.

What You'll Bring:
·     5+ years in marketing + 3+ years account management experience
·     Digital expert in paid social, paid search, GA4 and HubSpot
·     Creative storyteller meets data-driven optimiser
·     Exceptional project manager with strategic vision

What You'll Get:
✓ Work with established businesses across diverse industries
✓ Strategic influence from day one
✓ Genuine work-life balance (no late nights!)
✓ Growth trajectory in a scaling agency

Ready to transform your career?

Don’t wait until next year to find your dream role. Apply now!

https://lnkd.in/gjWkHqB9

Applications close Friday, Dec 19th.

Susanne Rauer ✪ Executive Coaching Sydney ✪ has been my business coach and our team coach at Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue for over 6 years.

Susanne knows me, my team and our dynamics inside out and has been pivotal in supporting us through the good times and the more challenging ones.

We dive into some of those times in a series of short video podcast chats - here’s the part 4.

I can’t thank you enough Susanne for your support and insights that have helped me get clarity and a better understanding of our team dynamics. And thanks for having me on the Pod 🙏

And anyone thinking about executive leadership coaching for 2026 - I cannot recommend GAIA Coaching - Executive Coaching Sydney highly enough 🙌

𝗧𝗵𝗶𝗻𝗸 𝗯𝗲𝘁𝘁𝗲𝗿 ✪ 𝗟𝗲𝗮𝗱 𝗯𝗲𝘁𝘁𝗲𝗿 ✪ We provide personalised, boutique coaching experiences for seasoned executives, high-achievers & small business owners

Susanne Rauer ✪ Executive Coaching Sydney ✪

View Susanne Rauer ✪ Executive Coaching Sydney ✪’s profile

When was the last time you truly stopped? 
Not to plan the next step, but simply to breathe.

In this final episode of Continuous Reinvention: Leading Beyond the Numbers, I sit down with Simon to explore what it really means to lead beyond performance and metrics.

When asked what advice he would give to leaders who feel out of sync, Simon didn’t mention strategy or targets. 
He spoke about something far simpler, and far more powerful, breath.

Pausing. 
Breathing. 
Returning to the present moment.

These are not signs of slowing down; they are acts of leadership. 
They reset stress, quiet the noise, and make space for clarity.

Leadership isn’t just about what you deliver. 
It’s about how you show up. 

And sometimes, the most powerful thing you can do is stop, breathe, and begin again.

Listen to the last part of our episode: Part 4/4 (7:41) https://lnkd.in/eixwhKPZ

I hope you enjoyed this our Conscious Leadership Podcast, which is created by Australian business owners, for Australian business owners.

Feel free to explore our Conscious Leadership program: 

#MindfulLeadership #LeadershipMindset #GrowthMindset #ExecutiveLeadership #ExecutiveCoaching
#ConsciousLeadership #SydneyExecutiveLeadership #SydneyExecutiveCoaching

Open video: Part 4 Continuous Reinvention: Realign. Recommit. Re-energise. on youtu.be

Part 4 Continuous Reinvention: Realign. Recommit. Re-energise.

I love this point from Irene Cassiotis  about the holiday period being a time for reflection. 

It's not just a mindset shift, data confirms it's a strategic B2B window:


• 🔥 Cost Advantage: Due to competitor withdrawal, many B2B advertisers see their digital CPC/CPA costs drop by 20% to 30% in December/January. 

Your budget buys more visibility!


• 🗣️ Reduced Noise: Key decision-makers aren't "unplugged." LinkedIn engagement drops by less than 1.15% in Australia during the holidays, but their inboxes and ad feeds are significantly less crowded. 

Your content stands out.


• 🧠 Strategic Headspace: B2B buyers complete 67% of their research digitally before engaging a vendor. The quiet summer break is when they finalise vendor shortlists and conduct deep-dive research for their 2026 strategy.

💎 Brand Strategy Partner 🔵 Director & Connector 🔵 Impact & Purpose-led 🔵 Actively seeking to partner with philanthropic and B2B businesses

Holiday period misconception - time to double down?

Over the years I've heard many clients and business owners considering holiday breaks a break for their clients too. 

For some industries it can be a great time to RAMP UP your sales, branding and marketing (or test that it's a good season to do so). 

Since the majority are not running ads or focussing on campaigning:

Your market is less distracted and may be more open to considering new services while taking a break from the day to day. 

