🟡 Digital Marketing, Done Better! Smart50 List 2023 🚀 Father 👨‍👩‍👧‍👦 Skater 🛹 CEO || Knows Nothing About Football ⚽️ 🏉 || Knows how to accelerate your sales.

For over three decades, I've helped visionary businesses harness emerging technologies to create extraordinary growth. 

From the dawn of mobile phones to today's AI revolution, I've consistently turned technological disruption into competitive advantage for my clients.

My journey began in 1987 with the first wave of mobile technology. 

The Car Phone.

Since then, I've successfully navigated every major digital transformation - from the internet's emergence in 1996 (launching the World's first coin operated Internet Kiosk) to digital marketing's evolution in 2010, & now the AI revolution. 

Each wave has deepened my expertise in spotting opportunities others miss.

Today, I lead Sydney Digital Marketing Agency, established in 2014 and recognized among Australia's smartest businesses on the 2023 Smart50 list. 

We partner with medium & enterprise businesses to reduce their cost of customer acquisition and transform their marketing results through data-driven strategies that consistently deliver measurable ROI.

What sets me apart isn't just the depth of my experience - it's my ability to see around corners and guide businesses toward future opportunities while delivering results today.

📍 Partner Benefits:

→ Strategic Innovation: You gain access to cutting-edge marketing strategies tested across diverse industries. Our early adoption of AI & automation tools means you're always ahead of competitors.

→ Proven ROI Framework: Our proprietary approach combines data analytics with creative strategy, consistently delivering 3-5x return on marketing investment for our clients.

→ Risk Reduction: Leverage our 35+ years of experience navigating digital transformations. We've already learned the costly lessons so you don't have to.

→ Holistic Growth Focus: Unlike agencies that chase trending tactics, we build comprehensive strategies that align with your business goals, market position, & growth targets.

→ Future-Proofed Solutions: In a rapidly evolving digital landscape, we ensure your marketing infrastructure is built to adapt and scale, protecting your investment long-term.

The 3 things to know about me - outside of my professional bio 👇

1️⃣ I’ve been digital since dial up - 1996 ☎️

2️⃣ My son+daughter were born 18 yrs apart 🥰

3️⃣ At least once a year I take a 4 day silent retreat to disconnect from the crazy. 📵 🤐

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

Quick pause to say Thank You 
Welcome Back to Work!

If you read our posts, watch the videos, or spend any time with our content at Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue, it genuinely means a lot. 

Time is the one thing none of us have enough of.  2026 will be noisy. AI, tools, promises everywhere. 

What still matters hasn’t changed: clarity beats shortcuts.  

Wishing you a strong, healthy start to the year. 


#SydneyDigitalMarketing #SDM #HappyNewYear #2026

Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency

🏆Smart50 Lister. Founder. Father. Creator. Knows nothing about football ⚽️ 🏉 But knows your business is paying too much to acquire new clients. We fix that. So you can grow revenue, faster. ♻️ (B2B & B2C experts)

Your next best customer will ask AI for a shortlist of companies like yours.

If your brand isn’t in that answer, your competitors will be.

Over the last 12 months, buyers have been getting full answers from AI and Google AI Overviews before they ever hit your website. 

Now IMO most B2B sites are still built like glossy brochures, not like the best sales rep on the team.

That shows up as:

↘ fewer demos
↘ more “ghosted” opportunities
↘ a P&L that feels like “we can’t confidently hire yet” even when marketing numbers look fine

In this edition of The Growth Marketing + AI Edge, I break down how to rebuild your website as a 24/7 revenue engine in an AI‑first search world, plus the exact 90‑day plan SDM are using with clients right now.

If you want to see where your brand shows up (or doesn’t) in AI answers, comment GEOAudit and I’ll share details of the complimentary AI visibility audit we’re rolling out for Australian service businesses.


