In the rapidly changing, dynamic digital environment, this self-taught digital strategist facilitates businesses to filter trends from the noise and implement appropriate digital strategies that deliver the desired results.

Praveen helps entrepreneurs, CEOs & CMOs solve their PAIN in digital marketing by customizing & crafting strategic digital footprints that enable their organizations, irrespective of the size, to thrive digitally.

He has delivered projects that have increased the number of leads by 5X at nearly 50% of the regular spend. His strategies have turned around brand positioning, resulting in growth and sales increases of up to 300%.

In Feb 2020, WILD CREEK WEB STUDIO was recognized among the TOP 25 DIGITAL MARKETING AGENCIES in India.

In May 2021, he was named the "BEST MENTOR and EXPERT" in Digital Marketing by UpGrad.com (India's largest online professional education company).

In 2022, Wild Creek was awarded "SEO Agency of the Year".

In 2023, it was featured in the "TOP 10 DIGITAL MARKETING COMPANIES in India" by CEO Magazine.

In 2024, Praveen was named one of the 15 Business Leaders to Watch by the Economic Times.

In May 2024, he trekked to Everest Base Camp.

Praveen is an award-winning Digital Strategist with 18+ years of experience in building, implementing, and turning around digital marketing projects for companies across sectors.

In 2024, he published his first book, "50 Time Saving Hacks for Entrepreneurs," a collection of actionable strategies drawn from his experience to help entrepreneurs reclaim their time, work smarter, and achieve balance.

His second book, "The Power of Prioritization: Your Guide to a 20-Hour Work Week," is a practical playbook for professionals to design their week around what truly matters - without burning out.

In 2025, he released "Digital Marketing Mastery - 101 Smart Hacks for Exponential Growth," a tactical guide packed with timeless, tool-agnostic strategies to drive performance-led growth in a fast-changing landscape.

In July 2025, he curated Human Algorithm, a first-of-its-kind event that brought together marketers and founders to explore how businesses can scale in an AI-powered world without losing human clarity. The event focused on strategic thinking, creative insight, and meaningful conversations around growth.

He has also served as a Digital Marketing Mentor at UpGrad.com and Visiting Faculty at a leading B-School in Chennai.

Praveen Kumar

GroupM

Head  - Digital Investments

Amazon

Sr. Program Manager - Amazon DSP

Senior Director - Digital Investments

Director - Digital Investments

YuMe

Tasked with bolstering YuMe’s presence and build its network and brand in APAC and ME markets. Actively involved in digital partnerships , publisher acquisition, marketing efforts (Social and Direct), key account management in these markets.

120+ partners deals across screens with over 3 B+ video ad impressions resulting in over $12M in revenue in the designated region.
Setup quality guidelines in line with IAB (viewability, brand safety) standards for partners to trade effectively
Worked with the product team to evaluate platform requirements and opportunities. 
Actively involved in building sales strategies - agency deals (pricing, inventory, and performance) across regions
Marketing campaigns (including creative strategy and media planning )
Setup and managed a team of 4 reporting across functions
Traveled extensively in these markets to connect with partners and agencies.

Business Development (APAC & ME)

Ventuno Technologies

Part of Core team in setting up India's first video ecosystem - (startup) 
Responsible for building revenue ground up till $2 M 
Cloud-based video delivery platform (PAAS) for enterprise & media houses 
Build both demand and supply side of the business with national and international media & tech platforms. 
Experienced in collaborating  across various functions (Development, Partners, Finance) within organization to achieve desired business outcomes. 
Hired & managed a team of 4 people across functions

Business Development Manager

Karthik Shankar comes with 15+ years of experience in building businesses using digital advertising technologies. He has worked with video technology start-ups and set up business units for programmatic & connected TV platforms in South East Asian & Middle Eastern markets. His expertise is in understanding platforms/products and how technology can catalyze brands to better connect with their audience. 

Karthik has worked at Amazon, managing Amazon’s programmatic solutions and strengthening it in India. Previously at GroupM, he was responsible for digital trading, partnerships, e-commerce and led GroupM’s brand safety and ad verification efforts nationally. He has hands-on experience in building businesses around video monetization (Media, PAAS) models, product pricing & strategy, negotiating deals with media/tech platforms that GroupM works with.

Marvel Cinematic Universe, Filter Coffee, Pink Floyd, Health-Tech and any emerging technologies, are conversation starters. He spends a lot of time reading about Industry trends, geopolitics, governance and policies.

taplio

The Battle

Praveen Kumar

Karthik S.

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