In the rapidly changing, dynamic digital environment, this self-taught digital strategist facilitates businesses to filter trends from the noise and implement appropriate digital strategies that deliver the desired results.

Praveen helps entrepreneurs, CEOs & CMOs solve their PAIN in digital marketing by customizing & crafting strategic digital footprints that enable their organizations, irrespective of the size, to thrive digitally.

He has delivered projects that have increased the number of leads by 5X at nearly 50% of the regular spend. His strategies have turned around brand positioning, resulting in growth and sales increases of up to 300%.

In Feb 2020, WILD CREEK WEB STUDIO was recognized among the TOP 25 DIGITAL MARKETING AGENCIES in India.

In May 2021, he was named the "BEST MENTOR and EXPERT" in Digital Marketing by UpGrad.com (India's largest online professional education company).

In 2022, Wild Creek was awarded "SEO Agency of the Year".

In 2023, it was featured in the "TOP 10 DIGITAL MARKETING COMPANIES in India" by CEO Magazine.

In 2024, Praveen was named one of the 15 Business Leaders to Watch by the Economic Times.

In May 2024, he trekked to Everest Base Camp.

Praveen is an award-winning Digital Strategist with 18+ years of experience in building, implementing, and turning around digital marketing projects for companies across sectors.

In 2024, he published his first book, "50 Time Saving Hacks for Entrepreneurs," a collection of actionable strategies drawn from his experience to help entrepreneurs reclaim their time, work smarter, and achieve balance.

His second book, "The Power of Prioritization: Your Guide to a 20-Hour Work Week," is a practical playbook for professionals to design their week around what truly matters - without burning out.

In 2025, he released "Digital Marketing Mastery - 101 Smart Hacks for Exponential Growth," a tactical guide packed with timeless, tool-agnostic strategies to drive performance-led growth in a fast-changing landscape.

In July 2025, he curated Human Algorithm, a first-of-its-kind event that brought together marketers and founders to explore how businesses can scale in an AI-powered world without losing human clarity. The event focused on strategic thinking, creative insight, and meaningful conversations around growth.

He has also served as a Digital Marketing Mentor at UpGrad.com and Visiting Faculty at a leading B-School in Chennai.

Praveen Kumar

UniEQ Equipment Manufacturing Private Limited

Resident Director

SRM IST Chennai

Industry Member Board of Studies- B.com (Hons) Professional Accounting 

Hrudyaa AdConSer Private Limited

As a Managing Director accountable for meeting the needs of various stakeholders within the business, I have honed my skills in management, contract negotiation, compliance, and metrics tracking. I am dedicated to coaching and guiding my team to achieve their full potential, while also ensuring client satisfaction and driving continuous improvement initiatives.

My ability to effectively communicate with all levels of the organization and with external partners has been instrumental in building successful relationships and fostering collaboration. I thrive in high-pressure environments, where my strategic decision-making and problem-solving skills are put to the test.

I am passionate about driving business success through a combination of strong leadership, attention to detail, and a focus on delivering results. I am constantly seeking ways to innovate and enhance processes to drive efficiency and effectiveness. My commitment to excellence and dedication to meeting the needs of stakeholders sets me apart in the field of management.

Overall, my goal is to make a positive impact on the business and the people I work with, by leveraging my skills and experience to drive growth and success.

Co-Founder & Managing Director

9YARDZ

As the managing partner of an e-commerce textile business, I oversee all aspects of operations, from sourcing to sales. With a strong focus on customer management, vendor management, and quality assurance, I am dedicated to delivering exceptional products and services to our valued customers. 

My expertise in building and maintaining relationships with both customers and vendors allows me to ensure the highest level of satisfaction for all parties involved in our business transactions. By implementing rigorous quality assurance practices, I guarantee that only the best products make it to our customers, promoting trust and loyalty in our brand.

I take pride in my ability to navigate the complexities of the textile industry, making strategic decisions that drive growth and profitability for our business. With a keen eye for detail and a passion for delivering superior value, I strive to exceed expectations in all aspects of my role as managing partner.

Through effective communication, problem-solving skills, and a commitment to excellence, I am able to make a positive impact on the success of our business and the satisfaction of our customers. Working closely with my team, I lead by example and foster a collaborative environment that values innovation and continuous improvement.

In summary, my dedication to customer management, vendor management, and quality assurance sets me apart as a leader in the e-commerce textile industry. I am passionate about delivering exceptional results and creating lasting partnerships that benefit all stakeholders involved.

Partner

Hrudyaa's Institute for Knowledge & Excellence

HIKE is the only accountant's training institute in Salem authorised by tally bengaluru. We provide job oriented training and 100% placement assistance in accounting and marketing domines.

Managing Partner

RUPA SEKAR & ASSOCIATES ,CHARTERED ACCOUNTANTS,CHENNAI.

I am responsible for training articles and takes care of work allocation, follow up and  timely delivery of assignments on hand. I am also responsible for meeting of clients, to study their requirement and plan for the proper execution of work.

Audit Manager

G Sankaran & Co

The Firm was the second chartered Accountants Firm in South India. Under went articleship training under Mr Shankar  KR. Was exposed to Bank audit , Internal Audits and Tax audits during my articleship .

Article Assistant

As a co-founder and Managing Director of Hrudyaa AdConSer Private Limited, a company that provides business consulting and accounting services, I have over 11 years of experience in leading and executing various projects for clients across industries and sector.

I am also a co-founder and partner of 9YARDZ, an e-commerce company that deals in sarees and dhotis, operating in a franchisee model.

I hold multiple certifications in information systems audit, forensic accounting and fraud investigation, and international financial reporting standards, which reflect my passion for learning and teaching. I am also a visiting faculty with reputed private and government institutions, where I share my knowledge and skills in accounting, auditing, e-commerce, and tally software training. My mission is to empower and enable aspiring professionals and entrepreneurs to achieve their goals and potential.

taplio

The Battle

Praveen Kumar

Krishna Moorthy Venkatraman

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