______________________

My first post of the year so a big shout out to my network - Welcome back to work and Happy New Year from all of us at Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

View newsletter: The Growth Marketing + AI Edge

G'day readers and welcome to my first article for 2026. In 2025, buyers got complete answers inside AI and Google results, then skipped your site enti

Open article: Stop Treating Your Website Like a Brochure: Turn It Into Your Best Sales Rep in an AI‑First Search World.
​ by Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency • 8 min read

Stop Treating Your Website Like a Brochure: Turn It Into Your Best Sales Rep in an AI‑First Search World.
​

𝗬𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗿𝗲𝗻’𝘁 𝘂𝗻𝗱𝗲𝗿𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴. 

𝗧𝗵𝗲𝘆’𝗿𝗲 𝗷𝘂𝘀𝘁 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝘄𝗲𝗿𝗲 𝗻𝗲𝘃𝗲𝗿 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲 𝘆𝗼𝘂.


A lot of service businesses assume the problem is volume. So they tweak budgets, bids, keywords, and agencies.
 
But what’s actually breaking is intent. You’re paying to interrupt people, not to help them decide.
 
That gap doesn’t show up in dashboards. It shows up in low-quality enquiries, wasted follow-ups, and a constant feeling that ads are “working”… but not really.
 
This video breaks down where that gap forms, and why fixing it isn’t about doing more inside the ad account.
 
If this feels uncomfortably familiar, book a strategy call with Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue and we’ll tell you plainly where the leak actually is.





#SydneyDigitalMarketing #SDM #GoogleAds #Ads #DigitalMarketing #Clarity #Business

Most B2B websites I see are built like brochures.

↳ Pretty hero images
↳ Vague value propositions
↳ "Contact us" buried in a footer

But your best customers aren't browsing. They're 𝘥𝘦𝘤𝘪𝘥𝘪𝘯𝘨.

They've already asked AI for a shortlist.
They've already seen your competitors.
They land on your site with ONE question:

"Can these people actually solve my problem?"

And your brochure website answers with... stock photos of the Harbour Bridge (if you''re in Sydney) and mission statements.

Meanwhile, your sales team is working twice as hard to close deals that should've been warm.

The fix isn't a redesign.
It's a rethink.

Your website should work like your best sales rep:
→ Understands the buyer's pain before they say it
→ Answers objections before they're raised
→ Guides them to the next step without friction

That's what we call building for revenue, not vanity.

If your website isn't generating qualified leads on autopilot, it's not a sales tool. It's a liability.

—
Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

P.S. I break down the full 90-day plan to fix this in my newsletter. Link in comments 👇

#DigitalMarketing #B2BMarketing #WebsiteStrategy #LeadGeneration #2026Planning

🧡  VP Recruit's New Website is Live | But Here's What We Did BEFORE We Designed Anything


Most businesses jump straight into redesigns – new look, modern feel, better images.

We start with three questions:

A – Who is your AUDIENCE, and what do they actually need?
B – What makes your BRAND genuinely different?
C – What are COMPETITORS doing, and how do you stand apart?

This is our ABC methodology. 

Strategy before design. 

Always.

Before redesigning and rebuilding your website, ask yourself:

→ Do you know exactly who you're trying to reach and what problem you're solving for them?
 → Can you articulate what makes you different (beyond "quality" and "service")?
 → Is your site structure built for user behaviour or just for looking modern?

For VP Recruit we mapped candidate vs. client journeys, identified decision triggers, and positioned labour hire as strategic partnership 🚫 not a commodity.

Then we designed and built.

The result? 

A website that doesn't just represent the business ⏩  it drives it forward.

Congrats to the VP Recruit team. We wish you the greatest success in growing your business. 

As always a massive shout out to the SDM team Jan, Cedric and Puneet Singh for the care and l💛 they out into their work 

And to businesses wondering if their website is performing or just existing – let's talk.

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

You're not buying clicks anymore. You're paying a Sloppiness Tax.

📬 The Growth Marketing + AI Edge | Latest Edition 

In today's newsletter, I break down why Google Ads costs are up 13% YOY for Australian trades and service businesses - and why the real leak isn't where most people think.

