🟡 Digital Marketing, Done Better! Smart50 List 2023 🚀 Father 👨‍👩‍👧‍👦 Skater 🛹 CEO || Knows Nothing About Football ⚽️ 🏉 || Knows how to accelerate your sales.

For over three decades, I've helped visionary businesses harness emerging technologies to create extraordinary growth. 

From the dawn of mobile phones to today's AI revolution, I've consistently turned technological disruption into competitive advantage for my clients.

My journey began in 1987 with the first wave of mobile technology. 

The Car Phone.

Since then, I've successfully navigated every major digital transformation - from the internet's emergence in 1996 (launching the World's first coin operated Internet Kiosk) to digital marketing's evolution in 2010, & now the AI revolution. 

Each wave has deepened my expertise in spotting opportunities others miss.

Today, I lead Sydney Digital Marketing Agency, established in 2014 and recognized among Australia's smartest businesses on the 2023 Smart50 list. 

We partner with medium & enterprise businesses to reduce their cost of customer acquisition and transform their marketing results through data-driven strategies that consistently deliver measurable ROI.

What sets me apart isn't just the depth of my experience - it's my ability to see around corners and guide businesses toward future opportunities while delivering results today.

📍 Partner Benefits:

→ Strategic Innovation: You gain access to cutting-edge marketing strategies tested across diverse industries. Our early adoption of AI & automation tools means you're always ahead of competitors.

→ Proven ROI Framework: Our proprietary approach combines data analytics with creative strategy, consistently delivering 3-5x return on marketing investment for our clients.

→ Risk Reduction: Leverage our 35+ years of experience navigating digital transformations. We've already learned the costly lessons so you don't have to.

→ Holistic Growth Focus: Unlike agencies that chase trending tactics, we build comprehensive strategies that align with your business goals, market position, & growth targets.

→ Future-Proofed Solutions: In a rapidly evolving digital landscape, we ensure your marketing infrastructure is built to adapt and scale, protecting your investment long-term.

The 3 things to know about me - outside of my professional bio 👇

1️⃣ I’ve been digital since dial up - 1996 ☎️

2️⃣ My son+daughter were born 18 yrs apart 🥰

3️⃣ At least once a year I take a 4 day silent retreat to disconnect from the crazy. 📵 🤐

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

Chief Business Development Officer | Helping Indonesian Mining Companies Align Operations, Finance & People

With over seven years of experience at PT Pratesis, currently contributing as Senior Business Development, focusing on fostering business growth and continuity. Skilled in business continuity planning and project management, enabling teams to deliver impactful solutions. Expertise in cloud computing services aligns with the organization’s mission to innovate and optimize operations. Committed to driving collaborative strategies while empowering teams to meet organizational goals. Combines industry knowledge with a results-oriented approach to support sustainable business outcomes.

Ronnie A. Dumaguin

Just finished the course “Corporate Finance: Environmental, Social, and Governance (ESG)” by Kay Stice and Jim Stice! Check it out: https://lnkd.in/g88HrMuP #corporatefinance #environmentalsocialandgovernance.

A LinkedIn Learning course completion certificate for Corporate Finance: Environmental, Social, and Governance (ESG)

Open article: Certificate of Completion by linkedin.com

𝗗𝗮𝗹𝗮𝗺 𝗠𝗶𝗻𝗶𝗻𝗴, 𝗠𝗮𝗿𝗴𝗶𝗻 𝗧𝗶𝗱𝗮𝗸 𝗛𝗶𝗹𝗮𝗻𝗴 𝗦𝗲𝗸𝗲𝘁𝗶𝗸𝗮. 
𝗜𝗮 𝗛𝗶𝗹𝗮𝗻𝗴 𝗣𝗲𝗹𝗮𝗻-𝗣𝗲𝗹𝗮𝗻 𝗞𝗮𝗿𝗲𝗻𝗮 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆.

Tidak ada tambang yang tiba-tiba kehilangan margin dalam satu malam.
Erosi terjadi perlahan.

Availability turun sedikit.
Fuel burn rate naik tipis.
Sparepart consumption tidak terkendali.
Variance terlihat kecil, lalu membesar saat penutupan bulan.

Di laporan, AISC masih terlihat wajar.
Cost per BCM belum melewati alarm threshold.
Produksi tercapai.

Namun ketika quarter ditutup, tekanan mulai terasa.

Di level CEO, ini terlihat sebagai margin compression.
Di level CFO, ini muncul sebagai variance yang sulit dijelaskan.
Di level COO, ini terasa sebagai target yang semakin berat dicapai.
Di level Site, ini muncul sebagai breakdown yang makin sering.

Pertanyaannya bukan lagi soal angka.
Pertanyaannya adalah: apakah angka itu mencerminkan real condition di pit hari ini?

AISC adalah output.
Ia adalah hasil akumulasi dari ratusan keputusan operasional harian.

Jika availability turun 3%, dampaknya bukan hanya pada tonase.
Ia mempengaruhi overtime, hauling, fuel cost, dan pada akhirnya EBITDA.

Jika inventory menumpuk, itu bukan sekadar isu gudang.
It is capital exposure.

Jika production, maintenance, dan finance berjalan dalam sistem yang berbeda, maka laporan mungkin tersedia. Tetapi insight selalu terlambat.

What many mining operations face today is not a lack of data.
It is fragmented data.

Reporting exists.
Real-time decision alignment often does not.

Operational excellence bukan soal bekerja lebih keras.
Ia soal melihat lebih cepat, dan melihat dalam satu kerangka yang sama.

Dalam beberapa operasi yang saya amati, tantangan terbesar bukan kompetensi tim. Bukan juga disiplin. Tantangannya adalah keterlambatan integrasi informasi.