What does your market reflect on during breaks? 

If you are in CONSULTING, OPERATIONAL IMPROVEMENT, COACHING, MARKETING, FINANCE 
Or your service addresses internal topics which may be set aside because of BAU thinking...

Your market is likely in REFLECTION mode and may be ready for you! 

Consider campaigns at strategically placed times this holiday season and see if it's a golden time for you!

Thanks for the look behind the scenes at SDM Hannah Booth  🙌

It’s been a while since we last posted, so here's what's been keeping our team busy lately! 👀

The past couple of months saw us overseas attending global conferences, launching multiple new award-winning websites, and of course, celebrating plenty of client wins - all the motivation we need for December.

Feeling inspired by the amazing team around us, we can’t wait to see what the rest of 2025 has in store.

Here's to finishing the year strong 🙌

Behind the minds at Sydney Digital Marketing

2026 is going to bring more noise, more AI, and more competition for the same customers…

but the fundamentals for service businesses haven’t changed: 

you still need to be seen, trusted, and chosen.

If you want to grow revenue next year, your marketing needs to do three things consistently: 

•build brand awareness, 
•deepen trust with the right buyers, •generate a steady flow of qualified leads your team can actually close.

Here’s how I’m helping founders and C-suite leaders lock those three in for 2026:

1.	Map your pipeline to real revenue  
In 2026, I’ll help you get clear on where money is leaking in your funnel, then rebuild your digital journey so more of the right prospects move from click, to conversation, to client.

2.	Turn your marketing into a predictable lead engine  
Using SDM’s ABC methodology (Audience, Brand, Competition), I’ll help you attract higher-intent leads, lift conversion rates, and give your board confidence that every marketing dollar is working harder.

3.	Install tracking and automation your sales team actually uses  
By tightening up analytics, CRM and marketing automation, you’ll see exactly which channels drive profitable deals - and scale the ones that deliver the fastest revenue growth.

DM me before the holidays if this sounds like a conversation you need to have for 2026.

Simon Gould founder at Sydney Digital Marketing standing in front of a yellow semi circle and text that says 3 ways I can help you grow revenue in 2026 

Senior Partner Manager at Hootsuite | Enterprise Alliances with MarTech SaaS | Head of Sales & Marketing at MyRisk | Board Director | Author of "Connect & Act - Systematic Social Selling"

The world is working in a hybrid mode - many continue to commute to their workplace while others work from home. How to find technology to enable and manage this new way of working?

The Australian ICT industry is unique: it is an ideal test market for new technologies and services. I moved to Sydney in 2016 to apply my 20 years of European ICT industry experience to the Aussie cloud and software business combining sales and marketing activities, mostly with partner companies.

Since I came to Sydney, I developed myself as a strategic networker bringing people together face to face and online using Social Selling techniques. I became an educator sharing this passion especially while serving the channel in Australia and Asia Pacific in the Software-as-a-Service industry.

I am passionate about the transformation of modern workplaces to embrace new ways of collaboration. Cloud based tools, mobility and Artificial Intelligence enable these trends. I consult and guide my audience as a trusted advisor along the change journey, to prepare for a connected tomorrow.

In addition to modern IT trends I care about heritage architecture, enjoy cultural activities and write about travel. As a published author of 22 books including two hotel guides, I combine these streams together.

Adapting my subject matter expertise and leadership experience to the next level, I serve as Board Director of my favourite hotel in Sydney.

Gunnar Habitz

Fun to be in the sales profession if you see these photos from yesterday‘s LiveHaus  event!
🥂
But not all have reasons to be happy as 42% of salesreps don‘t make quota and 91% in APAC report burnout (highest in the world).

Where to find out what to do with it?

Yesterday‘s SalesHaus event at The Commons in Sydney was the place where Australia‘s top #B2Bsales people came together.

Joe Hindmarsh MBA from Highspot set the scene with shocking facts line those reported above - but shows how #salesenablement platforms can improve the revenue impact (especially through partners).

Here are my key takeaways from some of the panelists, well moderated by 🚀 Saurabh Kaura: 

- Ricky Pearl: The best performing salesreps didn‘t change their approach radically from AI

- Steve Tolen: People still buy from people, we can‘t automate the relationship building process

- Adem Manderovic: Quota-hitting teams don‘t try harder, they engineer certainty in an GTM architecture approach (launching his book in 2026!)