What's inside:

→ The shift from "broken ads" to "broken decision systems"
→ Why your competitors can afford $13/click when you're maxed at $5
→ The 10-second mobile test that exposes the biggest conversion killers
→ How to stop paying Google's "sloppiness tax" in 2026

Plus: This week, I'm opening 4 slots for a 15-minute Google Ads Leak Audit specifically for service businesses spending $5K+/month and seeing costs climb.

Last year, we found an average of $4,700/month in preventable waste.

Read the full edition below 👇

(And if you want the audit, comment "AUDIT" or DM me to book before Friday)

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

TL;DR: Google Ads costs are up 13% in Australia. The real expense isn't the click, it's what happens after. Here’s what changed in 2025 and how to sto

Open article: 🎢 Google Ads in 2026: It's Not The Expensive Click That's Costing You. It's What Happens Next by Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency • 8 min read

🎢 Google Ads in 2026: It's Not The Expensive Click That's Costing You. It's What Happens Next

in an AI‑first search world, your next best customers are getting shortlists and “best of” answers from AI and Google AI Overviews before they ever land on your site.

If your brand isn’t being mentioned there, you’re already behind.

In this article from our Founder we break down a 90 day plan to ensure you're brand stays relevant and visible.

𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗕𝗲 𝗛𝗼𝗻𝗲𝘀𝘁!! 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗦𝗘𝗢 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝘀𝘁𝗮𝘆 𝘀𝗮𝗳𝗲, 𝗼𝗿 𝗶𝘀 𝗶𝘁 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝘄𝗶𝗻?  


"No Errors" does not mean your SEO is working. Most tools tell you if your site is broken. 

They 𝘥𝘰𝘯'𝘵 tell you if your site deserves to rank. If you’ve seen traffic stall while competitors take the lead, you're likely optimised for safety, not demand. 

According to Ahrefs a massive 𝟵𝟲.𝟱𝟱% of all content gets zero traffic from Google. 

𝗔𝘁 Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue, 𝘄𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗲:  

• Revenue-driving pages vs. Google-prioritised pages.  
• Content depth that actually exceeds the competition.  
• Internal linking that guides the buyer journey. 

"A 'healthy' site is useless if it’s invisible. Let’s get you into the 𝘁𝗼𝗽 𝟰%." 

𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗮 𝗿𝗲𝗮𝗹 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲? 

Book a Technical SEO Performance Audit with the SDM team.   




#SydneyDigitalMarketing #SDM #SEO #BusinessGrowth #SEOStrategy

I recently asked a friend who runs a business: "What's your customer acquisition cost?" 

He said, "𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿? 𝗢𝘂𝗿 𝗖𝗣𝗖 𝗶𝘀 $𝟰." 

I said, "𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺." 

Here's why that matters… 

𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗯𝘂𝘀𝘆 𝗮𝗻𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. 

A low CPC doesn't make you profitable. 

But it answers the question every founder should be asking: "How much does it actually cost to acquire a customer?" 

One thing nobody will tell you is... 

𝗖𝗣𝗖, 𝗖𝗣𝗟, 𝗮𝗻𝗱 𝗖𝗔𝗖 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘁𝗵𝗶𝗻𝗴𝘀. 

Unless you have a well-built CRM like HubSpot or similar: 

No dashboard shows this automatically. 
No agency report connects the dots. 
No shortcut. 

So what does tracking the right metric actually mean? 

It means connecting every dollar spent to actual customers acquired, not clicks, not leads.

• CPC = cost per click (measures ad efficiency, not business outcomes)
• CPL = cost per lead (measures form fills, not customer quality)
• CAC = total spend ÷ customers acquired (measures what actually matters)

𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝗮 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀:

Your CFO needs CAC to justify the marketing budget. 
Your sales team needs qualified leads, not high volumes. 
Your growth depends on knowing which channels deliver profitable customers. 

𝗔 $𝟰 𝗖𝗣𝗖 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗺𝗲𝗮𝗻 𝘆𝗼𝘂'𝗿𝗲 𝘄𝗶𝗻𝗻𝗶𝗻𝗴. 

But knowing your CAC is $620 while your customer LTV is $15K does. The actual work looks like this...

