🟡 Digital Marketing, Done Better! Smart50 List 2023 🚀 Father 👨‍👩‍👧‍👦 Skater 🛹 CEO || Knows Nothing About Football ⚽️ 🏉 || Knows how to accelerate your sales.

For over three decades, I've helped visionary businesses harness emerging technologies to create extraordinary growth. 

From the dawn of mobile phones to today's AI revolution, I've consistently turned technological disruption into competitive advantage for my clients.

My journey began in 1987 with the first wave of mobile technology. 

The Car Phone.

Since then, I've successfully navigated every major digital transformation - from the internet's emergence in 1996 (launching the World's first coin operated Internet Kiosk) to digital marketing's evolution in 2010, & now the AI revolution. 

Each wave has deepened my expertise in spotting opportunities others miss.

Today, I lead Sydney Digital Marketing Agency, established in 2014 and recognized among Australia's smartest businesses on the 2023 Smart50 list. 

We partner with medium & enterprise businesses to reduce their cost of customer acquisition and transform their marketing results through data-driven strategies that consistently deliver measurable ROI.

What sets me apart isn't just the depth of my experience - it's my ability to see around corners and guide businesses toward future opportunities while delivering results today.

📍 Partner Benefits:

→ Strategic Innovation: You gain access to cutting-edge marketing strategies tested across diverse industries. Our early adoption of AI & automation tools means you're always ahead of competitors.

→ Proven ROI Framework: Our proprietary approach combines data analytics with creative strategy, consistently delivering 3-5x return on marketing investment for our clients.

→ Risk Reduction: Leverage our 35+ years of experience navigating digital transformations. We've already learned the costly lessons so you don't have to.

→ Holistic Growth Focus: Unlike agencies that chase trending tactics, we build comprehensive strategies that align with your business goals, market position, & growth targets.

→ Future-Proofed Solutions: In a rapidly evolving digital landscape, we ensure your marketing infrastructure is built to adapt and scale, protecting your investment long-term.

The 3 things to know about me - outside of my professional bio 👇

1️⃣ I’ve been digital since dial up - 1996 ☎️

2️⃣ My son+daughter were born 18 yrs apart 🥰

3️⃣ At least once a year I take a 4 day silent retreat to disconnect from the crazy. 📵 🤐

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

I help busy entrepreneurs scale faster through virtual assistant support, without burn out or the high cost of hiring employees

I’ve always believed business should feel human.

When I started Virtual Elves back in 2009, I wasn’t trying to build an empire. I was a mum with two small children, working in corporate, and craving a different way of doing business — one built on trust, care, and genuine relationships.

That belief became the foundation of Virtual Elves: an Australian-managed outsourcing agency connecting skilled Filipino virtual assistants with growing Australian businesses.

Over fifteen years on, that same belief still drives everything we do.

Today, I lead a calm, capable team that helps business owners reclaim time, reduce overwhelm, and scale sustainably — through long-term, ethical partnerships that actually work. We don’t just fill roles. We build relationships that last years, not months.

In an industry often focused on transactions, I’ve made it my mission to prove that outsourcing can (and should) be done differently.

Through transparent processes, ISO-certified systems, and a people-first approach, Virtual Elves has become a trusted partner to hundreds of business owners who value quality, consistency, and care. Many of our clients have grown alongside their VAs — building businesses and lives that feel more spacious, balanced, and intentional.

I’m deeply passionate about helping founders find calm in their chaos. About showing that leadership doesn’t have to mean burnout, and that delegation — when done right — is an act of growth, not loss of control.

As a speaker, mentor, and strategist, I share what I’ve learned about building sustainable systems, leading with empathy, and growing teams that genuinely thrive — both in Australia and the Philippines.

Because when people feel supported, they do their best work.

And when businesses are built on trust, they last.

What I stand for:

• Ethical, people-centred outsourcing

• Long-term partnerships built on trust

• Calm, capable growth — without burnout

• Leadership that puts humans first

If you’re ready to grow your business with more ease and less chaos, I’d love to connect.

Founder | Virtual Elves
Speaker | Mentor | Thought Leader in Ethical Outsourcing
www.virtualelves.com.au

Kristy Smith

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗯𝗲𝘁𝘁𝗲𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁.

𝖶𝗁𝖾𝗇 𝖻𝗎𝗌𝗂𝗇𝖾𝗌𝗌 𝖿𝖾𝖾𝗅𝗌 𝗁𝖾𝖺𝗏𝗒, 𝗍𝗁𝖾 𝖺𝖽𝗏𝗂𝖼𝖾 𝗈𝖿𝗍𝖾𝗇 𝗌𝗈𝗎𝗇𝖽𝗌 𝗍𝗁𝖾 𝗌𝖺𝗆𝖾.
𝖯𝗎𝗌𝗁 𝗁𝖺𝗋𝖽𝖾𝗋.
𝖡𝖾 𝗆𝗈𝗋𝖾 𝖽𝗂𝗌𝖼𝗂𝗉𝗅𝗂𝗇𝖾𝖽.
𝖦𝖾𝗍 𝗆𝗈𝗋𝖾 𝗆𝗈𝗍𝗂𝗏𝖺𝗍𝖾𝖽.