Ketika visibility tertinggal dua minggu, keputusan juga tertinggal dua minggu.

Dan dalam siklus komoditas yang volatil, delay is expensive.
Pertanyaannya sederhana.

Apakah AISC yang Anda lihat hari ini benar-benar mencerminkan kondisi aktual di pit hari ini?

Atau baru mencerminkan kondisi dua minggu yang lalu?

#ResilientMining2026 #MiningLeadership #CapitalDiscipline #OperationalVisibility #AISC #CostPerBCM #MiningLeadershipIndonesia

Open article: Eksekusi Tambang Nikel Tetap Terkendali di Ramadan dengan Struktur Siap Menjaga Kapital Besar by Hendra Hermawan • 12 min read

Eksekusi Tambang Nikel Tetap Terkendali di Ramadan dengan Struktur Siap Menjaga Kapital Besar

Just finished the course “Corporate Finance: Environmental, Social, and Governance (ESG)”! #corporatefinance #environmentalsocialandgovernance

Corporate Finance: Environmental, Social, and Governance (ESG)

𝗧𝗮𝗺𝗯𝗮𝗵𝗮𝗻 𝗨𝗻𝗶𝘁 𝗜𝘁𝘂 𝗠𝘂𝗱𝗮𝗵.
𝗬𝗮𝗻𝗴 𝗠𝗮𝗵𝗮𝗹 𝗔𝗱𝗮𝗹𝗮𝗵 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘆𝗮𝗻𝗴 𝗕𝗼𝗰𝗼𝗿 𝗦𝗲𝘁𝗶𝗮𝗽 𝗛𝗮𝗿𝗶.

Di banyak operasi tambang, ketika produksi mulai tertinggal dari target, solusi yang paling cepat muncul biasanya sama:

𝗧𝗮𝗺𝗯𝗮𝗵 𝘂𝗻𝗶𝘁.
Tambahan truck.
Tambahan excavator.
Tambahan fleet.

Di atas kertas, keputusan ini terlihat logis.

Produksi naik.
Kapasitas bertambah.
Tekanan operasi berkurang.

Namun ada satu pertanyaan yang jarang muncul cukup awal dalam diskusi:

𝗔𝗽𝗮𝗸𝗮𝗵 𝗺𝗮𝘀𝗮𝗹𝗮𝗵𝗻𝘆𝗮 𝗯𝗲𝗻𝗮𝗿-𝗯𝗲𝗻𝗮𝗿 𝗸𝗲𝗸𝘂𝗿𝗮𝗻𝗴𝗮𝗻 𝘂𝗻𝗶𝘁?

Atau sebenarnya 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘆𝗮𝗻𝗴 𝗽𝗲𝗿𝗹𝗮𝗵𝗮𝗻 𝗯𝗼𝗰𝗼𝗿 𝘀𝗲𝘁𝗶𝗮𝗽 𝗵𝗮𝗿𝗶.

Di banyak operasi tambang, penurunan availability 𝟮–𝟯% sering dianggap fluktuasi normal.

Padahal dalam operasi dengan fleet besar, deviasi kecil ini bisa berarti:
 🔹 puluhan jam produksi hilang setiap minggu
 🔹 fuel consumption yang lebih tinggi
 🔹  tekanan tambahan pada unit lain
 🔹  biaya maintenance yang meningkat

Masalahnya, 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗹𝗲𝗮𝗸 jarang muncul sebagai satu kejadian besar.
Ia muncul dari banyak hal kecil yang berjalan bersamaan:

work order tertunda,
spare part tidak terlihat cukup cepat,
prioritas operasi berubah tanpa sinkronisasi maintenance.

Tidak ada satu masalah yang terlihat dramatis.

Namun ketika semua ini terjadi bersamaan, organisasi sering memilih solusi yang paling terlihat:

𝗺𝗲𝗻𝗮𝗺𝗯𝗮𝗵 𝗸𝗮𝗽𝗮𝘀𝗶𝘁𝗮𝘀.

Padahal dalam banyak kasus, kapasitas sebenarnya sudah ada.

Yang bocor bukan unitnya.

Yang bocor adalah 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗮𝘁𝗮𝘀 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆.

Perusahaan yang paling disiplin biasanya tidak langsung berbicara tentang 𝗖𝗔𝗣𝗘𝗫.

Mereka mulai dari satu pertanyaan yang lebih mendasar:

𝗗𝗼 𝘄𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝘆 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗱𝗲𝗰𝗹𝗶𝗻𝗶𝗻𝗴?

Karena ketika penyebabnya terlihat jelas, solusi yang dibutuhkan sering bukan tambahan unit.

Melainkan 𝗽𝗲𝗿𝗯𝗮𝗶𝗸𝗮𝗻 𝗰𝗮𝗿𝗮 𝘀𝗶𝘀𝘁𝗲𝗺 𝗺𝗲𝗻𝗴𝗲𝗹𝗼𝗹𝗮 𝗼𝗽𝗲𝗿𝗮𝘀𝗶.

Dan dalam industri seperti 𝗺𝗶𝗻𝗶𝗻𝗴, 𝗼𝗶𝗹 & 𝗴𝗮𝘀, 𝗱𝗮𝗻 𝗵𝗲𝗮𝘃𝘆 𝗲𝗾𝘂𝗶𝗽𝗺𝗲𝗻𝘁, perbaikan kecil pada availability sering memberi dampak jauh lebih besar dibandingkan investasi fleet baru.

#MiningIndustry  #MiningOperations  #OperationalControl
 #HeavyEquipment  #OilAndGas  #MiningLeadership
 #PratesisSeries2026

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The Battle

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