1. Track total marketing spend by channel
2. Count actual customers acquired (not leads generated)
3. Calculate CAC per channel: spend ÷ customers
4. Compare to customer lifetime value

No vanity metrics. No "record engagement." No agency theatre. 

Just honest math that shows what's actually driving revenue. 

𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝘃𝗮𝗻𝗶𝘁𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗿𝗲𝗮𝗹 𝗖𝗔𝗖? 

DM me "𝗖𝗔𝗖" or book a strategy call with Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue to audit what you're actually measuring. 



#B2BMarketing #PerformanceMarketing #MarketingMetrics #CAC #GrowthMarketing #SDM #SydneyDigitalMarketing

Senior Partner Manager at Hootsuite | Enterprise Alliances with MarTech SaaS | Head of Sales & Marketing at MyRisk | Board Director | Author of "Connect & Act - Systematic Social Selling"

I spend my days working with boutique marketing agencies across Australia, New Zealand and Asia Pacific helping them build businesses that feel lighter, clearer and more scalable.

Agencies don’t struggle because of a lack of talent; they struggle because they’re carrying too much alone. That’s where I fit.

ActiveCampaign gives them the tooling. I help them build the engine, the rhythm and the confidence to grow.

After moving to Australia nearly a decade ago, I found myself drawn to the agency world — the conversations, the creativity, the honesty, the challenge of wearing ten hats at once.

One thread that runs through everything I do is the belief that business moves at the speed of human connection. It’s why I’ve created my #42coffees series: slowing down enough to hear people’s stories, understand their direction and find the right doors to open for them.

The same energy shows up in the in-person events I run across Asia Pacific. When people meet in real rooms, things shift: ideas get clearer, partnerships form faster and growth feels more human.

Since then I’ve supported partners at ActiveCampaign and beforehand at Hootsuite, GoTo, Noggin, KeepItSafe and across the broader MSP and MarTech landscape. The work is always a mix of:
→ partnerships (finding the right doors)
→ automation & lifecycle systems (removing friction)
→ Social Selling (building visibility without becoming someone you’re not)
→ productised services (so the business stops feeling heavy)

What I enjoy most is watching agency founders realise they don’t need to grow through burnout — they can grow through structure.

Moving to Australia was not a straight line. A layoff opened a moment of pause which became an inflection point. I studied leadership using the time to understand the emerging SaaS ecosystem. That allowed me to transfer my experience into a new market, build a partnership-focused identity from the ground up, and develop the human-connection mindset that defines how I work today.

I’m also a long-time writer with 28 books from travel guides to Social Selling and personal development. Writing helps me make sense of things and help others do the same.

Outside work, I serve as a Board Director of Sydney’s historic Castlereagh Boutique Hotel. It’s a role rooted in community, heritage and looking after something that matters — values I try to bring into my work with agencies as well.

If you’re a boutique marketing agency founder trying to shape the next stage of your business, I’d love to hear your story. Every agency journey starts differently and no one builds it alone.

Gunnar Habitz

Collaboration rarely starts with a contract but with showing up, sharing the space, and building something together, one small step at a time.

Collaborating is one of the best #habits to develop - and the core of true #partnership.

Successful collaboration rarely starts with a big announcement or a formal partnership.
Most of the meaningful collaborations in my corporate work and my writing business didn’t begin with strategy decks or contracts.

Instead they started with curiosity, generosity, and a simple willingness to build something together before knowing exactly where it would lead.

Over time, I noticed something important: People who collaborate well don’t wait for the perfect opportunity, they practice collaboration as a habit in small and repeatable ways.

Here are some of my recent examples:

1. LinkedIn Power Lab: Since I added a co-facilitator into my webinar series with Natalie Tran (she is on the photo above) it opened broader opportunities for my network.

2. Company Events: Why should I talk during the whole event when I can introduce a fireside chat with a fellow expert as in my next event with Deanna Notice in Brisbane.

3. #42coffees: My networking series is running in its third season to showcase interesting people and their passions with my network on LinkedIn nearly every Friday.

Find more stories alongside mini-insights and actions in my latest 4-2-1 Habit blog here: https://lnkd.in/gU3hxJsh

What's your secret in winning collaborators for doing something together?