𝖡𝗎𝗍 𝖻𝗎𝗋𝗇𝗈𝗎𝗍 𝗋𝖺𝗋𝖾𝗅𝗒 𝖼𝗈𝗆𝖾𝗌 𝖿𝗋𝗈𝗆 𝖺 𝗅𝖺𝖼𝗄 𝗈𝖿 𝖾𝖿𝖿𝗈𝗋𝗍.

𝖨𝗍 𝗎𝗌𝗎𝖺𝗅𝗅𝗒 𝖼𝗈𝗆𝖾𝗌 𝖿𝗋𝗈𝗆 𝖼𝖺𝗋𝗋𝗒𝗂𝗇𝗀 𝗍𝗈𝗈 𝗆𝗎𝖼𝗁 𝖿𝗈𝗋 𝗍𝗈𝗈 𝗅𝗈𝗇𝗀.
𝖳𝗈𝗈 𝗆𝖺𝗇𝗒 𝖽𝖾𝖼𝗂𝗌𝗂𝗈𝗇𝗌.
𝖳𝗈𝗈 𝗆𝖺𝗇𝗒 𝗅𝗈𝗈𝗌𝖾 𝖾𝗇𝖽𝗌.
𝖳𝗈𝗈 𝗅𝗂𝗍𝗍𝗅𝖾 𝗌𝗎𝗉𝗉𝗈𝗋𝗍 𝖻𝖾𝗇𝖾𝖺𝗍𝗁 𝗍𝗁𝖾 𝗌𝗎𝗋𝖿𝖺𝖼𝖾.

𝖬𝗈𝗍𝗂𝗏𝖺𝗍𝗂𝗈𝗇 𝖼𝖺𝗇 𝗁𝖾𝗅𝗉 𝗒𝗈𝗎 𝗌𝗍𝖺𝗋𝗍.
𝖨𝗍 𝖼𝖺𝗇’𝗍 𝗁𝗈𝗅𝖽 𝖺 𝗀𝗋𝗈𝗐𝗂𝗇𝗀 𝖻𝗎𝗌𝗂𝗇𝖾𝗌𝗌 𝗍𝗈𝗀𝖾𝗍𝗁𝖾𝗋.

𝖲𝗎𝗉𝗉𝗈𝗋𝗍 𝖽𝗈𝖾𝗌 𝗍𝗁𝖺𝗍.
𝖢𝗅𝖾𝖺𝗋 𝗋𝗈𝗅𝖾𝗌.
𝖱𝖾𝗅𝗂𝖺𝖻𝗅𝖾 𝗌𝗒𝗌𝗍𝖾𝗆𝗌.
𝖯𝖾𝗈𝗉𝗅𝖾 𝗒𝗈𝗎 𝗍𝗋𝗎𝗌𝗍 𝗍𝗈 𝖿𝗈𝗅𝗅𝗈𝗐 𝗍𝗁𝗋𝗈𝗎𝗀𝗁.

𝖨𝖿 𝗒𝗈𝗎 𝖿𝗂𝗇𝖽 𝗒𝗈𝗎𝗋𝗌𝖾𝗅𝖿 𝖼𝗈𝗇𝗌𝗍𝖺𝗇𝗍𝗅𝗒 𝗍𝗋𝗒𝗂𝗇𝗀 𝗍𝗈 “𝗀𝖾𝗍 𝖻𝖺𝖼𝗄 𝗈𝗇 𝗍𝗋𝖺𝖼𝗄,” 𝗂𝗍’𝗌 𝗐𝗈𝗋𝗍𝗁 𝖺𝗌𝗄𝗂𝗇𝗀 𝗐𝗁𝖾𝗍𝗁𝖾𝗋 𝗍𝗁𝖾 𝗂𝗌𝗌𝗎𝖾 𝗂𝗌 𝗆𝗂𝗇𝖽𝗌𝖾𝗍 𝗈𝗋 𝗐𝗁𝖾𝗍𝗁𝖾𝗋 𝗍𝗁𝖾 𝗌𝗍𝗋𝗎𝖼𝗍𝗎𝗋𝖾 𝖺𝗋𝗈𝗎𝗇𝖽 𝗒𝗈𝗎 𝗌𝗂𝗆𝗉𝗅𝗒 𝗂𝗌𝗇’𝗍 𝗌𝗍𝗋𝗈𝗇𝗀 𝖾𝗇𝗈𝗎𝗀𝗁 𝗒𝖾𝗍.

𝖶𝗁𝖺𝗍 𝗄𝗂𝗇𝖽 𝗈𝖿 𝗌𝗎𝗉𝗉𝗈𝗋𝗍 𝗐𝗈𝗎𝗅𝖽 𝖺𝖼𝗍𝗎𝖺𝗅𝗅𝗒 𝗆𝖺𝗄𝖾 𝗒𝗈𝗎𝗋 𝗐𝗈𝗋𝗄 𝖿𝖾𝖾𝗅 𝗅𝗂𝗀𝗁𝗍𝖾𝗋 𝗋𝗂𝗀𝗁𝗍 𝗇𝗈𝗐?

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The Battle

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

Kristy Smith

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taplio

The Battle

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

Kristy Smith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kristy Smith's LinkedIn Performance

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Performance ScoreKristy Smith's LinkedIn Performance