My two cents: Authencity as sellers - also through #partnership - is key to win client trust. Using AI-powered tech tools is a short cut to be more efficient and creative - but not a replacement for the power of human connection.

What‘s your tip to remain connected in the sales profession?

Helping boutique marketing agencies scale through human connection, automation & AI-powered workflows | Agency Ecosystem Lead @ ActiveCampaign (APAC)

No alternative text description for this image

The moment every agency founder laughed last week 😄 

At both ActiveCampaign agency events I ran over the last two weeks, the same moment kept happening:

I’d make an observation about how agencies grow… and the room would burst into knowing laughter.

Less about making fun but rather because it was true for everyone in the room.

Here are the three responses that got the strongest reactions:

1️⃣ “You have more work than ever and somehow less space to think.”

2️⃣ “Every agency has one process that only lives in someone’s head.”

3️⃣ “Your team doesn't burn out from client work, they’re burnt out from context switching.”

Every event break had variations of the same story, such as:
- “We added clients but our delivery rhythm didn’t change.”
- “We know what ‘good’ looks like but we’re just too underwater to do it consistently.”
- “We’re not disorganised, just operating in different worlds.”

What I loved most about the conversations was how shared the feedback was; nobody felt alone in the room.

And it fits to this slide: We're sitting in the same boat.

Let me ask something that everyone can answer without naming tools, processes or platforms:

What is the part of agency life that always makes you laugh because it is universally true - like the 37th revision of “final_v4” or the unpredictable Friday 4:55pm request?

Drop yours in the comments, keen to learn and share!

#partnerships #digitalmarketing #agencylife #agencyleaders #agencygrowth

Do you know the sentence: "The shoemaker wears the worst shoes?" Sounds familiar especially in marketing?

This week I did something I haven’t done properly in a long time: I rebuilt my own LinkedIn profile from the ground up - not for vanity or keywords.

I wanted to answer one question I often ask agencies:

“Does your profile express who you actually are or rather the version you created three years ago?”

Here’s what surprised me when I looked at my own: My identity had evolved, but my language hadn’t. The work I’m doing with agencies today is partially visible in the content but not reflected clearly enough.

That's what agencies told me about their clients but often don't do that for themselves. They grow but their own website and LinkedIn profile stay in the old lanes.

Here are my tips after that exercise, noted in this 367th episode of #socialsellingmonday all about using #LinkedIn to stand out and be relevant to the right people in an #AI sea of sameness within the feed.

1. Start with your identity, not job titles. Nobody cares how roles are called internally, it need to be understandable for the readers.

2. Write the content in the jargon of your clearly defined Ideal Customer Profile (ICP) as they need to get it (e.g. "He talks about my challenges").

3. Craft your About and Experience sections accordingly. Not corporate KPIs achievements but rather what the outcome means for the reader.

4. Add learning from outside of your core role as a flavour of your character and capabilities instead of a second or third job (good learning for me).

In the view of my "Happy Habits" book: Positioning is a rhythm, not a one-off project. That rhythm becomes a regular habit.

Thanks to Matt Lakajev for the inspiration and urgency to tackle that task.

When was the last time that you changed your profile?

What is the key activity as event organiser, main speaker or MC? Hint: it's not about the content.

Running our two ActiveCampaign Evolving Agency Series events in Sydney and Melbourne recently I discovered my main task:

Connecting people (remember the good old Nokia slogan)?

This event format is designed for marketing agencies - in theory they all compete. In reality everyone can add something extra to the table.

Here are my tips in this 368th episode of #socialsellingmonday in a #socialselling or #networking approach for events.

1. Research about the participants beforehand - easy as organiser, possible also as an attendee with a bit of social listening.

2. Prepare conversation starters for 1:1 and group discussions to ensure you contribute and learn at the same time.

3. For organisers: prepare moments for introductions, enhance breaks to allow networking, give the participants a task to discuss.

4. Create a post afterwards sharing your learning with our audience. That way you can position your expertise and connect with relevant people.

Bonus tip: I created name tags with their names and companies large enough to read plus a QR code with their LinkedIn profile - so easy to connect!

What's your tip to connect during events like this?

One of the biggest conversations in last week's agency events wasn't about AI, campaigns or tools. Instead we talked about niching and productisation.