Helping boutique marketing agencies scale through human connection, automation & AI-powered workflows | Agency Ecosystem Lead @ ActiveCampaign (APAC) | Ghostwriting educational email courses for authority & conversion

🇦🇺 Agency Leaders: Join us in Brisbane for our Partner Event on Tuesday 10 February.

The marketing agency landscape is evolving fast. Are you keeping pace?

From Denver to London to Brisbane: the #EvolvingAgency Series consists of collaborative workshops designed for agency leaders who want practical strategies for scaling, retaining clients, and leveraging #AI without burning out.

What you'll gain by attending:
→ Learn how to productise your services for scalable, recurring revenue
→ Discover AI workflows to implement immediately (not just as theory)
→ Explore the agency partnership opportunities with ActiveCampaign
→ Connect with peers tackling quitesimilar growth challenges you face
→ Listen to the practitioner view in my fireside chat with Deanna Notice

Honoured to run this event in the HQ of the Institute of Managers and Leaders Australia and New Zealand which was my first professional organisation in Australia to be part of (nearly 10 years!).

The Details:
📍 Level 29/10 Eagle Street, Brisbane QLD 4000
🕙 10:00am – 3:00pm incl. lunch
💰 Free (limited to 2 attendees per agency)

🚀 Secure your spot: https://lnkd.in/gBWBMqRh

See you in Brisbane ☀️

#MarketingAutomation #AIAgents #MarTech #Marketing

Can you post the same content across multiple platforms? And can you simply repurpose the same by using email marketing?

You might think the simple answer is "no". But there is a better way.

Yes, you can be active on more than one platform if you position them well.

Like Facebook and Instagram have similarities so you know what to post one the one and how to tweak on the other side.

You can also position yourself on Substack from a personal side while keeping LinkedIn your professional self as the only serious reference checkpoint.

Preparing my webinar with public speaking expert Veronica Llorca-Smith🎤 next Monday about the LinkedIn Substack flywheel, here are my tips in this 373rd episode of #socialsellingmonday.

1. Position yourself with clarity on LinkedIn and on Substack, ideally in a different while congruent way attracting different audiences.

2. Define which types of content works best on which platform, sometimes it can be a different take of the same topic.

3. Engage with your audience in direct messaging on both platforms instead of just subscribing them to the other side.

4. Learn #emailmarketing on the Substack side by building your email list - your business or corporate role will thank you.

Want to learn more? Veronica and I are running a webinar "From LinkedIn Content to Substack Flywheel".
📅 Monday, 19 January 2026
🕖 7:00 PM Sydney/Melbourne time
🕖 4:00 PM Hong Kong/Singapore time

Please register here: https://lnkd.in/g8yej9QS

See you there!

What can #marketing agency leaders expect from our #EvolvingAgency Series event in Brisbane on 10 February?

Yesterday I announced my upcoming ActiveCampaign event calling for marketers from Byron Bay and Gold Coast up to the Sunshine Coast.

Already hosted in multiple cities on the globe, I will cover what matters to our existing and protective partners for wining clients in the age of AI such as:
- Scaling and sustaining agencies
- Productising tools & services
- AI for agencies

One of the highlights will be my fireside chat with our regional specialist Deanna Notice.

We will take our initial discussion from Sydney to the next level for 2026. Deanna works closely with clients and fellow partners to ensure everyone can make the best out of the technology we all use.

Now to forget: the best software won't help achieve anything when it is not implemented properly. She and her team optimise #marketingautomation success at every step to ensure clients improve their business.

The Details:
📍 Level 29/10 Eagle Street, Brisbane QLD 4000
🕙 10:00am – 3:00pm incl. lunch
💰 Free (limited to 2 attendees per agency)

🚀 Secure your spot: https://lnkd.in/gBWBMqRh

See you in Brisbane ☀️

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The Battle

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

Gunnar Habitz

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The Battle

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

Gunnar Habitz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪'s LinkedIn Performance

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Performance ScoreSimon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪'s LinkedIn Performance