These two topics made every founder sit up a little straighter.

And I learnt that agencies are not afraid of choosing a niche, it's rather difficult for them to choose the wrong ones.

I heard comments like
- "We can do so much for everyone but where do we draw the line?"
- "If we niche too hard, what if we lose the clients we already have?"
- "Our work is custom-built so how do we productise something that changes every week?"

But then something shifted as founders began recognising what they already kind of knew deep inside: You niche so that the right clients recognise you instantly.

And productisation helps giving your team breathing space through rhythm and repeatability.

I remember one founder told me: "We solve the same five problems every month but we describe them like 42."

Then I learned by myself that niching lives in repeatable work. We just have to find enough businesses who suffer from repeatable problems.

Hyper-niching means focusing your energy where it actually creates momentum.

What is the repeatable problem your best clients always return to you for?

#marketing #marketingautomation #EvolvingAgencySeries

Public speaking gets easier when you treat it as a good habit, not a star performance. Here's how to get there.
🎤
Over the last two weeks I spoke at two ActiveCampaign Partner Events in two cities, first in my home town in Sydney, then in Melbourne 🇦🇺.

My global teammates delivered the same concept in London, Copenhagen, São Paulo, Boston and in San Diego just yesterday.

Each room was different, each conversation took its own direction. And because I had already spoken so many times before, it all felt natural in my events down under.

That is the quiet benefit of public speaking: the more you do it, the less you need to prepare for it - simply because you’ve built the muscle.

You know how to read the room, adjust your pace, and follow the energy. You neither freeze not overthink. You simply step in and start.

Speaking often removes the drama from speaking at all. And when you treat public speaking as a good habit worth building instead of the heroic star performance, it becomes something you can rely on.

Whether it’s a panel panel, a fireside chat or a short presentation in front of a small group, you carry the same rhythm with you.

Please check my "4-2-1 Habit" episode (my weekly version of James Clear's famous 3-2-1 newsletter):
4️⃣  mini insights what public speaking can help you achieve
2️⃣  habit building actions to perform regularly
1️⃣  reflection question

👉 https://lnkd.in/g5tqvuc3

How do you build your #publicspeaking muscle?

Where is the place to meet startup founders, entrepreneurs, professionals, students and people in the #startup community for relaxed morning #networking?

Happy to invite you to the last session of Open Coffee Sydney at the Charles Darwin University near Central Station this Friday morning.

Why would you want to attend? It is the right place to look for a mentor, investor, client, co-founder, employer, vendor, inspiration, or a new friend.

Proud to volunteer at Open Coffee alongside Raghav Ravisankar, Kieran Longhurst, Peter Do and team for this monthly event.

Event Details:
📅 Date: Friday, 5 December 2025
⏰ Time: 8.30 AM - 10 AM
📍 Location: Charles Darwin University Sydney Campus, 815 George Street, Haymarket NSW 2000 (Level 8 Room 8.04/5)

I love the discussions with participants - met a range of marketing agencies over the last year as well.

Don’t miss out on this opportunity to engage with Sydney’s vibrant startup community. 🌐

👉 Reserve your spot now: https://luma.com/pxxyuyi5
(RSVP is essential!)

See you there!

Three years ago, ChatGPT 3.5 was released and AI shifted from a niche tech topic only known by nerds to a true mass phenomenon.

Since then, AI has flooded our feeds, our tools, our workflows, and our minds.

Besides the obvious usage of gaining efficiency there are so many voices against the over usage of AI.

The 3-year anniversary was the right moment to review the book "Everyday Ethical AI" by Karen Smiley.

Most AI books are either written for engineers or tech geeks - or they are carried away by the hype.

Karen did something far more useful: she explains AI ethics in plain language and shows how everyday people can make responsible choices.

In my latest book review, I share why this book is especially valuable for parents & families, for founders & solopreneurs and also for non-technical professionals.

The review comes with an interview where Karen also shared her experience about writing the book with tips for fellow authors.

How confident do you feel about the ethical side of the tools you use every day?

#learnfrombookswithgunnar #bookreview #AI

AI is everywhere these days with the majority of social media content being either written or influenced by generative AI apps like ChatGPT, Claude, G

Open article: How to Navigate AI in an Ethical Way by Gunnar Habitz • 9 min read

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